Recruitment Pack. Contents. Person Specification Job Specification How to apply About NetBooster

Transcription

1 Recruitment Pack Thank yu fr yur recent enquiry regarding vacancies at NetBster UK. We have put tgether sme intrductry infrmatin abut the Cmpany and the vacancy advertised; we hpe yu find this useful. Details f hw t apply are cntained within this pack; please read these carefully befre submitting yur applicatin. We lk frward t hearing frm yu. Cntents Persn Specificatin Jb Specificatin Hw t apply Abut NetBster

2 Persn Specificatin (Rle 1) Accunt Manager PPC Digital Marketing (Lndn) NetBster are lking fr an enthusiastic PPC Accunt Manager t jin ur dynamic team f digital marketing prfessinals in ur PPC centre f excellence in Lndn. We are lking fr candidates with an interest in and a gd understanding f PPC. An analytical mind, the ability t think strategically and prblem slving skills are a must; yu shuld have gd dcumentatin skills and pssess the ability t cnverse well with thers, prviding cnsultatin, supprt and feedback t clients and team members in a clear and understandable way. Yu will have experience f wrking with large retail clients preferably within fashin. Yu will have direct input int paid search advertising campaigns and strategies fr NetBster s established client base, and will be expected t take respnsibility fr yur wn wrk and utcmes. Yu will be driven t deliver high quality accunt management, wrking t mnthly deadlines and adhering t budgets. This is the ideal rle fr smene lking t build upn their current paid media experience with a fast mving, internatinal rganisatin. Expectatins are high and yu shuld strive fr success, but always with the supprt and backing f NetBster s talented and experienced team. If yu succeed, we succeed. Cmpany: NetBster UK is a frward thinking digital marketing agency with ffices in the Lndn and Crnwall. As a leading 360-degree digital agency ur services span acrss search engine marketing (SEO, PPC), scial media, display and affiliate marketing, and data intelligence fr renwn UK and internatinal clients. Lcatin: Lndn, Victria Start Date: August 2014 Salary: Cmpetitive salary plus benefits Additinal benefits: Aside frm wrking with a great team f peple yu may be eligible fr a range f benefits including: 25 days hliday, a healthcare scheme, pensin scheme, death in service insurance, eye tests, fresh fruit in the ffice, a mnthly cntributin t health and fitness activities f yur chice, regular massage sessins! Wrk envirnment: We're always lking t d things better, whether thrugh new technlgy r new ideas. While we lve wrking hard t slve prblems and find new nes, we've als created an atmsphere where individuality is embraced, the dress cde is casual and pride in ur wrk is ur cmmn denminatr. If yu're smart, interested in slving challenging prblems, enjy life and want t wrk with a talented and dedicated team f digital specialists, then NetBster might be a gd fit fr yu. NetBster will prvide yu with a dynamic envirnment and fantastic wrking cnditins.

3 Cntract: Permanent, full time cntract subject t satisfactry cmpletin f a 12 week prbatinary perid, after which there is a 2 mnth ntice perid. Essential skills and experience: The essential skills and experience that we are lking fr in the successful candidate are detailed belw; please demnstrate hw yu meet these criteria in yur CV and cvering letter: Skills: Mst imprtantly, yu will need a desire t prduce the best quality results fr ur clients. In rder t d this: Yu will have an analytical mind and pssess prblem slving skills; Yu will be a creative thinker and pssess excellent attentin t detail; Advanced knwledge f a main bid management tl (e.g. Marin, Kensh etc); Yu will pssess strng critical thinking, accunt, team and client management skills; Have gd dcumentatin skills; Yu will be able t demnstrate gd cmmunicatin skills and pssess the ability t cnverse well with ther team members and clients in a clear, understandable way; Yu will demnstrate a strng wrk ethic, with a psitive and flexible attitude, with the ability t wrk independently and as part f a team; The ability t lead and develp peple thrugh training and by setting an example; Yu will have exemplary time management and rganisatinal skills. Yu will be fluent in English and ne f the fllwing languages: Swedish, Nrwegian, Finnish, Dutch, Plish (Swedish preferably). Experience: The ideal candidate will: A minimum f 1.5 years previus experience in managing medium t large paid media accunts; Experience with DS3 and Marin; Prven experience with large retail clients (fashin clients preferable); Up t date knwledge f the search marketing industry; Be fully cnversant with Micrsft ffice applicatins, and Internet; Display management capabilities and experience; Be a prficient user f Micrsft Wrd and pssess an advanced knwledge f Excel; Have permissin t wrk in the UK (please nte that we d nt accept applicatins frm candidates wh d nt have the crrect permissins/visa t wrk in the UK); Either have yur wn transprt r the ability t travel independently t the ffice; Be willing t travel t industry/client events. Educatin: Ideally yu will be educated t degree level in a Business, Marketing r IT related subject; Yu will pssess GSCE (r equivalent) in English and maths at grade C r abve. GAP qualified. If this rle appeals t yu, we wuld lve t knw!

