STANDARD BANNER: Ad Specs

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1 3 Ad Specs

2 1 Ad Specs

3 STANDARD BANNER: Ad Specs Dimensions Max LOAD Size Devices Operating System Feature Various OS Blackberry Android ios Kindlefire Windows 120x20 168x28 216x36 * 300x50; 600x x48; 640x96 320x50; 640x x250; 600x500 * 120x600; 240x1200 * 468x60; 936x120 * 728x90; 1456x180 * 1024x768; 1536x x480; 640x960 * 1280x800; 1600x2560 5KB 8KB 10KB 15KB; 60KB 20KB; 80KB 20KB; 80KB 40KB; 160KB 40KB; 160KB 20KB; 80KB 40KB; 160KB ; 200KB 200KB; 200KB 200KB; 200KB * * * * These placements support high definition (HD) creative. For example, if running a 320x50 HD creative, please provide a 640x100 standard banner at 72PPI. *Available in certain regions only. Contact your InMobi account manager for details. Kindle Fire is not an HD Device HD sizes are unavailable for Kindle Fire. 3

4 STANDARD & TEXT AD SPEC Animated GIFs Item Frame Rate Looping Animation Note: SPECS 0.2 seconds minimum 5 seconds maximum 3 Loops Max Max 15 seconds Devices not supporting GIFs display the first frame of the GIF as static image Standard Banners A standard banner ad is an ad unit that can be either static or animated and placed within a publisher s specified ad content area around their live mobile content. Note: If standard banner does not render, a fail safe text ad will be implemented (See text ad spec) File formats: PNG, GIF, JPEG, Animated GIF Availability ios, Android, Blackberry (RIM), Windows Phone, Feature Phone (Symbian, Palm, Nokia, etc.) Mobile Web, In-App Text Ads Item SPECSX Characters A 40 characters (Including spaces) Logo 38x38px (.PNG format only) 3 Third party tracking: InMobi accepts 3rd party 1x1 pixels for impression tracking and click trackers from approved vendors. Please contact your account manager for more information

5 STANDARD Banner Sizes Ad units that can be either a static or animated * * * * * * File formats: PNG, GIF, JPEG, Animated GIF HD sizes supported for standard banner placement. * HD Compatability in certain regions only. Contact your InMobi Account Manager for more details. 4

6 InMobi Studio is our preferred rich media ad building platform as the platform capabilities are most compatible with the InMobi network. InMobi also accepts third party ad tags from various external vendors. Supported Rich Media Ad Formats: Expandable (1 piece ) Click-to-Rich (2 piece) Interstitial Rich Banner Full-page Flex Plus (exclusive to InMobi) IAB Mobile Rising Stars Availability ios (iphone/ipad), Android (/), Mobile Web, In-App Windows not supported at this time All available formats are supported on HD devices (e.g. both ios retina display and Android) 5

7 B X A X A* RICH MEDIA SPEC X A Expandable (1 piece) A An expandable ad starts as a banner in the A A contracted state and expands into a larger rich media ad where users can interact with unique brand experiences. The expanded state can retract to the initial banner state when the user initiates the close button. A A* X B X Click-to-Rich (2 piece) A Click-to-Rich is similar to an expandable but A is built in 2 pieces. The initial state begins as a banner, and when tapped the unit opens in a web-view. BUY * The small banner may be either a static or animated GIF for ios and some Android devices. A 6 X

8 Expandable (1 piece) and Click-to-Rich (2 piece) Specs v Dimensions Banner Weight Expanded Size Safe Area ** max Initial Load Device 320x48 320x x KB 320x50 320x x KB 300x250* 320x x KB 120x600* 768x x KB 300x x x KB 728x90 768x x KB * Available in certain regions only. Contact your InMobi account manager for details. Note: Static fail safe banner is recommended implemented in the InMobi Studio platform (.JPEG) ** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear. Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and ipad 7

9 A A RICH MEDIA SPEC A A X Interstitial An interstitial ad is a full screen advertisement, which may be displayed during launch, in between content or upon exit of an application or mobile web page. 8

10 Interstitial Specs Dimensions Safe Area** MAX Initial Load Device 320x x KB 768x x KB ** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and ipad 9

11 VIDEO AD SPEC A X Tap-to-Video unit Displays an inline banner ad that launches a full screen* (landscape) video when tapped. * Full screen video view is available for both the mobile web and in-app. In certain OS SDK combination videos, full screen is not available, in which case video will play inline in the ad. User must tap to play 10

12 VIDEO AD SPEC ios and Android Video Specs Format Max File size fps Resolution Length H.264/ACC 2.2MB 24 FPS Up to 640x960 Up to 30 seconds (encoded) (aspect ratio: 16:9 or 4:3) * Banner ads must be provided by the client. (Refer to the banner dimensions on page 7 for acceptable sizes) 11

13 A Rich Banner A rich banner is an HTML 5 ad unit capable of leveraging all rich media capabilities A 12

14 Rich Banner Specs Dimensions Initial Load Device 320x48 320x50 120x600* 300x250* 728x90 200KB 200KB 200KB 200KB 200KB * Available in certain regions only. Contact your InMobi account manager for details. Note: Static fail safe banner is recommended implemented in the InMobi Studio platform (.JPEG) `Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and ipad 13

15 Full-page Flex Plus The Full-page Flex Plus ad format from InMobi enables ads to adjust to changes in device orientation, and can also re-size and re-position the creative for optimal utilization of screen display area. 14

