Native RecommendationAds (Online /Mobile)

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1 Native RecommendationAds (Online /Mobile) Page 1 Title only 50 characters (appears with teaser) 25 characters (appears with teaser) 40 characters (appears without teaser) s JPG, PNG, GIF Teaser optimal 70 characters Editorial article recommendation Image formats 500 x 500 px 4:3 640 x 480 px 16 :9 640 x 360 px AD In order for your campaign to generate maximum reach, you should therefore provide us with the complete set of advertising material. The set contains three headlines, one teaser and three different image formats. The submitted materials are used to automatically create publisher-specific ads (text/image combinations). Text material Image material Title only characters (appears with teaser) characters (appears with teaser) characters (appears without teaser) Image formats and sizes = 500 x 500 px recommended = 640 x 480 px recommended = 640 x 360 px recommended Teaser 70 characters guaranteed Number of characters incl. spaces : The headline should not just consist of capital letters. Texts longer than 70 characters may be shortened, depending on the publisher. JPG, PNG, GIF (animated GIF files must be set to forever in order to ensure an endless loop) optimal 100 kb Depending on the publisher and device used, images are scaled down (approx. 60 px). Please avoid images containing logos or text as well as too detailed images. 1 target URL per advertising material set

2 Native RecommendationAds (Online /Mobile) Page 2 Advertising material set : characters : characters : characters :10 25 characters : characters : characters Title Only : characters : characters : characters

3 Native Content Distribution (Online /Mobile) Page 1 Title only 50 characters (appears with teaser) 25 characters (appears with teaser) 40 characters (appears without teaser) s JPG, PNG, GIF Teaser optimal 70 characters Editorial article recommendation Image formats 500 x 500 px 4:3 640 x 480 px 16 :9 640 x 360 px SPONSORED In order for your campaign to generate maximum reach, you should therefore provide us with the complete content teaser set. The set contains three headlines, one teaser and three different image formats. The submitted materials are used to automatically create publisher-specific content teaser (text/image combinations). In comparison to Native RecommendationAds promotional content is not allowed, since it s about recommending branded content and not ads. Text material Image material Title only characters (appears with teaser) characters (appears with teaser) characters (appears without teaser) Image formats and sizes = 500 x 500 px recommended = 640 x 480 px recommended = 640 x 360 px recommended Teaser 70 characters guaranteed Number of characters incl. spaces : The headline should not just consist of capital letters. Texts longer than 70 characters may be shortened, depending on the publisher. JPG, PNG, GIF (animated GIF files must be set to forever in order to ensure an endless loop) optimal 100 kb Depending on the publisher and device used, images are scaled down (approx. 60 px). Please avoid images containing logos or text as well as too detailed images. 1 target URL per content teaser set

4 Native Content Distribution (Online /Mobile) Page 2 Content teaser set : characters : characters : characters :10 25 characters : characters : characters Title Only : characters : characters : characters

5 Native Ads (Online) ONLINE At least 480 px Editorial recommendation with video preview 150 px 350 px Optional interaction element (ActionBox) recommendation Text material characters (appears with teaser) characters (appears with teaser) Title only characters (appears without teaser) Teaser 70 characters guaranteed Number of characters incl. spaces : The headline should not just consist of capital letters. Texts longer than 70 characters may be shortened, depending on the publisher. material Image format AVI, MPG, FLV, WEBM, MOV etc. at least 480 px width, etc. optimal 1 MB per 10 sec. play time (after editing by plista) Optional interaction element (ActionBox) Possible file formats JPG, PNG, layered PSD graphics max. 1 MB (after editing by plista) s Width Height 350 px (The background areas must allow to be filled to the left and/or right, as the width of the interaction field can vary between px, depending on the publisher.) 150 px IMPORTANT: The interaction field must be designed in size 350 x 150 px. Please avoid images with sharp edges on the left/right so the interaction field can be expanded/adjusted if necessary. Engagement tracking optional measurement of playback times (start, 6 sec. view time, end) via different view URLs possible. Interaction element (ActionBox) Additional target URLs can be placed within the interaction element.

6 Native Ads (Mobile) MOBILE At least 480 px Editorial recommendation with video preview recommendation Text material characters (appears with teaser) characters (appears with teaser) Title only characters (appears without teaser) Teaser 70 characters guaranteed Number of characters incl. spaces : The headline should not just consist of capital letters. Texts longer than 70 characters may be shortened, depending on the publisher. material AVI, MPG, WEBM, MOV etc. IMPORTANT: Flash animations (SWF, FLV files etc.) cannot be used for mobile at least 480 px width Image format, etc. optimal 1 MB per 10 sec. play time (after editing by plista) Engagement tracking optional measurement of playback times (start, 6 sec. view time, end) via different view URLs possible.

7 Rich Media Ads (Online) Optional video enhancement with user engagement ONLINE HTML5 ready! Graphic (layered PSD or free-form PNG file) or animation (HTML5 or GIF file) Max. height without user engagement 200 px Max. total width 900 px Ad Optional video s Without user engagement (on mouseout) width x height max. 900 x 200 px With user engagement (on mouseover) Depends on creation / on request As an illustration you can take a look at some examples for plista Rich Media Ads under /info/examples. Image format AVI, MPG, FLV, WEBM, MOV etc. at least 480 px width, etc. optimal 1 MB per 10 sec. play time (after editing by plista) Possible file formats: Rich Media Ads are animated ad formats. The following formats can be delivered and processed: HTML5 (recommended by plista) layered PDS graphics free-form PNG graphics GIF files (incl. animated GIF files) IMPORTANT: The delivery of Flash animations (pre-rendered, transparent SWF files) is also possible. Since Flash files require an additional adaptation, we will be charging a seprate processing fee after September max. 1MB Engagement tracking optional measurement of playback times (start, 6 sec. view time, end) via different view URLs possible. All material must be delivered at least one week before the start of the campaign. plista tip For highest possible attention, choose an interesting and eye-catching design for your ad. FlyAds Make sure the front (left) section of the FlyAd (up to approx. 300 px width) is as interesting as possible as it stays on the bottom right edge of the screen when the ad appears the second time. If optional video is used Draw the user s attention to the fact that a video can be played on mouseover (e.g. Play video or Watch the spot now. ) Upon request, we will gladly send you current ad examples for inspiration.

8 Rich Media Ads (Mobile) MOBILE Max. total width 300 px (Smartphone); 500 px (Tablet) Graphic (layered PSD or free-form PNG file) or animation (SWF file orgif graphic) Max. height 250 px Ad Optional video s (depending on the resolution of the device) Smartphone width x height max. 300 x 250 px Tablet width x height max. 500 x 250 px As an illustration you can take a look at some examples for plista Rich Media Ads under /info/examples. Possible file formats Graphics layered PDS graphics, free-form PNG graphics Animations GIF grafics. Already animated GIF graphics for mobile campaigns must contain clearly legible the description Ad and a close button. IMPORTANT: Flash animations (SWF, FLV files etc.) cannot be used for mobile Image format Engagement tracking AVI, MPG, WEBM, MOV etc. at least 480 px width, etc. optimal 1 MB per 10 sec. play time (after editing by plista) optional measurement of playback times (start, 6 sec. view time, end) via different view URLs possible. max. 1MB plista tip If optional video is used Draw the user s attention to the fact that a video can be played on mouseover (e.g. Play video or Watch the spot now. ). Upon request, we will gladly send you current ad examples

9 Native AudioAds (Online/ Mobile) characters (appears with teaser) ANZEIGE JPG, PNG, GIF Teaser optimal 70 characters Call-to-action button 1 Call-to-action button 2 Text material Teaser characters (appears with teaser) 70 characters guaranteed Call-to-action buttons The interactive surfaces of the 2 call-to-action buttons have a fixed size. Max. text length: approx. 20 characters per button. Number of characters incl. spaces : The headline should not just consist of capital letters. Texts longer than 70 characters may be shortened, depending on the publisher. Image material Image format and size = 500 x 500 px recommended Dateiformat JPG, PNG, GIF (animated GIF files must be set to forever in order to ensure an endless loop). Dateigröße optimal 100 kb Depending on the publisher and device used, images are scaled down (approx. 60 px). Please avoid images containing logos or text as well as too detailed images. Audiomaterial Dateiformat MP3, MP4, AAC, WMA etc. Laufzeit plista recommendation: 30 to 60 sec. Dateigröße max. 3 MB Engagement tracking only 1 target URL per AudioAd optional measurement of playback times (start, 6 sec. playback time, end) via different view URLs possible.

10 Native OutstreamAds (Online) ONLINE At least 480 px 150 px 350 px Optional interaction element (ActionBox) material Image format AVI, MPG, FLV, WEBM, MOV etc., etc. optimal 1 MB per 10 sec. play time (after editing by plista) Optional interaction element (ActionBox) Possible file formats JPG, PNG, layered PSD graphics max. 1 MB (after editing by plista) s Width Height 350 px (The background areas must allow to be filled to the left and/or right, as the width of the interaction field can vary between px, depending on the publisher.) 150 px IMPORTANT: The interaction field must be designed in size 350 x 150 px. Please avoid images with sharp edges on the left/right so the interaction field can be expanded/adjusted if necessary. Engagement tracking optional measurement of playback times (start, 6 sec. view time, end) via different view URLs possible. Interaction element (ActionBox) Additional target URLs can be placed within the interaction element.

11 Native OutstreamAds (Mobile) MOBILE At least 480 px material AVI, MPG, WEBM, MOV etc. IMPORTANT: Flash animations (SWF, FLV files etc.) cannot be used for mobile Image format at least 480 px width, etc optimal 1 MB per 10 sec. play time (after editing by plista) View-Pixel Engagement tracking optional measurement of playback times (start, 6 sec. view time, end) via different view URLs possible.

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