AD UNIT SPECIFICATIONS SEP 2015

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1 AD UNIT SPECIFICATIONS SEP 2015

2 TABLE OF CONTENTS In-Stream Video Ad Formats 3-4 In-Banner Video Ad Formats 5-6 Display Ad Formats 7 Social Video Ad Formats 8 Mobile Ad Formats 9 Mobile Display 10 Smartphone Interactive Video Ad Formats 11 Facebook News Feed 12 Instagram 13 Tablet Interactive Video Ad Formats 14 Connected TV Ad Formats 15 Annotated Notes 16

3 IN-STREAM VIDEO AD FORMATS MAX AD LENGTH PRE-ROLL INTERACTIVE PR* PLEASE CONTACT YOUR LOCAL SUPPORT FOR CUSTOM CREATIVE AD UNIT SPECS :30 seconds :30 seconds :15 max animation INTERACTIVE PR OVERLAYS UNIT SIZE 300x250, 400x300 or larger (video player size); actual player size varies in a live environment 300x250, 400x300 or larger (video player size); actual player size varies in a live environment Bug can be any size, no bigger than 1/5 of video player. Expand slate = 640x360 (16:9) AD FORMAT MP4 or FLV or Web M MP4 or FLV or Web M jpeg, png, swf (psd or fla if TubeMogul to build) PLAYTIME: 100MB max upload CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload 150 KB for bug. Up to 10MB in total (e.g., 1-2 MB per second video.) for multiple slates VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay (slates) VIDEO FRAME RATE or or or VIDEO PLAYER TubeMogul TubeMogul TubeMogul 3RD PARTY/TM SERVED? TM Served/3rd Party/VPAID TM Served/3rd Party/VPAID TM Served TRACKING PIXEL 1 Impression, click redirect, and event Impression, click redirect, and event Impression, click redirect, and event Yes Yes Yes TAG PREFERENCES (IFRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)? Standard Standard Standard 1X1 ACCEPTED? 1 Yes Yes Yes VAST COMPLIANT? Yes Yes Yes RICH MEDIA ENABLE No Yes Yes EXPAND DIRECTION takes over video player 640x360 (16x9) CLOSE BUTTON REQUIRED No No No MAX BITS/SECOND 1-2 MB 1-2 MB 1-2 MB CODEC H.264 H.264 H.264 AUDIO (AUTO OR USER- Auto Auto Auto for video contained on slate AUDIO CODE MP3 or AAC MP3 or AAC MP3 or AAC CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag CLICK THROUGH URL LIMIT FLASH PLAYER, AS, FRAME RATE MAX ANIMATION LENGTH 2048 characters 2048 characters 2048 characters Flash Player 10.3, AS 3, 30 fps Flash Player 10.3, AS 3, 30 fps Loop 3 times max, Not more than :15s Loop 3 times max, Not more than :15s *Please contact your local supports for Custom Creative Ad Unit Specs

4 IN-STREAM VIDEO AD FORMATS (CONTINUED) COMPANION BANNERS MAX AD LENGTH YOUTUBE PR & SKIPPABLE PR :30 seconds PRE-ROLL COMPANION BANNER YOUTUBE PR COMPANION BANNER ":30 seconds (user-initiated/ autoplay allowed)" UNIT SIZE 400x300 or larger (video player size); actual player size varies in a live environment 300x x60 AD FORMAT MP4 or FLV or Web M iframe, HTML5 Zip Container* or gif, jpg, png or Flash (HTML5 File: must have pixels and click trackers included in HTML code) JPG, GIF, SWF, HTML5 Zip Container* PLAYTIME: 100MB max upload 150 KB 50 KB VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay VIDEO FRAME RATE or VIDEO PLAYER Site's Video Player 3RD PARTY/TM SERVED? TM Served/3rd Party / VAST only TM Served/3rd Party/VAST TM Served/3rd Party TRACKING PIXEL 1 Impression, click redirect, and event Impression and click redirect Impression and click redirect Yes Yes Yes TAG PREFERENCES (I-FRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)? Standard i-frame/javascript, Standard i-frame/javascript, Standard 1X1 ACCEPTED? 1 Yes Yes Yes VAST COMPLIANT? Yes Yes Yes RICH MEDIA ENABLE No No "Not acceptable for this ad unit (no audio)" EXPAND DIRECTION CLOSE BUTTON REQUIRED No MAX BITS/SECOND 1-2 MB CODEC H.264 AUDIO (AUTO OR USER- Auto AUDIO CODE MP3 or AAC CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters FLASH PLAYER, AS, FRAME RATE Flash Player 10.3, AS 3, 30 fps "5/6/7/8/9; 20 FPS or less" MAX ANIMATION LENGTH Loop 3 times max, Not more than :15s Loop 3 times max, Not more than :15s *Users with HTML5 creatives need to upload them using a HTML5 Zip Container (Zip file contains the HTML file and associated assets). Please refer to HTML5 Zip Container Walkthrough. *Sizmek and DFA are certified HTML5 display ad servers

5 IN-BANNER AD FORMATS ROLLOVER-TO-PLAY (ROTP) CLICK-TO-PLAY (CTP) MAX AD LENGTH vv up to :30 seconds for initial auto-play. Once viewer engages, any length video (suggested up to 3:00 minutes) up to :30 seconds for initial auto-play. Once viewer engages, any length video (suggested up to 3:00 minutes) UNIT SIZE 300x x250 AD FORMAT MOV or MP4 or FLV MOV or MP4 or FLV CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay VIDEO FRAME RATE VIDEO PLAYER TubeMogul TubeMogul, YouTube 3RD PARTY/TM SERVED? 2 TubeMogul Served TubeMogul Served TRACKING PIXEL 1 Impression and click redirect Impression and click redirect Yes* Yes* TAG PREFERENCES (IFRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)? Standard Standard 1X1 ACCEPTED? 1 Yes Yes VAST COMPLIANT? RICH MEDIA ENABLE No No EXPAND DIRECTION CLOSE BUTTON REQUIRED No No VIDEO (AUTO OR USER- User-Initiated User-Initiated MAX BITS/SECOND 1-2 MB 1-2 MB CODEC H.264 H.264 AUDIO (AUTO OR USER- Auto Auto AUDIO CODE MP3 or AAC MP3 or AAC CLICK THROUGH URL or redirect tag URL or redirect tag CLICK THROUGH URL LIMIT 2048 characters 2048 characters

6 IN-BANNER AD FORMATS (CONTINUED) OVERLAY / END CAP MAX AD LENGTH any length video (suggested up to 3:00 minutes) 300X250 VIDEO OVERLAY END CAP vv UNIT SIZE 300x x60 300x250 AD FORMAT MOV or MP4 or FLV jpg, png, gif or swf (Flash Player 10.3, AS 3, 30 fps - Animation Length = :15 max jpg, png, gif or swf (Flash Player 10.3, AS 3, 30 fps - Animation Length = :15 max CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay VIDEO FRAME RATE VIDEO PLAYER TubeMogul 3RD PARTY/TM SERVED? 2 3rd Party/VAST/VPAID/TM Served TubeMogul Served TubeMogul Served TRACKING PIXEL 1 Impression and click redirect Impression and click redirect Impression and click redirect Yes* Yes* Yes* TAG PREFERENCES (IFRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)? Standard i-frame/javascript, Standard i-frame/javascript, Standard 1X1 ACCEPTED? 1 Yes Yes Yes VAST COMPLIANT? Yes RICH MEDIA ENABLE No Yes No EXPAND DIRECTION CLOSE BUTTON REQUIRED No VIDEO (AUTO OR USER- Auto video play/user-initiated sound MAX BITS/SECOND 1-2 MB CODEC H.264 AUDIO (AUTO OR USER- User-Initiated AUDIO CODE MP3 or AAC CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters

7 DISPLAY AD FORMATS MEDIUM RECTANGLE WIDE SKYSCRAPER LEADERBOARD HALF PAGE UNIT SIZE 300x x x90 300x600 AD FORMAT JPG, GIF, SWF, HTML5 Zip Container* JPG, GIF, SWF, HTML5 Zip Container* JPG, GIF, SWF, HTML5 Zip Container* JPG, GIF, SWF, HTML5 Zip Container* 40 KB 40 KB 40 KB 40 KB VIDEO ASPECT RATIO VIDEO FRAME RATE VIDEO PLAYER TubeMogul TubeMogul TubeMogul TubeMogul 3RD PARTY/TM SERVED? TubeMogul Served/3rd Party (Sizmek & DFA) TubeMogul Served/3rd Party (Sizmek & DFA) TubeMogul Served/3rd Party (Sizmek & DFA) TubeMogul Served/3rd Party (Sizmek & DFA) TRACKING PIXEL 1 Impression and click redirect Impression and click redirect Impression and click redirect Impression and click redirect Yes Yes Yes Yes TAG PREFERENCES (I-FRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)? i-frame i-frame i-frame i-frame 1X1 ACCEPTED? 1 Yes Yes Yes Yes RICH MEDIA ENABLE No No No No EXPAND DIRECTION CLOSE BUTTON REQUIRED No No No No VIDEO (AUTO OR USER- Both Both Both Both MAX BITS/SECOND 1-2 MB 1-2 MB 1-2 MB 1-2 MB CODEC AUDIO (AUTO OR USER- Must be user-initiated (on click: mute/ un-mute); default state is muted Must be user-initiated (on click: mute/ un-mute); default state is muted Must be user-initiated (on click: mute/ un-mute); default state is muted Must be user-initiated (on click: mute/ un-mute); default state is muted AUDIO CODE CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag URL or redirect tag CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters 2048 characters AS 4 AS 3 Only AS 3 Only AS 3 Only AS 3 Only Max Animation Length :15s :15s :15s :15s *Users with HTML5 creatives need to upload them using a HTML5 Zip Container (Zip file contains the HTML file and associated assets) Please refer to HTML5 Zip Container Walkthrough

8 SOCIAL VIDEO AD FORMATS SMA CTP SOCIAL VIDEO OVERLAY OVERLAY MAX AD LENGTH 2m 30sec UNIT SIZE 470x x70 AD FORMAT MOV or MP4 or FLV jpg, png, gif or swf CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload 2.2 MB for video file load. VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay FRAME RATE or VIDEO PLAYER TubeMogul, YouTube 3RD PARTY AD SERVING? No No TRACKING PIXEL 1 Impression, click redirect, and event Impression, click redirect, and event Yes Yes TAG PREFERENCES (I- FRAME/ JAVASCIPT/STANDARD/DART INTERNAL REDIRECTS)? i-frame/javascript, Standard i-frame/javascript, Standard 1X1 ACCEPTED? 1 Yes Yes VAST COMPLIANT? RICH MEDIA ENABLE No No EXPAND DIRECTION CLOSE BUTTON REQUIRED No VIDEO (AUTO OR USER- User-Initiated MAX BITS/SECOND 1-2 MB CODEC H.264 AUDIO (AUTO OR USER- User-Initiated AUDIO CODE MP3 or AAC CLICK THROUGH URL or redirect tag URL or redirect tag CLICK THROUGH URL LIMIT 2048 characters 2048 characters

9 MOBILE AD FORMATS MOBILE APP PR/GLIDER MOBILE APP CTP MOBILE WEB CTP MAX AD LENGTH :30 seconds no max length - suggested up to 3:00 minutes no max length - suggested up to 3:00 minutes UNIT SIZE 480x x50, expands to full screen 300x250, plays full screen on smartphones but plays within the unit on tablets AD FORMAT MP4 HTML - video is MP4 HTML - video is MP4 CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay FRAME RATE or or or VIDEO PLAYER TubeMogul TubeMogul TubeMogul TM SERVED? Yes; HD Source Video File Yes Yes 3RD PARTY AD SERVING? Yes (via VAST tag); VAST response should include 3 video formats (minimum): mp4 and flv and Web M. This is requested by some supply partners. No No TRACKING PIXEL 1 Impression and click redirect Impression and click redirect Impression and click redirect Yes Yes Yes TAG PREFERENCES (IFRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)? Standard Standard Standard 1X1 ACCEPTED? 1 Yes Yes Yes VAST COMPLIANT? Yes RICH MEDIA ENABLE No No No EXPAND DIRECTION Full Screen CLOSE BUTTON REQUIRED No No No VIDEO (AUTO OR USER- Auto User-Initiated User-Initiated MAX BITS/SECOND 1-2 MB 1-2 MB 1-2 MB CODEC H.264 H.264 H.264 AUDIO (AUTO OR USER- Auto Video is user-initiated Video is user-initiated AUDIO CODE MP3 or AAC MP3 or AAC MP3 or AAC CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag CLICK THROUGH URL LIMIT 256 characters 256 characters 256 characters

10 MOBILE DISPLAY MOBILE APP DISPLAY MOBILE WEB DISPLAY UNIT SIZE 320x50 300x250 AD FORMAT JPG, GIF, PNG JPG, GIF, PNG 15 KB 30 KB 3RD PARTY/TM SERVED?* 3rd Party (DFA Only) 3rd Party (Sizmek & DFA) TRACKING PIXEL* Impression and click redirect Impression and click redirect TAGS?* Yes Yes TAG PREFERENCES (I- FRAME/JAVASCIPT/STANDAR D/DART INTERNAL REDIRECTS)? Standard Standard 1X1 ACCEPTED?* No No EXPAND DIRECTION CLOSE BUTTON REQUIRED No No MAX BITS/SECOND CLICK THROUGH URL or redirect tag URL or redirect tag CLICK THROUGH URL LIMIT 2048 characters 2048 characters *Please ensure that all pixels and tags are SSL compliant (https). This does not apply for click through URLs and click trackers. Failure to provide secure tags and pixels may result in delivery issues. **Our platform will not be able to track clicks for DFA s IMG and HREF tags.