16 Full-page Flex Plus Specs Dimensions Safe area* Max Initial Load Device 320x x KB 1024x x KB 768x x KB * Pertinent content should not be visible in upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear Larger ads can supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time Cap 5MB for both smartphone and ipad 15

17 IAB MOBILE RISING STARS: IAB s Mobile Rising Stars Formats provide highly engaging ads using InMobi Studio, our Rich Media authoring tool. IAB s Mobile Rising Stars formats work across all major mobile platforms. Supported IAB Mobile rising stars Ad Formats: Pull Slider Flimstrip Full-page Flex Availability ios (iphone/ipad), Android (/), Mobile Web, In-App Windows not supported at this time All available formats are supported on HD devices (e.g. both ios retina display and Android) 16

18 IAB Mobile Rising Stars: Common Specs item Specs Frame Rate Animation Video 24 fps Maximum Max 15 seconds Max 30 seconds NOTE: Devices not suporting GIFs display the first frame of the GIF as static image 17

19 IAB Mobile Rising Stars: Pull The Pull format enables to vertically slide a bottom or top banner over the content being consumed. It allows for generating rich and interactive experiences with the user in complete control. 18

20 IAB Mobile Rising Stars: Pull Specs v Dimensions Banner Weight Expanded Size Safe Area ** max Initial Load * Device 320x50 320x x250 40KB 320x48 320x x416 40KB 320x50 320x x416 40KB 120x x x928 60KB 300x x x928 60KB 728x90 768x x928 60KB * Subsequent maximum user initiated file load size is for smartphone and 150KB for tablet Note: Static fail safe banner is recommended implemented in the InMobi Studio platform (.JPEG) ** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear. Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and ipad 19

21 IAB Mobile Rising Stars: Slider The Slider format enables the user to slide a banner at the bottom to reveal a full-page ad. The user can also use the slide motion to close the ads. 20

22 IAB Mobile Rising Stars: Slider Specs v Dimensions Banner Weight Expanded Size Safe Area ** max Initial Load * Device 320x50 320x x250 40KB 320x48 320x x416 40KB 320x50 320x x416 40KB 120x x x928 60KB 300x x x928 60KB 728x90 768x x928 60KB * Subsequent maximum user initiated file load size is for smartphone and 150KB for tablet Note: Static fail safe banner is recommended implemented in the InMobi Studio platform (.JPEG) ** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear. Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and ipad 21

23 IAB Mobile Rising Stars: Filmstrip The IAB Mobile Filmstrip is a scrollable, multi-panel, horizontal or vertical Ad unit. It empowers the user with complete control over how multiple frames of content are consumed. 22

24 IAB Mobile Rising Stars: Filmstrip Specs v Dimensions Banner Weight Expanded Size Safe Area ** max Initial Load * Device 320x50 320x x250 40KB 320x48 320x x416 40KB 320x50 320x x416 40KB 120x x x928 60KB 300x x x928 60KB 728x90 768x x928 60KB * Subsequent maximum user initiated file load size is for smartphone and 150KB for tablet Note: Static fail safe banner is recommended implemented in the InMobi Studio platform (.JPEG) ** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels). This is where the required MRAID close button will appear. Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and ipad 23

25 IAB Mobile Rising Stars: Flimstrip In-Content Specs Dimensions Initial Load Device 300x600 Note: Static fail safe banner is recommended implemented in the InMobi Studio platform (.JPEG) Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and ipad 24

26 IAB Mobile Rising Stars: Full-page Flex The Full-page Flex format enables ads to smoothly re-orient to change when a user switches between portrait and landscape orientations. 25

27 IAB Mobile Rising Stars: Full-page Flex Specs foreground Creative Background Creative Max Initial Load Device 320x x480 40KB 480x x800 40KB 600x x KB Larger ads can be supported through timers and other InMobi Studio actions and components that load no more than 200KB at a time. Cap 5MB for both smartphone and ipad 26

28 Popular Rich Media Features 27

29 Rich Media Capabilities Feature Description Custom Animation Inline Audio Audio on Demand Inline Video Full Screen Video Drag and Drop 360 and Pannable Images Shake and Tilt Image Gallery Add-to-Calendar Smart Day Parting Google Map Location Fluid animation engine with high-performance sequencing and easing Stream audio directly into the creative Stream audio when user sends a request for it Stream video directly into the creative Stream video in full screen mode Drag UI to create puzzles, builders, and more Product rotations and panoramas Accelerometer control for interactive experiences or simple games (ios Only) Tactile galleries with thumbnail views, lightbox previews, and image downloads (ios Only) Add a meeting or event to the calendar (ios Only) Display a different image or message depending on the time of the day Embedded map to show locations Use user location to find point of interest 28

30 Feature Description Facebook and Twitter Interactive Games Flex Orientation Transparency Swipe Auto-play Tap-to-play Flick Countdown Data Capture Form Submission Call-to-action Full Analytics Share or post to social media Hidden objects, tile-matching, spot-the-difference, and other simulator games Creative adapts to change in device orientation Control image opacity Supports dragging gestures Audio/ video starts as ad is rendered Click to play audio/ video Fast swipe and release Timer for events Form fill and support Collect survey responses Initiate a call, or send , SMS/ text Analytics on user actions to enable optimizing creative for delivering higher engagement 29

31 BUY BUY BUY BUY BUY BUY BUY BUY 4

32 Simplifying Mobile 2

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