Technical Specifications

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1 Technical Specifications Material & Tags Submission - Materials have to be sent to - We will send feedback within 24 hours after material reception. - All elements should work properly on sending. Delivery delays - 3 business days: for standard material. - 5 business days: for Homepage Take Over, sponsoring & integrations. - 8 business days: for Adrime & Media Mind (Eyeblaster) formats. Third party tags - We fully support all kinds of Third Party Tags. - Make sure all tags are active on sending, if not please notify us. - Please consider above mentioned delivery delays. - Please inform us on how to implement click tracking and random number (time stamp). Tracking url s - We advise the use of tracking url s if you also want to measure visits in your webmetrics system (f.e Google Analytics). - Example: campaign=cards003 - Fixed positions such as Advertorials, Traffic Boosters and Newsletters are not measured by our ad server. Please deliver tracking url s in order to measure clicks at your side. Multi wave & multi creative - Send us a clear briefing upon material delivery on how to deal with multiple waves and/or creatives. Flash Flash files & backup images - Flash creatives should be delivered in SWF format. - They should also come with a backup GIF or JPEG.

2 Technical Specifications - The backup GIF or JPEG will automatically be delivered when the user s browser does not have the ability to display the Flash banner. This is automatically detected by the ad server and should not be included in any material. - Flash creatives should not be transparent (except for some Overlayers). Flash coverage on our network (July 2010) - 97% of our page views covers Flash. - 96% covers Flash 9 or above. - 93% covers Flash 10. ActionScript - We only support ActionScript 2. ClickTag s A clicktag should be used when the material is delivered in Flash. The clicktag enables us to count clicks in our ad server. { geturl(_root.clicktag, _blank ); Multiple clicktag s You can use multiple clicktag s to redirect some zones or elements in your creation towards different landing pages. { geturl(_root.clicktag, _blank ); { geturl(_root.clicktag1, _blank ); Important notices: Our ad server will only report the total number of clicks; a split per clicktag is not possible. If you want to use multiple clicktag s in Expandable formats, please ask for a specific work around.

3 Rich media Sound, video, games & interaction Sound - Only user initiated. - Clear button sound ON/OFF. - Start sound on mouse over = stop sound on mouse out. Video, games & interaction - Video length: max Weight: max. 5MB through Adrime / Media Mind (Eyeblaster). - Can either be hosted at client side or served through Adrime / Media Mind (Eyeblaster). - Sound should always be user initiated (see specs above). - Use video player buttons (play, stop, pause) for a better user experience. Adrime / Media Mind (former Eyeblaster) The use of Adrime / Media Mind (Eyeblaster) is free of charge (except for Advertorials, Promobox, Inside Box, Traffic Booster, Page and Nip or Run-of-Network campaigns). For multi formats, like 3AD or homepage take-over, we will support the Adrime / Media Mind (Eyeblaster) costs for 3 formats. It s very important to launch the Adrime / Media Mind (Eyeblaster) process at least 8 business days before the start of the campaign to ensure a timely start of the campaign. So please notify us when you plan to use Adrime / Media Mind (Eyeblaster). - Media Agency: sends media plan to Adrime / Media Mind (Eyeblaster): 8 business days. - Direct Advertisers: publisher sends media plan: 8 business days. If you need a login or help for first time use, contact: - (Media Mind / Eyeblaster) - (Adrime) AdOperations If you have any further questions or doubts, feel absolutely free to contact our team.

