Inhaltsverzeichnis. IAB Standard Formats IAB Expandable Version

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1 Tech Specs

2 Inhaltsverzeichnis IAB Standard Formats IAB Expandable Version High Impact Formats Billboard. 7 High Impact Formats Wallpaper.. 8 High Impact Formats Fireplace.. 9 High Impact Formats - Video Ads (Medium Rectangle Spot).. 10 High Impact Formats 3D Video Cube 11 Mobile Advertising.. 12 Content Marketing Native Ads 13 Content Marketing Sponsored Post (gruenderszene.de).. 14 Content Marketing Sponsored Post (com-professional.de) 15 Content Marketing Sponsored Post Specs.. 16 Lead Campaigns (com-professional.de) Refernces, Audio- and Video Specs, Flash

3 IAB Standard Formats Leaderboard Skyscraper Dimension (in Pixel): 728 x 90 Dimension (in Pixel): 120/160 x 600 3

4 IAB Standard Formats Medium Rectangle Half Page Ad Dimension (in Pixel): 300 x 250 Dimension (in Pixel): 300 x 600 4

5 IAB Standard - Expandable Exp. Leaderboard Exp. Skyscraper Dimension (in Pixel): Von 728 x 90 auf max. 728 x 315 Dimension (in Pixel): von 160 x 600 auf max. 600 x 600 5

6 IAB Standard - Expandable Exp. Medium Rectangle Exp. Half Page Ad Dimension (in Pixel): Von 300 x 250 auf max. 600 x 250 Expandable Ads expand only by interaction of the user. With mouse over the creative opens, with removal of cursor it will close. If applicablem the Close Button will be clearly visible. Skyscraper and Medium Rectangle open to the left, the Leaderboard opens to the buttom. Dimension (in Pixel): Von 300 x 600 auf max. 600 x 600 6

7 High Impact Formats - Billboard Dimensionen (in Pixel): For network booking recommended: 900 x 200 Variance (maximum): businessandmore.de 800 x 250 Caschys Blog 990 x 250 com-professional.de 880 x 250 digitalkamera.de 770 x 200 / 986 x 180 drwindows.de 990 x 200 gruenderszene.de 960 x 250 ifun.de/iphone-ticker.de 975 x 90 / 975 x 250 mobiflip.de 960 x 250 notebookcheck.com 1100 x 300 planetoftech.de 900 x 250 Prad.de 980 x 250 systemkamera-forum.de 990 x 250 tomshardware.de 900 x 90 / 900 x 200 ultra-hdtv.net 800 x 250 windowspro.de 980 x 250 7

8 High Impact Formats - Wallpaper Dimensionen (in Pixel): 728 x x 600 (oder 120 x 600) Layout: The right edge of the Leaderboard boands to the upper left edge of the Skyscrapers. 8

9 High Impact Formats - Fireplace Layout: The two side elements boand to the left and right edge of the Leaderboard. Dimensionen (in Pixel): Caschys Blog top: 990 x 150, lateral: 160 com-professional.de top: 728 x 90, lateral: 160 digitalkamera.de top: 986 x 180, lateral: 160 drwindows.de top: 990 x 200, lateral: 160 gruenderszene.de top: 960 x 90, lateral: 160 notebookcheck.com top: 1100 x 120, lateral: 120 Prad.de top: 994 x 150, lateral: 300 max. tomshardware.de top: 900 x 90, lateral: 145 ultra-hdtv.net top: 1180 x 150, lateral: 160 businessandmore.de on demand planetoftech.de on demand 9

10 High Impact Formats Video Ads (Medium Rectangle Spot) Dimension (in Pixel): 300 x 250 Formats: Flash or Third Party Tag Size: Max. 5 MB Flash Version: at least Flash Player 7 (currently: Version 18) Video & Animation Frame Rate: Max. 24 fps Duration of Video: 15 Sek., max. 30 Sek. Control elements: Start/Pause/Mute Functions: Video startes without sound User may switch the sond on, stop the video or replay the video. 10

11 High Impact Formats 3D Video Cube Sites: com-professional.de planetoftech.de The 3D Cube rotates automatically aroand its own axis and reacts to users interaction / mouse roll over. A click on the ad will open up a subpage with videos, productimages and informations. Graphics: resolution 1024 x 768px (72 dpi) Delivery as high res jpg-file Logo: as Vektor-file (e.g. eps, ai) Specific requested fonts, please provide. Video: Max. 500 Px width Size: Max. 10 MB / length: Max. 3 min Format: flv Aspect ratio: 4:3 and 16:9 possible 11