4 Yu can apply nline at and uplad yur CV and cvering letter direct t us. Alternatively yu can yur CV and cvering letter t ukjbs@netbster.cm.

5 Jb Specificatin Accunt Manager PPC Digital Marketing Gal: T wrk n all aspects f PPC campaigns fr NetBster clients, delivering exemplary PPC digital marketing. Assisting the Senir Accunt Manager and Accunt Directr fr the team t exceed custmer expectatins thrugh daily peratinal perfrmance and accunt develpment. Reprting t: Senir Accunt Manager Respnsible fr: Mnitr perfrmance n a daily basis and prviding timely supprt t every request, bth internally and fr clients. Building a slid day-t-day relatinship with key clients. Key respnsibilities include, but are nt limited t: Technical skills: Practively maintain a full understanding f Ggle and Bing Paid Search t cnstantly deliver the latest practices t client campaigns; Wrk with Ggle Analytics t assist accunt reprting; T becme fully cmpetent in using PPC administrative tls and techniques; Pssess an advanced knwledge f Micrsft Excel and apply this t cntinuusly imprve the level f efficiency in cmpleting daily tasks; Pssess an advanced knwledge f ne r mre f these bid management tls: Marin, DS3 and Kensh. Campaign Strategy: Take an analytical apprach t interpret data t adjust bid strategies; Wrk with the Senir Accunt Manager/Accunt Directr t ptimise paid search advertising campaigns t maximise perfrmance acrss cmmn KPI s - ROI, CPA, COS, Revenue, Clicks and Impressins; Execute live changes n the search accunts ensuring attentin t detail and paying due diligence t the wrk yu carry ut. Take respnsibility fr the crrect implementatin f the changes and run regular checks t ensure a gd status fr all accunts at all times; Prvide guidance t Accunt Executives, but when necessary develp creative Ad cpy t maximise relevance and CTR; Prvide guidance t Accunt Executives, but when necessary create new campaigns, Ad Cpy and keywrds as required by the client; Prvide guidance t Accunt Executives, but when necessary cnduct search query reprts t ensure the keywrd inventry is kept relevant.

6 Reprting: Develp a relatinship with the client, prviding accurate reprting and supprt in a timely and efficient manner, with a strng fcus n quality and deadlines; Supprt the Senir Accunt Manager/Accunt Directr with the accunt budget thrughut the mnth via cllating relevant infrmatin and keeping the system up t date; Supprt the Accunt Management team n editrial, reprting activities surrunding the client accunt; Cnduct daily checks fr accunts within the team while prviding feedback t the Senir Accunt Manager/Accunt Directr f any ptential prblems. This will include: Budget reprt t check accunt spend against the allcated budget; Perfrm search engine checks t ensure the accunt is nline; Cnduct audits t spt anmalies r ptential issues; Check landing pages that are nt wrking crrectly resulting in URLs needing t be updated; Highlight changes in keywrd perfrming t spt issues and pprtunity fr grwth; Mnitr and spt check use f trademarks n each engine accrding t the relevant trademark plicy. Team Building: Prvide nging supprt t junir members f staff and cach them n PPC best practice; Ensure Accunt Executives execute tasks timely and in a prperly manner; Manage Accunt Executives task list t imprve delivery time and quality. Cmmunicatin: Liaise with third party sftware prviders n behalf f NetBster and ur clients; Cntribute and attend meetings when required bth internally and with clients. Organisatin & Best Practice: Undertake ad hc assignments frm time t time as requested by management; Cmmunicate effectively with ther team members and prvide feedback where necessary; Maintain recrds as apprpriate and ensure all related dcuments are filed in an rderly manner; Maintain and update recrds relating t wrking practices and prcedures fr use by ther team members; Travel t industry events where applicable; Pursue cntinuing prfessinal develpment in relatin t the rle and its duties and respnsibilities as agreed thrugh appraisals r at ther times;

7 Undertake ad hc assignments frm time t time and ther duties as requested by management; Bring t the attentin f the marketing and technical teams any PR, marketing pprtunities r industry develpments that may arise as a result f yur wrk; Understand and ensure the full bservatin f yur cntract f emplyment, the cmpanies perating prcedures and plicies and its health and safety bligatins.

