The Leading Interactive Online Video Advertising Platform

Transcription

1 Online Video Marketing Media Kit The Leading Interactive Online Video Advertising Platform The Jivox Ad Platform Jivox enables advertisers, agencies and publishers to run and track interactive video ad campaigns online via a single, easy-to-use web-based interface. Jivox is used by top global brands like Microsoft, Yahoo!, Nokia, HP, Google and many more. The Jivox platform provides the following key capabilities: Run pre-roll and in-banner online video ad campaigns quickly & easily Add standard or custom interactive and social widgets to existing video ads for online use Plan and execute video ad campaigns on Jivox's premium Video Ad Network, your inventory (for publishers) or any other online distribution outlet of your choice Distribute video ads virally, via , directory listings, social media, video sharing sites and more Track, analyze and report on campaign performance including interactions, engagement and other key metrics in real-time Jivox is proud to be one of the first online video ad platforms to be certified by the IAB.

2 1. Interactive Video Ads The Jivox platform allows for adding interactive and social widgets to any video ad for online consumption providing a rich user engagement experience. Video ad units powered by interactive and social widgets add significant uplift to user engagement by allowing them to communicate with brands and advertisers. For online audiences, these interactive widgets can provide them with social sharing options, special offers, additional information, custom apps and many other ways to interact with the brand without leaving the context of the website the ad was delivered to. The Jivox platform provides a set of standard and custom interactive elements and tools for adding custom interactivity to online video ads. The end result is high-impact online video ads that better-inform and engage online audiences improving ad performance and ultimately delivering higher ROI on video ad campaigns. Jivox also allows for changing interactivity or social widgets at any point in time during the course of a campaign at no cost. This enables advertisers to test and optimize ways to engage with online audiences. Standard Interactivity Options Jivox's rich interactive video ad units enable viewers to engage with the brands right on the spot. Downloadable coupon or special offer: Promote your special offers with your video ad and allow customers to download your coupons. Send information via SMS: Allow customers to request and share your business information via SMS text. Embed your ad in another website or blog: Reach a larger audience by allowing customers to embed your video ad on another website or blog. Allow customers to request more info via Let users request more information about your business via directly from your video ad. Visit Advertiser Website: Direct customers to your website or landing page to maximize online traffic and drive further engagement. ShareThis, Social Interactivity: Allow customers to share your video ad on popular social networks, like Facebook, Twitter and many more. Facebook - Add to Profile: Enable customers to display your ad on their Facebook profile and share it with their friends. Like this on Facebook: Allow customers to 'Like' your brand or product on Facebook and become a fan to increase following of your brand and products. Tweet This: Increase viral sharing by allowing customers to post your ad on Twitter. Share ad with a friend: Let users promote your video ad and share it with friends via . Bookmark Advertisement: Allow customers to bookmark your video ads to continue interacting with your brand even after the campaign has ended.

3 Custom Interactivity In addition, using the Jivox platform, highly customized interactions can be added as a plug-in to any online video ad. With Jivox, there s virtually no limit to the kinds of interactions advertisers can design to engage with customers. Advertisers can even re-use existing interactive marketing elements in their online video ads like flash applications, movies or a special section of their website. For example, after seeing a video ad for a product or service, users can engage with video ads via interactions such as: Taking a virtual home tour Seeing a Flash/Video tour of a car interior and requesting a test-drive Displaying a map to find the closest store location Showing a series of video clips for a concert tour Participating in a trivia contest or quiz to win a discount Requesting a quote for an insurance policy or home loan and more! Jivox Interactive Video Ad Formats Jivox s high-impact engagement-based ad formats provide advertisers with more ways than ever before to connect with your target audience: In-banner units Standard IAB ad units (300x250, 728x90, 160x600 and 180x150) that can expand up to interactive video units. The Jivox in-banner ad units are named as Quattro, Doppio and Solo based on their expansion sizes: o Jivox Quattro Ad Unit An ad unit with an interactive bar that - when hovered over or clicked on expands to a large interactive unit. This expanding ad format features a video player, interactive panel and Twitter cloud or 300x250 companion banner with a custom background image to ensure brand integrity. Click here to watch a video on the All-New Jivox Quattro Ad Unit. o Jivox Doppio Ad Unit An ad unit with an interactive bar that - when hovered over or clicked on displays a 300x250 video player and a interactive panel (Total expanded size: ).

4 o Jivox Solo Ad Unit An ad unit with an interactive bar that - when hovered over or clicked on displays a 300x250 video player that features an overlay panel with interactive widgets. Click on the ad thumbnail to view samples. The in-banner units are 100% customizable - including the interactive panel and skinning the video player - and offer advertisers tremendous creative flexibility on ways to engage with users online. Jivox automatically generates the JavaScript and HTML ad tags and video ads can be easily served on any major ad serving and tracking platforms like DART, Atlas, OAS, AdTech, Yahoo APT as well as ad networks using these ad servers. o Player Customization Options Customization options for the video player allow the advertiser to display 4 social sharing widgets or a custom text prompt, background color and an image on the control bar. The classic player option displays the status bar, play/pause and mute/unmute buttons. Additionally, the advertiser can choose to display icons or a custom text prompt on the dropdown interactive panel. Click on the ad thumbnail to view samples. In-stream units A video ad unit with an interactive panel that - when hovered over - pauses the video ad and overlays on the video player. The in-stream units can be pre-, mid- or post-rolls within a publishers video content. The interactive panel is 100% customizable - and offers marketers tremendous creative flexibility on ways to engage users online. Jivox in-stream video ads are compliant with the IAB s Digital Video Ad Serving Template (VAST) and Digital Video Player-Ad Interface Definitions (VPAID) guidelines and can be served to content players and ad networks that support the standards. For content players that don t support VAST/VPAID, a flash plug-in is available that enables the ads to be served to any Flash-based player. Click on the ad thumbnail to view samples.

5 Jivox Interactive Video Ad Creative Specifications Advertisers can easily create a free account on and upload the creative assets into the Jivox platform. Alternatively, assets can be sent to support@jivox.com and our support team will upload them into your account. Once the assets are in the system, the Jivox platform completes the transcoding of the files and gets them ready for online distribution. Following is a description of various assets to launch Interactive Video Ad Units. The usual turn-around for custom campaigns is 3 business days or less. Video The file formats we accept for videos are mov, wmv, mp4, flv, mpeg, mpg and avi. The file size should not be larger than 60MB and no longer than 90 seconds in length. If the video clip is longer than 90 seconds only the first 120 seconds of the file will be uploaded to the ad platform. Alternatively, our creative team (support@jivox.com) can work with you to edit your video assets and help turn them into video ads. We support all resolutions and bitrates but the recommended settings for optimal quality are: 4:3 resolution 300x224, 1 mbps or better 480x360, 1.5 mbps or better 640x480, 2 mbps or better Audio The file formats we accept for audio are mp3, aac and wav. The file size should not be larger than 10 MB and a bitrate lower than 250kb. The recommended bitrate is 64 Kbps. The audio file should not be longer than 90 seconds. If so, only the first 90 seconds of the file will be uploaded to the ad platform. Alternatively, our creative team (support@jivox.com) can work with you to edit your audio appropriately. Images and companion banners The file formats we accept for images are jpg, bmp, gif or png. We recommend the file resolution to be more than 640x480 to ensure clarity with a file size under 10MB. Flash Modules for custom interactions Upload a long form video in.swf file format with a maximum file size of 10 MB. Additionally, upload a custom interactive icon using.jpeg,.jpg,.png or.gif file formats. For best results with custom interactive icons, upload images with a transparent background in png file format with maximum resolution size of 50x Campaign Management The Jivox platform enables advertisers, agencies and media planners to create and run video advertising campaigns on their web properties, or any other ad networks along with all of the specifications required to correctly traffic the ads. Jivox s interactive video ads are certified by Yahoo! and Google therefore Jivox publishers can also tap into Google s display ad network (via Google AdExchange) as well as Yahoo! ad network and run video ad campaigns (300x250, non-expanding in-banner units only) for expanded reach. Jivox also generates ad tags with all of the tracking mechanisms in place so that the video ads can be tracked as soon as the campaign goes live. From a single console, campaigns can also be paused, edited, extended and restarted. The Jivox platform provides a variety of additional distribution options for video ad campaigns in order to get a 360-degree exposure to the brands and products being promoted through online video advertising campaigns and viral distribution options like: Video sharing site campaign - Upload your video to popular video sharing websites like YouTube. Local search and Directory listing campaign - Add interactive video ads into online business directory listings or Google Local/Maps.

6 3. Reporting and Analytics One of the many benefits of online advertising is the ability to get instant feedback on the performance of a campaign and make adjustments as needed. Online video advertising offers brand exposure, interaction, measurable engagement and conversion. Our powerful analytics provide advertisers with a detailed view of campaign performance so they can determine the best course of action to optimize video ad campaigns. Our reports and dashboards provide an easy-to-understand and detailed view of video advertising campaign performance across multiple channels of distribution. These metrics include: Performance Summary - Video Ad Impressions, views, interactions, clicks, view-throughs, engagement score, Interaction Rate (IR), mouse-overs, ad replays, mutes & un-mutes, various interactions (coupon/brochure downloads, inquiry form submissions, , embed, SMS, Social sharing, etc.) as well as any other custom interactions built into the ad unit. Performance Comparison - Compares results of multiple video marketing campaigns. Trends - Performance of your video marketing campaigns over time. Each interactive video ad is automatically pre-instrumented with analytic tags that report back to our platform several hundred million events per campaign relating to user interaction with the video ad. All of these metrics can be measured, trended, compared and used for campaign testing and validation. A/B testing is easily accomplished by using different creative to optimize performance. With the combination of traditional campaign performance metrics, video engagement metrics, and the viewthrough reporting capabilities, we provide the most robust and comprehensive video ad analytics available on the market today.