12 Mobile Advertising Mobile WebSite Responsive Design Dimension (in Pixel): 300 x 250, 300 x 150 (2:1) 300 x 50 (6:1), 300 x 75 (4:1) creative appears as Layer Formats: GIF, JPG, PNG; Third Party Tags Sites: gruenderszene.de (and on demand) Automated adaption of the Website depending on terminal device. recommended format: Medium Rectangle (300 x 250 Pixel) Depiction flush left and right: Wallpaper, Skyscraper not possible Sites: on demand 12

13 Content Marketing Native Ads Specs: Zeichen inkl. Leezeichen Max. width Grafik Links digitalkamera.de x 160 (not animated) drwindows.de x prad.de x Max. 2 13

14 Content Marketing - Sponsored Post (gruenderszene.de) Teaser Sponsored Post Site: gruenderszene.de Visibility on Homepage Specs on demand Company presentation on entire length of article article image: 620 x 413 Px, statisch Text: max words 14

15 Content Marketing - Sponsored Post (com-professional.de) News-Article with 750 up to max characters (incl. blank space). Graphics: Logo at high res Graphic with min. size: ca. 600 x 500 Pixel Reach generation by publication on the news site (www.comprofessional.de) and respective thematic site incl. screenshot. Additionally: feature in the newsletter, in RSS-Feed and on social media (Facebook-Fanpage, Google+Site and Twitter-Stream) Optional: deployment of contentual aligned banners: Fixed placement on Homepage with guaranteed Ad-Impressions Format: 300 x 100 Pixel 15

16 Content Marketing - Sponsored Post Specs Complete Setup - technical implementation and execution ensued by vertical techmedia. Lead time for textual coordination of the advertorial of 5 days, incl. final approval. Specs of the advertorial: 1 Din A4 page, incl. 2 images and 2 links. Design in look & feel of respective site. Delivery of the completed content for implementation through customer. Creation by Vertical Techmedia at surcharge. On this the customer provides material, as images and information, the final text will be created of these. Duration min. 4 weeks. Advertorial will be online for another 6 months. Reporting created via Google Analytics. Delivery of trackingpixel from agency possible. Numbers of Google Analytics are decisive. Teaser Ads and promotion of advertorial are editorial (no tracking possible). Social Media teaser (Facebook, Google+) depends on technical capabilities of respective site. 16

17 Lead Campaigns (com-professional.de) Neue Mediengesellschaft Ulm, the operator com-professional.de, has available a qualifizied database with more than decision maker. With lead camaigns this target audience will be addressed without divergence loss. The generated leads will be provided for the client to acquire new customers. Unlike non-qualified leads, guaranteed lead-campaigns" are defined by amount and quality of the leads. Leads comprise the characteristics: name, company, position, address, , phone, company size, industry. Are leads specified farther, it is a matter of qualified lead (e.g. only company size employee). Lead-campaigns are implemented by content marketing solutions. Whitepapers are offered to potential interested parties of the target audience in return of registration through e.g. medium rectangles or newsletter. 17

18 Recommendations, Audio- and Video Specs, Flash A border of the creative and clear distinction from the remaining content of the website is recommended. The content of the landingpage should open in a new browser window after click on the creative. In case the browser is not able to perform the creative elements (esp. Flash, and HTML 5 as well), an additional graphic should be provided ( fallback image"). No automated starting multimedia-features (sound or Video)! These must be enabled by the user ( user-initiated"). In addition to it switch elements must be present to pause sound or videos, respectivley stop anytime. Video & animation frame rate: max. 24 fps (frames per second). Flash and Actionscript (AS): through the employment of AS3 (and most recent flash-versions) exists the risk, that the popup-blocker will be activated, hence iti s recommended to employ actionscript 2 and flash until version 8. Lead time for delivery of the creative: 3 workdays prior to campaign start, 5 workdays in case of rich media. 18

19 Recommendations, Audio- and Video Specs, Flash clicktag Variable For click-count on flash-creative the clicktag variable has prevailed as industry-default over the last decade. To gather the clicks on flash creative (and to refer in reports), the target URL should not be implemented in the action script. Instead of the URL, the clicktag variable should be implemented in the FLA-file, before it will be converted into the SWFformat. The actual landingpage-url will be implemented in the interface of the ad server by the marketer. clicktag is "case sensitive", i.e. notation like "ClickTag", "clicktag" (and variants) will not be recognised. A very prevalent - for dfp Small Business pattern for implementation of clicktag variable (whereby "_blank" forces the landing page to open in a new browser window): detailed information: https://www.adobe.com/resources/richmedia/tracking/designers_guide/ 19

20 Ideen, Fragen und Feedback sind jederzeit willkommen. Tillmann Kamenz Head of Sales & Co-Founder vertical techmedia AG

on (release) { geturl (clicktag1, "_blank"); De tweede button action (enz..) on (release) { geturl (clicktag2, "_blank");

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