Social Media Service

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1 Cnscius Slutins Prduct Briefing Scial Media Service December 2010 Cnscius Slutins Ltd. Ryal Lndn Buildings Baldwin Street Bristl BS1 1PN Cnscius Slutins Scial Media Service 1 f 7 Prduct Briefing

2 Scial Media It s everywhere. Scial media is the current ht tpic in the nline wrld. Everywhere yu lk, peple are talking abut LinkedIn, Twitter, Facebk and/r Blgging. We ve been asked by a number f clients t help with their scial media strategy, in fact it s what prmpted us t write ur latest tips bklet 51 Killer Tactics t an Effective Scial Media Strategy fr Law Firms (yu can dwnlad a PDF cpy frm r me and we ll send yu the printed cpy. By ffering this packaged service we are trying t allw yu t ease yur way in t the scial media wrld withut wasting t much f yur valuable time. Hence packaging smething with fur different levels f service s yu can decide at what level yu wuld like t g fr it. We als have a Twitter Update service where we can keep yur Twitter accunt up- t- date fr yu, just like we already d with the cntent service n yur website. With Twitter in particular there is sme real first mver advantages fr firms wh build their nline prfile n Twitter faster than the cmpetitin. Scial Media Cnsultancy Ensuring that yur teams knw hw t get the best ut f scial media, and LinkedIn in particular, is key t using scial media t drive mre traffic t yur website and mre fees int the business. We have dne many prjects this year with ur clients and the fllwing apprach seems t wrk well fr mst law firms. Strategy Wrkshp Time required = 2-3 hurs + 1 hr preparatin This sessin will prvide yur Management Team with an verview f all the varius scial media marketing pprtunities which exist, such as:- The first hur is presentatin- based cvering what scial media sites there are and which nes law firms seem t be making effective use f. There will be hard evidence f what's wrking and what's nt Review yur current strategies/activities with respect t scial media. Wh's using LinkedIn, are yu tweeting, are yu blgging etc? Review the effectiveness f these Hw yur staff can be using LinkedIn What is an effective Twitter strategy? Hw can we use blgs t raise ur prfile and drive traffic t the main website? What presentatins shuld we be lading n t SlideShare? Will spending mney n vide cntent fr the website and YuTube prvide a gd ROI? Facebk pages, grups, advertising? What makes sense? Cnscius Slutins Scial Media Service 2 f 7 Prduct Briefing

3 The aim is that the utput frm the wrkshp will prvide a clear strategy fr the firm t mve frward with implementatin thrughut the business. Implementatin Wrkshps Time required = 2 hurs per wrkshp We then hld ne wrkshp per fee earning team. These wrkshps are very hands n and will cver:- Hw t create a LinkedIn prfile & maximise it's impact Hw t effectively make cnnectins & recmmendatins n LinkedIn Using LinkedIn grups t create fee earning pprtunities The imprtance f Grup Digests and LinkedIn Netwrk Updates Wrking with yur teams t help them understand hw Twitter can be used t prmte their team, sectr r the wider firm Hw t use Htsuite fr psting n and mnitring Twitter What's the spilt f Twitter cntent? Business, persnal, cnnecting, retweeting, signpsting We als tuch n blgging, Facebk and YuTube depending n the utcme f the Strategy Wrkshp At the end f the wrkshp each fee earner (r include all staff members in that team) will have a clear idea f hw they can persnally impact n and supprt the firm's verall scial media strategy. The number f wrkshps will vary based n the size and gegraphic spread f yur firm. Bth these wrkshps can be presented by David Gilry r Sarah Trude. The cst is 120 per hur plus travel expenses. Scial Media Packages The fur service levels are as fllws. Brnze Package Create a Cmpany Prfile n LinkedIn including descriptin, address and cntact details. See ur prfile Uplad yur lg Add an RSS feed f legal news frm yur website Recmmend up t 10 LinkedIn Grups that yu/yur staff shuld jin Add the Cmpany Buzz applicatin t ne lgin and add up t 10 names t track Add a fllw us n LinkedIn buttn t yur hme page. Cst = 80 Silver Package As Brnze abve, plus Cnscius Slutins Scial Media Service 3 f 7 Prduct Briefing

