Online Advertising Specification

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1 Online Advertising Specification Contact Ad Operations Neil Sinclair (Digital Production) Jon Cooke (Production Manager)

2 Format Size (WxH Pixels) File Weight Audio Restrictions Controls Notes Leaderboard MPU Less than 40kb flash files require a back up gif. No expansion permitted for Emap served SWF ads. A maximum of 3 loops are permitted, 30 second animation duration. SWF Flash files must be built with click Tag function. on (release) { geturl(_root.clicktag, "_blank"); } The click through URL must be supplied separately. Recommended frame rate 18 fps to reduce CPU usage. Lead time 3 working days for testing. Double MPU 300x Expandable Leaderboard area 728x270) Downwards expansion permitted on mouse over only (or Click to open/close). Immediate auto-contraction on roll off. No Auto expansion. Expansion panel must play above flash, i- frames, java applets on page and hide dropdown form boxes. Available on top Leaderboard only. No 468x60 creative sizes served into this slot. No i-frames Ad tags permitted. Expandable Expandable MPU area 480x) area x250) Left expansion permitted on mouse over only (or Click to open/close). Immediate auto-contraction on roll off. No Auto expansion. Expansion panel must play above flash, i- frames, java applets on page and hide dropdown form boxes. No i-frames Ad tags permitted. Video MPU No i-frames Ad tags permitted. Overlay Contact Artwork&mb-insight.com For advice on how to build Up to a maximum of 500x500 Auto close after 15 seconds. Positioning is at Editorial discretion. A maximum of 3 loops are permitted. Close buttons must be bold & clear, with the word Close and a x in the top right hand corner of the ad. The close button must be situated within the outlined border of the ad. If the ad is intrusive we may request the close button in a larger font type and bolder. Must play above flash, i-frames & java applets on page. Overlays must not cover any part of site branding or navigation. No i-frames Ad tags permitted. Capping is applied by Emap Adops Team. Advertiser is responsible for all 3 rd party ad Page Peel Contact Artwork&mb-insight.com For advice on how to build Initial creative must be a maximum size of 100x100 To a maximum expansion of 750x500 Peel here is a polite small triangle peel that sits on the top right hand corner for a maximum of 15 seconds. Animated corner is permitted. Once the peel has been initiated, it must contain a close button. Please follow close button instructions for overlay controls. Roll on / roll off or click to open. Click to close functionality must be employed. No i-frames Ad tags permitted. Capping is applied by Emap Adops Team. Newsletter Top, Middle & Bottom Less than 40kb gif/jpeg only gif/jpeg only Newsletters Only Lead time 3 working days for testing. For animated GIF files, the first image must be a full image.

3 SECTION STORY LAYOUT NEWSLETTER LAYOUT Slot 1 Top Leader board Slot x Slot x Middle Leader board Slot x Bottom Leader board Slot 5

4 Solus Specifica/ons Guide To ensure fast and smooth turnaround of solus s the clients have to provide the following when submitting their copy: 1. Subject Line The subject line has a maximum character limit of HTML Version only HTML creative must be supplied according to our specifications in HTML only. 3. Text Version Please supply a text only version with links. (This is for those users who do not / cannot read HTML in their client). Please follow the below guidelines when creating and submitting your HTML creative. -Animated gifs are not accepted. -No iframes. -No JavaScript. -No Flash. -All html should be table based, with <div> tags kept to a minimum with no floating or absolute positioning. -No background images or image maps. -Total file size of the HTML delivered must be no larger than 100KB (i.e. the HTML file itself and all associated images must not exceed 100KB) -No bookmark anchor tags to be used with HTML (they don't work in Lotus notes). -HTML must render correctly and as desired in major browsers and in Microsoft Outlook The absolute maximum width of a solus is px: Correct HTML styling examples All tags must follow standard tags (see All styles must be tag inline styles, and not referencing any external style sheets, classes or styles at the top of the html. Text Version Requirements Every solus requires an alternative text-only version to be created. These are necessary for users who are unable to receive the HTML versions of the s. Text s must only be pure text, without any HTML tags. Further Requirements Emap requires that all creative be submitted three (3) business days to allow testing and approval prior to launch date. Please ensure that all the above specifications are met. Creative assets that do not meet all of our specifications will be rejected, affecting the launch date of the campaign. An additional fee may be incurred if Emap is required to amend supplied creative to meet the specification. Please note: any changes to the Solus that are requested after they have been submitted and set up may take up to 3 working days to implement.

5 Format Size (WxH Pixels) File Weight Audio Restrictions Controls Notes Small 120x20 Less than 20kb No expansion permitted. A maximum of 3 loops are permitted, The click through URL must be supplied separately. Lead time 3 working days for testing. Medium 168x28 gif/jpeg only All ad sizes must be provided to ensure ad campaign is served on all types of mobile device. Large 216x36 x-large 300x50 xx-large 320x50

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