11 SMARTPHONE INTERACTIVE AD FORMAT MOBILE VIDEO OVERLAY EXPANDABLE PANEL/SLATE SMARTPHONE IN-APP INTERACTIVE PR SMARTPHONE IN-APP INTERACTIVE PR SMARTPHONE IN-APP INTERACTIVE PR MAX VIDEO/ANIMATION LENGTH :30 seconds No limitation as long as videos are optimized to play on Mobile devices UNIT DIMENSIONS 320x100 (Overlay); 320x480 (Background); 320x150 (2 assets header & footer); No carrier or nav bars 320x416 Full Screen (Minus carrier & nav bar) FORMAT MP4 jpg, png, gif (psd if TubeMogul builds) jpg, png, gif (psd if TubeMogul builds) CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload 50kb - 150kb (total assets) 500kb + video (total assets) Note: videos available in the expanded slate shall be mobile optimized (mp4 / 500kbits/s) VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay FRAME RATE 24 or 30 fps 24 or 30 fps VIDEO PLAYER TubeMogul TubeMogul 3RD PARTY AD SERVING? Yes, JavaScript/MRAID Yes, JavaScript/MRAID Yes, JavaScript/MRAID TRACKING PIXEL 1 1x1, JavaScript, click redirects 1x1, JavaScript, click redirects 1x1, JavaScript, click redirects Yes, 1x1s only Yes, 1x1s only Yes, 1x1s only TAG PREFERENCES (IFRAME/JAVASCRIPT/ STANDARD/DART INTERNAL REDIRECTS)? Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST) Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST) Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST) MRAID COMPLIANT 3rd party ad tags 3rd party ad tags 3rd party ad tags RICH MEDIA ENABLE Yes Yes EXPAND DIRECTION Full Screen CLOSE BUTTON REQUIRED No No VIDEO (AUTO OR USER- Auto Both can be implemented CODEC H.264 H.264 AUDIO (AUTO OR USER- Auto Both can be implemented AUDIO CODE MP3, AAC CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters SUBMISSION LEAD-TIME 5 business days 5 business days 7-10 business days (depends on functionality and assets supplied) LIMITATIONS iphone only iphone only iphone only BEST PRACTICES A maximum 3 videos per campaign, with a maximum of 90 seconds of video, for both pre-roll and slate video(s) Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized, include a branded header or background, strong Call-To-Action to promote click-through. Gradients and thin or Serif fonts are not recommended Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized, include a branded header or background, strong Call-To-Action to promote clickthrough. Gradients and thin or Serif fonts are not recommended

12 FACEBOOK NEWSFEED VIDEO* CTP/Auto Play Video MAX AD LENGTH :15, :30 and long form content (20 min max, suggested max length 3 min) UNIT SIZE 700x1300 THUMBNAIL SIZE 1200x675 1 GB VIDEO ASPECT RATIO 16:9 Recommended VIDEO PLAYER Facebook 3RD PARTY AD SERVING? No TRACKING PIXEL (TYPES ACCEPTED) FB Tracking (Nielsen OCR, comscore VCE, Adometry, DFA, Sizmek) VIDEO (AUTO OR USER- Both TAG LINE OR COPY up to 90 characters *Facebook Newsfeed Video can be Desktop and Mobile enabled *Turnaround time to set up campaign is 1-3 days *To run this unit TubeMogul will request access to the Brand s Facebook business page prior to the campaign going live *If the client has a Facebook conversion pixel in place that they would like to utilize, please provide your Account Manager with the Brand s Facebook Account ID *Cannot select Click-to-Play or Auto-Play. Format is auto-optimized by Facebook based on the desired KPI and performance *Click-to-Play, initiates on user click or tap *Auto-Play, begins playing with sound off when >50% of the ad is in view, pauses if user scrolls away

13 INSTAGRAM* IMG IMAGE SIZE 640x640 CAPTION LENGTH The caption you use for your Instagram ad will appear below the image and may include up to 175 characters VIDEO ASPECT RATIO Image must be in the square format and have an aspect ratio of 1:1 VIDEO PLAYER 3RD PARTY AD SERVING? No TRACKING PIXEL (TYPES ACCEPTED) FB Tracking (Nielsen OCR, comscore VCE, Adometry, DFA) VIDEO (AUTO OR USER- Auto *TubeMogul will need to have admin access to the Instagram page & account ID permission *Instagram video will take you to brand s website destination or app store via Facebook Pixel *To track conversions client must have a Facebook conversion pixel on their site destination/website URL *To track app installs clients must have Facebook s SDK integrated in their app which directs to the App Store

