Communications Campaign Manager (15 Months Fixed Term Contract) Grade 4

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1 Cmmunicatins Campaign Manager (15 Mnths Fixed Term Cntract) Grade 4

2 Jb descriptin Jb title: Divisin: Cmmunicatins Campaign Manger Marketing Date: August 2015 Reprting t: Main cntacts: Marketing Manager Internal: All internal teams t ensure cllabrative apprach t cmmunicatins fr the qualificatin transfer xternal: Current students, lapsed students, training prviders and emplyers Majr bjectives T cntribute t the achievement f AAT s business plan bjectives and the efficiency and effectiveness f the rganisatin by: Delivering effective marketing cmmunicatins campaigns, acrss AAT audiences, fr the AQ2016 qualificatin transfer. Within a team that wrks as an internal agency, the rle is required t deliver campaigns as briefed in by the Marketing Manager r ther AAT teams. The rle respnsibilities include prject managing all elements f marketing campaigns Wrking within the Brand Cmmunicatins team, the rle will invlve many different types f campaign wrk Respnsibilities Cmmunicatins campaign delivery planning end t end delivery f campaigns including prductin, distributin and measurement taking a written brief campaign budget tracking writing cntent fr printed and/ r digital publicatins wrking with internal design team t develp apprpriate designed materials fllwing internal sign ff prcess tracking and analysis f campaign Campaign types direct mail campaigns cmmunicatins cmmunicatins plans and subsequent cmmunicatin activities develpment f nline tl fr students and training prviders digital acquisitin and cnversin campaigns vide creatin AAT is a registered charity. N

3 web cntent review Cmmunicatins plan Implement and mnitr cmmunicatins plan fr all audiences including: Training prviders (main cntact) Senir management teams in training prviders Assessrs xams fficers Current students Lapsed students Accredited emplyers Nn- accredited emplyers Members and fellw members Prspects Manage cmmunicatins functin fr AQ2016 transfer within prject. nsure relevant parties are briefed abut varius cmmunicatins and sign ff prcess is fllwed. Audit and update external websites with new qualificatin cntent fr prspects. Deliver mnthly reprt fr cmmunicatins. Wrk with the user experience team t deliver updated cntent fr the prspect pages f the AAT website. Wrk with the user experience team t review cntent fr behind the lg in services and cntent pages. Weekly training prvider SummingUp (UK and internatinal) Crdinate cntent schedule fr weekly training prvider newsletter. Prfread and edit submitted articles. Test and dispatch weekly campaign. Analyse and reprt n campaign t imprve effectiveness. Internal cmmunicatins Implement internal intranet (thrugh cnfluence sftware) where mst up t date release f infrmatin is available Develp internal nline cntent fr varius call centres t ensure cnsistent messaging is issued fr qualificatins transfer. Custmer centricity Develp friendly, psitive and supprtive relatinships with external and internal custmers, and t prvide them with excellent service. Actively t learn frm custmer feedback, cmments and suggestins, including cmplaints, t review and imprve existing prcesses, and by ding s t anticipate ther custmers needs. T cmmunicate this knwledge t relevant clleagues. Meet and exceed teams custmer service standards. Understand situatins frm the custmers perspective s that apprpriate and relevant slutins can be identified. Crprate scial respnsibility Apply the principles f the CSR plicy in yur daily rle, particularly reduce-reuse-recycle. Adhere t AAT s respnsible business practices, such as high standards f gvernance, raising emplyment standards fr emplyees and frming trade and cmmunity partnerships with apprpriate rganisatins. AAT is a registered charity. N

4 General Carry ut any ther duties as may reasnably be requested by the line manager. Wrk in such a way as t minimise the risks t the infrmatin technlgy envirnment safely, securely and cnfidently. Have regard fr yur wn actins and thse f thers in the interests f safety. Cntribute t the tidiness f the ffice. This jb descriptin des nt frm part f yur cntract f emplyment. AAT is a registered charity. N

5 Persn specificatin Area Descriptin ssential r desirable Knwledge Marketing cmmunicatins prject management Wrking n multiple campaigns fr different clients, ideally within an agency envirnment Taking and writing briefs Printed and nline cpywriting Managing campaign budgets Briefing designers, cpywriters and external agencies Skills xcellent prject management xperience xcellent time and task management xcellent written and verbal cmmunicatins skills xcellent negtiating and influencing skills Influencing and persuading Verbal cmmunicatin, particularly questining and listening Able t demnstrate skills cmmensurate with 3+ years experience in marketing cmmunicatins rle Wrking in a team Prject management Giving presentatins B2B cmmunicatins, particularly in relatin t training and prfessinal qualificatins Aptitude Ability t understand cmplex issues Results rientated apprach Custmer centricity strng custmer fcus ducatin Relevant prfessinal qualificatin r certificatin D Persnal qualities Self-starter, but als team player Capable f building gd wrking relatinships with internal and external custmers Cnsultative apprach Sets high standards Shws initiative Cmmitment and dedicatin Ability t take wnership and respnsibility D D AAT is a registered charity. N

6 Summary terms and cnditins Wrking hurs: Annual leave: Flexi time: Life assurance: Pensin: Incme prtectin: Other: Lcatin: Ntes: 35 hurs per week. 25 days and statutry bank hlidays plus tw discretinary days fr Christmas (ffice shuts between Christmas and New Year). we perate a flexible wrking system. fur times annual salary. AAT cmply with its bligatins and duties under aut-enrlment legislatin in accrdance with the Pensins Act The current qualifying arrangement fr aut-enrlment purpses is AAT's Grup Persnal Pensin Scheme. If yu chse t increase yur cntributin AAT will cntribute up t a maximum f 10.15%. Further details wuld be given n jining the rganisatin. incme prtectin is ffered subject t terms f the plicy. cmpany sick pay scheme seasn ticket lan after cmpletin f prbatinary perid enhanced maternity, paternity and dependency leave prvisins subsidised scial events. 140 Aldersgate St, Lndn, C1A 4HY this pst will be subject t backgrund checks. A full statement f the main terms and cnditins f emplyment will be supplied with any frmal ffer f emplyment. The abve infrmatin may be helpful t applicants as a guide but shuld nt be treated as a substitute fr a full cntract. Our visin T ensure AAT reaches the heart f every business. T achieve ur visin, we will: grw expanding ur cre membership by increasing recgnitin, creating demand, and maintaining a strng and valued relatinship with members innvate embrace the pssibilities f change and develpment t be ahead f the game diversify attracting peple beynd ur cre membership, with new AAT prducts and services stay financially secure managing ur resurces efficiently and effectively and investing wisely t cntinue t develp and prgress. Hw t apply T apply fr this ht pprtunity please send a CV and cvering letter t Clsing date: Friday, 21 August 2015 at 5:00pm HR cntact details t: (answerphne) e: w: aat.rg.uk/careers

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