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1 728x90, Leaderboard 300x250, Big Box 180x150, Tile Specifications and Details of Placement: 1. Positions on Homepage, Premiums & ROS 2. Ad Size: as specified left (NO expansions) 3. 40kb max file size 5. 3-loop limit 6. Audio must be user-initiated; clearly labeled Mute/Stop buttons and defaulted to Off on start 7. Video is client-provided only at additional Volume On/Off controls required. :15 sec 8. Lead time: 3 business days prior to launch date 468x60, Tab Sponsor Banner *IAB: Interactive Advertising Bureau (www.iab.net) 88x31, MicroBar 160x600, Skyscraper

2 1. Wallpaper Re-Skin-NEW! 2. Ad Size: background image Static only, 72 dpi and 300x250 Homepage companion ad 3. 50kb max file size on initial load; additional 1.2mb polite download permitted 5. 3-loop limit 6. Creative for expanding units must include iframe tags to present correctly on ABQJournal.com 7. Audio must be user-initiated; clearly 8. Video is client-provided only at additional Volume On/Off controls required. :10 sec 9. Lead time: 5 business days prior to

3 1. Positions on Homepage or Premium: News only 2. Ad Size: 1,000x300 expanding down and retracting to 1,000x30; Unit may initiate on page opening. Must retract within :15 sec or on mouse-out. Clearly labeled Close button must be present 3. 50kb max file size on initial load; additional 1.2mb polite download permitted 5. 3-loop limit 6. Creative for expanding units must include iframe tags to present correctly on ABQJournal.com 7. Audio must be user-initiated; clearly 8. Video is client-provided only at additional Volume On/Off controls required. :15 sec 9. Unit must be capped at 2 per user, per 12 or 24 hour session 10. Lead time: 5 business days prior to

4 1. Positions on Homepage, Premiums, or ROS 2. Ad Size: 728x180 expanding down and retracting to 728x90; Unit may initiate on page opening. Must retract within :10 sec or on mouse-out. Clearly labeled Close button must be present 3. 40kb max file size on initial load; additional 80kb polite download permitted 5. 3-loop limit 6. Creative for expanding units must include iframe tags to present correctly on ABQJournal.com 7. Audio must be user-initiated; clearly 8. Video is client-provided only at additional Volume On/Off controls required. :10 sec 9. Lead time: 3 business days prior to

5 Specifications and Details of Placement: Positions on Homepage, Premiums, or ROS Ad Size: 320x600 expanding left and retracting to 160x600; Unit may initiate on page opening. Must retract within :10 sec or on mouse-out. Clearly labeled Close button must be present 40kb max file size on initial load; additional 80kb polite download permitted Creative formats accepted: GIF, Animated SWF (up to 18 fps) fps), and Rich Media 3-loop limit Creative for expanding units must include iframe tags to present correctly on ABQJournal.com Audio must be user-initiated; clearly Video is client-provided only at additional Volume On/Off controls required. :10 sec Lead time: 3 business days prior to

6 1. Positions on Homepage, Premiums, or ROS 2. Ad Size: 500x250 expanding left and retracting to 300x250; Unit may initiate on page opening. Must retract within :10 sec or on mouse-out. Clearly labeled Close button must be present 3. 40kb max file size on initial load; additional 80kb polite download permitted 5. 3-loop limit 6. Creative for expanding units must include iframe tags to present correctly on ABQJournal.com 7. Audio must be user-initiated; clearly 8. Video is client-provided only at additional Volume On/Off controls required. :10 sec 9. Lead time: 3 business days prior to

7 1. Positions on Homepage 2. Ad Size: 728x90 NO expanding units 3. 40kb max file size on initial load; additional 80kb polite download permitted 5. 3-loop limit 6. Audio must be user-initiated; clearly 7. Video is client-provided only at additional Volume On/Off controls required. :10 sec 8. Lead time: 3 business days prior to

8 1. Positions on Top Tabs of Homepage 2. Ad Size: 300x250 NO expanding units 3. 40kb max file size on initial load; additional 80kb polite download permitted 5. 3-loop limit 6. Audio must be user-initiated; clearly 7. Video is client-provided only at additional Volume On/Off controls required. :10 sec 8. Lead time: 3 business days prior to

9 1. Positions on Homepage 2. Ad Size: 300x250 NO expanding units 3. 40kb max file size on initial load; additional 80kb polite download permitted 5. 3-loop limit 6. Audio must be user-initiated; clearly 7. Video is client-provided only at additional Volume On/Off controls required. :10 sec 8. Lead time: 3 business days prior to

