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1 RM Sonoma Media Investments digital ad kit For a digital copy of the SMI Digital Ad Kit, please contact your Marketing Consultant or download it at: DIGITAL AD KIT

2 digital & rich media ad options Standard digital advertising options Digital ads are comprised of industry-standard file types (.gif,.jpg,.png,.swf). These ad units are available across all SMI Network of sites unless other wise specified in individual ad unit notes. Rich Media digital advertising options Rich Media ads are not just Flash ads. Rich media ads normally have interaction that involves more than one click, and contain multiple complex parts such as video, interactivity and animation. They may be part of a larger campaign, like the wallpaper in the takeover package. The Video Walkout is a good example of rich media. Formats accepted depends on the type of rich media ad, and can also be sent as ad tags DIGITAL AD KIT

3 Standard Digital Ad Options Medium Rectangle Half Page 300px x 250px (ROS) 40k File Size 3x loops within 10 second max anima4on 4me 300px x 600px 40k File Size 3x loops within 10 second max anima4on 4me Leaderboard NBBJ Small Rectangle 728px x 90px (excluded NBBJ) 40k File Size 3x loops within 10 second max anima4on 4me 300px x 100px (NBBJ only) 40k File Size 3x loops within 10 second max anima4on 4me

4 Additional Digital Ad Options (retargeting) Full Banner- serves on ipad (retargeting only) Skyscraper (retargeting only) 468px x 60px (retargeting Only) ipad Ad 40k File Size 3x loops within 10 second max anima4on 4me 120px x 600px (retargeting Only) 40k File Size 3x loops within 10 second max anima4on 4me Wide Skyscraper (retargeting only) Facebook Creative (retargeting only) 160px x 600px (retargeting Only) 40k File Size 3x loops within 10 second max anima4on 4me 100px x 80px (retargeting Only) 100x80 image creative Headline: 25 characters (including spaces); Body Text: 50 characters (including spaces) - Destination URL

5 RM Rich Media Digital Ad Options Sliding Billboard Video Overlay teaser portion - 980px x 35px full billboard - 980px x 300px 10k flash pencil; 100k pushdown Auto-play allowed in expanded panel if click to expand Post-it Note 917px x 530px 60k Initial File Size 100k Subsequent Load Size (max) User Ini4ated on click only; Auto play Video; Must include: Pause, Play/Stop, Mute/Unmute Video Interstitial 300px x 300px paired with 120px x 90px leave behind tab (text only, up to 30 characters) 40k static image. No animation 1400px x 770px 100k Initial File Size User Ini4ated on click only; Auto play Video; Must include: Pause, Play/Stop, Mute/Unmute

6 RM Rich Media Digital Ad Options Interstitial Expandable Medium Rectangle 614px x 568px 100k Initial File Size User-Initiated on click only; Auto-play Video; Must include: Pause, Play/Stop, Mute/Unmute Peel (Corner- Home Page) teaser portion - 300px x 250px expanded total size - 600px x 250px 40k flash w/ up to four 100k support files 15 sec. max. animation no looping without mouseover (flash) Expandable Leaderboard teaser portion - 125px x 100px expanded total size - 800px x 600px 100k Initial File Size Auto-expansion is limited to one viewing per unique visitor for each 24 hour period, not to exceed 4 seconds leaderboard portion - 728px x 90px expanded total size - 728px x 180px 40k flash w/ up to four 100k support files 15 sec. max. animation no looping without mouseover (flash)

7 RM Rich Media Digital Ad Options Home Page Take Over Road-Block (inside pages only) Medium Rectangle 300px x 250px 60k File Size Wallpaper (Skin) 1400px x 1800px 200k File Size Gutter size: 1023 keep clean Media Rectangle- 300px x 250px Top Leaderboard- 718px x 250px 40k flash 15 sec. max. animation no looping without mouseover (flash) Skin (wallpaper) Skin (wallpaper) 1200px x 850px 100k File Size

8 RM Rich Media Digital Ad Options 300x250 Medium Rectangle/video 300x600 Half Page- rss 300px x 250px (ROS) 100k File Size 1.5mb Video 300px x 600px 300x600 Half Page- social feed Splash/Landing Page (if built by SMI) 300px x 600px Recommended no wider that 1024px Should be tested to view properly in IE 7 and higher Splash pages are time-intensive. Please allow 2-3 days for design, programming and testing.

