Advertising Specifications

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1 Advertising Specifications Standard Ad Specs Overview Pixel Max File Expandable Ad Unit Size Allowed 2 Accepted File Format SLA (working days) W x H Leaderboard 728 x 90 1 Yes JPG, GIF or SWF + (backup jpg/gif) 2 days 3 Medium Rectangle 300 x Yes JPG, GIF or SWF + (backup jpg/gif) 2 days 3 Half Page / Double MR 300 x Yes JPG, GIF or SWF + (backup jpg/gif) 2 days 3 Super Leaderboard 970 x 90 1 No JPG, GIF or SWF + (backup jpg/gif) 2 days 3 Skins 1262 x No JPG, GIF (static) 3 days Logo/Headers (Largest Supplied) NA No PSD, PNG or EPS (with transparent background) 5 days Newsletter MREC 300 x 250 No JPG, GIF (static) 5 days Newsletter Leaderboard 728 x 90 No JPG, GIF (static) 5 days Solus EDM 600 x kb No JPG, GIF (static) 5 days OTP 500 x 500 Yes 3 rd Party Redirect 7 days Fade out 550 x 480 No JPG, GIF (static) 7 days Mobile Leaderboard 320 x 50 No JPG, GIF (static) 2 days Mobile OTP 300 x 250 Yes HTML5 3 days 1 Use of larger files allowed via approved 3rd party vendors (must be polite download) 2 Expandable executions are strictly 3 rd party served please see individual ad unit for details 3 Base SLA applicable to site-served creatives when 3 rd party serving this increases to 3 working days

2 2 Site served creatives information Site served assets refers to creative assets used in Standard Display ads, hosted and served by Kidspot on behalf of an advertiser that chooses not to utilise a 3 rd party ad serving vendor. (ie. If you are sending actual creative assets to Kidspot to serve and track) ClickTag is an industry-wide standard method to enable the measurement of user clicks on Flash rich media creatives. All Flash files submitted should be accompanied with a backup gif or jpg image of the same dimensions, along with a clickthrough URL The instructions below refer to site-served Flash creatives hosted by Kidspot. For ClickTag instructions relating to 3 rd party served creatives, refer to your 3 rd party vendor support documentation as instructions for each may vary CLICKTAG INSTRUCTIONS: Insert a transparent button onto the top-most layer of your Flash creative and assign the following as an on release action: on (release) { geturl(_level0.clicktag, "_blank"); } Note: Your Flash files will be returned for revision if your ClickTag implementation is incorrect or incompatible with Kidspot ad serving systems 3 rd party served creatives information For ClickTag instructions for 3 rd party served creative please see your vendor s instructions (these will differ across vendors) Polite download is required on our sites for video & audio, and all rich assets over 100KB. Please see your vendor s instructions (these will differ across vendors) Approved 3 rd party vendors : Atlas, Doubleclick-Motif, Facilitate, Sizmek. If you wish to use a vendor not part of this list, please contact your Campaign Manager to arrange testing/dfp certification All 3rd party redirects must be live when submitted, to enable thorough testing before creatives go live. All 3rd party ad serving charges are the responsibility of the advertiser or agency NLM Parenting reserves the right to remove from rotation or request the removal/revision of any creative that is deemed unsuitable for users of our sites To avoid issues with navigation menus, please ensure the z-index value in your creative template is less than 1000 and wmode is set to transparent Are you planning to run a retargeting campaign behind your tags? The setting of 3rd or 4th party cookies on Kidspot sites for re-targeting or any other user tracking purpose outside standard campaign impression + click tracking is not permitted without prior approval from NLM Parenting sites. Creatives featuring unauthorised connections to external servers for the purposes of user tracking will be removed from rotation. Creatives can be returned to rotation once unauthorised connections have been removed

3 3 Ad Specs Leaderboard An IAB standard 728x90 ad unit that sits within the context of the webpage. When 3 rd party served through an appropriate rich media vendor, it can house additional functionality including video, or expand on rollover to reveal further advertiser content. & Type Flash Click Command 728px wide x 90px high GIF or JPG Standard ClickTag implementation only please see instructions further in this document THIRD PARTY SERVED FLASH SPECS Rich Flash File Size Atlas, Doubleclick-Motif, Facilitate, Sizmek THIRD PARTY SERVED HTML SPECS HTML File Size Rich HTML File Size Sizmek

4 4 ANIMATION SPECS (for both Kidspot and 3rd party served specs) Duration Frame Rate Looping Expanding (3 rd party served only) No limit (30 seconds maximum recommended, and creative must be within file size limits) 24 fps Permitted - no limit Allowed on mouseover expands downwards to a maximum 728px width x 180px height. Must retract on mouseout FLASH SPECIFIC NOTES (Both Kidspot & 3rd Party adserved) Flash Version Up to Version 10 Up to Version 10 Flash Script Version Up to Flash Action Script 2 Up to Flash Action Script 2 Ad Specs Medium Rectangle An IAB standard 300x250 ad unit that sits within the context of the webpage. When 3 rd party served through an appropriate rich media vendor, it can house additional functionality including video, or expand on rollover to reveal further advertiser content. & Type Flash Click Command 300px wide x 250px high GIF or JPG Standard ClickTag implementation only please see instructions further in this document