4 Overview of formats Formats per site AD.nl vk.nl trouw.nl parool.nl VKbanen Homepage Exclusives Homepage Takeover x x x x itv Large Leaderboard x x x x Large Leaderboard x x x x Large IMU x x x TR-IMU x Super IMU x x Half Page x x x x Arrow x x x Youniverse Ad x CPM Campaigns 3-Ad x x x x x Layer (Overlayer, FloorAd) x x x x Interstitial x Pre roll 15 sec. x x x x Mobiel Banner x x x x Extra formats Promobox x Traffic Booster x x x x Dossier / Integratie x x x x Tekstlink x Advertorial x x x Newsletter AD.nl nieuwsbrief x Nieuwsbrief Banner x x x Nieuwsbrief Rectangle x x x Nieuwsbrief Advertorial x

5 Overview of formats Formats per site AD.nl vk.nl parool.nl trouw.nl VKbanen Expandable formats Expand. Large Leaderboard X X X X X Expand. Large Skyscraper X X X X X Expand. Banner X Overlayers Small 500x400 (max 8 sec) X X X X X Medium 640x480 (max 8 sec) X X X X X Large 800x600 (max 8 sec)* X X X X X (*) Only possible with a transparent background. Smaller elements can be animated within this space. The 800x600 frame may never become opaque during animation.

6 Overview of formats Dimentions & weights Formats Width Height Size itv Large Leaderboard 840 px 250 px 40 KB Super IMU 840 px 400 px 75 KB Half Page 300 px 600 px 40 KB Large Leaderboard 840 px 150 px 40 KB Large IMU 468 px 400 px 40 KB Large Skyscraper 160 px 600 px 40 KB Promobox / Inside Box 300 px 150 px 40 KB Traffic Booster 300 px 150 px 40 KB Interstitial 640 px 480 px 75 KB Layer: FloorAd** 100 % of website 70 px 300 KB Small Overlayer (max. 8 sec) 500 px 400 px 40 KB Medium Overlayer (max. 8 sec) 640 px 480 px 75 KB Large Overlayer (max. 8 sec)* 800 px 600 px 100 KB (*) Only possible with a transparent background. Smaller elements can be animated within this space. The 800x600 frame may never become opaque during animation. (**) Floorads are always hosted via Adrime. Please contact them for further details. (Adrime)

7 Overview of formats Expandable formats Width Height Size Large Leaderboard Standard 840 px 150 px 40 KB Expandable 840 px 400 px 60 KB Large Skyscraper Standard 160 px 600 px 40 KB Expandable 400 px 600 px 60 KB FloorAd * Standard 100 % 70 px 300 KB Expandable 100 % Max. 400 px 300 KB * Floorads are always hosted via Adrime. Please contact them for further information. The following should be delivered: - 2 SWF files (one for the standard format + one for the expandable) - A standard clicktag should be implemented in both formats - Backup GIF or JPEG images for both formats Expand will open on mouse over and close again on mouse out. Please do not integrate Expandable functions in the Flash material. A clear close button should be present in the expandable format, but out of the standard format zone: { geturl( javascript:iabclosead() ); Formats Expandable Large Leaderboard Expandable Large Skyscraper Positioning close button Bottom, left or right Bottom, left

8 Overlayers An Overlayer should be supplied with a standard format like 3AD, Large Leaderboard or Half Page. Both formats will be served together on the page. The standard format will act as a backup for the Overlayer when it has disappeared. Overlayer display time: max. 8 sec. Formats Width Height Size Overlayer: 500 px 400 px 40 KB Medium Overlayer: 640 px 480 px 75 KB Large Overlayer*: 800 px 600 px 100 KB (always hosted via Adrime) A Large Overlayer 800x600 is only possible with a transparent background. Smaller elements can be animated within the 800x600 frame. The frame may never become completely opaque during animation. A clear close button has to be implemented in the top-right corner: { geturl( javascript:iabclosead() ); A standard clicktag should be implemented in the SWF files { geturl(_root.clicktag, _blank );

9 HOMEPAGE TAKE OVER AD.nl Items Width Height Weight File Types Backup Image Flash Large LB 840px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 3x Large IMU 468px 400px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Promobox 300px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Background 1600px 1200px 99KB GIF/JPEG clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Background / wallpaper: - The background can either be tiled (repeating) or fixed Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs for 3 formats. Submission delay: 5 business days

10 HOMEPAGE TAKE OVER vk.nl en trouw.nl Items Width Height Weight File Types Backup Image Flash Large LB 840px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Super IMU 840px 400px 75KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Background 1600px 1200px 100KB GIF/JPEG clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Background / wallpaper: - The background can either be tiled (repeating) or fixed Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs for 3 formats. Submission delay: 5 business days

