2014 DIGITAL MEDIA KIT. Expand Your Reach With Charisma Media s Digital Presence

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1 2014 DIGITAL MEDIA KIT Expand Your Reach With Charisma Media s Digital Presence

2 WHY CHARISMA? ABOUT CHARISMA MEDIA» Charisma Media has been inspiring people to radically change their world through print and digital for over 30 years. Best known for its magazines such as Charisma, Ministry Today and Christian Retailing. the company is moving boldly into digital products that include mobile apps, electronic books, many e-newsletters, a network of robust websites and digital editions of its magazines that have readership in the top tier of digital magazines nationally. WHY» CHARISMA? WHY CHARISMA MEDIA Reaching over 3 million Christians, Charisma Media now offers new marketing solution s that create greater relevancy and performance to our advertisers. From larger interactive ad sizes, mobile ads, to our newly launched native ads, the goal is to provide ad solutions that engage users and provide a better return on ad spend for our advertisers. Most importantly, we have worked to become better partners to our advertisers. Our goal is to provide guidance and support and ensure that our success is based on their success.

3 CHARISMA MEDIA DIGITAL INFLUENCE Websites million unique visitors per month with over 5.2 million page views per month Charisma News App Over 850,000 page views per month with 120,000 total app downloads Newsletters 450,000 total opt-in subscribers reaching over 3.1 million subscribers each month Charisma Media Eblast lists Combined over 156,000 opt-in subscribers Facebook Fans 160,000 Twitter Followers 24,000 3,500, , , , ,000 TOTAL INFLUENCE 5.14 million TOTAL CIRCLE OF REACH 11.8 million ,000 0 Websites Charisma News App Newsletters Charisma Media E-blasts Facebook Fans Twitter Followers

4 OUR AUDIENCE

5 OUR AUDIENCE, cont.

6 DIGITAL ADVERTISING OPPORTUNITIES MOBILE WEBSITES: Native Advertising (looks like an article) Static Image (bottom of every screen) Large 300x250 Inline Image (between articles) Small 300x50 Inline Image (between articles) 300x250 Pop-up Ads (when site first loads) DESKTOP WEBSITES: Native Advertising (looks like an article) s: Medium Rectangle Leaderboard Website Takeover NEWSLETTERS: Sponsored Newsletter Eblast Dedicated Eblast Newsletter Advertising: Medium Rectangle 600px Wide Featured Ad MOBILE APP: Large Image (bottom of every screen) Mobile App in itunes and Google Play Native Advertising Static Image Small 300x50 Inline Image Native Advertising Large 300x250 Inline Image Dedicated Eblast 300x250 Pop-Up

7 WEBSITE ADVERTISING MOBILE AND DESKTOP MOBILE WEBSITES: Native Advertising (looks like an article) Static Image (bottom of every screen) Large 300x250 Inline Image (between articles) Small 300x50 Inline Image (between articles) 300x250 Pop-up Ads (when site first loads) Native Advertising TARGETED AND MEASURABLE Website banner advertising allows you to have exposure on the websites of your choice reaching over 1.5 million unique visitors per month and growing! You can also determine when and how often your banner ads will appear You can even focus your banner ad exposure to a specific geographical region Throughout your campaign, we can tell you how many times your banner ad was shown each day, and how many people clicked on it Advertising DESKTOP WEBSITES: Native Advertising (looks like an article) s: Medium Rectangle Leaderboard Website Takeover Static Image Small 300x50 Inline Image 300x250 Pop-Up Large 300x250 Inline Image Native Advertising Website Takeover

8 NEWSLETTER ADVERTISING DAILY/WEEKLY NEWSLETTERS 18+ newsletters to choose from to customize your results Over 40 different s go out weekly & daily to... Over 450,000 opt-in subscribers... and growing All subscribers have signed up to receive our newsletters Our newsletters reach Christian women, men, pastors & church leaders Three different advertising opportunities in each newsletter Sponsored Newsletter E-blast SPONSORED NEWSLETTER E-BLASTS Sponsored Newsletter Eblasts allows advertisers the opportunity to write persuasive and compelling articles to engage our readers with their products. The benefit to the advertiser is that it reaches a targeted audience for that specific newsletter that gets a higher open rate. The goal is to cause more interaction with the reader through richer content that will cause more social sharing and increased sales. DEDICATED E-BLASTS Send a custom that will only contain your message 152,000+ opt-in subscribers: Consumer: 105,000 Leader: 32,000 Trade: 15,000 All subscribers have signed up to receive messages from our advertising partners Mails when you need it We can help you design your or you can design it yourself Upon sending your to our list of opt-in subscribers, we can report how many people opened the and how many clicked on your ad to take further actions Daily/Weekly Newsletters Dedicate E-blast