9 RM Rich Media Rising Star Digital Ad Options Initial Dimensions: 970x250 Filmstrip Initial Dimensions: 300x600 Max Initial Load: 60 Subsequent User Initiated Load: 2.2 MB Max Animation Length: 30-sec Max Video Length: Unlimited Portrait Max Initial Load: 60 Subsequent User Initiated Load: 2.2 MB Max Animation Length: 15-sec Max Video Length: Unlimited UMnYzT Initial Dimensions: 300x1050 Max Expansion: 580x460 Max Initial Load: 80 Subsequent User Initiated Load: 2.2 MB Max Animation Length: 15-sec Max Video Length: Unlimited

10 RM Rich Media Rising Star Digital Ad Options Pushdown SBB with video Slider Initial Dimensions: 970x90 Max Expansion: 970x550 Max Initial Load: 60 Subsequent User Initiated Load: 2.2 MB Max Animation Length: 40-sec Max Video Length: Unlimited Initial Dimensions980x35 Max Expansion: 980x300 Max Initial Load: 60 Subsequent User Initiated Load: 2.2 MB Max Animation Length: 15-sec Max Video Length: Unlimited Multiple click thru tags Sidekick Initial Dimensions: 300x250, 300x600, 970x250 Max Expansion: 970x550 Max Initial Load: 60 Subsequent User Initiated Load: 2.2 MB Max Animation Length: 15-sec Max Video Length: Unlimited

11 mobile ad options These ads are SMI s mobile website and iphone app ads. They are run on SMI s m.pressdemocat.com, m.petaluma360.com and m.northbaybusinessjournal.com. They can be saved as.jpg,.png or.gif. Flash ads are not allowed, as Adobe has ended support for the mobile version of Flash Player DIGITAL AD KIT

12 Mobile Website/iPhone iapp Digital Ad Options Mobile Website/iPhone iapp iphone Full Page Coming Soon! 300px x 50px 40k size.gif animation only 640px x 832px 200k, no animation, no flash. Optional: Photo gallery 40k/max height 172px Coming Soon!

13 ipad digital ad options SMI s ipad digital advertising options. These ad can be saved as.jpg,.png and.gif, Flash ads will not work, as Apple does not support Flash on its devices. Rich Media animation coming soon! HTML5 Beta will be able to serve on our ipad versions. Right now a jpg or animated gif will serve in place of the rich media ad running. No wallpaper skin shows DIGITAL AD KIT

14 General Guidelines Animation SMI restricts all animation, even subtle movement, to a limit of 15 seconds. Audio - Audio must be user-initiated. Borders - Ads must clearly be differentiated from page content through either a defined linear or graphical border, a solid contrasting background color or a combination of border and contrasting background. A 1px border in #CCCCCC or # is preferred. File Size Issues - The client/agency ad kit includes file prep instructions to meet file size requirements. If your client is having issues reaching these limits, we recommend you have them send us their working files so we can save their ads at the correct requirements while keeping content as crisp as possible. We can provide a proof once this is done. File Types - SMI accepts the following file types for advertising:.fla,.swf,.jpg,.gif and spot ad tags. Flash Advertising - Flash ads not sent as 3rd party tags must follow the file prep instructions included in the client/agency kit. Pop-Up Window Advertising - Pop-up window advertising is not permitted. The browser back button must work from the landing page. Rich Media Ads - Rich media ads not sent as 3rd party tags must follow the file prep instructions in the client/agency kit. Third Party Name and Logo Usage - Use of a third party s trademarked name, slogan or logo is prohibited without written permission from said third party (For instance, using a pro or college sports team s name or logo to promote the client s business). Video - Preferred formats, resolution and file prep information are in the client/ agency kit.

15 Retargeting Ad Specs File Size: Max file size is 40K Ad Sizes: SMI offers 27 different ad sizes. Our most popular requests are for sizes 300x250, 728x90, 160x600, 120x600. The other sizes available are: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600, 125x125,160x90, 160x600, 180x90, 180x150, 200x90, 200x200, 234x60, 240x400, 250x250, 300x100, 300x250, 300x600, 300x850, 336x280, 450x50, 468x15, 468x60, 468x728, 728x15, 728x90, 100x72 (Facebook). Animated Ads: - SMI recommends a maximum of 18 frames per second. - SMI recommends a maximum animation length of 30 seconds with no more than two loops. Flash Ads: Publish to the earliest version of Flash possible for maximum penetration. (SMI recommends Flash 8 or even Flash 6 if you can render the ads without losing quality). Clicktags: Clicktags should be set up in the following format: clicktag - For further clarification, please visit: - Ads serving within an IFrame should open in a new window when clicked. ClickTag Actionscript Code: on (release) { geturl (clicktag, "_blank"); Tip: Please only implement one clicktag in each swf file as our platform does not support multiple clicktags within one Flash file. Advanced/HTML Ads:HTML/Advanced tags require macros. Please insert the following macros as needed: {{clicktag}} / {{escapedclicktag}} Used for click tracking. Insert directly before the click through URL. Use the escaped version if passing the click tag as part of a URL. {{cachebust}} A random number generated with each impression to stay out of the cache. {{keyword}} / {{escapedkeyword}} Used to get the keyword that was used for targeting the impression. Use the escaped version if passing this macro as part of a URL. Facebook Creative Needs: - 100x80 image creative - Destination URL - Headline: 25 characters (including spaces) - Body Text: 50 characters (including spaces)

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