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1 Online advertising specifications 2015 General Requirements A working url should be provided. Landing pages must open in a new tab or window. Clicking on an ad must not initiate a download of any type of file A backup GIF must be provided with all flash files. All SWF Flash files must contain a clicktag. Audio only user initiated. Video max 30 seconds Frames per second; Max 30 FPS Flash: flash 10.1 or lower Actionscript: Up to actionscript 2.0 We accept IFRAME/Javascript tags. 3rd party ad tags must be from approved ad servers Delivery material Material has to be delivered three workdays before start of the campaign to If a Flash ad has multiple buttons, each with its own landing URL, it is needed to use multiple clicktags for click tracking: on (release) { geturl (clicktag1, "_blank"); } De tweede button action (enz..) on (release) { geturl (clicktag2, "_blank"); } We can t track each URL uniquely, the click count represents a total of all click URLs. Clicktag: Actionscript 2: on(release) { geturl(_root.clicktag, "_blank"); } 1

2 Banners Type Size File Format Leaderboard 728x90 Jpg, Gif, Png, SWF or 3 rd party 300x250 Medium Rectangle Jpg, Gif, Png, SWF or 3 rd party Billboard 970x250 Jpg, Gif, Png, SWF or 3 rd party Half-page ad 300x600 Jpg, Gif, Png, SWF or 3 rd party Size Expanded In Case of Expandable banner* (3 rd party only) Expands to Audio Video Max Duration ( 3 rd party only) Loops 728x500 Down Yes. On User Click 30 sec, max Can be 500x500 Left & Down Yes. On User Click 30 sec, max Can be 970x500 Down Yes. On User Click 30 sec, max Can be 500x600 Left Yes. On User Click 30 sec, max Can be FPS 30 max 30 max 30 max 30 max *In case of Expandable Expendables must be mouse-over ( delay of 0.7 seconds) or click activated and must be deactivated on mouse off/ have a clear close button to collapse the expansion. Mandatory "Close" button in top right corner. Expendables must auto close after max 10 seconds. Audio must be initiated by user click. it must stop when the user moves the mouse outside the expandable panel. 2

3 Rich Media Banners (3rd party Ad Served tags only) Type Floor Ad Collapsed Size 100% width x 70 px. High Midsection: Width: max 600 pix Height 90px Expanded Size 100% width x 450 px. high (max) Expands to Up Audio Yes. On User Click *Floorad The Floor Ad sits at the bottom of the page. Fixed width or can be set as wide as the browser window (''100% wide'') filling 100% of the browser width. Floor Ad expands from the bottom up, either on mouse rollover (0.7 sec delay) or on user click. Close button is required and must be clearly visible on collapsed and expanded panel. Sound can only be played if user-initiated by clicking on a Play/Pause or Volume Control button. Floorads are served with a Fcap of 1 per week. Video Max Duration 30 sec Loops FPS Closebutton Can be 30 max Min 15x50 pixels (close x) In expanded and collapsed state. It is advised to keep main content within 970 px width to be sure to be seen with any browser width. 3

4 Rich Media Banners (3rd party Ad Served tags only) Type Size Layer-ad* Served from standard banner size or 1x1 pixel The layer can be served from al the standard banner sizes or a 1x1 pixel. Fixed width & height 1280x900 pixels or can be set as wide & high as the browser window (''100% width 100% height'') filling 100% of the browser. Must auto close after 12 seconds. The layer most contain a clear close button in the top right corner. At least 15x15 pix. Sound allowed only if user initiated. Video max 12 seconds. 4