5 5 THIRD PARTY SERVED FLASH SPECS Rich Flash File Size Atlas, Doubleclick-Motif, Facilitate, Sizmek THIRD PARTY SERVED HTML SPECS HTML File Size Rich HTML File Size Sizmek ANIMATION SPECS (for both Kidspot and 3rd party served specs) Duration Frame Rate Looping Expanding (3 rd party served only) No limit (30 seconds maximum recommended, and creative must be within file size limits) 24 fps Permitted - no limit Allowed on mouseover expands left & up to a maximum 350px width x 600px height. Must retract on mouseout FLASH SPECIFIC NOTES (Both Kidspot & 3rd Party adserved) Flash Version Up to Version 10 Up to Version 10 Flash Script Version Up to Flash Action Script 2 Up to Flash Action Script 2

6 6 Ad Specs Halfpage / Double Medium Rectangle An IAB standard 300x600 ad unit that sits within the context of the webpage. When 3 rd party served through an appropriate rich media vendor, it can house additional functionality including video, or expand on rollover to reveal further advertiser content. 300px wide x 600px high & Type GIF or JPG Flash Click Command Standard ClickTag implementation only please see instructions further in this document THIRD PARTY SERVED FLASH SPECS Rich Flash File Size Atlas, Doubleclick-Motif, Facilitate, Sizmek THIRD PARTY SERVED HTML SPECS HTML File Size Rich HTML File Size Sizmek

7 7 ANIMATION SPECS (for both Kidspot and 3rd party served specs) Duration Frame Rate Looping Expanding (3 rd party served only) No limit (30 seconds maximum recommended, and creative must be within file size limits) 24 fps Permitted - no limit Allowed on mouseover expands left to a maximum 600px width x 600px height. Must retract on mouseout FLASH SPECIFIC NOTES (Both Kidspot & 3rd Party adserved) Flash Version Up to Version 10 Up to Version 10 Flash Script Version Up to Flash Action Script 2 Up to Flash Action Script 2 Ad Specs Super Leaderboard A standard 970x90 ad unit that sits within the context of the webpage. When 3 rd party served through an appropriate rich media vendor, it can house politely served video content. Kidspot SITE SERVED SPECS & Type Flash Click Command 970px wide x 90px high GIF or JPG Standard ClickTag implementation only please see instructions further in this document THIRD PARTY SERVED FLASH SPECS Rich Flash File Size Atlas, Doubleclick-Motif, Facilitate, Sizmek

8 8 THIRD PARTY SERVED HTML SPECS HTML File Size Rich HTML File Size Sizmek ANIMATION SPECS (for both Kidspot and 3rd party served specs) Duration Frame Rate Looping Expanding No limit (30 seconds maximum recommended, and creative must be within file size limits) 24 fps Permitted - no limit Not Permitted FLASH SPECIFIC NOTES (Both Kidspot & 3rd Party adserved) Flash Version Up to Version 10 Up to Version 10 Flash Script Version Up to Flash Action Script 2 Up to Flash Action Script 2 Ad Specs Skins A custom, static ad unit also commonly known as wallpaper, gutters or sidepanels. Requires actual skins image to be supplied for site-serving, but can accept optional click + impression tracking through an appropriate vendor.

9 9 & Type 1262px wide x 800px high (please ensure to use PSD build template) 1 (static) GIF or JPG Optional. Please provide the destination URL in a separate text file / ANIMATION SPECS (Animation Not Permitted) Duration Frame Rate Looping Expanding Not Permitted Not Permitted Other Notes Site served assets refers to creative assets used in Standard Display ads, hosted and served by Kidspot on behalf of an advertiser that chooses not to utilise a 3 rd party ad serving vendor. (ie. If you are sending actual creative assets to Kidspot to serve and track). Skins image MUST be site-served, with NO exceptions 3 rd party tracking skins Approved 3 rd party vendors : Atlas, Doubleclick-Motif, Facilitate, Sizmek. If you wish to use a vendor not part of this list, please contact your Campaign Manager to arrange testing/dfp certification Skins can have optional 3 rd party click + impression tracking deployed through standard tracking tags from the above vendors A Photoshop Build Template Can Be Downloaded At : Please ensure you hide all guide and placeholder layers, and flatten your final artwork, before exporting as a single GIF (static) or JPG image containing both panels and appropriate content-area gap + colour bleed. Please optimise this image to be no larger than 140KB maximum file weight Individual left right images will not be accepted!