9 NEW WEBSITES FROM CHARISMA MEDIA Christianlifenews.com Global News. Christian Worldview We now offer 24/7 news coverage on ChristianLifeNews.com, which provides believers from every denomination global news from a Christian worldview. Our newest site includes outstanding journalistic content from Reuters and AP wire services, a host of other Christian news sources, plus insight and commentary from respected evangelical leaders around the world. Christianlife.com Like the Gospel, things worth sharing At Christianlife.com we believe humor is part of the heart of God. Our newest site is a content curation site -- created to be a central place where Christians can find some of the most humorous, inspiring and thought provoking content the Internet has to offer. Fun and wholesome posts will enhance your life and challenge you to pass it on... Just like the Gospel! Reach Over Four Million Christians Monthly (and growing more than 50% a year!) with our Charisma Media family of websites

10 MOBILE APP CHARISMA NEWS MOBILE APP Our Charisma News App has had continual growth since its release. Take a look at these impressive stats: Over a million screen views each month Average 8 articles viewed per visit Average 8 minutes for each visit Over 11,000 active users who are engaged with our Charisma News App on a monthly basis 60,000 new users since 2012 More importantly we are GROWING every month! 2013 GLOBAL MOBILE APP STATISTICS* 80% of mobile time is spent inside apps After seeing mobile ads: 80% of consumers plan to 80% downloading an app conduct mobile commerce 67% visiting the website in the next 12 month of the advertiser Mobile ads discovered: 52% visiting the store/ 54% via apps retailer/business 40% on a search engine 45% locating the advertiser on the map 27% on a retailer website 37% calling the advertiser 23% on a video website * SOURCES: jdpower.com, mashable.com, pewinternet.org, econsultancy.com, flurry.com, gartner.com, inmobi.com, localytics.com, luxurydaily.com, statcounter.com

