Tarifs France. Ad Specs May 2015

Transcription

1 Tarifs France Ad Specs May 2015

2 VIDEO IN-STREAM DISPLAY VIDEO PRE-ROLL PRE-ROLL + COMPANION AD COMPANION OVERLAY MPU COMPANION PLAYER TAKEOVER COMPANION INTERACTIVE PRE-ROLL SHARE BUTTONS HOTSPOTS EXPAND MINI-SITE CAROUSEL ADSELECTOR STORE LOCATOR EXTENDER HOMEPAGE TAKEOVER CLASSIC HOMEPAGE TAKEOVER MASTHEAD HOMEPAGE TAKEOVER PUSHDOWN TRANSPARENT FLASH TAKEOVER MPU (MEDIUM RECTANGLE) 300X250 CLASSIC MPU(MEDIUM RECTANGLE) 300X250 VIDEO SIDE BANNER 300X600 CLASSIC PREHOME - INTERSTITIAL PREHOME / INTERSTITIAL VIDEO MOBILE INTERSTITIAL MOBILE BANNER 300X50 OR 320X50 NATIVE & BRAND CHANNELS BRAND CHANNEL IN-FEED, IN-SEARCH, IN-RELATED NATIVE FORMATS

3 instream

4 VIDEO PRE-ROLL Desktop Mobile Tablet Connected TV Back to top

5 VIDEO PRE-ROLL TECH SPECS Compiled video file Notes format max. weight resolution max. video length mp4, (H264), mov, wmv, avi none provide a non-compressed file, non resized (if possible, provide us with the source file) If redirect : contact us 30 s max VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ads servers. Vast redirect accepted for mobile devices only if the video format is mp4. No redirects on connected TV. Encoding : If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode the video from high-quality files Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks.

6 PRE-ROLL + COMPANION OVERLAY Desktop Back to top

7 PRE-ROLL + COMPAGNON OVERLAY TECH SPECS Note Dailymotion cannot produce and implement this format. Please contact us for more informations Technical specifications The origin must be fixed on the top left side of the screen. The opacity of the overlay cannot be above 80%. The other elements must be opaque Combined video file Compiled file: Size : 480x70px Accepted format:.swf Framerate : 25 fps Max weight: 60 Ko Max length: 10 seconds Souce file : Size : 480x70px Accepted format:.fla The file has to be opened with the Adobe Creative Suite 4 (CS4) suite. The toaster must be ActionScript 3.0, no prior versions. Information : The CLOSE button is not included in the file to be provided. It is adserved direclty during the campaign Cinématique : When loading the video: The video loads in the Dailymotion player. When reading the video: The overlay ad appears on top of the video. Its position and size can be personnalized. The maximum length of the overlay is 10 seconds. Download the assets :

8 PRE-ROLL + COMPANION MPU Desktop Tablet Back to top

9 PLAYER TAKEOVER COMPANION SPECIFICATIONS TECHNIQUES Information Please note that Dailymotion does not provide this format. Only an external provider can make this format as of now. Please contact us for more informations. Back to top

10 INTERACTIVE PRE-ROLL SHARE BUTTONS Desktop Back to top

11 INTERACTIVE PRE-ROLL SHARE BUTTONS TECH SPECS Combined video file Notes format Max. weight Resolution Max. video length mp4, (H264), mov, wmv, avi if redirects (on all devices) :.mp4 none provide a non-compressed file, non resized (if possible, provide us with the source file) If redirect : contact us 30 s VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ad servers. Dailymotion can produce and implement the format Provide : - Redirection URL to be used (FB or Twitter) - Default shared text (140 characters) Encoding : If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode the video from high-quality files Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks

12 INTERACTIVE PRE-ROLL - HOTSPOTS Desktop Back to top

13 INTERACTIVE PRE-ROLL HOTSPOTS TECH SPECS Compiled file Notes format Max. weight resolution Max length mp4, (H264), mov, wmv, avi none provide a non-compressed file, non resized (if possible, provide us with the source file) If redirect : contact us 30 s Player compatible VAST/VPAID : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ad servers. Encoding : If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode the video from high-quality files Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks Provide : Creative brief (storyline/artwork) Bullet points to be used on the video (preferably vectorized). «Annotations» to be integrated to the format (preferably vectorized, otherwise a high-definition gif/jpeg)

14 INTERACTIVE PRE-ROLL (CUSTOM) General specs for custom formats For any further information on our custom formats, please contact us.

15 INTERACTIVE PRE-ROLL EXPAND Desktop Back to top

16 INTERACTIVE PRE-ROLL EXPAND TECH SPECS Compiled file Notes format Max. weight resolution Max. length mp4, (H264), mov, wmv, avi If redirects (on all devices) :.mp4 none provide a non-compressed file, non resized (if possible, provide us with the source file) 30 s VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ad servers. Provide : Creative brief (storyline/artwork) 1 logo/pictogram/button to launch the expand feature, vectorized if possible (otherwise high-quality gif/jpeg). Encoding : If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode the video from high-quality files Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks

17 INTERACTIVE PRE-ROLL MINI-SITE Desktop Back to top

18 INTERACTIVE PRE-ROLL CAROUSEL Desktop Back to top

19 INTERACTIVE PRE-ROLL ADSELECTOR Desktop Back to top

20 INTERACTIVE PRE-ROLL STORE LOCATOR Desktop Back to top

21 INTERACTIVE PRE-ROLL STORE LOCATOR TECH SPECS Compiled file Notes format Max. weight resolution Max. length mp4, (H264), mov, wmv, avi If redirects (on all devices) :.mp4 none provide a non-compressed file, non resized (if possible, provide us with the source file) 30 s VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ad servers Provide: - Creative brief / screenshots - Vectorial logo vectoriel (otherwise a high-definition gif/jpeg) - A list with names and adresses of the store locations in a Excel file. Encoding : If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode the video from high-quality files Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks

22 INTERACTIVE PRE-ROLL EXTENDER Desktop Back to top

23 INTERACTIVE PRE-ROLL EXTENDER TECH SPECS Compiled file Notes format Max. weight resolution Max. length mp4, (H264), mov, wmv, avi if redirects (on all devices) :.mp4 None provide a non-compressed file, non resized (if possible, provide us with the source file) If redirect : contact us Recommanded : 2 to 3 min maximum Contact us for more details VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ad servers. The pre-roll is played for 30s if the call to action button is not activated. If it is activated, the pre-roll is played until the end. Call-to-action : by default (customizable on demand). FB & TW sharing buttons can be added Encoding : If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode the video from high-quality files Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks

24 display

25 DISPLAY FORMATS THIRD PARTY TAGS Because the environment of our website is asynchronous, ad tags are directly injected into iframes on our website. Therefore, we need friendly iframe tags so that creatives appear/expand out of the iframe instead of inside. Official documentation for friendly iframe: We don't accept Iframe buster The expandable ads should be user initiated and not automatic Back to top

26 HOMEPAGE TAKOVER - CLASSIC Desktop Tablet Full day exclusivity 100% SOV Back to top

27 HOMEPAGE TAKEOVER - CLASSIC TECH SPECS 1/2 Cinematic When loading the page: The homepage takeover is represented by a background image and banners (animated or not) on the homepage of Dailymotion. Composition du format Background image 1615x2125 : important information must be inserted into the 1024 pixels of the centre zone Top banner 970x120 : Static creative or animated creative Assets need to perfectly fit the background image Bottom banner 970x120 (optional): Static creative or animated creative. Assets need to perfectly fit the background image 300x250 MPU : Format IAB Needed assets The assets must be delivered within 5 working days before the start of the campaign. The validation will be done at least 3 working days before the upload. background image compiled file : File Name: body (ex : body.jpg) Dimension : 1615x2125px Accepted formats:.gif,.jpg ou.png Weight : 150Ko max Redirection URL top banner compiled file : File Name: top_banner (ex : top_banner.jpg) Dimensions : 970x120px Accepted formats:.gif,.jpg,.png ou.swf Weight : 75Ko max Redirection URL for top banner if the last is an image (optional)

28 HOMEPAGE TAKEOVER - CLASSIC TECH SPECS 2/2 Technical specifications Some elements of the home page cannot be personnalized : header, footer, typos, content colors. If banners include an animation, the tracking of the redirection URL (if there is any) is done through a click-command provided on demand. In the animation, a transparent icon (button type) has to be included with the following code : on(release) { geturl( click command fourni, '_blank'); } Notes Redirects accpeted Please comply with the following guidelines. <PJ> Dailymotion may not upload the asset if it impacts one of the pages of the plateform Recommandations No text should be added 10 pixels from the website. It is not recommanded to add text on both sides of the asset. A fade between the banners and the background is compulsory

29 HOMEPAGE TAKEOVER - MASTHEAD Desktop Tablet Full day exclusivity 100% SOV Back to top

30 HOMEPAGE TAKEOVER - MASTHEAD TECH SPECS Cinematic When loading the page : The masthead is represented as a giant banner at the top of the page with an integrated Dailymotion player, showing the campaign on every page of the website with the exception of the player pages. Composition of the creative Image for the 970x250 banner : Assets need to perfectly fit the background image Vidéo : hosted on Dailymotion Takeover : Background image 1615x2125 px : no informations outside the centered 1024 pixels Top banner Bottom banner (optional) IAB 300x250 format (optional): Static creative or animated creative. Sound must be off by default (may be activated on rollover or on click as long as it can be deactivated in the same way). Needed assets Compiled file for the leaderboard: File Name: top_banner (ex : top_banner.jpg) Dimensions : 970x250px Accepted formats :.gif,.jpg ou.png Weight : 75Ko max Vidéo : hosted on Dailymotion (recommanded) Link to the video Video length : 1 min max Redirection URL Informations : If the creative agency cannot host the video on Dailymotion, deliver an encoded video (FLV / F4V), we can encode and host it the video from high-quality files. Redirects acceptés Please comply with the following guidelines. Dailymotion may not upload the asset if it impacts one of the pages of the plateform

31 HOMEPAGE TAKEOVER - PUSHDOWN Desktop Full day exclusivity 100% SOV Back to top

32 HOMEPAGE TAKEOVER - PUSHDOWN TECH SPECS Cinematic When loading the page: The megabanner expands and pushes the homepage down to give more space to play video ad. Contact us for a click opening. During the navigation : The megabanner is always on top of the page. Whenever it is highlighted with the mouse, it opens, pushing the content down with the revelation of the campaign (simple image or video) Download the assets: Composition of the creative Not expanded format 970x120 (initial form): Background image or Animation. Sound must be off by default (may be activated on rollover or on click as long as it can be deactivated in the same way). Must have a close Button Expanded format 970x600:: Animation of the Push Down video / Launch Unit Close button is mandatory Video : 30 to 40 sec max Accepted redirects Please comply with the following guidelines Dailymotion may not upload the asset if it impacts one of the pages of the plateform

33 TRANSPARENT FLASH TAKEOVER Desktop Full day exclusivity Back to top

34 TRANSPARENT FLASH TAKEOVER TECH SPECS 1/3 Cinematic When loading the page: The transparent flash takeover is an animation on a transparent base shown above the website, with a 300x250 mpu. Composition of the creative Needed assets Compiled file for animation: swf file (dimensions : 905x441 px) maximum dimension : 936x600 px max weight : 75 Ko Length : 6 sec max Source file for the animation: Maximum dimensions : 936x600 px Accepted format :.fla The file must adobe creative suite 4 (CS4) compliant Redirection URL Flash Format : Animation Sound must be off by default (may be activated on rollover or on click as long as it can be deactivated in the same way). Must have a close Button

35 TRANSPARENT FLASH TAKEOVER TECH SPECS 2/3 Informations Sound must be off by default (may be activated on rollover or on click as long as it can be deactivated in the same way) Redirects are possible (associated with the 300x250; Flash must be positioned via tags) Cap: 1/day/unique visitor The positioning of the Transparent Flash unit should not cover any part of the 300x250 Technical requirements Unit may not cover the login and search zones. Close button required after the first second Les conditions requises pour ce swf sont : A ClickTag needs to be inserted on a button: On(release) {geturl(clicktag, _blank ) ;} An empty key frame of the animation at the root (_root) with the label «the_end» with the below code : stop(); flash.external.externalinterface.call( DM_swftrans_close ); A close button that executes a gotoandstop on the key frame «the_end» If the close button is at the root as the «the_end» key frame, the code will be as following: on(release) { gotoandstop('the_end'); } If the animation is built inside a MovieClip (as presented in the template), the last key frame of the MovieClip must have a code that executes a gotoandstop on the «the_end» frame. If the MovieClip is at the root as the «the_end» frame, the code will be: stop(); _parent.gotoandstop('the_end');

36 TRANSPARENT FLASH TAKEOVER TECH SPECS 3/3 Template The template is built as following: 1. At the root (_root), two frames: The first that has all the animation elements, the second one, all elements for closing the animation. 2. Five layers at the root (_root): - LABEL: at the second frame, the label is named «the_end» - ACTION: at the second frame, the code to stop the animation. - btclose: the occurency of a button where the closing code of the animation is inserted - btclicktag: the occurency of a transparent button where is inserted the call to the ClickTag - mcanimation: the occurency of a MovieClip with the animation of the ad 3. In MovieClip and mcanimation: several layers: - ACTION: at the last frame of the animation, a krey frame in which is inserted the closing code of the animation - Several other layers with the searched animation Notes Redirects accepted Please comply with the following guidelines. <PJ> Dailymotion may not upload the asset if it impacts one of the pages of the plateform.

37 300 x 250 CLASSIC MPU Desktop Tablet Back to top

38 300 x 250 CLASSIC MPU TECH SPECS Compiled file dimensions format Max. weight Max. animation length sound 300x250 pixels gif, jpg, png, swf 40 Ko 30 s Sound must be off by default (may be activated on rollover or on click as long as it can be deactivated in the same way). Assets Catalogue des Formats 2014 Technical elements A ClickTag needs to be inserted on a button: If ActionsScript2: On(release) {geturl(clicktag, _blank ) ;} If ActionScript3: the occurency of the transparent symbole (button type) need to be name buttonclick. buttonclick.buttonmode=true; buttonclick.addeventlistener(mouseevent.click, redirectionpartner); function redirectionpartner(evt:mouseevent):void { var url:string = root.loaderinfo.parameters.clicktag; var request:urlrequest = new URLRequest(url);try{ navigatetourl(request, '_blank');} catch (e:error) {trace("oops!");}} Download the template: Templates are only available in AS3. Provide the redirection URL for the 300x250 MPU if it is an image redirects accepted

39 300 x 250 VIDEO MPU Desktop Back to top

40 300 x 250 VIDEO MPU TECH SPECS Compiled file Notes format Max. weight mp4, (H264), mov, wmv, avi Redirects accepted none Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks. Son «off» by default. Activated when clicking or roll-over. resolution provide a non-compressed file, non resized (if possible, provide us with the source file) Max. length none loop No limitation

41 300 x 600 SIDE BANNER Desktop Back to top

42 PRE-HOME / INTERSTITIAL Desktop Mobile Tablet Back to top

43 PRE-HOME / INTERSTITIAL TECH SPECS 1/3 Cinematic When loading the page : The interstitial only appears once per visitor, once they are on the website. The interstitial is clickable and can integrate the Dailymotion player. Composition of the creative Background image : no informations outside the 1024 pixels centered. The security zone is 1024x528 for the Dailymotion logo and has to be immediately recognizable. Or Background image Animation : no informations outside the 1024 pixels centered. The security zone is 1024x528 for the Dailymotion logo and has to be immediately recognizable. Desktop Needed assets Background image : Dimensions : 1280x1024px maximum Accepted format :.psd The file must adobe creative suite 4 (CS4) compliant Background image compiled file: Dimensions : 1280x800px maximum Accepted format :.gif ou.jpg Weight : 60Ko max Animation source file: Accepted format:.fla Integrate all the animation in a single video The file must adobe creative suite 4 (CS4) compliant

44 PRE-HOME / INTERSTITIAL TECH SPECS 2/3 Needed assets Compiled file for nimation : accepted format:.swf Weight: 100Ko max Length : 6 seconds max Background color: RGB or hexadecimal Frame rate : 25 images per second max. Fonts used: Accepted formats: vectorized fonts, TTF (Truetype), OTF (OpenType) Redirection URL Technical requirements If the interstitial has an animation, the tracking of the redirection URL is made through a clicktag. In the animation, a transparent icon (button type) has to be included in the main scene with the following code : on(release) { geturl (clicktag, target); } Flash format is not accepted on tablet and mobile. informations We can stop the video automatically if it is too long. If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode and host the video from high-quality files

45 PRE-HOME / INTERSTITIAL TECH SPECS 3/3 Mobile Tablet format gif, jpeg, png format gif, jpeg, png size 320x480 size 1024x663 Max. weight 40Ko Max. weight 60Ko Template Click here

46 PRE-HOME / INTERSTITIAL VIDEO Desktop Tablet Back to top

47 PRE-HOME / INTERSTITIAL TECH SPECS 1/2 Cinematic When loading the page, the interstitial appears once for a visitor as soon as he arrives on the website. The interstitial is clickable and can integrate the Dailymotion player. Composition of the creative Background Image: no informations outside the centered 1024 pixels. Or Background video image: hosted on Dailymotion Needed assets Source file for background image: Dimensions : 1280x1024px maximum Accepted format:.psd The file must adobe creative suite 4 (CS4) compliant Compiled file for background image: Dimensions : 1280x800px maximum Accepted formats :.gif ou.jpg Maximum weight: 60Ko Source file for animation : Accepted format:.swf Maximum weight: 100Ko

48 PRE-HOME / INTERSTITIAL TECH SPECS 2/2 Needed assets Compiled file for animation: Accepted format:.swf Maximum weight: 100Ko Length : 6 seconds max Background Color: RGB or hexadecimal Cadence : 25 images per second max. or Vidéo : Hosted on a Dailymotion account Length : 6 seconds maximum Fonts used: accepted formats: vectorized fonts, TTF (Truetype), OTF (OpenType) Redirection URL Technical specifications Redirects non accepted Technical specifications If the interstitial has an animation, the tracking of the redirection URL is made through a clicktag. In the animation, a transparent icon (button type) has to be included with the following code : on(release) { geturl (clicktag, target); } Flash format is not accepted on tablet and mobile. informations We can stop the video automatically if it is too long. If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode and host the video from high-quality files

