MetService Online Advertising Technical Specifications

Transcription

1 MetService Online Advertising Technical Specifications Updated: 17 August 2012 FORMATS & DEADLINES Please note: If advertisements do not meet the specifications below, MetService may be unable to load the campaign, and the client will be asked to revise the creative at their own cost. Terms and Conditions can be found here. Deadlines The creative must be received no later than 3 working days (usually a wednesday) before the commencement of the advertisement. Formats Accepted formats are:.jpg.gif.png.swf, please include a backup.gif or.jpg Third party redirects (HTML iframe or Object) Resolution All images must be 72dpi. CREATIVE SPECIFICATIONS Big Banner Dimensions: 760px x 120px. Max file size: 40kb Location: Top of page Format: Third party redirects,.swf (with backup gif ).png.jpg or.gif (No transparency) Expandable: 760px x 120px expands down to 760px x 240px, 100Kb polite. Skyscraper Dimensions: 160px x 600px. Max file size: 40kb Location: Right hand column Format: Third party redirects,.swf (with backup gif ).png.jpg or.gif (No transparency) Expandable: 160px x 600px expands left to 320px x 600px, 100Kb polite

2 Medium Rectangle (Mrec) Dimensions: 300px x 250px. Max file size: 40kb Location: Right hand column (all locations), Below page fold - local pages. Format: Third party redirects,.swf (with backup gif).png.jpg or.gif (No transparency) Tiles + Text Link Dimensions: 300px x 60px Location: Site-wide Format:.png.jpg or.gif (No transparency, static images only) Max file size: 15kb Currently do not support auto-scroll Rural Regional Tiles Dimensions:290px 35px. Location: Rural pages Format:.png.jpg or.gif (No transparency, static images only) Max file size: 15kb Currently do not support auto-scroll FULL PAGE TAKEOVERS Dimensions Background non-clickable: Background image 1270px width, max height: 1500px or 2 Side Gutters 140px width and transparent center. Top clickable banner, maximum width of 990 x 120px, or a width of 961px which matches the site width. See Diagram below: Max total of all files: 200kb Format: supports.png or jpg for background. Third party redirects,.swf (with backup gif ).png.jpg or.gif for top banner. All images must be 72dpi.

3 RICH MEDIA RICH MEDIA IS AVAILABLE, SUBJECT TO NEGOTIATION. Standard formats HTML Javascript Adobe Flash Creative files must be included with third party tags, and all click through urls must open in a new browser window or tab FLASH CREATIVES To run flash (hosted.swf files), we require the following The flash creative (.swf) A backup.gif or.jpg The destination URL The following specifications are required to run Flash Banners (hosted.swf files) Destination must use _blank (opens webpage in new tab or window) CPU usage to be kept to a minimum No transparent backgrounds please Any sound in a creative must be user activated via a obvious PLAY button (no rollovers please) AND contain a STOP/MUTE button. Please note: Many of our users have earlier versions of flash so to ensure that they get the best functionality of our website, we require flash versions to be exported as version 9 or 10. The above specifications include third party re-directs. Please also test that it works on both Internet Explorer and Firefox browsers. Flash Banner click tags Here is an example of a click tag that works (using Action Script 2.0): on (release) { } geturl(clicktag, _blank ); Make sure the code is placed on the top layer. Using Impression tracking pixels with hosted flash files Please embed the tracking within the flash creative.

4 HTML CREATIVES The following specifications are required to run HTML creative JavaScript is allowed. All common tag formats accepted Ensure that _blank is set as the destination within the HTML code Expanding creatives are accepted, please inform beforehand if you are going to use them. Expansion must be user initiated (either rollover or click). Any sound in a creative must be user activated via a obvious PLAY button (not a rollover) AND contain a STOP button. Note: The website visitors use a wide range of different browsers, versions and platforms which can interfere with the appearance of HTML advertising. Please ensure that the material leaves room for expansion if a site user has a low screen resolution or has their text size set to medium or greater. ***Please test that it works on Internet Explorer 7+, Chrome or Safari and Firefox browsers.*** Accepted third party redirects Double Click Eyewonder Facilitate Atlas Other formats may require more testing. Floating Layer Description: An ad that plays within a limited area in a transparent layer, over a Web page. Cost: Additional 40% of Banner rate File size: 100k Dimensions: 400px x 400px Duration: 8 seconds maximum Frequency cap: 1 per unique user per day Sound: User initiated Close button must be active and clearly displayed The ad must not impact another advertisers ad and must be supplied with a corresponding standard display ad. Expandable Banners Description: Advertisements that expand when a user moves their cursor over or clicks on the ad. Cost: Additional 30% loading File size: 40k Standard Banner, 100k Polite Banner Dimensions: Big Banner: 760 x 240 pixels (maximum area when expanded is 760 x 240 pixels). Rectangle: 300px x 250px expands to a maximum of 500 x 500 pixels or left to 600px x 250px. Sound: User initiated. Other: Close button must be active and clearly displayed and the image must close automatically. Format: Third Party Redirects.

5 Polite Big Banner or Rectangle Description: The Polite Banner is a Flash enabled banner ad that uses polite, sequential downloading and proprietary compression technology to allow for extra large file sizes that load after the page content has loaded. Cost: Additional 10% loading File size: 40k Initial. Sound: User initiated Video Cost: Additional 20% loading File size: 40k Initial. Up to 1mb. Sound: User initiated Other: Video must have a maximum duration of 30 seconds Video content must not loop and can be re-initiated by a replay button The video or video player should have obvious "play/stop" and "mute" buttons File types.gif image of the ad (.gif file) Publish Flash File (.swf file) Adobe Flash File (.fla file)* Click tag embedded within.swf file (refer to the following instructions) Required click-through URL for the ad A Flash ad shouldn't consistently use more than 20% of CPU on a standard computer (approx Pentium D 3GHz). If you require pixel impression tracking, please embed within the flash creative. * It may be necessary to have the.fla file in order to ensure the click tag is inserted correctly. Additional Notes Rich Media creative must be submitted at least 5 working days in advance. Campaign/flight dates must be set up in Third party supplier to start at least one day prior and end one day later than the actual campaign is due to be run. The ads will not be served in these extra days, which are required only to ensure that potential timing issues with supplier do not affect the flight. Where there are multiple campaigns for the same advertiser, multiple creatives may be required. Please note that many types of Rich Media are only available via Third Party Suppliers such as DoubleClick, Eye Wonder or Facilitate and that additional costs incurred for Third Party serving are to be absorbed by the client or advertiser.

6 MOBILE DISPLAY ADVERTISING Banner sizes 3 creative sizes are available 120px x 20px (Older phones) 228px x 38px (Older phones) 300px x 50px (All Smartphones) Banner file formats Static or animated.gif.jpg.png Rich Media Rich media is available, subject to negotiation: HTML Javascript Creative files must be included with third party tags, and all click though urls must open in a new window or tab. Please note that Flash is not supported in many mobile phones. File Sizes Mobile banners should not exceed 15kb per banner for large format (300x50px), and 10kb for smaller formats (228x38px and 120x20px). IPAD APP ADVERTISING The ipad App advertisement space is located where the traffic webcams are at the bottom of page, and flips to show the ad. Banner Size Dimensions: 756px x 216px. Max file size: 40kb Banner file formats jpg/jpeg/png/gif (no transparency) Rich Media Rich media is currently not available for the ipad.

7 BOOKINGS Any booking inquiries please contact: Wellington Contact: Andrew Castle Phone Andrew.Castle@metservice.com Auckland Contacts: Mel Graham Kyle Le Geyt Phone Phone Mel.Graham@metservice.com Kyle.LeGeyt@metservice.com PRICING Please refer to rate card for costs. CREATIVES Please send your creative to: trafficking@metservice.com