8 Hw t apply If yu wuld like t take the next step in yur career at ne f the UK s leading digital marketing agencies and if yu believe yu have the skills we are lking fr then please d apply. Apply nline Yu can apply direct by cmpleting ur nline applicatin frm at and uplad yur CV and cvering letter. This is the fastest way t ensure yur applicatin reaches us befre the clsing date. Or yu can yur CV and supprting letter t ukjbs@netbster.cm befre the clsing date. Making yur applicatin Candidates are asked t submit their full CV fr cnsideratin. We wuld als recmmend that yu prvide a cvering letter detailing yur interest in and suitability fr this particular rle, taking int cnsideratin the essential skills we have utlined in the persn specificatin. Interviews We will review all applicatins after the clsing date and thse candidates shrt listed will be invited t attend an interview at the relevant UK ffice. Candidates will be asked t bring t interview prf f identity (i.e. passprt), wrk status (i.e. apprpriate Visa s if required) and prf f qualificatins. Overseas applicants Please nte that whilst NetBster UK welcmes applicatins frm verseas applicants we cannt emply any persn wh des nt hld a valid UK wrk visa, nr are we able t assist with yur applicatin fr such a visa. All emplyees will be expected t cmmute daily t their base ffice.

9 Abut NetBster NetBster is an internatinal marketing agency, native t digital, with a hlistic apprach t creativity, technlgy and media t bring the right message t the right peple at the right time. At NetBster we perate in real time; rethinking, adapting and utilising live data t decde, predict and react t cnsumer behaviur and engagement in intricate detail - as it happens. Our extensive glbal netwrk f 450 experts lcated in 18 ffices acrss the glbe, means that we have the capacity t deliver bth lcal and multinatinal marketing slutins with the same attentin t detail, regardless f scale, budget r territry. The NetBster Grup has been built via tactical acquisitin f the best perfrmers in ur lcal markets making us experts at what we d. We cmbine enterprise level tls and dedicated specialist teams, wh wrk seamlessly tgether acrss glbal and lcal markets as ne team, guaranteeing the same quality service delivery fr ur multi-territry clients. Funded in 1998, during the early years f the emerging internet phenmenn, NetBster was a pineer within Search Engine Optimizatin. NetBster has evlved int a full service marketing agency with a strng digital fcus, ffering a hlistic apprach t technlgy, creativity and media with specialist units acrss the grup f experts in each field f marketing including; Search Engine Optimisatin (SEO), Pay-Per-Click Advertising (PPC), (Real Time) Media Trading, Affiliate Marketing, Analytics, Data Intelligence, Scial Media, Facebk Advertising, Marketing, CRM Intelligence, Mbile, Online Vide, Strategic Cnsultancy, Website Develpment, Creative Advertising Campaigns and Cnsultancy & Training. NetBster UK emplys mre than 60 staff and has ffices in Lndn and Crnwall. We pride urselves n ur capacity t deliver a diverse range f Internet marketing expertise acrss ur netwrk, derived frm extensive experience with many ntable brands. Our services NetBster UK's dynamic, engaging and vastly experienced team thrive n building strng client relatinships, paying an bsessive level f attentin t detail! We g ut f ur way t deliver the best value and ROI fr ur clients, and have a flexible apprach s we can adapt t changing pririties and tailr ur slutins specifically t ur client s requirements. We specialise in the full range f digital marketing. By using a unique mixture f search engine marketing services, NetBster UK can help ensure ur clients reach the maximum number f ptential custmers nline. We integrate the chsen mix int a full 360-degree digital marketing service ptimising ur client s nline presence and increasing campaign ptential. And, mst imprtantly, the first pririty f ur flexible apprach is t build a strng nging relatinship with ur clients and ascertain their specific requirements - bth frm the ffset and ging frwards. We're nt a cmpany that likes t rest n its laurels; we'll stay in cnstant

10 tuch t ensure that ur clients are happy with ur service, allwing us t adapt t changing pririties as and when needed. Yu ll find mre infrmatin n ur website: