Advertising on Onet.pl. Ad products specification

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1 Advertising on Onet.pl Ad products specification August 16, 2013

2 2 S t r o n a General rules... 3 Mobile Rich Media General rules for Rich Media ads... 4 Rich Media top... 5 Cube 3D... 9 Formats of standard ad products Mobiboard Mobilboard max Onet Impact mobile Sponsorship mobile Rectangle Mobile Advertisement link mobile Advertorial Video player branding mobile Sponsorship mobile - login Magazine mobile OnetNews application... 18

3 3 S t r o n a General rules All advertisements assigned to be placed on Onet.pl must be prepared according to the ergonomic guidelines and technical specification for advertisements to be published in reklama.onet.pl.. Onet.pl may check the advertisements for technical compliance with the specifications and reserves the right to remove or stop any advertisement which is not prepared according to the rules. Display of the advertisement by Onet.pl does not automatically mean that Onet.pl accepts that such advertisement is provided in accordance with the specifications. Onet.pl decides about the functionality of its websites, and while designing takes into account user experience. Thus, Onet.pl reserves the right to reject or stop broadcasting any advertisement, if it is considered annoying or harmful to portal users. 1. Naming files a. Creative should be named in following schema: advertiser/campaign name_banner-type_size.extension e.g. : nokia3310_sky_160x600.swf or banner_size.extension e.g. : billboard_750x100.gif. b. File names cannot contain spaces or national specific characters. 2. Deadlines for files delivery a. All materials which are prepared to display must be delivered at least 3 days before the start of campaign. Rich media and 3 rd party adservers ads - at least 5 days before the start of campaign. b. Flash, html and rich media formats should be delivered also with substitute advertisement in one of the following graphic formats: jpg, gif, animated gif, in order to display them in browsers which do not support advanced file formats mentioned above. c. Zip is the one and only compressed file format which is acceptable in Onet. 3. Users data confidentiality a. Interaction tracing scripts are forbidden. b. Ad cannot not read or change cookie files. c. During campaign advertiser can collect data concerning users, but at any time there must be Onet acceptation. Advertiser must also inform Onet: what kind of data will be collected, what is the purpose of collecting data, how long data will be stored, if and what kind of other companies will have access to data and in which range will they entitled to use data.

4 4 S t r o n a d. On grounds of foregoing information, Onet consents to collecting and usage of users data. Advertiser ensures that any of data collected in connection with campaign on Onet websites will not serve any other purpose, that declared. e. Without Onet agreement data collected by advertiser cannot be used to retargeting campaign or identification users in any other way in other advertiser s campaigns. 4. Advertisement cannot cause errors and warnings. 5. During displaying, the advertisements cannot disrupt the operation of the webpage. Mobile Rich Media Rich Media creative are emitted from Javascript code and can be displayed on device or browser that supports this technology. Rich media ads are designed to be displayed on mobile default browser (targeted campaigns for Safari and/or Android Browser). On other mobile browser ads may not display properly e.g. on Opera Mini (webpage is loaded on Opera servers and then optimalized content is send to client. It is the reason why some of Javascript code will not be run on users device at all). General rules for Rich Media ads All rich media creative must have legend: 1. Information on with devices ad have to work (operating system and its version, browser, type of device smartphone/tablet), 2. Short script describing ad behavior, 3. Declaration of initial creative size. 4. Important: Materials should be delivered at last one working week before planed emission. Important: Mobile Rich Media ads are prepared by Onet and based on materials send by client. Advertiser delivers video, graphics etc. In case of more complicated creative also script and composition visualization.

5 5 S t r o n a Rich Media top In the simplest version it can be single graphic file filling all available space (initial creative and expanded one). Above creative may be defined active zones with interactions. More advanced form with one or more Rich media elements (e.g. galleries, video, maps etc.) should have branded background and if it is required the space provided for navigation bar/ buttons and main content. Descryption Details Ad type name Initial creative Initial files Expand Fullpage Rich Media top Creative appearing after lading of mobile webpage. It should encourage users action to expand ad. Files uploaded during loading of webpage (without users action). Weight refers to graphic files and code. Second creative loaded after users action. Second creative loaded after users action x75px up to 10kB - 480x75px up to 30kB - 750x200px up to 40kB Smartphone: up to 40kB Tablet: up to 60kB -width the same as width of initial creative -total height of creative Smartphone max 320px tablet max 450px -creative can be scaled to be used as background -above background different functionalities can be defined (eg. Video, galleries etc.) -universal creative for all devices 760x690px -creative can be scaled to be used as background

6 6 S t r o n a Additional files laded after users action Weight of additional files Video Gallery Panorama Zoom Weight of files loaded after users action (tap or swipe). Weight of files laded after users action (e.g. video streaming) Maximal / suggested requirements for video materials. User must stay informed that his action will cause downloading and displaying video (icon or description) Creative weight is described in Additional files loaded after users action section. It is photos of object taken from various sides at the same angle (360 ). More images makes animation look more smooth. Creative weight is described in Additional files laded after users action section. Magnifying glass allows to show additional details of product. On the main picture hot spots with zoom function are marked. -above background different functionalities can be defined (eg. Video, galleries etc.) Smartphone: up to 100kB Tablet: up to 150kB Up to 2MB - 24 fps - up to 30 sec - ratio 16:9 - download only after users action - video ad or click2wideo -.mp4 - one video frame can be delivered to set default player image -.jpg,.png,.gif - picture cannot be bigger than displaying area - number and weight of pictures is limited by creative total weight - minimum of 8 photos (variation of 45 o angle between each shot) - picture cannot be bigger than displaying area - number and weight of pictures is limited by creative total weight - main picture - additional graphic for hot spots

7 7 S t r o n a Creative weight is described in Additional files laded after users action section. - picture cannot be bigger than displaying area - number and weight of pictures is limited by creative total weight Locate Animated Required buttons Additional Requirements Map features after user agreement for geolocalization. Html5 animation of each creative elements. Creative elements: graphics, text layer, fill layer (color, gradient etc.). Advertiser may deliver graphics in separate file. - addressees of all places that shall be shown - coordinates and descriptions (for pop-ups) - address and coordinates of the place that will be set as center of the map if geolocalization is disable - graphic (.jpg,.png,.gif), - scenario (timing, description of elements appearance and behavior) - filling colour - weight is limited by creative total weight - close button labeld CLOSE X in the top right corner of expanded creative - EXPAND button on initial creative - minimal font size on button labels 11px - button height up to 30px (smartphone), up to 50px (tablet) - cookie files cannot be save on Onet domains - code have to pass Onet quality and safety check

8 8 S t r o n a Emission method Realization time Operating systems Good practice Creative format / Supported browser Expansion type Code on mobile Onet uses asynchronous ad loading Days needed for testing and preparation for emission Expanding: - after users action - automatically (expands for 3 seconds, after automatic retreat user can expand it again) - ad must lead to mobile webpages (compatible with mobile technology) - Onet may request providing.psd files - code is being loaded with onload function - code cannot contain document write' 7 working days ios, Android Initial creative: - must have well defined CTA - entire ad leads to expand action Expanded creative: - close button should be visible and placed in top right corner - closing expanded ad should result in return to initial creative HTML 5 / Safari, Android Browser -automatically expanding ads require capping

9 9 S t r o n a Cube 3D Advertisement in form of cuboid rolling like a dice. On each of face can be placed any graphic of size not greater than cube wall, but only 4 walls will be shown to user in gap between turns (remaining walls can be semitransparent). Direction and duration of each turn can be set that at every time different face is shown, as well that the same side is shown each time. Two of four walls (situated on the opposite sides) can have interactive elements. When user interacts with cube it stops rolling. Descryption Details Ad type name Initial creative Initial files Additional files loaded after users action Weight of additional files Video Gallery Cube 3D Creative appearing after loading of mobile webpage. Weight is limited by creative total weight Files uploaded during loading of web page (without users action). Weight refers to graphic files and code. Weight of additional files loaded after users action (tap or swipe). Weight of files loaded after users action (e.g. video streaming) Maximal / suggested requirements for video materials. User must stay informed that his action will cause downloading and displaying video (icon or description) Pictures requirements. Creative weight is - up to 4 creative s 300x250px, up to 30kB each - up to 80kB - up to 80kB Up to 2MB - 24 fps - up to 30 sec - ratio 16:9 - download only after users action - video ad or click2video -.mp4 - optionally one video frame can be delivered to set default video player screen -.jpg,.png,.gif

10 10 S t r o n a described in Additional files loaded after users action section. - picture cannot be bigger than displaying area Locate Required buttons / notifications Additional Requirements Emission metchod Realization time Map features after user agreement for geolocalization. Creative must include area for actions labels (e.g. scroll to view gallery). There have to be option to stop animation / rotate if creative makes it difficult to view the webpage content. Code on mobile Onet uses asynchronous ad loading Days needed for testing and preparation for - number and weight of pictures is limited by creative total weight - addressees of all places that shall be shown - coordinates and descriptions (for pop-ups) - address and coordinates of the place that will be set as center of the map if geolocalization is disable - buttons labeled STOP ANIMATION X in the top right corner of creative - cookie files cannot be save on Onet domains - code have to pass Onet quality and safety check - ad must lead to mobile webpages (compatible with mobile technology) - Onet may request providing.psd files - code is being loaded with onload function - code cannot contain document write 7 working days

11 11 S t r o n a emission Operating systems Creative format / Supported browser Additional notes Advertisement emitted as Rectangle mobile only in 300x250px size ios, Android 4+ HTML 5 / Safari, Android Browser On devices not supporting this format emission will not take place. Formats of standard ad products Ad type Size and weight File format Mobiboard Mobiboard max Sponsorship 320x50px up to 10kB 216x54px up to 6kB 300x75px / 320x75px up to 10kB 480x75px up to 30kB 750x200px up to 40kB Mobiboard max + Rectangle jpg, png jpg, png jpg, png Rectangle 300x250px up to 30kB and 180x150px up to 20kB jpg, png Onet Impact Mobiboard max (Universal creative 750x200px up to 40kB) jpg, png Video player branding 530x50 px and 530x100 px up to 40kB jpg, png Advertisement link Up to 35 characters with optional graphics (max)60x15px up to 5kB jpg, png

12 12 S t r o n a Mobiboard 1. Size and weight: 320x50px, up to 10kB Format: png, jpg 2. Additional notes: a. Ad must lead to mobile webpage, b. No possibility of socio-demographic or geographic targeting, c. Creative must be placed on Onet servers, d. Possibility of plugging external tracking code need to be consulted in advance, e. Ads will not be emitted on old sites version, f. Ads are emitted only on smartphones: - on mobile sites on screens width px - on selected applications at vertical view (as layer, articles detail view, refresh interval 60 sec) Mobilboard max 1. Option 1: : Universal creative (scaled, static creative) Size and weight: 750x200 px, up to 40 kb Format: png, jpg Font size: min. 30px 2. Option 2: : creative for smartphone and tablet Size and weight: 750x200 px, up to 40 kb and 320x75 px, 10kB Format: png, jpg 3. Additional notes: a. Ad must lead to mobile webpage, b. No possibility of socio-demographic or geographic targeting, c. Creative must be placed on Onet servers, d. Possibility of plugging external tracking code need to be consulted in advance, e. In case of universal creative minimum font size is required so readability will be maintained, f. Ads will not be emitted on old sites version, g. Option 1: ad will be scaled up to 216px, h. Option 2: ad will not be emitted on screens smaller then 320px, i. Universal creative can be scaled to (Option 1): 750x200 px, 480x128 px, 320x85 px, 216x57 px.