10 1. Positions on single Tab of Homepage (Metro News, NM News, Sports, Biz, Entertainment, Weather & Traffic) 2. Ad Size: 468x60 NO expanding units 3. 25kb max file size 4. Creative formats accepted: Static images only; GIF, JPEG, HTML 5. 2-loop limit 6. Lead time: 3 business days prior to

11 1. Positions on Homepage, Top Tab 2. Ad Size: 260x60 only NO expanding units 3. 25kb max file size 4. Creative formats accepted: Static images only; GIF or JPEG 5. 2-loop limit 6. Lead time: 3 business days prior to

12 1. Positions from link on interior story pages, right-hand column, site-wide 2. Ad Size: 728x90 or 300x250 NO expansions 3. 30kb max file size 5. 2-loop limit 6. Audio must be user-initiated; clearly 7. Video is client-provided only at additional Volume On/Off controls required. :15 sec 8. Lead time: 3 business days prior to

13 1. Positions on Top or Right of s 2. Ad Size: 728x90 or 300x250 only NO expanding units 3. 25kb max file size 4. Creative formats accepted: Static images only; GIF or JPEG 5. 2-loop limit 6. Lead time: 3 business days prior to

14 1. Positions from text link on Homepage or Premiums: News, Classifieds, Sports, or Business. Separate player window opens adjacent to text link; or from IAB standardsized banner, site-wide. 2. Ad Size from Text Link to Splash Screen: Video to fit in 300x250 wrapper. Video may be supplied (any length and up to 40gb in bandwidth) or it can be created. If video is not available, 5 to 12 static images may be prepared to transition and create video. Client may supply ppy voice-over or script up to 700 words; select male or female voice. Includes logo, link(s) to website, ad, or , and cost of production. Clips produced and hosted by AdFare. 3. Ad Size for Video Banner Ad: Video to fit in 300x250 wrapper (any length and up to 40gb in bandwidth) or it can be created for you. If video is not available, 5 to 12 static images may be prepared to transition and create video. Client may supply voice-over at :30 secs or script of equivalent length; select male or female voice. Video banner ad will play on page launch; Audio is user-initiated only. Banner ad must be purchased in addition to AdFare video see Rate Care fir details. Includes logo, link(s) to website, and cost of production. Videos produced and hosted by AdFare. 4. Formats accepted: AVI, FLV, MOV, MP3, MP4, MPEG & SWF from FTP, DVD, CDs, VHS, or Thumb Drive 5. Run time: 7 days or 30 days 6. Lead time: 5 business days prior to launch.

15 1. Available site-wide from mini player; pre-roll video ad displays in separate window with companion ad at left 2. Ad Size: 4:3 aspect ratio video. 2mb max, :10, :15, or :30 sec clip. 300x250 at 40kb max x250 formats accepted: GIF, Animated 4. 3-loop limit 5. Video formats accepted: AVI, FLV, MOV, MP3, MP4, MPEG & SWF. Video conversion services available at nominal or 6. Run time: 30 days 7. Lead time: 5 business days prior to

16 300x250, Big Box with Video/Audio Upgrade 1. Rotating Video, site-wide-new! Repurpose broadcast TV or flash movie ads and run site-wide on ABQJournal.com. 2. Ad Size: 300x250 only at this time. Video/Audio wrapper provided. 3. Any bandwidth, any length up to :30 sec. 4. Audio must be user-initiated; clearly labeled Mute/Stop buttons and defaulted 5. Video is client-provided. Start/Stop and Volume On/Off controls required. 6. Video formats accepted: AVI, FLV, MOV, MP3, MP4, MPEG & SWF. 7. Video conversion services available at nominal or 8. Lead time: 5 business days prior to

17 1. Video Gatekeeper. Allows consumers access to premium news content; a fullscreen engagement subscription gatekeeper viewed at story page level by non-subscribing website visitors; 24-hour access granted after visitor watches commercial. 2. Any bandwidth, length to :30 sec 3. Video is client-provided. 4:3 aspect ratio recommended. 4. Video formats accepted: AVI, FLV, MOV, MP3, MP4, MPEG & SWF. 5. Video conversion services available at nominal or 6. Run time: 30 days 7. Lead time: 5 business days prior to launch date

SKYSCRAPER Dimension: 160x600. 50k for Flash 40k for GIF/JPEG Formats: GIF, JPEG, HTML, Flash, Flash Video Available on all pages; 1 per page.

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