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1 Updated: July 21, 2015

2 Ads with Links PDF exported with High Quality Print setting from Adobe InDesign file without transparency, distilled from Indesign at 300 DPI. Please provide up to 3 links in format, keeping desired hotspots 50 pixels from all borders ipad, 20 pixels iphone. ipad size vertical aspect: We typically use print supplied files. ipad size in horizontal aspect: 2048 wide X 1536 tall pixels per inch. iphone size horizontal aspect: 1136 pixels wide X 640 tall pixels per inch. iphone size vertical aspect: 640 pixels wide X 1136 tall pixels per inch. NOTE: Flash is not supported on the ipad, please provide URL s to non-flash web pages. IMPORTANT: If you are using Google Analytics you can use the Google URL Building Tool to tag your links. See the last page of this document.

3 Scrolling Ad Enhancements Up to three PDFs exported with High Quality Print setting from Adobe InDesign files without transparency, distilled from indesign at 300DPI. Up to 3 links in format. ipad size vertical aspect: We typically use print supplied files. ipad size in horizontal aspect: 2048 wide X 1536 tall pixels per inch. iphone size horizontal aspect: 1136 pixels wide X 640 tall pixels per inch. iphone size vertical aspect: 640 pixels wide X 1136 tall pixels per inch. NOTE: Flash is not supported on the ipad, please provide URL s to non-flash web pages. Viewable Area Viewable Area Images Images

4 Informational HotSpots Up to 2 PDFs exported with High Quality Print setting from Adobe InDesign files without transparency, distilled from Indesign at 300 DPI with the possibility of one file being the ad with no HotSpots, and one being the ad with HotSpots visible (all HotSpot links will be visible at once) ipad size vertical aspect: We typically use print supplied files. ipad size in horizontal aspect: 2048 wide X 1536 tall pixels per inch. iphone size horizontal aspect: 1136 pixels wide X 640 tall pixels per inch. iphone size vertical aspect: 640 pixels wide X 1136 tall pixels per inch. Up to 5 Hotspots (stay 50 pixels from ipad borders, 20 from iphone borbers) Up to 5 HotSpot images or Text in a transparent PDF (stay 50 pixels from from ipad borders, 20 from iphone borbers) Up to 3 links in format.

5 Short Second Video Feature Up to 30 Seconds of video, please provide a brief description of content. Bit rates: 4000 KBPS minimum Containers: mp4, mov, m4v or avi Audio: MP3, AC3 or AAC at 128 KBPS minimum Resolution (in pixels): 1920 x 1080 (16:9 Aspect Ratio) NOTE: Flash is not supported on the ipad, please provide URL s to non-flash web pages. Video Codec Format: H.264/MPEG-4 Frame Rate: Minimum 30, 24, frames per second (not fps) Only one Audio stream and one Video stream per file. International Video: Request NTSC format. Not PAL. 16:9 16:9 4:3 16:9

6 Slideshow Enhancements PDF exported with High Quality Print setting from Adobe InDesign file without transparency, distilled from InDesign to serve as the ad s background image at 300 DPI. ipad size vertical aspect: We typically use print supplied files. ipad size in horizontal aspect: 2048 wide X 1536 tall pixels per inch. iphone size horizontal aspect: 1136 pixels wide X 640 tall pixels per inch. iphone size vertical aspect: 640 pixels wide X 1136 tall pixels per inch. Images for slideshow should be hi-res PDF files without transparency, distilled from indesign with a maximum image size of: 2048 pixels wide and 1536 pixels tall for ipad pixels w X 640 pixels tall for iphone. Flash is not supported on the ipad, please provide URL s to non-flash web pages.

7 Long Second Video Feature Up to 90 seconds of video, please provide a brief description of content. Bit rates: 4000 KBPS minimum Containers: mp4, mov, m4v or avi Audio: MP3, AC3 or AAC at 128 KBPS minimum Resolution (in pixels): 1920 x 1080 (16:9 Aspect Ratio) Video Codec Format: H.264/MPEG-4 Frame Rate: Minimum 30, 24, frames per second (not fps) International Video: Request NTSC format. Not PAL. Only one Audio stream and one Video stream per file. NOTE: Flash is not supported on the ipad, please provide URL s to non-flash web pages. 4:3 16:9

8 Configurator Enhancements PDF exported with High Quality Print setting from Adobe InDesign file without transparency, distilled from InDesign, to serve as the ad s landing page/ background image at 300 DPI. ipad size vertical aspect: We typically use print supplied files. ipad size in horizontal aspect: 2048 wide X 1536 tall pixels per inch. iphone size horizontal aspect: 1136 pixels wide X 640 tall pixels per inch. iphone size vertical aspect: 640 pixels wide X 1136 tall pixels per inch. Up to 15 total images for configurator that can be separated into 3 different categories, with 5 images in each category. Each image should be a complete replacement of a previous image and should be a PDF exported with High Quality Print setting from Adobe InDesign files without transparency, distilled from InDesign, at the same ipad and iphone size as above at a maximum of 5mb each. Flash is not supported on the ipad, please provide URL s to non-flash web pages.

