General Ad Guidelines and Specs

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1 General Ad Guidelines and Specs

2 General Ad Guidelines Development and delivery specifications PROVIDING FINAL ADS TO VERVE Ad creatives should be sent in one of the following formats:.png,.jpg, or.gif Naming Conventions In order for us to correctly traffic your ads, please follow our standard naming convention so we can keep track of your ads and sizes. Format: advertiser_widthxheight.ext Example: burgerking_320x50.png Supplying layered files to Verve In order to maintain the established branding of the advertiser it is important to have editable assets, as well as designated fonts, to create and deliver the advertisers messaging consistently on mobile devices. Requesting the most editable versions of these assets as possible, allows us to develop and optimize the ad with the best possible results. LAYERED ASSETS (RECOMMENDED): Layered.PNG (Adobe Fireworks) Layered.PSD (Adobe Photoshop) LOGOS:.ai (Adobe Illustrator) or.eps IMAGES (Files in highest resolution possible):.tiff or.jpg FONTS (MAC format):.otf,.ttf, or.rtf Timelines for ad delivery Our delivery team includes Planning, Design, DEV, QA, and AdOps and we work together to deliver successful campaigns on time. Below are our general ad deliver timelines, based on receiving final approved assets. STATIC BANNERS AND STATIC EXPANDABLES FOR APP AND MOBILE WEB: 2 business days after all assets are ready. RICH MEDIA FOR APP AND MOBILE WEB 8 business days with Design/DEV/QA after all assets come in THIRD-PARTY TAGS 3 business days without Design/DEV/QA after all assets come in CUSTOM DEVELOPMENT ±15 days with Design/DEV/QA after all assets come in Creative units should be delivered to Verve no later than 72 hours before the campaign is scheduled to begin. BEST PRACTICES Ads may not employ flashing or strobing animations of any element of the design. Ads may not have transparent backgrounds and may never blend into screen content. Animation does not have a loop maximum, but total animation time for all loops combined cannot exceed 15 seconds. Television and print advertising standards prohibit advertisers from issuing ads, infomercials, or infotisements in such a manner that the viewer or reader believes the content is news, rather than advertising. Verve's standards also follow this policy. Messaging and offers (price, terms, etc) must be clear to the consumer on its face. Misleading ads/offers will be rejected. This includes the use of hidden and/or punitive negative option pricing techniques. Verve General Ad Guidelines and Specs v13.2 p 1

3 Mobile Web Ad Formats Formats and functionality by device type Standard Banner Dimensions Devices VERVE X-LARGE IMAGE BANNER iphone, Android X-LARGE IMAGE BANNER 300x50 / 600x100 Blackberry Response Mechanisms Requirements/Deliverables Tap-to-Call Tap-to-Calendar Tap-to- Tap-to-URL Tap-to-Map Tap-to-App Download Tap-to-Youtube Tap-to-Video Facebook - Like Phone Number.ICS File Address Street address as found on Google Maps URL for Youtube Video Approved Video (Please see Mobile Video Guidelines) Approved Facebook Account Twitter - Follow Dynamic ads are available, please see sales associate for details. Approved Twitter Account STANDARD BANNER Banner Expandable Interstitial iphone, 3G, 3GS, 4, 4S iphone 5 BANNER / EXPANDED PANEL 320x50» 320x416 / 640x100» 640x832 Verve General Ad Guidelines and Specs v13.2 p 2

4 Expandables on Smartphones Formats and functionality by device type Expandable Panels Dimensions Devices VERVE EXPANDABLE 320x50» 320x416 / 640x100» 640x832 ios, Android Expanded panel can have multiple panes for additional content and rich media interactivity. The expanded panel will be centered and letterboxed on the larger iphone 5 screens Response Mechanisms EXPANDABLE BANNER Tap-to-Call Tap-to-Calendar Tap-to- Tap-to-URL Tap-to-Map Tap-to-App Download Tap-to-Youtube Tap-to-Video Facebook - Like Twitter - Follow Dynamic ads are available, please see sales associate for details. Interactive Features INTERACTIVE EXPAMPLES Galleries Slideshows 360º Tours Countdowns Data Capture Social Sharing Verve General Ad Guidelines and Specs v13.2 p 3

5 ios/android/wp in-app Ad Formats Formats and functionality by device type Standard Banners Dimensions Devices VERVE X-LARGE IMAGE BANNER ios, Android Response Mechanisms Requirements/Deliverables Tap-to-Call Tap-to-Calendar Tap-to- Tap-to-URL Tap-to-Map Tap-to-App Download Tap-to-Youtube Tap-to-Video Facebook - Like Phone Number.ICS File Address Street address as found on Google Maps URL for Youtube Video Approved Video (Please see Mobile Video Guidelines) Approved Facebook Account Twitter - Follow Dynamic ads are available, please see sales associate for details. Approved Twitter Account STANDARD IN-APP BANNER Banner Expandable Interstitial iphone, 3G, 3GS, 4, 4S iphone 5 BANNER / EXPANDED PANEL 320x50» 320x416 / 640x100» 640x832 Verve General Ad Guidelines and Specs v13.2 p 4

6 ipad App Ad Formats Formats and specifications Standard Banners Dimensions iab LEADERBOARD 728 x90 / 1456x180 40kb iab MEDIUM RECTANGLE 300x50 / 600x500 40kb INTERSTITIAL PORTRAIT 768x960 / 1536x1920 INTERSTITIAL LANDSCAPE 1024x704 / 2048x1408 Static Sponsorships DImensions SPLASH LANDSCAPE 1024x768 / 2048x1536 PNG SPLASH PORTRAIT 768x1024 / 1536x2048 PNG INTERSTITIAL PORTRAIT 768x960 / 1536x1920 INTERSTITIAL LANDSCAPE 1024x704 / 2048x1408 The safe area for portrait & landscape is 768 x660. Splashscreen ( STATIC ONLY) Leaderboard 300x250 Rectangle Interstitial 768x1004 / 1536x x748 / 2048x x90 / 1456x x960 / 1536x x704 / 2048x1408 Expandable 728x90 / 1456x x960 / 1536x x704 / 2048x1408 Verve General Ad Guidelines and Specs v13.2 p 5

7 Ad Format Overview Formats, response mechanisms, interactive features Ad Formats iphone Android Blackberry ipad STANDARD/RETINA DISPLAY* 300x50 / 600x x90 / 1456x180 * Retina Display assets are used on ios devices only. Response Mechanisms iphone Android Blackberry ipad Requirements/Deliverables Tap-to-Call Phone Number Tap-to-Calendar.ICS File Tap-to- Address Tap-to-URL Tap-to-Map Street address for Google Maps Tap-to-App Download Tap-to-Youtube URL for Youtube Video Tap-to-Video Approved Video (Please see Mobile Video Guidelines) Facebook - Like Approved Facebook Account Twitter - Follow Approved Twitter Account Verve General Ad Guidelines and Specs v13.2 p 6

8 Mobile Video Smartphone & Tablets Formats and specifications for mobile video VIDEOS MUST BE MPEG-4 In-banner video should be size appropriate. Play-time for in-banner video should be limited to seconds. Video size and encoding The target size for video files should be around 1MB per 30 seconds of video Generated video files must be streaming compatible. Some encoders do this by default, others (such as ffmpeg - require you to post-process the files using qt-faststart. Smartphone Specifications Codec: h.264 Width: 320px or 360px Height: depends on each video's aspect ratio Maximum file size: 10MB Frame rate: 15, 25 or 30 fps (use the lowest value that looks acceptable) Bit rate: kbps (use the lowest value that looks acceptable) Video Specifications Codec: h.264 Width/height: up to 640x480. (Note that some versions of ipad will not play videos larger than this from the web) Maximum file size: 10MB Pre-roll Video Units Pre-roll video ads play just prior to a publisher's video clip. To launch, a user must tap the video to play, upon which the device launches the handsets native video player. The pre-roll will begin prior to the video content. Duration: Seconds s:.mov (preferred),.wmv Size: 640 x 480 or higher (4:3 aspect ratio) Size: 640 x 360 or higher (16:9 aspect ratio) Frame Rates: (min) to 30 (max) Bit rate: 1200 kbps or better Video Compression: Any native QuickTime, AVID or Media 100 including MPEG-2, H.264, Animation Audio Codec: AAC, 128 kbps, 44kHz, Stereo Recommended file size: 100MB or less. Pre-roll Technical Specs: Video codec: MainConcept H.264 Audio codec: AAC VAST compliant. Able to ingest VAST 1.0 and 2.0 tags FORMAT FRAME RATE KEY FRAME EVERY 130K_176X K_400X K_480X K_440X224 1:1 (SAME AS SOURCE) K_640X Frame rate: 15, 25 or 30 fps (use the lowest value that looks acceptable) Bit rate: up to 768kbps. (Around kbps often looks good enough) Verve General Ad Guidelines and Specs v13.2 p 7

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