Website Statistics Reach influential decision makers who make purchasing decisions every day

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1 Website Statistics Reach influential decision makers who make purchasing decisions every day attracts a large audience of power industry professionals from across the Web. Our mix of original editorial content, links to valuable content on other relevant sites, and sponsor content make it the first site many decision makers visit to research the latest technology advances and keep up with industry news. We aim to save them time and effort by ensuring the Power Engineering International website has the best and most relevant content for their needs. Content-focused topic centers allow our large online library of multimedia and text-based content to place higher in search engine results and attract a larger and more targeted audience to your advertising and lead-generation offerings. Aligning your message with our content and brand allows you to reach more of your target audience and benefit from their affinity with Power Engineering International. What actions have you taken as a result of viewing an ADVERTISEMENT on the Website? (Check all that apply) Clicked on a link within the advertisement Visited the compay s website Contacted the advertiser for more information Recommended the purchase of a product Purchased the product or service Clicked on the advertiser s magazine or newsletter ad later 0% 20% 40% 60% 80% 100% Average Geographic Distribution of Web Users Source: Publisher s Own Data as tracked by Adobe Site Catalyst 22.1% Asia/Asia Pacific 7% Middle East/Africa 50.5% Europe 18.5% North America 1.7% South America 0.2 % Central America/Caribbean 61,000 average monthly page views 24,000 average monthly unique visitors Average time spent on site 7 minutes

2 Home page and Home page-plus Banners Home Page Banners create a broad awareness of your brand and product messaging among power industry professionals worldwide. Placement of your banner alongside our respected editorial content helps increase reader affinity and preference for your company. Leaderboard - 728x90 Push Down Banner - (collapsed) 970x66 Brand Awareness Strengthens your company s visibility on a site trusted by a growing number of decision makers in the power generation sector to help increase consideration and preference. Traffic Driver Pushes users to your website or other online offerings to learn more about your company and its products to help increase purchase intention and activity. Sponsorship Rates and Specifications: POSITION INVENTORY SPECIFICATIONS RATE/MONTH Leaderboard (top and anchor) Top and bottom of page - Run of site 728 x 90 pixels, 40k max. file size Pushdown banner Top of home page 970x66 (Expanded Dimensions: 970x418) Rail Ads (Site Sponsor 1, 2, 3, 4) Right column - Run of site $4,000 3,000 2,500 $3,500 2,750 2,250 $3,000 2,400 2,000 Rail 1 Rail 2 Rail 3 Rail 4 * Home page-plus distribution includes: Anchor - 728x90 Home page Magazine archive pages Video, white paper, editorial guide and webcast landing pages Industry events and links pages Topic Centers Formats: Banners must be a.gif (animated or static) or.jpg format. File size 40K. Available sizes comply with IAB standards. Additional sizes may be available. Click HERE to speak to our sales team to find out what is available today!

3 Pushdown BANNER The Pushdown Banner is a highly interactive, rich media ad unit, providing high-visibility branding and a direct-response opportunity. This premium position ad unit expands beneath the site s navigation bar and provides ongoing visibility even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offerings. It can also support an interactive form for capturing user contact information. Provides exposure for your company and offers the opportunity to increase consideration and preference. Pushes users to your website or other online offerings to learn more about your company and its products to help increase purchase intention and activity. Lead generation Generates leads from a targeted audience of industry professionals through the use of landing pages or embedded short forms. Sponsorship Specifications: Standard specs Collapsed: 970 x 66, max. file size: 40k Expanded: 970 x 418, max. file size: 100k Allow space for open and close button on both versions of the ad (collapsed and expanded). Button will be placed 15 pixels from the right and 15 pixels from the top. Please do NOT incorporate a button in your design. File Formats: gif, jpg, swf, 3rd party tags also accepted Video specs Collapsed: 970 x 66, max. file size: 40k Expanded: 239 x 68 Logo Image, 15k OR 239 x 46 15k Logo with text of up to 45 characters + click-thru URL; 307 x 543 left hand image + click-thru URL, 40k; sub brand copy over video, 30 characters Video Max File Size: 4:3 aspect ratio video + click-thru URL; 2.2 Meg;.FLV is preferred format;.wmv,.avi and.mpg formats are accepted Allow space for open and close button on both versions of the ad (collapsed and expanded). Button will be placed 15 pixels from the right and 15 pixels from the top. Please do NOT incorporate a button in your design. File Formats: gif, jpg $3,500 2,750 2,250 Push Down Banner - (collapsed) 970x66 Push Down Banner - (expanded) 970x418) Interested in advertising your message on our home page, then click HERE to get in touch with our team today!

4 Welcome Page Banner Large-format interstitial advertising delivers the greatest branding impact The Welcome Page offers ultimate brand visibility for a major announcement or introduction. Your large 800 x 600 ad unit is seen by every visitor to article pages - a maximum of once per day. The Welcome Page is our largest available advertising unit and is exclusive to one advertiser per week. Most importantly, it typically generates a higher click-thru rate than any other banner position. Increase brand visibility with this 100% share-of-voice opportunity to reach every visitor to to increase consideration and preference. Pushes an audience of power generation professionals directly to your website or other online offerings to increase purchase intention and activity. Sponsorship Specifications: Ad Dimensions: 800 x 600 pixels Max. file size: 80k Animation: 3 loops max., animation must stop after 15 seconds Format: gif, jpeg, flash $3,750 2,700 2,400 Want to make a big announcement, then click HERE to start your campaign A Welcome Page Banner is the LARGEST online ad a unique and powerful way to make a BIG announcement.

5 Page Peel Banner Extended rich media advertising delivering high click-thru rates The Page Peel ad is an extended rich media ad unit, and is one of the largest online advertising opportunities available. The peel begins as a dog ear in the upper right-hand corner of the page and, on mouse-over, extends down and to the left. The Page Peel ad offers an exclusive opportunity with a potential of higher than average click-thru rates, resulting in targeted lead generation and traffic to your online content and offerings. Strengthens your company image by aligning your message with a targeted industry site, helping to create an affinity for your company and products among industry professionals. Lead generation Generates leads from a targeted audience of industry professionals when you design landing pages or embedded short forms. Pushes industry professionals to your website or other online offerings to learn more by providing clear calls to action. Page Peel Dog Ear 75x75 Page Peel - 900x650) Advertiser Specifications: The peel expands form the upper right corner of the page down and to the left Ad dimensions: Peel is 900 x 650 pixels; Dog ear is 75 x 75 pixels Max file size: 100k Format: non animated gif, jpeg, swf (flash) $3,124 2,500 2,000 Want to know more about extended rich media advertising then click HERE to talk to our sales team

300,000. 9 minutes Average time spent on site. 84,000 monthly unique visitors

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