9 Produced Special Advertising Video Advertiser logo as PDF exported with High Quality Print setting from Adobe InDesign. General concept or highlight that would like to be explored. Up to 3 links in format with link coordinates, keeping desired hotspots 50 pixels from ipad borders and 20 from iphone. 16:9 16:9 4:3 16:9

10 Hosted Video Advertorial Review Advertiser logo as PDF exported with High Quality Print setting from Adobe InDesign. General concept or highlight that would like to be explored. Up to 3 links in format with link coordinates, keeping desired hotspots 50 pixels from ipad borders and 20 from iphone. Note: Any ideas, concepts or logos may be modified, edited or not accepted into the program based on what is accepted into the program by the editorial and art staff. 16:9 16:9 4:3 16:9

11 Corporate Profile Branding Table of Contents 25 Character Title for Table Of Contents Three Separate Ads or One Scrolling Ad. Three PDFs exported with High Quality Print setting from Adobe InDesign files without transparency, distilled from InDesign at 300 DPI. ipad size vertical aspect: We typically use print supplied files. ipad size in horizontal aspect: 2048 wide X 1536 tall pixels per inch. iphone size horizontal aspect: 1136 pixels wide X 640 tall pixels per inch. iphone size vertical aspect: 640 pixels wide X 1136 tall pixels per inch. Premium Video Ads 2 PDFs exported with High Quality Print setting from Adobe InDesign file without transparency to serve as the ad page. Up to 2 Videos Containers: mp4, mov, m4v or avi Audio: MP3, AC3 or AAC at 128 KBPS minimum Resolution (in pixels): 1920 x 1080 (16:9 Aspect Ratio) Video Codec Format: H.264/MPEG-4 Frame Rate: Minimum 30, 24, frames per second (not fps) International Video: Request NTSC format. Not PAL. Only one Audio stream and one Video stream per file. NOTE: Flash is not supported on the ipad, please provide URL s to non-flash web pages. Informational Page PDF exported with High Quality Print setting from Adobe InDesign file without transparency, distilled from InDesign, with company s information. Images for slideshow should be hi-res PDF files without transparency, distilled from indesign.

12 How to Deliver ipad Ad Materials Advertising Materials CurtCo Robb Media prefers to receive native application files. Please review the submission guidelines below, or call the Robb Report ipad Quality Assurance Manager at CurtCo Robb Media at All advertising materials will be destroyed after one year. Should you require that files be returned, please submit a written request (within 9 months of submitting materials) to: Robb Report Mark W. Conn ipad Quality Assurance Manager CurtCo Robb Media Heathercliff Road, Suite 200 Malibu CA Digital File Submission Submit Macintosh formatted media and files, PC media and files will not be accepted unless otherwise noted in the specifications. Send all materials on a CD, DVD or via FTP (FTP instructions below). All disks should be labeled with advertiser name, publication and insertion month. Do not send files via . All other media: Please call the Quality Assurance Manager ahead of time to ensure media is acceptable. FTP Instructions Please ensure that your filename does not contain any spaces (use_underscores_instead) and does not contain special characters. Do not attempt to upload files with filenames containing more than 32 characters or containing the characters \, /, :, *,?, <, > or. FTP services are compatible with both Mac and PC platforms. Mac and PC: Server: ftp.curtco.com Username: rrads Password: digitaloriginal

13 How to Deliver ipad Ad Materials FTP Procedures 1. Launch your ftp application 2. You will be asked for a server address, username and password: Server: ftp.curtco.com Username: rrads Password: digitaloriginal 3. All files should be compressed into one archive prior to transfer. StuffIt (.sit,.sea), Zip (.zip), or BinHex (.hqx) encoding will be accepted. StuffIt (.sit) compression is recommended. StuffIt software can be downloaded from: 4. Ensure that your filename does not contain any spaces or special characters. When naming your file, use only letters of the alphabet or numbers. Do not use any grammatical symbols with the exception of an underscore (use underscores instead of spaces). 5. Locate the file on your local hardrive and either drag and drop into the upload area, or select the file and choose upload (depending on your ftp application). 6. Once your file has been successfully uploaded, please contact the Robb Report Quality Assurance Manager with confirmation of the final filename and transfer date/time.

14 How to Deliver ipad Ad Materials ipad App Checklist Please complete all areas of the form. Fill out a separate form for each advertising submission. Include this form when submitting advertising materials, or fax it to Send all advertising materials to: Robb Report Quality Assurance Manager CurtCo Robb Media Heathercliff Road, Suite 200 Malibu CA Advertiser Contact info: Filenames: Media: CD, DVD, FTP *Files submitted via FTP must be compressed Ad File Type: PNG, JPG, PSD, PDF Links in http format (tagged for internal tracking) Hotspot ads hotspot images Slideshow ads Slideshow images & order Video ads Video files

15 How to Tag Links for ipad Tracking Because ipad apps are not web based applications and are their own software downloads, your website will not be able to track visitors that come from Robb Report ipad apps. In order to ensure that you are tracking the visitors that come from a link inside of a Robb Report ipad app you will need to provide the Quality Assurance Manager with a tagged link that is unique to your link in the app. If you have Google Analytics on your website then this is very simple to do: 1. Enter the link to your website into the Website URL: box on the Google URL Building Tool: 2. Fill in the fields or the campaign source (robbreport), campaign medium (ipad) and campaign name (bestofthebest, bob, hostguide etc.). Note that you should not use spaces or strange characters in your link s tags. 3. Click the Generate URL button and provide the link that is generated to Robb Report for use in your ipad ad: If you have any questions or comments please do not hesitate to contact the Quality Assurance Manager at

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