11 HOMEPAGE TAKE OVER parool.nl Items Width Height Weight File Types Backup Image Flash Large LB 840px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Half Page 300px 600px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Large IMU 468px 400px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Background 1600px 1200px 100KB GIF/JPEG clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Background / wallpaper: - The background can either be tiled (repeating) or fixed Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs for 3 formats. Submission delay: 5 business days

12 itv LARGE LEADERBOARD Items Width Height Weight File Types Backup Image Flash itv LLB 840px 250px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 for SWF files not served through Adrime / Media Mind (Eyeblaster) Sound - Only user initiated - Clear button sound ON/OFF - Start sound on mouse over = stop sound on mouse out Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs. Submission delay: 3 business days (8 business days for Adrime / Media Mind)

13 LARGE LEADERBOARD Items Width Height Weight File Types Backup Image Flash Large Leaderboard 840px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs

14 Large IMU Items Width Height Weight File Types Backup Image Flash Large IMU 468px 400px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs for 1 out of 3 formats, except for Run-of-Network campaigns.

15 TR-IMU - AD.nl Items Width Height Weight File Types Backup Image Flash 3x Large IMU 468px 400px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs for 3 formats.

16 SUPER IMU - vk.nl & trouw.nl Items Width Height Weight File Types Backup Image Flash Super IMU 840px 400px 75KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs.

17 HALF PAGE Items Width Height Weight File Types Backup Image Flash Half Page 300px 600px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - Adrime / MM costs are not supported for the 2nd Half Page position.

18 Arrow Items Width Height Weight File Types Backup Image Flash Horizontal Part 840px 250px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Vertical Part 300px 850px 75KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Video streaming & Media Mind (Eyeblaster) - Through Media Mind or hosted at client-side - If MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign - We support MM costs for all formats Submission delay: 5 business days

19 Youniverse AD - AD.nl Please contact Media Mind for the specifications at

20 3-Ad Items Width Height Weight File Types Backup Image Flash Large Leaderboard 840px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Half page 300px 600px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Large IMU 468px 400px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Video streaming & Adrime / Media Mind (Eyeblaster): - Through Adrime / Media Mind or hosted at client-side. - If Adrime / MM is used, please initiate the process or inform us at least 8 business days before the start of the campaign. - We support the Adrime / MM costs for 3 formats, except for Run-of-Network campaigns.

21 INTERSTITIAL - AD.nl Items Width Height Weight File Types Backup Image Flash Interstitial 640px 480px 75KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl( javascript:interstitialclose() ); geturl(_root.clicktag, _blank ); 3rd Party Tags & Adrime / Media Mind (Eyeblaster) not allowed: counter pixel and click command can be delivered.

22 Pre roll video Items Dimensions Full size Duration File Types Frames Sound per second Pre roll 640 x 360px Unlimited Max. 15 sec FLV/ MOV/ MP4/ All allowed allowed, or larger, or 20 sec MPG/ MPEG 16:9 aspect unless otherwise recommended recommended agreed Companion 468x60px SWF / JPG / Not allowed Ad (animated) GIF Hosting: - Pre roll: Videostrip CDN - Companion Ad: Videostrip CDN or HTML tag

23 Promobox / Insidebox Items Width Height Weight File Types Backup Image Flash Promobox 300px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Insidebox 300px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank );

24 TRAFFIC BOOSTER - AD.nl Items Width Height Weight File Types Backup Image Flash Traffic Booster 300px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Adrime / Media Mind (Eyeblaster) costs are not supported.

25 TRAFFIC BOOSTER - vk.nl & trouw.nl Items Width Height Weight File Types Backup Image Flash Traffic Booster 300px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); - Traffic Boosters are not measured by our ad server. Please deliver tracking url s in order to measure clicks at your side. - Adrime / Media Mind (Eyeblaster) costs are not supported.

26 DOSSIERSPONSORING AD.nl Items Width Height Weight File Types Backup Image Flash Large LB 840px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Banner 468px 100px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Background 1600px 1200px 100KB GIF/JPEG Logo integration EPS/vector-based clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Background / wallpaper: - The background can either be tiled (repeating) or fixed Submission delay: 5 business days

27 DOSSIERSPONSORING vk.nl Items Width Height Weight File Types Backup Image Flash Large LB 840px 150px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Banner 840px 100px 40KB SWF/GIF/JPEG GIF or JPEG v9 / AS2 Background 1600px 1200px 100KB GIF/JPEG Logo integration EPS/vectorbased clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Background / wallpaper: - The background can either be tiled (repeating) or fixed Submission delay: 5 business days

28 TEXTLINK HOMEPAGE AD.nl Text: max. 50 characters (spaces included) + clickthrough url Max. 1 modification per week. All text versions and url s should be delivered before the start of the campaign. Submission delay: 3 business days

29 INTEGRATION AD.nl Items Width Height Weight File Types Integration Page 840px Unlimited Max. total weight: 250KB IFRAME or HTML with elements (max. 40KB per file) in GIF, JPEG and/or SWF Integration Box 300px 100px 40KB GIF / JPE clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Submission delay: 5 business days

30 INTEGRATION vk.nl Items Width Height Weight File Types Integration Page 840 or Unlimited Max. total weight: 250KB IFRAME or HTML with elements 1140px (max. 40KB per file) in GIF, JPEG and/or SWF IMU on channel 300px 150px 40KB SWF/GIF/JPEG v9 / AS2 section on homepage Teaser on homepage 300px 150px 40KB SWF/GIF/JPEG v9 / AS2 clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Submission delay: 5 business days

31 INTEGRATION - parool.nl Items Width Height Weight File Types Flash Integration Page 828 or 1140px Unlimited Max. total weight: IFRAME or HTML with 250KB elements in GIF, (max. 40KB per file) JPEG and/or SWF IMU on channel 300px 150px 40KB SWF/GIF/JPEG v9 / AS2 section on homepage clicktag required in Flash material: { geturl(_root.clicktag, _blank ); Submission delay: 5 business days

32 NEWSLETTER AD.nl NEWSLETTER AD.nl - Week (Monday) Items Width Height Weight File Types Newsletter image Advertorial 150px 85px 10KB Static GIF or JPEG Newsletter header Advertorial Max. 35 characters (spaces included) Newsletter text Advertorial Max. 100 characters (spaces included) NEWSLETTER AD.nl - Day (Tue - Fri) Items Width Height Weight File Types Newsletter image Advertorial 150px 85px 10KB Static GIF or JPEG Newsletter header Advertorial Max. 35 characters (spaces included) - Please use tracking url s if you want to measure visits - Advertiser should be clearly mentioned and the ad cannot look exactly like editorial content.

33 NEWSLETTER vk.nl Items Width Height Weight File Types Newsletter Banner 468px 60px 40 kb Static GIF or JPEG Newsletter Rectangle 336px 280px 40 kb Static GIF or JPEG Newsletter Image 580px 200px 40 kb Static GIF or JPEG - Please use tracking url s if you want to measure visits - Advertiser should be clearly mentioned and the ad cannot look exactly like editorial content.

34 NEWSLETTER VKbanen.nl Items Width Height Weight File Types Vacatur Skyscraper 120 px 600 px 40 kb gif,jpg of flash Advertorial 400 px 200 px 40 kb gif,jpg of flash Redactioneel Rectangle 336 px 280 px 40 kb gif, jpg of flash Advertorial 400 px 200 px 40 kb gif, jpg of flash Werkgevers Rectangle 336 px 280 px 40 kb gif, jpg of flash Advertorial 400 px 200 px 40 kb gif, jpg of flash - Vacatur > Tuesday - Onderwijs Newsletter > Wednesday - Werkgevers Newsletter > Wednesday - Redactionele Newletter > Thursday - Advertiser should be clearly mentioned and the ad cannot look exactly like editorial content.

35 NEWSLETTER trouw.nl Items Width Height Weight File Types Newsletter Banner 468px 60px 40 kb Static GIF or JPEG Newsletter Rectangle 336px 280px 40 kb Static GIF or JPEG Newsletter Image 580px 200px 40 kb Static GIF or JPEG - Please use tracking url s if you want to measure visits - Advertiser should be clearly mentioned and the ad cannot look exactly like editorial content.

36 NEWSLETTER parool.nl Items Width Height Weight File Types Newsletter Banner 468px 60px 18 kb Static GIF or JPEG Newsletter Rectangle 336px 280px 48 kb Static GIF or JPEG Newsletter Image Advertorial 100px 100px 8 kb Static GIF or JPEG Newsletter Header Advertorial Max. 35 characters (spaces included) Newsletter Body Advertorial Max. 240 characters (spaces included) - Please use tracking url s if you want to measure visits - Advertiser should be clearly mentioned and the ad cannot look exactly like editorial content.

37 iphone Application General guidelines Submission - Materials have to be sent to - We will send feedback within 24 hours after material reception. - All elements should work properly on sending. Delivery delays - 3 business days File format & HTML-specs - All material should be delivered in HTML5, PNG, JPEG or (animated) GIF. - The HTML page can either be hosted at advertiser or at Publisher side. It can use HTML5/CSS3/JavaScript (for video or interactivity), but should be tested thoroughly in Mobile Safari on iphone. - Browser plug-ins (Flash, Silverlight, Windows Media...) are NOT supported on iphone. - The HTML page should be tested in Mobile Safari on iphone in portrait and landscape mode. - All ads should point to the landing page. Links to other apps are not permitted. - Advertiser should be clearly mentioned and the ad cannot look exactly like editorial content. Landing page The page which appears in a browser-view within the app (Mobile Safari based), after clicking (tapping) the interstitial ads (no click-through on Splash or Post-Splash possible). - URL from an iphone compatibele HTML-page (see specs above). - Page should be optimized to display in portrait view (landscape view is not supported in our app). - Page should be tested in Mobile Safari on iphone. - Portrait: 320 px width (horizontal scrolling is not attractive), height is unlimited (vertical scrolling is possible). - You can call an external app from the landing page.

38 iphone Partner-app Items Width Height Weight File Types Partner-app (iphone 3) 85px 66px 10 kb (as small as possible) EPS, vector-based Partner-app (iphone 4) 170px 132px 10 kb (as small as possible) EPS, vector-based - Text: max. 12 characters (for readibility!) - Logo: EPS, vector-based - The creative agency may set up a graphical mock-up (file type: Al, PSD, PNG, ). We will adapt the button to let it fit perfectly in our application. - Ask us for our Adobe Illustrator template - Submission delay: 3 business days

39 iphone M-IMU Items Width Height Weight File Types M-IMU (iphone 3) 320px 224px 15 kb (as small as possible) GIF/ JPEG M-IMU (iphone 4) 640px 448px 30 kb (as small as possible) GIF/ JPEG Submission delay: 3 business days

40 iphone M-PAGE Items Width Height Weight File Types M-PAGE (iphone 3) 320px 356px 25 kb (as small as possible) GIF/ JPEG M-PAGE (iphone 4) 640px 712px 50 kb (as small as possible) GIF/ JPEG Submission delay: 3 business days

41 Android Application General guidelines Submission - Materials have to be sent to - We will send feedback within 24 hours after material reception. - All elements should work properly on sending. Delivery delays - 3 business days File format & HTML-specs - All material should be delivered in HTML5, PNG, JPEG or (animated) GIF. - The HTML page can either be hosted at advertiser or at Publisher side. It can use HTML5/CSS3/JavaScript (for video or interactivity), but should be tested thoroughly on Android. - Browser plug-ins (Flash, Silverlight, Windows Media...) are NOT supported. - The HTML page should be tested on Android. - All ads should point to the landing page. Links to other apps are not permitted. - Advertiser should be clearly mentioned and the ad cannot look exactly like editorial content. Landing page The page which appears in a browser-view within the app, after clicking (tapping) the ads. - URL from an Android compatibel HTML-page (see specs above). - Page should be optimized to display in portrait view (landscape view is not supported in our app). - Page should be tested on Android. - Portrait: 320 px width (horizontal scrolling is not attractive), height is unlimited (vertical scrolling is possible). - You can call an external app from the landing page.

