SBS ONLINE ADVERTISING GUIDELINES

Transcription

1 SBS ONLINE ADVERTISING GUIDELINES To ensure a seamless delivery of online advertising for our clients, this document contains all the information required to advertise SBS s digital platforms: Online Mobile applications IPTV & Emerging Platforms SBS sites all comply with the ABA Audit and have the green tick of approval ensuring we stand by the quality and integrity of our data Material Deadlines Standard material deadline is 3 business days prior to start of campaign Rich Media / 3rd Party material deadline is 5 business days prior to start of campaign Incorrectly submitted creative will be returned for revision The following 3rd Party Ad Servers are accepted: SBS reserves the right to remove any advertising that does not comply with our specifications, contravenes any of these guidelines or adversely affects the rendering of our site, other ad placements or user experience. Please provide all ad creative to onlinecampaigns@sbs.com.au and cc your SBS SalesRep in. 1

2 DISPLAY AD FORMATS Standard display ads refer to site-served Flash/GIF/JPG creatives and standard 3rd party served creatives Display Ad format Dimensions (WxH) File Size Notes Medium Rectangle 300x250 Under 40kb Half Page 300x600 Under 40kb Tile 300x100 Under 40kb Footerboard 728x90 Under 40kb 2 Column Ribbon 600x50 Under 40kb Homepages only 3 Column Ribbon 950x60 Under 40kb Homepages only Ads must clearly be differentiated from page content through either a defined linear or graphical border, a solid contrasting background color or a combination of border and contrasting background. Ads should not be stylistically similar to on-page content. 3 column ribbon SBS require a click-through URL or click tracking tags for all SBS site-served creative. Flash creative clicktag should be in the form: on (release) { geturl (_level0.clicktag, _blank );} A clicktag is Flash action script used to enable publisher ad servers to count clicks on Flash creative and should be coded on to a button layer in your Flash movie, not as a frame action. For Flash files, the clicktag is case sensitive. Please ensure your action script is in the following format: _level0.clicktag A backup gif or jpg image of the same dimensions must be supplied along with a click through URL. This must be 40kb or below. 2 column ribbon 2

3 RICH MEDIA In Page and Expanding rich media ads allow for larger, politely loaded file sizes and must be served by an SBS-approved 3rd party rich media vendor. Rich Media Creative must be provided 5 working days prior to launch In Banner Streaming MREC Flash player/skin Video Back-up image File type.swf File type.mov,.mp4,.flv File type.swf Dimensions 300x250 Max. file size 20mb Dimensions 300x250 Max. file size 100kb Can start automatically Max. file size 40kb Expanding Ad Creative 300x250 expanded dimensions 300x600 expanded dimensions 728x90 expanded dimensions Rich Flash file size 600x x x kb max Must have play/pause Sound off by default Video/audio asset file size 20mb max Must have mute button Frame rate 21fps Frequency cap 1 per day Mute button 70x30 Looping: Max. 3 loops Close button Mandatory In Banner streaming MREC Expanding Ad Creative Larger video assets beyond the initial streaming limit must not be pre-loaded and should be user initiated by a click Roll-over initiated audio that is deemed to be intrusive or disruptive to our users may be rejected and returned for revision at SBS s sole discretion All expanding ads must be user-initiated unless written permission is given by SBS i.e. the user must click or rollover to expand If the expanded panel is initiated by the mouse rollover, the user must mouse-over the creative for more than 1second for it to expand All expanding panels must close immediately when the user mouses-off the creative or the close button is clicked SBS requires approval of all creative and redirect tags to air on SBS sites Due to sensitivities around editorial integrity, SBS cannot accept expanding creative on any News and Current Affairs sites 3

4 HOMEPAGE TAKEOVER Homepage Takeovers on SBS sites include the following ad placements: 1. Side Skins 120x600 or 110x MREC 300x Column Ribbon 950x60 (frequency capped to 1 per user per day) 4. Footerboard 728x90 The maximum file size for each is 40kb All placements are ad served and clickable Non-expanding creative only however the MREC can accept video streaming with user initiated play and sound Side skins and/or 3 Column Ribbon are optional Homepage Takeover available on: SBS.com.au Homepage, World News Australia Homepage, SBS Food Homepage, SBS Film Homepage or SBS Documentary Homepage, The World Game 4

5 VIDEO VIDEO Standard Video Pre-Roll The SBS video platform is VAST 2.0 Compliant and integrated with the Mediamind 3rd Party Ad Serving platform There are no companion banners with the pre-roll on SBS sites and please provide a URL Video pre-rolls can be bought Online, on ios via the SBS On Demand app or on emerging platforms ie Sony Bravia, LG, Samsung, PS3, XBOX etc. Ad Format Dimensions (WxH) Video Encoding Max. Length Video Pre-roll 640x360 MP4 container Video H.264 single pass baseline profile 15sec max for short form 30sec max for long form Audio - AAC up to 48kHz Third party ad tags: Online ipad / iphone Emerging platforms Third party ad tags accepted Third party ad tags accepted above specs must be adhered to or third party tags will be rejected No third party tags accepted 5

6 MOBILE & TABLET ** * ** * SBS has 9 mobile applications which can accept the following ad sizes which must be provided as GIF/JPG creatives. SBS has an m-site for World News Australia which accepts a Mobile Banner. Ad Format Dimensions (WxH) File Size Mobile Banner 320x50 Under 40kb Mobile Full Screen 640x830 Under 40kb ipad Banner & Full Screen 220x160 Under 40kb Both ads serve in app at same time. Banners on most pages and Full Screen serves every 5 pages ipad Full Screen Landscape 1024x667 Under 40kb ipad Full Screen Portrait 768x923 Under 40kb Mobile Banner For video advertising within the SBS On Demand ipad & iphone app, please refer to video specs on slide 5 * * Available on ipad & iphone 6

7 EMERGING PLATFORMS SBS content is available via an SBS On Demand app built into each of these platforms: SBS can convert TVC s from broadcast for use on emerging platforms at no additional fee. Please provide the key number to salesoperations@sbs.com.au Please refer to Video specs for video advertising specs for these platforms (slide 5) 7