11 600 pixels wide* (Flash filles not acceptable) Newsletter 600 Pixels 650 Wide pixels wide Ad* Marketing Code Guidelines Ad #1 Ad #2-600 px wide specs will be charged $75/hr to corre - Format: HTML - - JPG/GIF preferred for optimum wide - Format: GIF/JPG Ad #1 inbox performance WEB / NEWSLETTER / EBLAST / MOBILE APP Ad #2 - HTML files accepted: TAKE OVER ADS pixels wide* *Any HTML file not coded to our DIGITAL ADVERTISING INTERNET SPECS SPECS - Format: GIF/JPG Marketing Code Guidelines (Flash filles not WEB acceptable) specs will be charged $75/hr Charisma to correct Web Page Images Needed: 600 Pixels Wide Ad* Leaderboard [ ALL DIMENSIONS ARE IN PIXELS ] Ad #2-600 px wide SPONSORED NEWSLETTER Point of Interest image - Medium 728 Size w x Ad 90 himage (JP 140 w x 280 h GIF): JPG/GIF preferred for optimum CLICK w FOR x 250 SAMPLE h E-BLAST SPECS - Button Image (JPG/GIF): inbox performance TAKE OVER ADS [ ALL DIMENSIONS ARE IN PIXELS ] 160 w x 93 -Leaderboard h Ban NEWSLETTER ADS DEDICATED - HTML files accepted: SPONSORED NEWSLETTER E-BLASTS Medium Size Ad Dedicated E-Blast *Any HTML file not coded to our (Flash filles not acceptable) Medium - Ride Along 728 Image w x 90 (JPG/GIF h 600 pixels (Flash filles not acceptable) E-BLASTS wide* 650 pixels wide Charisma Web Page Newsletter Marketing Code Guidelines (Flash files and Images HTML not Needed: Rectangle acceptable) WEB 149 w x 154 -Medium h Newsletter Header Button image Rectang Ad #1 specs will be charged $75/hr Point to correct of Interest image Article - Medium Size Ad Image (JPG/ - Point of Interest 300 w Image x 250 (JPG 160 w x 93 h h - Format: HTML Article Title 140 w x 280 h Leaderboard - - Title: max 20 GIF): words Ride Along image GIF): 140 w x 280 h wide 728 w x 90 h - Ad material may Article - Body copy: Format: GIF/JPG - Button Image (JPG/GIF): 149 w x 154 h - Background Image (JPG/G Ad #1 Image or Flash (see belo words 330 w x 180 h 160 w x 93 h 1400 w x 800 h (minimum siz Ad #2 Button image and Ride TAKE OVER ADS Medium Size Ad - Article image - (JPG/GIF): Ride Along Leaderboard Image w x Along 180 (JPG/GIF): h image : stay fixed to 1800 w x 1000 h (maximum ws Ad Option w x 154 h the bottom of the browser. - Format: GIF/JPG (Flash filles not acceptable) Medium 728 w x 90 h Mobile optimized App Adimage recommen - JPEG Button image - Ad size (JPG/GIF): 600 Pixels Wide Ad* Images Needed: Rectangle Point of Interest image will Charisma Web Page Ad Title - Point of Interest Image (JPG/ Average 320 w x 50 huser will only - see URL 80 Ad Option 160 w 1x 93 h be some type of arrow or L - Ad Title: 300 max w 40 x 250 characters -Medium Rectangle: Ad #2-600 px wide - Medium Size 300 Ad w GIF): 140 h w x 280 h Point of Interest image Image Ride (JPG/ Along image pointer that directs attention px on each side of main - HTML web x 250 h - Ad copy: words 140 w x 280 h 149 w x 154 h CLICK FOR - Background SAMPLE Image to the (JPG/GIF): medium size ad. page; therefore, you should s - JPG/GIF preferred for optimum GIF): 300 w x 250 OPT 1 Ad Option w x Ad h (minimum material may size); be GIF/JPG, HTML an image that works within th inbox performance - Button Image (JPG/GIF): Button image and Ride - Ad size (JPG/GIF): 615w or x 300h - HTML files accepted: 160 w x 93 h Along image stay fixed to 1800 w x 1000 Flash h (maximum (see below size); for specs) parameters. Medium Size Ad the bottom of the browser. - Download and optimized fill out this image form to recommended; submit MOBILE APP 600 pixels wide* *Any HTML file not coded to our - Ride Along Image (JPG/GIF): w x 50 h Point of Interest image will Ad Option 2 your ad material. Average You IMAGE must user provide will ONLY only all of see AD SPECS HTML FILE SPECS w Marketing Code Guidelines WEB 149 w x 154 h be some type of arrow or 615 w x 300 h Mobile App Ad - JPEG or PNG Button image the info listed in px this specs will be charged $75/hr to correct - Point of Interest Image (JPG/ 320 on form w x each to ensure 50 h side of your main website - JPEG pointer that directs attention GIF/JPG only Mobile App More Ad than 50% text 160 w x 93 h to the medium size ad. eblast is formatted properly. - URL Link (mobile friendly) 320 w x 50 h page; therefore, - A separate you click-through should select URL must - Not image heavy - URL L Leaderboard GIF): 140 w x 280 h - HTML not acceptable Ride Along image OPT w x 90 h an image be that submitted works within each these image file - Inline CSS only- HTML 149 w x 154 h - Background Image CLICK (JPG/GIF): FOR SAMPLE parameters. Maximum File size: 39K - Some E-blasts may re 1400 w x 800 h (minimum size); Button image and Ride TAKE OVER ADS -Leaderboard Along image : stay fixed to 1800 w AD x 1000 IMAGE h (maximum SPECS that they are advertis size); IMAGE the bottom of the browser. (Flash filles not acceptable) Medium 728 w x 90 h optimized GIF/JPG ONLY image only AD SPECS recommended; MOBILE HTML FLASH APP FILE SPECS HTML - URLs must BEST start PRAC with h Point of Interest image will - GIF/JPG A separate only click-through URL must - More Do not than embed 50% Charisma Web Page Images Needed: Rectangle Average user will only see video, 320 textw audio x 50 h - No All images background must be imag e -Medium be some Rectangle: type of arrow or - A be separate submitted click-through with each image URL filemust px on each side of main website Mobile App - Not or Ad flash image elements heavy - JPEG or PNG - (no No reverse relative type links) pointer that directs attention Point of Interest image - Medium Size Ad Image (JPG/ 300 w to x the 250 medium h size ad. be Maximum submitted File with size: each 39K image file 320 w x - 50 Inline Flash h CSS animation only 140 w x 280 h page; therefore, you should select - URL is limited Link (mobile