5 Homepage Take Over Creatives Wallpaper + 300x600 or 300x250 File Format Jpg, Gif, Png, SWF (max 700 kb) or Thirdparty Tag. Video, Loops FPS Audio Max Duration N/A N/A N/A N/A The homepage takeover is composed of two creatives: wallpaper + companion ad (300x250 or 300x600) The wallpaper should be provided as jpg file (max 700 kb) conform dimensions listed below. The companion ad should be provided as a Jpg, Gif, Png, SWF or Thirdparty Tag. It is also possible to provide the whole set as one Thirdparty tag. * Wallpaper (see example below) Dimensions: The wallpaper is built up of two vertical pillars and one horizontal one. The width of the vertical columns should be at least 365px on both left and right side for Harper s BAZAAR, Elle, Esquire, Cosmopolitan, Quote, Women shealth and Men shealth. The height of the horizontal column should be 218 px. Content area should be left blank= 990 pix for Harper s BAZAAR, Elle, Women shealth, Men shealth, Cosmopolitan & Quote and 975 pix for Esquire. It is recommended to arrange your key message to be displayed within 140 px on both right and left hand sides and within 800 px top to bottom, in order to cater for the majority 1280px monitor display. *300x250 or 300x600 companion ad See specs banners 5

6 6

7 Mobile Prestitial Type Size File Format Closebutton Auto Close Loops (In case of animated) FPS MobilePrestitial (Portrait) Mobile Prestitial (Landscape) Tablet Prestitial (Portrait) Tablet Prestitial (Landscape) 320x x x x768 Jpg, Gif, Png, or 3rd party Jpg, Gif, Png, or 3rd party Jpg, Gif, Png, or 3rd party Jpg, Gif, Png, or 3rd party Yes, right top corner Yes, right top corner Yes, right top corner Yes, right top corner After 12 sec After 12 sec After 12 sec After 12 sec Can be 18 Can be 18 Can be 18 Can be 18 *Url: Send along a destination URL *Flash: Not Applicable *Animated gif Less than or equal to 15 seconds in length 7

8 Mobile Banners Type Size Size High-Density Displays (only in case of Jpg, Gif or Png file) File Format Loops (In case of animated) Auto Close Loops (In case of animated) Fps Double Banner 320x x480 Jpg, Gif, Png or 3 rd party Can be N/A Can be 18 *Url: *Flash: Send along a destination URL Not Applicable, only in case of third party tag. *Animated gif Less than or equal to 15 seconds in length 8

9 Harper s Bazaar Advertorials Title Adv Homepage Article Page Adv Newsletter Title: Max. 35 characters Text: Max. 50 characters Two Images: 1000*1600 & 1000*833 Two Images: 1000*1600 & 1000*833 Title: Max. 35 characters Text: Max. 125 characters Two Images: 1000*1600 & 1000*833 Elle Elle Eten Cosmopolitan Fiscalert Quotenet Esquire Men s Health Women's Health Title: Max. 35 characters Text: Max. 50 characters Two Images: 1000*1330 & 1000*500 pixels Title: Max 35 characters Text: Max 50 characters Two Images: 600*900 & 940*600 pixels Title: Max 40 characters Text: Max. 92 characters Image: 644x563 pixels Title: Max. 50 characters Text: Max. 120 characters Image: 90x120 pixels Title: Max. 50 characters Text: Max. 80 characters Image: 500 x 334 pixels Title: Max. 25 characters Text: Max. 178 characters Image: 1160x580 pixels Title: Max. 30 characters Text: Max. 122 characters Title: Max. 30 characters Text: Max. 122 characters (Image should be submitted as Jpg, max 49kb) Two Images: 1000*1330 & 1000*500 pixels Two Images: 600*900 & 940*600 pixels Image: 644x563 pixels Image: 200x300 pixels Image: 500 x 334 pixels Image: 1160x580 pixels Only body text: Max 90 characters Two Images: 1000*1330 & 1000*500 pixels Title: Max. 35 characters Text: Max. 125 characters Two Images: 600*900 & 940*600 pixels Title: Max. 40 characters Text: Max. 92 characters Image: 644x563pixels Title: Max. 45 characters Text: Max. 200 characters Image: 150x100 pixels Title: Max. 50 characters Text: Max. 155 characters Image: 500 x 334 pixels Title: Max. 33 characters Text: Max. 196 characters Image: 1160x580 pixels Title: Max. 30 characters Text: Max. 222 characters Title: Max. 43 characters Text: Max. 222 characters 9

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