42 Android Application Partner-app Items Width Height Weight File Types Partner-app 85px 66px 1 10 kb (as small as possible) EPS, vector-based - Ask us for our Adobe Illustrator template - Text: max. 12 characters per line, 4 lines max. (for readibility!) - Logo: EPS, vector-based - The creative agency may set up a graphical mock-up (file type: Al, PSD, PNG, ). We will adapt the button to let it fit perfectly in our application. - Submission delay: 3 business days

43 Android Application M-IMU Items Width Height Weight File Types M-IMU 320px 224px 15 kb (as small as possible) GIF / JPEG / HTML5 Submission delay: 3 business days

44 Android Application M-PAGE Items Width Height Weight File Types M-PAGE 320px 365px 25 kb (as small as possible) GIF / JPEG / HTML5 Submission delay: 3 business days

45 ipad Application General guidelines Submission - Materials have to be sent to - We will send feedback within 24 hours after material reception. - All elements should work properly on sending. Delivery delays - 3 business days File format & HTML-specs - All material should be delivered in PNG or JPEG. - The HTML page can either be hosted at advertiser or at Publisher side. It can use HTML5/CSS3/JavaScript (for video or interactivity), but should be tested thoroughly in Mobile Safari on ipad. - Browser plug-ins (Flash, Silverlight, Windows Media...) are NOT supported on ipad. - The HTML page should be tested in Mobile Safari on ipad in portrait and landscape mode. You cannot call an external app. (for example the App. Store) from the HTML page. - All ads should point to the landing page. Links to other apps are not permitted. Landing page The page which appears in a browser-view within the app (Mobile Safari based), after clicking (tapping) the interstitial ads (no click-through on Splash or Post-Splash possible). - URL from an ipad compatibele HTML-page (see specs above). - Same URL for portrait and landscape use. - Page should be optimized to display correctly in both views. - Page should be tested in Mobile Safari on ipad. - Portrait: 768 px width x 959 px height (vertical scrolling is possible, but not attractive). - Landscape: 1024 px width x 703 px height (vertical scrolling is possible, but not attractive). - You can call an external app from the landingspage.

46 ipad Application Splash Logo Items Width Height Weight File Types Splash Logo 350px 125px 25 kb PNG (with transparent background) - 1 version will be used for portrait & landscape - The logo is displayed on the default background in the app (black shades for devolkskrant), below the logo and baseline of de Volkskrant - The logo can be smaller or can use a different aspect ratio, as long as it fits within the maximum dimensions. We will center the smaller logo within the holder Post Splash - display ad Items Width Height Weight File Types Post Splash portrait 768px 1004px 100 kb PNG / JPG Post Splash landscape 1024px 748px 100 kb PNG / JPG - 2 versions to be delivered: one for portrait and one for landscape - Important note: the ad will not be completely full screen, because of the status bar (displaying signal strength, battery level ) which takes 20px at the top of the screen.

47 ipad Application Interstitial - display ad between newspaper pages (PDF-view) Items Width Height Weight File Types Portrait 611px 911px 100 kb PNG / JPG Landscape 878px 655px 100 kb PNG / JPG - 2 versions to be delivered: one for portrait and one for landscape Interstitial display ad between articles (text-view) Items Width Height Weight File Types Portrait 768px 911px 100 kb PNG / JPG Landscape 726px 655px 100 kb PNG / JPG - 2 versions to be delivered: one for portrait and one for landscape - Important: do not use borders for landscape, they are visually not attractive because the ad is embedded in the rest of the interface.

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