SMARTPHONE 320x50 Small Banner. File Types Supported:.jpg.png.gif

Transcription

1 Smartphone Expandables require a 320x0 static initial banner STATIC 2 All 3P mobile tags must be secure: - Site served secure - separate click command and 1x1 tracking tag - 3P hosted - HTML & MRAID secure within the full javascript tag - Client landing page should also be secure (required for all ios delivery, otherwise creative limited to Android OS only) SMARTPHONE 320x0 Small Banner SMARTPHONE 300x20 Medium Rectangle Dimensions: 320x0 File Types Supported:.jpg.png.gif Maximum File Size: 20k image Supports: Site Served or 3PAS, Mobile Web File Types Supported:.jpg.png.gif Maximum File Size: 0k image Supports: Site Served or 3PAS, Mobile Web SMARTPHONE 320x480 Dual Full Screen TABLET 300x20 Medium Rectangle 728x90 Leaderboard Dimensions: 320x480/480x320 (Requires two image files) File Types Supported:.jpg.png.gif Supports: Site Served or 3PAS (single image) File Types Supported:.jpg.png.gif Maximum File Size: 0k image Supports: Site Served or 3PAS, Mobile Web TABLET 1024x768 Dual Full Screen Dimensions: 1024x768/768x1024 (Requires two image files) Supports: 3PAS (single image) HTML BANNERS All 3P mobile tags must be secure: - Site served secure - separate click command and 1x1 tracking tag - 3P hosted - HTML & MRAID secure within the full javascript tag - Client landing page should also be secure (required for all ios delivery, otherwise creative limited to Android OS only) 300x20 MEDIUM RECTANGLE (SMARTPHONE, TABLET) Dimensions: 300x20 File Types Supported: HTML, CSS, JS, no external libraries Assets Needed for Production: Option 1: HTML, CSS, JS, Fonts (as needed); or Option 2: PSD Layered Comps or AI file, Storyboard, Fonts (as needed) Maximum File Size: 200k Supports: 3PAS/MRAID 1.0, dynamic text (at Immersion pricing see rep for details), Mobile Web Looping: 3 times Animation: Up to 1 seconds (total including loops) Audio: User initiated 728x90 LEADERBOARD (TABLET) Dimensions: 728x90 File Types Supported: HTML, CSS, JS, no external libraries Assets Needed for Production: Option 1: HTML, CSS, JS, Fonts (as needed); or Option 2: PSD Layered Comps or AI file, Storyboard, Fonts (as needed) Maximum File Size: 200k Supports: 3PAS/MRAID 1.0, dynamic text (at Immersion pricing see rep for details), Mobile Web Looping: 3 times Animation: Up to 1 seconds (total including loops) Audio: User initiated FULLSCREEN (SMARTPHONE, TABLET) Dimensions: 320x480 smartphone, 768x1024 tablet File Types Supported: HTML, CSS, JS, no external libraries Assets Needed for Production: Option 1: HTML, CSS, JS, Fonts (as needed); or Option 2: PSD Layered Comps or AI file, Storyboard, Fonts (as needed) Maximum File Size: 20k smartphone, 00k tablet Supports: 3PAS/MRAID 1.0, dynamic text (at Immersion pricing see rep for details) Looping: 3 times Animation: Up to 1 seconds (total including loops) Audio: User initiated THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

2 Smartphone Expandables require a 320x0 static initial banner SMARTPHONE BOOSTERS STATIC BOOSTER Background Image Dimensions (Two seperate files needed): 320x480 (portrait), 480x320 (landscape), PSD templates available Click through Icon Dimensions: 40x40 (Up to 3 icons, 1 minimum) VIDEO BOOSTER Background Image Dimensions (Two seperate files needed): 320x480 (portrait), 480x320 (landscape), PSD templates available File Types Supported: see smartphone pre-roll Click through Icon Dimensions: 40x40 (Up to 3 icons, 1 minimum) Core Video Ad Unit Dimensions: 300x20 TABLET BOOSTERS STATIC BOOSTER Background Image Dimensions (Two seperate files needed): 768x1024 (portrait), 1024x768 (landscape), PSD templates available VIDEO BOOSTER Background Image Dimensions (Two seperate files needed): 768x1024 (portrait), 1024x768 (landscape), PSD templates available Core Video Ad Unit Dimensions: 600x300 File Types Supported: see tablet pre-roll Click through Icon Dimensions: 70x70 (Up to 3 icons, 1 minimum) THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

3 Smartphone Expandables require a 320x0 static initial banner CUSTOM IMMERSION from final assets + storyboard 4-6 including design iteration SMARTPHONE IMMERSION Dimensions: 320x480 Assets Needed for Conversant Concept Design: High resolution layered PSDs, Fonts, Logos/Images, Storyboard, Branding guidelines Assets Needed for Production: High resolution layered final PSD, Storyboard, Fonts, Video, Click throughs Supports: Expandables*, multiple click throughs, accelerometer functionality: tilt shake tap swipe drag, dynamic text, custom engagement metrics SMARTPHONE EXPANDABLE IMMERSION Initial Banner (Static ONLY) Dimensions: 320x0 Maximum File Size: 0k Banner Expands to Full Screen Immersion: Expanded Dimensions: 320x480 Assets Needed for Conversant Concept Design: High resolution layered PSDs, Fonts, Logos/Images, Storyboard, Branding guidelines Assets Needed for Production: High resolution layered final PSD, Storyboard, Fonts, Video, Click throughs Supports: Multiple click throughs, video, accelerometer functionality: tilt shake tap swipe drag, dynamic text, custom engagement metrics TABLET IMMERSION Dimensions: 768x1024 Assets Needed for Conversant Concept Design: High resolution layered PSDs, Fonts, Logos/Images, Branding guidelines Assets Needed for Production: High resolution layered final PSD, Storyboard, Fonts, Video, Click throughs Supports: Multiple click throughs, video, accelerometer functionality: tilt shake tap swipe drag, dynamic text, custom engagement metrics TABLET EXPANDABLE IMMERSION Initial Banner (Static ONLY) Dimensions: 728x90 Maximum File Size: 0k Banner Expands to Full Screen Immersion: Expanded Dimensions: 768x1024 Assets Needed for Conversant Concept Design: High resolution layered PSDs, Fonts, Logos/Images, Branding guidelines Assets Needed for Production: High resolution layered final PSD, Storyboard, Fonts, Video, Click throughs Supports: Multiple click throughs, video, accelerometer functionality: tilt shake tap swipe drag, dynamic text, custom engagement metrics THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

4 Smartphone Expandables require a 320x0 static initial banner SMARTPHONE TEMPLATES: TRAILER 3 including design iteration Assets Needed for Production: One 320x480 poster image, One video (any digital format, 1 or 30 seconds, up to 2MB), One call-toaction, Up to 4 social icons (optional) Device: Smartphone FILMSTRIP 3 including design iteration Device: Smartphone POSTER FRAME Assets Needed for Production: Up to three 320x480 images. PRODUCT FRAME Assets Needed for Production: One 320x480 image and up to six 200x180 product images IMAGE GALLERY 3 including design iteration Assets Needed for Production: Up to 4 static 320x480 gallery images, each can be it s own Click-to URL, Up to 4 social icons Device: Smartphone VIDEO FRAME Assets Needed for Production: One 320x480 background image. One mp4 video (320x180, max size; 3mb). One 320x180 video poster image. One 3x3 social icon. NARRATIVE FRAME Assets Needed for Production: Up to three 320x480 images TRAILER/IMAGE GALLERY COMBO 3 including design iteration Assets Needed for Production: Up to 4 static 320x480 gallery images, each can be it s own Click-to URL, One call to action, One video, Up to 4 social icons Device: Smartphone SCROLLING ISI 3 including design iteration Assets Needed for Production: One 320x320 image (each can be it s own Click to URL, static or animated GIF - Max animation time, 1 seconds), Text wih embedded link for scrolling. Device: Smartphone THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

5 Smartphone Expandables require a 320x0 static initial banner VIDEO SMARTPHONE PRE-ROLL File Dimensions: Min width 480px; Min height 320px (1) Media File with bitrate of 400 kpbs (Required) (1) Media File with bitrate of 800 kpbs (Optional) 3 RD Party Served Creative File Requirements VAST (Video Ad Serving Template) for Pre-Roll: File Types Supported: mp4 Video codec: H.264 Maximum File Length Supported: 1 or 30 seconds Recommended File Size: 2MB Maximum File Size: 100MB TABLET PRE-ROLL File Dimensions: Min width 1024px; Min height 768px (1) Media File with bitrate of 400 kpbs (Required) (1) Media File with bitrate of 800 kpbs (Optional) 3 RD Party Served Creative File Requirements VAST (Video Ad Serving Template) for Pre-Roll: File Types Supported: mp4 Video codec: H.264 Maximum File Length Supported: 1 or 30 seconds Recommended File Size: 2MB Maximum File Size: 100MB THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

6 DISPLAY 3PAS RICH MEDIA PROVIDERS All major 3rd party rich media providers are accepted Our approved list includes: DoubleClick, PointRoll, Sizmek, Eyewonder, OggiFinogi, Spongecell, Interpolls, Flite, and iguiders Any other provider must be tested before approved STANDARD BANNERS (Static) 300x20 MEDIUM RECTANGLE 728x90 LEADERBOARD 300x600 RECTANGLE 160x600 WIDE SKYSCRAPER Dimensions: 300x20, 728x90, 160x600 (inquire for other sizes) File Types Supported:.jpg.gif Maximum File Size: 40k Maximum Initial Load: 40k Animation: Up to 1 seconds (total including loops) Looping: 3 times max Assets Needed for Production (if Conversant is producing based on specific approval process): High resolution layered final PSDs, Logos/Images, Fonts Supports: Site Served or 3PAS All creative with a white background is required to have a one pixel black border. The entire banner needs to be clickable at all times. STANDARD BANNERS HTML (Static) 300x20 MEDIUM RECTANGLE 728x90 LEADERBOARD 300x600 RECTANGLE 160x600 WIDE SKYSCRAPER Dimensions: 300x20, 728x90, 160x600 (inquire for other sizes) File Types Supported: HTML JS CSS Alt Image File Types Supported:.jpg.gif Audio: Off by default; all units with sound events are flagged for audio and subject to publisher exclusions and inventory limitations Animation: Up to 1 seconds Looping: 3 times max Assets Needed for Production (if Conversant is producing based on specific approval process): High resolution layered final PSDs, Logos/Images, Fonts Supports: 3PAS All creative with a white background is required to have a one pixel black border. The entire banner needs to be clickable at all times. THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

7 DISPLAY 3PAS RICH MEDIA PROVIDERS All major 3rd party rich media providers are accepted Our approved list includes: DoubleClick, PointRoll, Sizmek, Eyewonder, OggiFinogi, Spongecell, Interpolls, Flite, and iguiders Any other provider must be tested before approved IN BANNER VIDEO x20 MEDIUM RECTANGLE Dimensions: 300x20 File Types Supported:.mov.mpeg.avi.mp4.flv.webm.wmv Frame rate: fps Key Frame Interval/Aspect Ratio/Encoded Bit Rate/Color Depth: Any digital format accepted Maximum File Length Supported: 1 or 30 seconds Maximum File Size: 2MB Audio: Off by default; all units with sound events are flagged for audio and subject to publisher exclusions and inventory limitations Animation: Up to 1 seconds, including auto-play video Alt Image File Types Supported:.jpg.gif Supports: 3PAS, Auto play EXPANDABLE BANNERS 3- (3PAS) 300x20 MEDIUM RECTANGLE Expanded Dimensions: 00x400 Panel Expand Direction: Any 728x90 LEADERBOARD Expanded Dimensions: 728x270 Panel Expand Direction: Down 160x600 WIDE SKYSCRAPER Expanded Dimensions: 480x600 Panel Expand Direction: Left/Right Initial Standard Banner: Dimensions: 300x20, 728x90, 120x60, 160x600 (inquire for other sizes) Tags: Completely 3PAS via full tags Supports: 3PAS only, multiple click throughs, video, photos, tabbed content, custom engagement metrics Looping: 3 times Animation: Up to 1 seconds (total including loops) A close button that retracts the banner on click is mandatory. THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

8 DISPLAY 3PAS RICH MEDIA PROVIDERS CUSTOM MAX 2- TEMPLATES: 2-3 from final assets + storyboard 4- including design iteration All of these units are built by Conversant s Creative Services team Site Served, but can be tracked via 3PAS via 1x1 impression tracker and 1x1 click tracker All major 3rd party provider tracking is accepted MAX (HALF PAGE TAKEOVER) Initial Standard Banner (HTML Ad): Dimensions: 300x20, 728x90, 160x600 (inquire for other sizes) File Types Supported: html, css, js Alt Image File Types Supported:.jpg.gif Our approved list includes: DoubleClick, PointRoll, Sizmek, Eyewonder, OggiFinogi, Spongecell, Interpolls, Flite, and iguiders Any other provider must be tested before approved Assets Needed for Production: High resolution layered final PSDs, Logos/Images, Fonts Supports: Site Served, but can be tracked via 3PAS via 1x1 impression tracker and 1x1 click tracker Video: Length: 1 or 30 seconds Length: 3mb File Type: mp4,.mov Aspect Ratio: 16:9 Banner Expands to Half-Page Takeover: Expanded Dimensions: up to 92x60 Assets Needed for Conversant Concept Design: High resolution layered PSDs, Fonts, Logos/Images, Storyboard, Branding guidelines Assets Needed for Production: High resolution layered final PSD, Video, Fonts, Click throughs Supports: Multiple click throughs, video, photos, tabbed content, social media feeds, coupons, maps, interactive games, custom engagement metrics TRAILER MAX 3 including design iteration MAX (HALF PAGE TAKEOVER) Initial Standard Banner (HTML Ad): Dimensions: 300x20, 728x90, 160x600 (inquire for other sizes) File Types Supported: html, css, js Alt Image File Types Supported:.jpg.gif Assets Needed for Production: High resolution layered final PSDs, Logos/Images, Fonts Supports: Site Served, but can be tracked via 3PAS via 1x1 impression tracker and 1x1 click tracker Video: Length: 1 or 30 seconds Length: 3mb File Type: mp4,.mov Aspect Ratio: 16:9 Banner Expands to Half-Page Takeover: Expanded Dimensions: 92x60, PSD templates available upon request Assets Needed for Production: 90x610 background image, Text (Headline, subhead), Video, One call-to-action, Up to 4 social icons (optional), video poster image Supports: Multiple click throughs, video GALLERY MAX 3 including design iteration MAX (HALF PAGE TAKEOVER) Initial Standard Banner (HTML Ad): Dimensions: 300x20, 728x90, 160x600 (inquire for other sizes) File Types Supported: html, css, js Alt Image File Types Supported:.jpg.gif Assets Needed for Production: High resolution layered final PSDs, Logos/Images, Fonts Supports: Site Served, but can be tracked via 3PAS via 1x1 impression tracker and 1x1 click tracker Video: Length: 1 or 30 seconds Length: 3mb File Type: mp4,.mov Aspect Ratio: 16:9 Banner Expands to Half-Page Takeover: Expanded Dimensions: 92x60, PSD templates available Assets Needed for Production: 90x610 background image, Text (Headline, subhead), Video/Images (minimum 3, maximum 8 total), One call-to-action, Up to 4 social icons (optional), video poster images Supports: Multiple click throughs, video, gallery POSTER MAX 3 including design iteration MAX (HALF PAGE TAKEOVER) Initial Standard Banner (HTML Ad): Dimensions: 300x20, 728x90, 160x600 (inquire for other sizes) File Types Supported: html, css, js Alt Image File Types Supported:.jpg.gif Assets Needed for Production: High resolution layered final PSDs, Logos/Images, Fonts Supports: Site Served, but can be tracked via 3PAS via 1x1 impression tracker and 1x1 click tracker Banner Expands to Half-Page Takeover: Expanded Dimensions: 92x60, PSD templates available Assets Needed for Production: 90x610 background image, Text (Headline, subhead), One call-to-action, Up to 4 social icons (optional) Supports: Multiple click throughs THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

9 VIDEO STANDARD PRE-ROLL STANDARD PRE-ROLL (NON-YOUTUBE) Video + Companion Banner VIDEO File Dimensions: 640x360+ Aspect Ratio: 16:9 (Widescreen) or 4:3 (Standard) File Types Supported:.mov.mpeg.avi.mp4.flv.webm.wmv Maximum File Length Supported: 1 or 30 seconds Recommended File Size: 2MB Maximum File Size: 100MB Frame Rate: fps Bit Rate: kbps Video codec: H.264 Key Frame Interval: Every 24 frames Audio Codec: AAC, 128 kbps, 44 khz, Stereo Audio Start Volume (On/Off): Publisher Specific Supports: 3PAS Tags: VAST and VPAID, as well as creative asset + 1x1 imp/click tracker (Note: Seperate tags needed for 1 & 30 second videos) COMPANION BANNER File Dimensions: 300x20.swf Maximum Frame Rate: 24 fps Maximum File Size: 40k Maximum Initial Load: 40k Animation: Up to 1 seconds Supports: 3PAS, Rich Media (in-banner only) Tags: Creative asset + 1x1 impression tracker and click tracker INTERACTIVE PRE-ROLL -1 (Basic) -1 (Custom or personalized)) INTERACTIVE PRE-ROLL Video + Companion Banner + Interactive Components VIDEO File Dimensions: 640x360+ Aspect Ratio: 16:9 (Widescreen) or 4:3 (Standard) File Types Supported:.mov.mpeg.avi.mp4.flv.webm.wmv Maximum File Length Supported: 1 or 30 seconds Recommended File Size: 2MB Maximum File Size: 100MB Frame Rate: fps Bit Rate: kbps Video codec: H.264 Audio Start Volume (On/Off): Publisher Specific COMPANION BANNER File Dimensions: 300x20.swf Maximum Frame Rate: 24 fps Maximum File Size: 40k Maximum Initial Load: 40k Animation: Up to 1 seconds Supports: 3PAS Tags: Creative asset and 1x1 impression tracker and click tracker (Note: Seperate tags needed for 1 & 30 second videos) * Unit will then be built and served via a VPAID tag if needed by Conversant. INTERACTIVE COMPONENTS Assets Needed for Production: Vector logos/graphics (.ai.eps), Fonts, Images, Storyboard, Branding guidelines, Click throughs THIS DOCUMENT IS NOT TO BE DISTRIBUTED WITHOUT PRIOR CONSENT. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev