Advertising Specifications

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1 AD UNIT SIZES & SPECS All ads are through Doubleclick for Publishers (DFP Premium). All units must include a 1x1 pixel border and all rich media units must be with the z-index set to 0. Polite creatives are required if the initial load is more than 40kb. CREATIVE SPECIFICATIONS Ad Spec Acceptable File Types Animation Restrictions Initial File Size Direction Audio Video Device(s) Miscellaneous Comments Leaderboard 728x90.gif, jpg, / 728x315 down user-initiated autoinitiated Medium Rectangle 300x250.gif, jpg, HTML5 max / 150kb, Mobile 40kb and Richmedia /, Mobile 300kb 500x250 left user-initiated autoinitiated Half-Page 300x600.gif, jpg, 500x600 left user-initiated autoinitiated Portrait 300x1050.gif, jpg, 13 Seconds 80kb, N/A left user-initiated autoinitiated Only Billboard 970x250.gif, jpg, N/A N/A user-initiated autoinitiated Pushdown 970x66>970 x x250 down user-initiated autoinitiated Only Sidekick 300x250>85 0x Seconds 850x500 left user-initiated autoinitiated Only

2 CREATIVE SPECIFICATIONS (CONTINUED) Tethered ad on Photo of the Day Ad Spec 980x55>980 x500 Acceptable File Types Animation Restrictions Initial File Size max Direction Audio Video Device(s) 980x500 left user-initiated auto-initiated Only Miscellaneous Comments Tile 257x90.gif, jpg, html, thirdparty 13 Seconds 20kb N/A N?A N/A N/A,, Sponsor Logo 210x50.eps only N/A 10kb N/A N/A N/A N/A,, Interstitial Custom 13 Seconds 80kb, max / N/A N/A user-initiated auto-initiated 20kb initial load, up to 100kb total. Nat Geo will custom size and add sponsor treatment to the logo. Agency or client may submit a 3rd-party 1x1 pixel and clickthru tracker to be added to the Close button required. Autocollapse after 15 seconds. Wallpaper/ Skin Custom N/A 60kb N/A N/A N/A N/A only 60kb initial load, up to 100kb total. Expandables/ Walkovers 300x250 w/ page interaction max / 500x250 left user-initiated auto-initiated only 40kb initial load, 60kb subsequent load, up to 100kb total. If streaming video in-banner, up to 2.2mb. Looping - 5 max. Fireplace / H-Unit Full page takeover w/ wallpaper and video player Built in-house by Nat Geo Production N/A N/A 850x500 down user-initiated auto-initiated only Nat Geo will build and agency or client may submit a 3rdparty 1x1 pixel and click-thru tracker to be added to Theater Unit Full page takeover w/ wallpaper and video player Built in-house by Nat Geo Production N/A N/A N/A backward user-initiated user-initiated only Nat Geo will build and agency or client may submit a 3rdparty 1x1 pixel and click-thru tracker to be added to Mobile Static Wide Banner 320x50.gif, jpg, html, N/A 15kb N/A N/A N/A N/A N/A

3 BANNER CREATIVES Standard: GIF, JPEG, site.swf with back-up static Rich Media: HTML, JavaScript, Flash, iframe Third Party Rich Media Accepted: All rich media units must be. All ads are through Doubleclick for Publishers (DFP Premium). For example: Doubleclick for Advertisers (DFA), MediaMind (Sizmek), PointRoll, Atlas, Eyewonder, FlashTalking, etc. Serving fees may apply, if agency does not pay directly. Please send us reporting access to your Media Planner and Ad Operations If banner corners are rounded, please include transparent background. All banners must include a 1x1 pixel border A banner may not produce audio without user initiation. Once audio begins, there must be a clear mute or stop button. Banners that expand on click or mouse over must have a clear close button and retract when the mouse is off banner. Z-index must be set to 0 clicktags (for all Flash Banner Ads) Flash 10.1 and lower accepted. The following code should be included in every ad banner for the main linking button: When using ActionScript3: geturl(clicktag, _blank ); Note that the above example code will only work if the button the code is attached to exists at the root level of the Flash banner. If you need to position the button in a location other than the root then you must specify a path to the root for the clicktag variable. This is an example: geturl(_root.clicktag, _blank ); PRE-ROLL AND VIDEO If video ad is clickable, please supply the click-thru URL. Video should not include a title card. VAST 2.0 Pre-Roll tags are also accepted. CREATIVE SPECIFICATIONS Dimension Pre-Roll 640x360 (16:9 Standard); Maintain aspect ratio off inread Video Unit Video Interstitial Acceptable File Formats.mp4,.mov 16:9 HD video.mp4,.mov,.avi, YouTube URL Video Length :15, but :30 may be accepted with advance notice :15, but :30 may be accepted with advance notice Initial File Size 2.2/4.4mb auto-initiated auto-initiated,, Smartphone Audio Video Device(s) Miscellaneous Comments H.264 codec Frame Rate: 30 fps (24 and 25 fps foota should be encoded as Same-assource ) Video Data Rate: 464 kbps Audio Data Rate: 48 kbps Total Data Rate: 512 kbps Keyframe: every 6 seconds 100mb user-initiated user-initiated only Frame rate: 25 fps Bitrate: 2-5MBps Custom.mp4,.mov :15 2.2mb user-initiated auto-initiated only Close button required. Auto-collapse after 15 seconds. Mobile Overlay Custom.mp4..mov :15 2.2mb user-initiated auto-initiated Smartphone only N/A

4 NEW MEDIA For full creative specifications, please contact your sales representatives. Platform Dimension Snapchat Discover Inflow, Title Card 1080x1920 (must be fullscreen and vertical) Acceptable File Format H.264,.mp4,.mov File Size Audio Video Devices Miscellaneous Comments Video Length :10 Up to 3 Auto-initiated Autoinitiated Smartphone imum of 2 inflow ads and one title card Facebook Instant Articles Medium Rectangle, Mobile Static Wide Banner 300x250, 320x50.jpeg,.gif N/A 15kb N/A N/A Smartphone N/A NEWSLETTERS Only.jpg,.gif, or standard ad tags that redirect to.jpg or.gif Newsletters are dropped on a monthly basis. Please contact your regional sales representative to coordinate timing and availability. SPONSORSHIP After a campaign is booked, please send.eps file of the brand logo to have sponsor logo treatment added. BRANDING All ads must include advertiser branding in the form of advertiser name and/or logo. DELIVERY DEADLINE 2 Full Business Days for Standard Media 5 Full Business Days for Rich Media, Video, and Newsletter ads 10 Full Business Days for Snapchat Discover, Facebook Instant Articles, and Apple News all creative submissions to Ad Operations and Media Planning Teams: For questions, please contact Ad Operations:

5 ADDITIONAL INFORMATION Provide click-thru URL for each ad unit All ads, including ads, MUST be tested for approval. Longer lead-times are required for creative rotations of more than five ads per month. Shockwave Flash banners must be created using the clicktag format. Please see instructions here: Tracking Macromedia Flash Movies HTML sniffer code must be implemented in order to detect whether a user s browser is capable of displaying the Shockwave Flash file. A back-up banner should be displayed if the user cannot accept Shockwave Flash. Nationalgeographic.com will not approve HTML sniffer codes, which prompt the user to download a plug-in. A back-up banner is required for all rich media ads. All ads running on kids.nationalgeographic.com must be COPPA compliant CANCELLATION AND TERMINATION IAB AAAA Version 2.0

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