4 Create Individual Prfiles fr as many f yur staff as yu wish, including creating a LinkedIn accunt fr them, adding their current psitin & uplading their pht frm the website, as well as creating a brief prfile frm their website prfile Each Individual Prfile user will then be ed with their unique username and passwrd s they can add mre details t their prfile. Link each Individual s Prfile t the Cmpany Prfile Create a Twitter accunt and design a suitable backgrund much like we have at Add a fllw us n Twitter buttn t yur hme page. Cst = 160 plus 20 per Individual Prfile created Gld Package As Brnze & Silver, plus A ne hur training sessin fr yur marketing team n using LinkedIn and Twitter. A ne hur webinar fr yur fee earners n getting the mst ut f LinkedIn. What t cmment n, hw t cmment, hw t minimise time spent. Cst = 320 Platinum Package It is als pssible fr us t prvide a mre custm Twitter update service fr yu shuld yu wish. Think mre like an nline PR service. We wuld speak t yu n a regular basis (2-3 times per week), understand what s ging n in the firm and lk fr a suitable angle n which t Twitter. Cst = Price n Applicatin Twitter Update Service With this service, we will update yur Twitter accunt regularly with apprpriate tweets. We will aim t update yur accunt at least daily with either a link t an apprpriate legal news stry n the website r with a relevant cmment abut smething else in the wider wrld that might be apprpriate fr a law firm t cmment n. Yu can then pst additinal Tweets that are very firm specific e.g :- abut netwrking events that yu are attending abut specific lcal events/news prmte a different member f staff each week prmte yur wn events that yu might be running this will help yu minimise the time yu need t spend n this scial media activity. Cnscius Slutins Scial Media Service 4 f 7 Prduct Briefing

5 Please nte that this service will nt start until we have at least 10 clients cmmitted t it. As f the date f this dcument, we d nt have enugh clients t start. Cst = 80/mnth Blgging We ve deliberately nt included any wrk arund creating a blg in this particular package f services. Blgging is an imprtant part f yur digital ftprint, but there are a number f pints t it which means it needs a very specific apprach depending n yur type f firm :- One f the keys t blgging is the fact that Ggle sees yur site being updated and getting bigger each week/mnth as yu add pages t the blg. Of curse with ur legal news service this already happens i.e. yur site gets bigger each week as we add fresh cntent. The aim f a blg is t ffer sme pithy, pininated cmments, nt just crprate PR which means that each entry needs t be carefully tailred t yur firm. Yu must keep a blg up- t- date, it s even mre imprtant than keeping a news page up- t- date and this is nrmally the biggest stumbling blck fr yur firm. Yu/the firm start with the best f intentins and then interest wanes and befre lng the updates have stpped. Our preferred blg platfrm is t use WrdPress, the marketing leading, Open Surce blg platfrm. Examples f blgs created in this way are:- - click n Abut Us - > Blg. Designed t be cnsistent with the main website. lawyer.legalblggers.c.uk/ - a blg t run alngside Bnallack & Bishp's intellectual prperty micrsite prperty- lawyer.c.uk - click n News - > Blg. Designed t be cnsistent with the main website. If yu want mre details n a blg and ur services please get in tuch. Csts frm 320 (depending n yur existing site template) Cnscius Slutins Scial Media Service 5 f 7 Prduct Briefing

6 All prices exc. VAT. Mnthly csts will be added t yur existing Standing Order Cnscius Slutins Scial Media Service 6 f 7 Prduct Briefing

7 Screensht f Cmpany Buzz Applicatin Screensht f LinkedIn Blg Applicatin Cnscius Slutins Scial Media Service 7 f 7 Prduct Briefing

AMWA Chapter Subgroups on LinkedIn Guidance for Subgroup Managers and Chapter Leaders, updated 2-12-15

AMWA Chapter Subgroups on LinkedIn Guidance for Subgroup Managers and Chapter Leaders, updated 2-12-15 AMWA Chapter Subgrups n LinkedIn Guidance fr Subgrup Managers and Chapter Leaders, updated 2-12-15 1. Chapters may nt have an independent grup n LinkedIn, Facebk, r ther scial netwrking site. AMWA prvides