14 TABLET INTERACTIVE VIDEO AD FORMAT TABLET VIDEO OVERLAY EXPANDABLE PANEL/SLATE MAX VIDEO/ANIMATION LENGTH TABLET IN-APP INTERACTIVE PR :30 seconds vv TABLET IN-APP INTERACTIVE PR TABLET IN-APP INTERACTIVE PR No limitation as long as videos are optimized to play on mobile devices UNIT DIMENSIONS 768x1024 (background); 768x272 (header/ footer); No carrier or nav bars 768x980 Full Screen (Minus nav bar) FORMAT MP4 jpg, png, gif (psd if TubeMogul builds) jpg, png, gif (psd if TubeMogul builds) CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload 50kb - 150kb (total assets) 500kb + video (total assets) Note: videos available in the expanded slate shall be mobile optimized (mp4/500kbits/s) VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay FRAME RATE 24 or 30 fps 24 or 30 fps VIDEO PLAYER TubeMogul TubeMogul 3RD PARTY AD SERVING? 1 Yes, JavaScript/MRAID Yes, JavaScript/MRAID Yes, JavaScript/MRAID TRACKING PIXEL 1 1x1, JavaScript, click redirects 1x1, JavaScript, click redirects 1x1, JavaScript, click redirects Yes, 1x1s only Yes, 1x1s only Yes, 1x1s only TAG PREFERENCES (IFRAME/JAVASCRIPT/ STANDARD/DART INTERNAL REDIRECTS)? Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST) Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST) Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST) MRAID COMPLIANT 3rd party ad tags 3rd party ad tags 3rd party ad tags RICH MEDIA ENABLE Yes Yes EXPAND DIRECTION Full Screen CLOSE BUTTON REQUIRED No No VIDEO (AUTO OR USER- Auto Both can be implemented CODEC H.264 H.264 AUDIO (AUTO OR USER- Auto Both can be implemented AUDIO CODE MP3, AAC CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters SUBMISSION LEAD-TIME 5 business days 5 business days 7-10 business days (depends on functionality and assets supplied) LIMITATIONS ipad only ipad only ipad only BEST PRACTICES A maximum 3 videos per campaign, with a maximum of 90 seconds of video, for both pre-roll and slate video(s) Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized, include a branded header or background, strong Call-To-Action to promote click-through. Gradients and thin or Serif fonts are not recommended. Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized, include a branded header or background, strong Call-To-Action to promote click-through, and close button. Gradients and thin or Serif fonts are not recommended.

15 CONNECTED TV AD FORMATS CONNECTED TV MAX AD LENGTH :30 seconds UNIT SIZE 640x480 AD FORMAT MOV or MP4 or FLV MAXVIDEO FILE SIZE PLAYTIME: 100MB max upload ASPECT RATIO 4:3 or 16:9 FRAME RATE or VIDEO PLAYER TubeMogul SITE SERVED? Yes 3 RD PARTY AD SERVING? Yes (but needs to be tested for discrepancy) TRACKING PIXEL Impression and click redirect 3 RD PARTY TRACKING TAGS? Yes (but needs to be tested for discrepancy) TAG PREFERENCES (I-FRAME/ JAVASCIPT/STANDARD/DART INTERNAL REDIRECTS)? Standard 1X1 ACCEPTED? Yes VAST COMPLIANT? Yes RICH MEDIA ENABLE No EXPAND DIRECTION CLOSE BUTTON REQUIRED No VIDEO (AUTO OR USER- User-Initiated MAX BITS/SECOND 2-4 MB CODEC H.264 AUDIO (AUTO OR USER- Auto AUDIO CODE MP3 or AAC CLICK THROUGH URL or redirect tag CLICK THROUGH URL LIMIT 2048 characters

16 Annotated Notes: 1. Please ensure that all pixels and tags are SSL compliant (https). This does not apply for click through URLs and click trackers. Failure to provide secure tags and pixels may result in delivery issues. 2. In-Banner can be 3rd Party served, however metrics are significantly diminished compared to being Site Served. 3. For display beta opportunity, We can serve 3rd party AS2 assets, however we cannot host them 4. For TubeMogul site-served Display ads, we currently only support targeting Desktop, and not Mobile.

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