49 MOBILE INTERSTITIAL Mobile Back to top

50 MOBILE INTERSTITIAL TECH SPECS 1/1 Mobile format gif, jpeg, png dimensions 320x480 Max. weight 40Ko

51 MOBILE BANNER Mobile Back to top

52 MOBILE BANNER TECH SPECS 1/1 Compiled File dimensions format max. weight 300x50 pixels gif, jpg 25 Ko Provide : Tracking pixel Catalogue des Formats 2014 Click command

53 brand channels and video seeding

54 BRAND CHANNEL Desktop Mobile Tablet Connected TV Back to top

55 BRAND CHANNEL CUSTOM Desktop Tablet Back to top

56 NATIVE IN-FEED FORMAT Desktop Mobile Tablet Back to top

57 NATIVE IN-SEARCH FORMAT Desktop Mobile Tablet Back to top

58 NATIVE IN-RELATED FORMAT Desktop Mobile Tablet Back to top

59 300 x 250 SEEDING MPU Desktop Tablet Back to top

60 300 x 250 SEEDING MPU TECH SPECS 1/1 Compiled File Notes dimensions 300x250 pixels The 300x250 standard native MPU is a static preview of the content to be viralized. Image format jpg, png (png 24) max. weight 40 Ko The creative asset can be displayed on the Dailymotion homepage and every page that integrates a 300x250 MPU. The content must be hosted on Dailymotion (provide the link to the Dailymotion hosted content). Tracking : click-commands accepted. Redirects non accepted. The creative asset will be submitted to Dailymotion for validation, who may edit the file in order to fulfill legal requirements. The final asset will then be submitted for validation by the advertiser before implementation.

61 NATIVE MPU 300 x VIDEO Desktop Tablet Voir la bande annonce 01:34 Voir la bande annonce 01:34 Back to top

62 NATIVE MPU 300 x VIDEO TECH SPECS 1/1 Compiled File Notes dimensions 300x250 pixels The 300x250 native mpu video is a video preview of the content to be viralized. source Dailymotion video max. length none (Recommanded: 2 min 30) sound off by default Activated when launching the video The creation can be displayed on the Dailymotion homepage and every page that integrates a 300x250 MPU. The content must be hosted on Dailymotion (provide the link to the Dailymotion hosted content). Dailymotion associates its logo to the content as a sign of editorial recommandation for the user. Tracking : click-commands accepted. Redirects non accepted.

63 NATIVE MOBILE BANNER Mobile Back to top

64 NATIVE MOBILE BANNER TECH SPECS 1/1 Compiled File Notes dimensions format max. weight 361x50 pixels gif, jpg 25 Ko The 361x50 native mobile banner is a static preview of the viralized content. The creative assets can be displayed on the mobile Dailymotion homepage and every page that integrates a 361x50 banner. The content must be hosted on Dailymotion (provide the link to the Dailymotion hosted content). Dailymotion associates its logo to the content as a sign of editorial recommandation for the user. Tracking and redirects are not accepted.

65 FORMATS 1/2 FORMAT DESKTOP MOBILE TABLET APPS IPTV VIDEO IN-STREAM Video pre-roll Pre-roll + companion ad Compagnon Overlay MPU companion on-site on-site Player takeover companion on-site Interactive pre-roll Interactive pre-roll - Share buttons Interactive pre-roll - Hotspots Interactive pre-roll - Expand Interactive pre-roll - Mini-site Interactive pre-roll - Carousel Interactive pre-roll - Adselector Interactive pre-roll - Store Locator Pre-roll extender

66 FORMATS 2/2 FORMAT DESKTOP MOBILE TABLET APPS IPTV DISPLAY Homepage Takeover - Classic (incl. MPU) no Flash Homepage Takeover - Masthead (incl. MPU) if spec. Dailymotion Homepage Takeover - Pushdown Transparent Flash Takeover MPU / Medium rectangle 300x250 - Classic MPU / Medium rectangle 300x250 Video Side Banner 300x600 classic Prehome / interstitial (between-the-page) Prehome / interstitial (between-the-page) - Video Mobile interstitial Mobile banner 300x50 or 320x50 NATIVE FORMATS AND BRAND CHANNELS Brand Channel In-feed, In-search, In-related Native formats

67 Tarifs France advertising.dailymotion.com