13 13 S t r o n a List of all accepted cepted dimensions: - 216x54px up to 6kB - 300x75px up to 10kB / 320x75px up to 10kB - 480x75px up to 30kB - 750x200px up to 40kB Or - 216x36px up to 6kB - 300x50px up to 10kB / 320x50px up to 10kB - 480x60px up to 30kB - 728x90px up to 30kB / 750x100px up to 40kB Onet Impact mobile 1. Universal creative (scaled, static creative) Size and weight: 750x200 px, up to 40 kb Format: png, jpg Font size: min. 30px 2. Additional notes: a. Ad must lead to mobile webpage, b. No possibility of socio-demographic or geographic targeting, c. Creative must be placed on Onet servers, d. Possibility of plugging external tracking code need to be consulted in advance, e. In case of universal creative minimum font size is required so readability will be maintained, f. Universal creative can be scaled to : 750x200px, 480x128px, 320x85px, 216x57px. Sponsorship mobile 1. Simultaneously displayed Mobiboard max and Rectangle mobile, 2. Mobiboard max in form of top bar and Rectangle in form of bottom bar, 3. Additional notes:

14 14 S t r o n a a. Ad must lead to mobile webpage, b. No possibility of socio-demographic or geographic targeting, c. Creative must be placed on Onet servers, d. Possibility of plugging external tracking code need to be consulted in advance, e. Creative elements should be prepped in few different sizes, in order to optimize displaying on different devices, f. Rectangle mobile is emitted only on articles detail (right column or as rectangle), g. Ads will not be emitted on old sites version. Rectangle Mobile 1. Size and weight: 300x250 px, up to 30 kb Format: png, jpg Font size: min. 20px Important: - on Home Page ad will be displayed only on screens width px, - on other sites ad will be displayed on screens width above 300px, - ad will not be emitted on mainpages and old sites version. 2. Additional notes: a. Ad must lead to mobile webpage, b. No possibility of socio-demographic ographic or geographic targeting, c. Creative must be placed on Onet servers, d. Possibility of plugging external tracking code need to be consulted in advance, e. Ad can be displayed on resolutions smaller then 300px only when advertiser provide right creative (180x150px up to 20px) or provide standard creative with min. font size 20px, f. Universal creative can be scaled to: 300x250px, 250x208px, g. The list of exceptions where ad is displayed at right column (not as rectangle): comment detail, live broadcast detail and site as repertoire, tv program and weather.

15 15 S t r o n a Advertisement link mobile 1. Length up to 35 characters including spaces, 2. Size and weight of optional graphics: (max)60x15px, up to 5kB 3. Additional notes: a. Advertisement link is connected to specific section on main page of mobile Onet, b. Link cannot contain capital letters and rules of Polish orthography and grammar must be applied, c. Ad must lead to mobile webpage, d. Graphic is scalable, e. Graphic can contain only clients logo no white background, f. No possibility of targeting, g. Creative must be placed on Onet servers. Advertorial 1. Article: up to 5000 characters including spaces 2. Graphics: 528x211px, up to 40 kb 3. Optional video: up to 30 sec., file in mp4, up to 10MB, ratio 16:9 4. Optional gallery: Lead + 6 pictures 5. Advertisement link: see specification for Advertisement link mobile 6. Additional notes: a. Creative must be placed on Onet servers, b. Graphic will be scaled to smaller resolutions, c. Possibility of plugging external tracking code need to be consulted in advance, d. Page containing article will be placed in site template and labeled Advertisement Advertorial. Article provided by.

16 16 S t r o n a Video player branding mobile 1. Size and weight: top bar 530x50 px (scale to 288x27 px) bottom bar 530x100 px (scale to 288xx54 px), up to 40kB for all Format: png, jpg (Creative cannot be animated) 2. Additional notes: a. Ad must lead to mobile webpage, b. No possibility of socio-demographic or geographic targeting, c. Creative must be placed on Onet servers, d. Possibility of plugging external tracking code need to be consulted in advance, e. Emission only on sites with video player. Sponsorship mobile - login On devices with resolution smaller than 800px ad will be displayed on bottom of login form. On devices with resolution bigger then 800px ad will be displayed on right side of the form. Separate creative for both type of device are required (Creative A and B). A. Creative on the bottom of login form 1. Option 1: : Universal creative (scaled, static creative) Size and weight: 480x60px, up to 30 kb Format: png, jpg Font size: min. 20px 2. Option 2: fixed-size creative Size and weight: 480x60 px, up to 30 kb, 320x50 px up to 10kB and 216x36px up to 6kB Format: png, jpg B. Creative on the right side of login form 3. Size and weight: 320x320 px up to 30 kb and 600x600px up to 50kB Format: png, jpg 4. Additional notes:

17 17 S t r o n a a. Ad must lead to mobile webpage, b. No possibility of socio-demographic or geographic targeting, c. Creative must be placed on Onet servers, d. Possibility of plugging external tracking code need to be consulted in advance, e. In case of universal creative minimum font size is required so readability will be maintained, f. Universal creative can be scaled to (Option 1): 480x60 px, 320x40 px, 216x27 px, g. Creative elements should be prepped in few different sizes, in order to optimize displaying on different devices h. External tracking code domain must support SSL (https). Important: In case of Rich Media please contact to sales representative to confirm specification and display rules. Creative must be expanding upward (ad is placed on the bottom of page). It can be expand only after users action. Additional options Background: Whole website (including background of editorial and advertisement content) can be branded with color. Guidelines should be submitted in form of hex coded color e.g. #ffffff (for white). Background is not clickable. Wallpaper: Image is paced under page content and cut on sides (for different screen resolutions). Creative is anchored on top left corner. Wallpaper is not clickable. Size and weight: max 2050x2050px, up to 150kB File format:.png,.jpg 1. Additional notes: a. Creative can be smaller size, in such case it should blend to solid color e.g. white or black (rest of additional space will be filled automatically with color) b. Editorial and advertisement content may move within the page due to scaling and can cover different parts of wallpaper

18 18 S t r o n a Magazine mobile 1. Size and weight: 450x188 px, up to 40 kb, maximum of 7 graphics Format: png, jpg Description for each graphics: text up to 150 characters (50 characters extended lead, 100 characters content) 2. Additional notes: a. Magazine may lead to advertorial (each page should lead to different advertorials) b. Ad must lead to mobile webpage, c. No possibility of plugging external code, d. Creative must be placed on Onet servers, e. Important: Materials should be provided working week before emission. OnetNews application Splash screen 1. Weight: max 300kB 2. File format: jpg, 3. Max. size for tablets: 1200x1200px; min. size for smartphones: 400x600px (can be scaled to 320x480px) 4. Emission time depends on device and connection quality - takes an average of 5 seconds or longer, 5. Mandatory emission of Onet logo on creative (on brand protected area colored #ffffff, height 76px details may vary slightly depending on the creative), 6. Ad is not clickable, 7. Templates:.psd,.png Logo 1. Size: 310x110px, 2. Weight: optimal 10kB, max 20kB, 3. Only website partner logo, 4. Ad is not clickable, 5. Creative is labeled App partner in top left corner.

19 19 S t r o n a Icone + popover 1. Icone a. size: depends on device: 36x36px, 48x48px, 57x57px, 72x72px, 114x114px (separate creative for each sizes), b. weight: optimal 5kB, max 10kB, c. File format: png 2. Popover a. Window size: min. 320x480px, max. depends on screen size b. Weight: max 30kB, c. File format: jpg, png + html Advertorial Teaser can take two forms 1. Standard text and graphics: a. 100x100px miniature and text, b. File type: jpg, png, c. Weight: max 10kB d. Characters including spaces max graphics: e. size: 310x200px, f. File type: jpg, png, g. Weight: max 20kB The landing page 1. Max graphics size: 620x260px for tablets, width min. 310px for smartphones, 2. Graphics weight: up to 20 kb, 3. Graphics file format: jpg, png, 4. Article may contain 5000 characters including spaces and one graphics, 5. Article page inside application template, labeled Advertorial. Article provided by

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