TECHNICAL SPECS

Transcription

1 TECHNICAL SPECS

2 PAGE 2 INDEX 1. GENERAL NOTES AND BANNER FORMATS 2. SPECS FOR GIF OR JPG 3. SPECS FOR HTML 5 BANNER 4. SPECS FOR FLASH BANNER 5. SPECS FOR NEWSLETTER 6. SPECS FOR MOBILE 7. SPECS FOR IPAD APP

3 PAGE 3 1. GENERAL NOTES / BANNER FORMATS Banner must be delivered 5 days before publication to Ms Nina Doroschan: [email protected] Maximum volume: 150 KB To guarantee visibility in all browsers, please send a fallback-gif-file. Please indicate target URL for each banner. Please note: To have your banner displayed correctly in all screen resolutions, please don t use fixed width (width = 980 px); please use a maximum width (max width = 980 px) for your banner. Third Party Advertising is possible. Customers assume liability. No ad clicks counted by LZ digital.

4 PAGE 4 1. GENERAL NOTES / BANNER FORMATS Banner formats website: Superbanner: 980 x 150 px Sticky Skyscraper: 160 x 600 px (max. 200 x 600 px possible) Sitebar: 300 x 600 px Medium Rectangle: 300 x 250 px Content Banner: max. 617 x 250 px Wallpaper: 980 x 150 px und 160 x 600 (max. 200 x 600 px) Billboard: 940 x 250 px Fireplace Ad: 980 x 150 px and160 x 600 each (max. 200 x 600 px) Advertorial: Text with max. 430 characters incl. blank spaces, max. 100 for headline / picture size: 120 x 120 px Banner formats newsletter: Maxi-Banner: 520 x 200 px, Medium Rectangle: 300 x 250 px Text ad: Text with max. 430 characters incl. blank spaces, max. 100 for headline

5 PAGE 5 2. SPECS FOR GIF OR JPG

6 PAGE 6 SPECS FOR GIF OR JPG GIF or JPG file with max. 150 KB possible. Additionally: target URL requested (link)

7 PAGE 7 3. SPECS FOR HTML 5 BANNER Currently HTML 5 can only be implemented as a Redirect link!

8 PAGE 8 3. SPECS FOR HTML 5 BANNER When booking an HTML banner in ADTECH IQ, do not build the basic structure of an HTML file (the elements html, head, title, body etc.). The banner will almost always be delivered within a TAG that is part of the website with an existing HTML file structure. For exceptions (e.g. your banner will be delivered into an IFRAME Tag) please reach out to your ADTECH CS contact. Put all necessary scripts within the index.html file (root directory). Put all files into the root directory, do not use a folder structure. Use unique identifiers, classes, variables and function names per banner. Use adserver variables only within the index.html file. The adserver will not replace adserver variables within.js files, additional HTML files or any other file types. Adserver variables are used for example to count clicks or to define the correct path to images. One option for linked files could be to store the necessary files on a server and to use the absolute path. HTML banner code example with adserver variables <a href="_adclick_http:// target="_blank"><img src="_adpath_300x250_blau.jpg" width="300" height="250" alt="adtech" /></a> Currently HTML 5 can only be implemented as a Redirect link!

9 PAGE 9 4. SPECS FOR FLASH BANNER To guarantee visibility in all browsers, please send a fallback-gif-file. Please note: To have your banner displayed correctly in all screen resolutions, please don t use fixed width (width = 980 px); please use a maximum width (max width = 980 px) for your banner. Skyscraper banners in flash format must be arranged to the top of the site. Flash background must be transparent for all banners ( wmode on transparent ).

10 PAGE 10 TOPICS a) FLASH FUNCTIONS FOR TRACKING b) FLASH FUNCTIONS FOR LOADING ADDITIONAL FILES c) SECURITY SETTINGS

11 PAGE 11 A) FLASH FUNCTIONS FOR TRACKING

12 PAGE 12.net A) FLASH FUNCTIONS FOR TRACKING Link URL with Click TAGs The link URL in the Flash file will be passed in the variable clicktag. The variable will be connected to a button action in most cases. The exact upper and lower case of the variable is mandatory! Although ADTECH IQ detects different variants for upper and lower case the given one is highly recommended: clicktag! We do not recommend the following variants: clicktag, clicktag, ClickTag, CLICKTAG. The link URL will be entered in the ADTECH IQ user interface during the banner booking process (for details see the separate Flash Banners user guide).

13 PAGE 13.net A) FLASH FUNCTIONS FOR TRACKING

14 PAGE 14.net A) FLASH FUNCTIONS FOR TRACKING Multiple clicktags Multiple clicktags will be programmed just like single clicktags. If a Flash file needs to contain more than one link URL they will be passed via varia-bles with postpositioned numbers (clicktag1, clicktag2 etc.) to differentiate them from each other. ADTECH IQ supports up to 10 clicktags in a Flash file.