10 10 Ad Specs Logo / Header Integration Client logo required for integration into section headers for certain sponsored site sections / as a standalone for certain sponsored articles. As large as possible to supply & Type Any size, PSD, EPS or PNG with transparent background 3 rd Party Tracking Optional please supply click + impression tracking tag(s) if required NOTES Client to deliver logo only (no BTYB messaging) Logo integrated by Kidspot team into Header / article Brand guidelines, formats, fonts, colours to be supplied by client (if needed) All logo integration to be approved by Kidspot All logo integration must not compromise Kidspot logo elements/brand values in any way

11 11 Ad Specs Newsletter Inclusions An IAB standard 300x x90 ad unit that are served to subscribers within the context of appropriate Kidspot communications. Image-only assets are required and can t be 3 rd party served, though it s possible to apply optional 3 rd party click tracking. 300px wide x 250px high, 728px wide x 90px high & Type GIF or JPG 3 rd Party Tracking Optional please supply click tracking tag ONLY

12 12 Ad Specs Solus EDM A customised EDM which goes out to Kidspot subscribers. Message must promote a special offer, deal or competition and is approved ad Kidspot s discretion. Image-only assets are required and can t be 3 rd party served, though it s possible to apply optional 3 rd party click tracking. 600px wide x 400px high & Type 200kb (static) GIF or JPG 3 rd Party Tracking Optional please supply click tracking tag ONLY Note: Message must promote a special offer, deal or competition and is approved ad Kidspot s discretion.

13 13 Ad Specs OTP (Over The Page) Unit A IAB standard rich media ad unit that expands over the context of the webpage from a launcher standard-sized ad unit. This must be 3 rd party served through an appropriate rich media vendor (both the OTP itself and the launcher ), and it can house additional functionality including video. THIRD PARTY SERVED FLASH SPECS Rich Flash File Size Atlas, Doubleclick-Motif, Facilitate, Sizmek 500px wide x 500px high (expanded) ANIMATION / OTHER SPECS Duration Frame Rate Looping Positioning Launcher Close Button Frequency Capping No limit (30 seconds maximum recommended, and creative must be within file size limits) 24 fps Permitted - no limit Centered in middle of screen (must be positioned by client Kidspot Adops will not position) Must be 3 rd party served out of launcher ad unit (300x250 / 728x90). 300x250 is the recommended launcher size, but 728x90 also acceptable A clearly visible Close button (min. dimensions 70 x 30, with the word Close and x symbol, of a contrasting colour to the OTP background) must be present on the top right hand corner of the creative for the entire duration of the OTP. Should not be capped at 3 rd party end capping to be done by Kidspot

14 14 Ad Specs Fade Out Unit On page load, the floating element loads and plays over the page content, dimming the background. The ad remains until the user clicks the close button. All floating ads will be frequency capped at once per user per day. The floating element is the visible portion of the ad which floats over content. Upon Ad Load, the background is dimmed but content much still be legible. Image-only creative, can t be 3 rd party served although (optional) 3 rd party impression + click tracking can be applied. 550 px wide x 480px high (expanded) & Type (static) GIF or JPG 3 rd Party Tracking Optional both click & impression trackers can be deployed

15 15 ANIMATION / OTHER SPECS Duration Frame Rate Looping Positioning Launcher Close Button Frequency Capping Floater will display for 9 seconds duration, but can be closed sooner by user Static Image Only Static Image Only Centered in middle of screen (Kidspot will control positioning) Kidspot will set launcher unit which may (or may not) be an appropriate client-supplied banner, or a house banner, or other element Kidspot will deploy a functioning close button for duration of floater which the user can activate at any time Capped to one view per UB per day by Kidspot Ad Specs Mobile Leaderboard A 320x50 ad unit that runs on the Kidspot Mobile site to appropriate handsets and devices. Site served or 3 rd Party (HTML5 only) accepted 3 rd party served Flash will NOT work nor be accepted & Type Flash Click Command 320px wide x 50px high (static) GIF or JPG THIRD PARTY SERVED HTML SPECS NOTE HTML5 ONLY HTML File Size Rich HTML File Size Sizmek

16 16 Ad Specs Mobile OTP A 300x50 ad unit which expands out to 300x250 and runs on the Kidspot Mobile site to appropriate handsets and devices. 3 rd Party (HTML5 only) required 3 rd party served Flash will NOT work nor be accepted THIRD PARTY SERVED HTML SPECS NOTE HTML5 ONLY HTML File Size Rich HTML File Size Sizmek ANIMATION SPECS Duration Frame Rate Looping Expanding (3 rd party served only) No limit (30 seconds maximum recommended, and creative must be within file size limits) 24 fps Permitted - no limit Allowed Expands down to a maximum 300px width x 250px height. Must retract on clicking close button

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