to friendly) -*Any Include HTML alt file tags not on cod all GIF): - Ad material may be GIF/JPG, HTML Maximum File size: 39K - Some 30 seconds, E-blasts 3 loops an image that works within these - may HTML only require not acceptable us to note - Use width Marketing and height Cod - Button Image (JPG/GIF): or Flash (see below for specs) that they are advertisements parameters. specs all images will be charged 160 w x 93 h FLASH FILE SPECS - URLs must start with http or https - No quoted fonts (e.g. Medium Size Ad - Ride Along Image (JPG/GIF): w x 50 h AD SUBMISSION INFORMATION IMAGE ONLY AD SPECS - HTML Do not embed Nancy Wileman FILE SPECS video, audio - All images must be embedded Lucida Bright, etc.) CHARISMA PH HTML BEST / F PRACTICES 149 w x 154 h Mobile App Ad - JPEG or PNG 600 Rinehart Road, Lake Mary, FL Button image - Point of Interest Image (JPG/ 320 w x 50 GIF/JPG h only or More flash than elements 50% text MEDIA AD (no SUBMISSION relative links) INFORMATION - No characters that ar Phone: x No background images 160 w x 93 h - URL Link (mobile friendly) GIF): 140 w x 280 h CLICK FOR - SAMPLE A separate click-through URL must - Flash Not image animation heavy is limited to Nancy *Any - No reverse HTML Wileman file type not coded to our regular keyboard Ride Along image - HTML not acceptable be submitted with each image file - 30 Inline seconds, CSS only 3 loops only 149 w x 154 h - Background Image (JPG/GIF): - Include Marketing alt tags on Code all images Guidelines (use Entity Names in Maximum File size: 39K - Some E-blasts may require us to note Phone: specs 1400 w x 800 h (minimum size); - Use width will be and charged height $75/hr attributes x2206 to correct on Button image and Ride that they are advertisements Along image stay fixed to 1800 w x 1000 h (maximum size); all images the bottom of the browser. optimized image recommended; MOBILE FLASH APPFILE SPECS - URLs must start with http or https - No quoted fonts (e.g. Times New Roman, AD CIFICATIONS Point of Interest image FOR will Average user will only see Do not embed - video, 320 w audio x 50 h - All SUBMISSION images must be INFORMATION embedded Lucida Bright, etc.) be some type of arrow or px on each side of main website Mobile App or Adflash elements - JPEG or PNG (no relative links) - No characters that aren t found on a pointer that directs attention to the medium size ad. 320 w x 50 h page; therefore, you should select - Flash animation - URL is limited Link (mobile to friendly) *Any HTML file not coded to our regular keyboard MAGAZINES * Nancy Wileman CHARISMA PH / F Rinehart Road, La MEDIA an image that works within these 30 seconds, 3 - loops HTML only not acceptable Phone: x2206 Marketing Code Guidelines (use Entity Names instead) parameters. specs will be charged $75/hr to correct IMAGE ONLY AD SPECS HTML FILE SPECS HTML BEST PRACTICES GIF/JPG only More than 50% text PAID AD SUBMISSION Templates available here or ask VIDEO SPECS: INFORMATION No background ad traffic images coordinator PH / F A separate click-through URL must - Not image heavy SUBSCRIBER Nancy - No reverse Wileman Must type CHARISMA provide FLV AND MP4 (Not MOV) be submitted with FULL each PAGE image AD file 600 Rinehart Road, Lake Mary, FL Inline CSS HALF only PAGE AD EBLAST AD - Include Fonts alt tags no on smaller all images than 18pt For videos MEDIA that are embedded in and will play inside the ad, you Maximum File size: 39K - Some E-blasts may require us to note Phone: - Use width and height attributes x2206 on No text or hyperlinks can appear 1 from bottom do not need to place a play button. A play button will automatically be added when the digital edition is created. that they are advertisements Dimensions: all images of ad (this space is reserved for page navigation) - URLs must start with http or https 500px X 350px - No quoted fonts (e.g. Times New Roman, - All images must be embedded Lucida Bright, etc.) No text, logos or (Charisma Only) Company logos will be hyperlinked automatically (provide that aren t URL found if one a is not in ad already) on a separate web site, you can add a play button or click to watch For videos that you are only supplying a URL link to watch the video (no relative links) - No characters hyperlinks can appear button as one will not be added when the digital edition is created. *Any HTML file not coded to our regular keyboard 1" If your ad will have a video embedded in it, it is from bottom of ad Marketing Code Guidelines (use Entity recommended Names instead) that you place a screenshot of Videos should be as big as possible to better engage the reader on your ad longer specs will be charged $75/hr to correct the video where the video is to appear in the ad. Please make sure there are no black bars on either side of the videos as Dimensions: 6.813"w X 10.66"h (The screenshot does not need to be high res.) this causes the video to appear smaller in the video box on the page. Background image 1400 w x 800 h (min) 1800 w x 1000 h (max) FLASH FILE SPECS - Do not embed video, audio or flash elements No text, logos or hyperlinks can - Flash animation is limited to nded 30 seconds, 3 appear loops 1" only from bottom of ad is to h res.) Dimensions: 14.25"w X 10.66"h Background image 1400 w x 800 h (min) 1800 w x 1000 h (max) E-BLASTS AD SUBMISSION INFORMATION Nancy Wileman CONTACT: Charisma Media Advertising CHARISMA PH / F PAID SUBSCRIBER AD SPECS: 600 Rinehart Road, Lake Mary, FL MEDIA Phone: HTML file (preferred) x2206 with no CSS style Nancy sheetswileman, Ad Traffic Coordinator JPG file acceptable, with URL to link JPG ad Background image 1400 w x 800 h (min) 1800 w x 1000 h (max) Background image 1400 w x 800 h (min) 1800 w x 1000 h (max)

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