15 PAGE 15 B) FLASH FUNCTIONS FOR LOADING ADDITIONAL FILES

16 PAGE 16 B) FLASH FUNCTIONS FOR LOADING ADDITIONAL FILES Loading additional files To load additional files from a Flash file there are 2 ways, depending on where the file will be loaded from: Both Flash files were uploaded to ADTECH IQ: See Additional file from ADTECH IQ below in this topic. The second file will be loaded from an external source: See Additional file from an external source below in this topic. To load additional files from the Flash file you can use any file format like.flv,.swf,.mp3,.avi etc.

17 PAGE 17 B) FLASH FUNCTIONS FOR LOADING ADDITIONAL FILES Additional file from ADTECH IQ Additional file from an external source

18 PAGE 18 C) SECURITY SETTINGS

19 PAGE 19 C) SECURITY SETTINGS INTRODUCTION Since Adobe Flash version 7 the security settings for Flash files have changed. If the video in the Flash file is controlled with JavaScript function, or If external files or videos should be loaded. then the respective domain has to be unblocked out of the Flash file with the command system.security.allowdomain. Attention: It needs to be assured that these ActionScript security setting commands are executed!

20 PAGE 20 C) SECURITY SETTINGS CURRENTDOMAIN and System.security.allow Domain

21 PAGE 21 C) SECURITY SETTINGS Security settings for loading external files

22 PAGE 22 C) SECURITY SETTINGS JavaScript access on ActionScript functions

23 PAGE SPECS FOR NEWSLETTER

24 PAGE SPECS FOR NEWSLETTER GIF banner, maximum volume 150 KB Banner formats: Maxi-Banner (520 x 200 px), Medium Rectangle (300x 250 px) Text ad with max. 430 characters incl. blank spaces, max. 100 for headline Please indicate target URL Concerning animated GIF-files please note: In all newsletters, which are displayed in Outlook 2007 or 2010, it may occure that only the first frame of the animated GIF-file is shown. This is due to the Microsoft engine, which is based on Microsoft Word. All other versions are using the Internet-Explorer-Technology. Our suggestion: Please animate the first frame of your GIF-file as shortly as possible (about 0,1 sec is the minimum) and provide all important information already in this frame. For all user, who use Outlook 2007 or 2010, the whole ad message appears. Due to the short animation time of about 0,1 sec all other users will be guided to the second frame directly. The first one is not visible because it closes within the loading time of the newsletter. Therefore these users receive the favored frame sequence.

25 PAGE SPECS FOR MOBILE

26 PAGE SPECS FOR MOBILE Mobile: Mobile Ad: 300 x 50 px, animated or static Mobile Medium Rectangle: 300 x 250 px, animated or static Splash Ad: 300 x 427 px, animated or static For Android and ios, GIF and JPG, max. 20 KB Target-URL (Link)

27 PAGE SPECS FOR IPAD-APP

28 PAGE SPECS FOR IPAD-APP Indicate target-url (Link) for each ipad-link of 1/1 oder ½ advertisement. Files are ideally placed on external servers and LZ is provided a link. Please note: Flash-formats are not possible. Possibility to link to the following files: Audio formats: HE-AAC (V1 und V2), AAC (8 bis 320 Kbit/s), Protected AAC (aus dem itunes Store), MP3 (8 bis 320 Kbit/s), MP3 VBR, Audible (format 2, 3, 4, Audible Enhanced Audio, AAX und AAX+), Apple Lossless, AIFF und WAV Video formats: H.264 video: Up to 720p, 30 pictures per second, Main Profile Level 3.1 mit AAC-LC Audio up to 160 Kbit/s, 48 khz, Stereo-Audio.m4v,.mp4 and.mov MPEG-4 video: Motion JPEG (M-JPEG): Types of files: Up to 2,5 Mbit/s, 640 x 480 Pixel, 30 pictures per second, simple profile with AAC-LC Audio up to 60 Kbit/s, 48 khz, Stereo-Audio.m4v,.mp4 und.mov Up to 35 Mbit/s, 1280 x 720 Pixel, 30 pictures per second, Audio.ulaw, PCM Stereo- Audio.avi jpg,.tiff,.gif (pictures);.doc and.docx (Microsoft Word);.htm and.html (Websites);.key (Keynote);.numbers (Numbers);.pages (Pages);.pdf (preview and Adobe Acrobat);.ppt and.pptx (Microsoft PowerPoint);.txt (Text);.rtf (Rich Text Format);.vcf (contact);.xls and.xlsx (Microsoft Excel)

29 PAGE 29 YOUR CONTACT AT LZ DIGITAL Nina Doroschan