KXLY.com & Audience Beyond KXLY. Digital Advertising with KXLY. Display Rich Media Pre-Rolls Mobile

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1 KXLY.com & Audience Beyond KXLY Digital Advertising with KXLY Display Rich Media Pre-Rolls Mobile

2 KXLY.COM currently averages more than 1.4 million monthly unique visitors. Rotating Ad Impressions Leaderboard (728 x 90, 40k) Display (300 x 250, 40k) Leaderboards and Display ads are available on all sections and story pages 2 per page top & bottom. These ad types command great response from viewers and offer more room for a creative message. These ad types are available on an impression-based schedule.

3 Index Page Sponsorships This unique sponsorship allows you to own a particular page of KXLY.com, based on availability. Your 300x250 or 728x90 display ad is programmed into the fabric of the page, so you will be permanent and highly visible.

4 Video Pre-Roll on KXLY.com This is one of the fastestgrowing areas of digital media, and your message will be seen by this captive news audience. Video pre-roll commercials are a maximum of :15 seconds Video runs with linking companion ad to the right (300 x 250)

5 Available Rich Media & Specialty Ads Billboard Click-To-Print Coupon Content Integration Module Content Tower Countdown Expanding Expanding with Video Floating Rich Media Hover Static Hover Animated Hover with Coupon Hover with Video Interactive Lead Generation Ad Medium Rectangle Ad Video Native Ads Page Skin Peelback Pencil Pre-Roll Video Ads Pushdown Synchronized Weather Triggered Talk to your KXLY representative for examples, pricing and availability!

6 Audience Beyond KXLY Visible Data, Visible Success Targeted Display Ads: Audience extension is a technology that allows digital publishers to generate revenue from their web traffic by allowing advertisers to reach their audience far beyond their website. 1. Geo-targeting Marketing to those in your service area. 2. Site Retargeting Marketing to those who are familiar with you. 3. Search Retargeting Marketing to those who are searching for your products and services.. 4. Keyword Contextual Targeting Marketing to those who are reading about your products and services. 5. Category Contextual Targeting Marketing on sites where your prospects are likely to be. 6. Geo-Fencing Putting targeted display ads in front of users based on a very specific geographical boundary or boundaries. 7. Pre-Targeting Using third party research to select websites with the highest concentration of your audience s interest in a product or service. (This is a cookie-less targeting option.) Targeted Video Ads: 1. Geographic Targeting Ads served to users in a local DMA. 2. Demographic Targeting Ads served to users of specific demographics (e.g. gender / age) 3. Contextual Targeting Ads are served on pages featuring related content (e.g. auto, health, dining, etc.) 4. Custom Targeting Ads served to users using a custom blend of Geo + Demo + Category. Three Reasons To Be Excited: 1. Greater Reach Extend your brand beyond the KXLY properties! 2. Customized Audience With Site, Search, Keyword Contextual we can target your exact customer! 3. Better Targeting Your campaigns will be optimized to the exact data! combine tv and online for a lift in purchase intent!

7 Specifications Specifications-Standard Ad Units Animated or Static GIF OR JPG Flash Flash 8 Action Script 2.0 File Size: 40k Advertorials Headline: 35 Character of Text Max Blurb Image: 120x67 Static JPG or GIF (5K) Blurb Text: 140 Characters of Text Max Please see your account executive for our production deadlines.

8 Technical Specifications - Standard Ad Units Animated GIF or JPG Guidelines: FORMATS: Animated or Static GIF OR JPG Dimensions and File Size: Leaderboard: 728x90 pixels (40K) Display Ad: 300x250 pixels (40K) ANIMATIONS: Animated GIFs can cycle a maximum of four times with a two-second pause between each cycle. Additionally, the last frame of the animation should contain all of the pertinent information for the ad. Animation must not run longer than 15 seconds. BASIC AD STRUCTURE: Ads with white backgrounds should have a one-pixel border around the graphic's perimeter. This border can be created within the graphic. The inclusion of the border must not exceed the ad's dimension restrictions. Flash IAB Ad Unit guidelines: FORMATS: Flash FLASH PUBLISHING VERSION: Flash 8 Action Script 2.0 Dimensions and File Size: Leaderboard: 728x90 pixels (40K) Display Ad: 300x250 pixels (40K) ANIMATIONS: SWF ads can cycle a maximum of four times. The last frame of the animation should contain all of the pertinent information for the ad. Animation length must not run longer than 15 seconds. BASIC AD STRUCTURE: Ads with white backgrounds should have a one-pixel border around the graphic's perimeter. This border can be created within the graphic. The inclusion of the border must not exceed the ad's dimension restrictions.,the ad to have a background color. Merely using a "background color" will not create opacity. ADDITIONAL ADS NEEDED: Backup Ads:* A backup image is required for visitors who do not have the Flash plug-in. An ad cannot run without its accompanying backup GIF or JPG. A single standard IAB sized backup GIF or JPG is all that's needed. For example, if you build a 728x90 flash ad, create a 728x90 GIF or JPG to accompany it (usually a screen grab of pertinent information is enough).

9 *Scripting for IAB units: CLICKTAG: Create and label a button the size of your ad on the top layer of your Flash file. Put this script on the button: on (release) { geturl(_level0.clicktag, "_blank"); FOUR TIMES CYCLE (stop last frame) Please make your ad animate a maximum of four times. The script is below for your reference: First frame on timeline: a = 0 Last frame on timeline: a = a+1; if (a>=4) { stop(); else { gotoandplay(2); FOUR TIMES CYCLE (stop before last frame) Use this script if your last frame does not include pertinent information: First frame on timeline: a = 0 Last frame on timeline: a = a+1; if (a>=4) { gotoandstop(*frame NUMBER HERE*); else { gotoandplay(2);

10 *Scripting for IAB units (cont.): CLICKTAG: If client wants multiple click tags in one ad, they need to create a button for each item they want to click through to a different URL. Each button should have our standard tag with a slight change to each script (the..."(.clicktag#...") changes), as seen below: BUTTON ONE: on (release) { geturl(_level0.clicktag, "_blank"); BUTTON TWO: on (release) { geturl(_level0.clicktag1, "_blank"); BUTTON THREE: on (release) { geturl(_level0.clicktag2, "_blank"); We will need to know which item has which ".clicktag#" and what the URL is they want associated with that click tag.

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