Advertising Spec Sheet

Transcription

1 Advertising Spec Sheet SUBMISSION GUIDELINES STANDARD : Macromedia Flash Version 10. The creative must be delivered as a.swf (Flash Player file). A.fla (Flash File) may be requested for troubleshooting purposes. Flash ads must include clicktag tracking that contains the following script (Please also note that the use of clicktag is case- sensitive.): actionscript 2.0: on (release) {geturl (_level0.clicktag, _blank );} actionscript 3.0: Link_1.addEventListener (MouseEvent.MOUSE_UP, function(event: MouseEvent): void {var surl: String; if ((surl = root.loaderinfo.parameters.clicktag)) { navigatetourl(new URLRequest(sURL), _blank );} LINKING URL: An active URL must be provided and cannot exceed 128 characters. Links are the only elements that can take a user to another site. Tabs themselves, or other elements within a tab such as imagery, logos, or buttons must serve only as navigation to other content within the ad. Before a user clicks on a link to another website, it must be blue in color and underlined.

2 POLICIES Creative must be delivered 4 business days prior to campaign launch for testing. All creative must function uniformly on both Mac and PC platforms, as well as multiple browsers and versions. Investopedia.com allows third party serving within iframe. Fourth party serving of creative is not allowed. No user-duping ads (ie: fake pull downs, error messages, etc.). Ads that cause images to fall onto the page must be user initiated. Ads, when clicked, must spawn a new window. When receiving third party ads, we must have the username/password to view and report on the third party numbers (along with our own) to make sure we are within an acceptable discrepancy range. Investopedia.com will not guarantee counting clicks for rich media ads. Investopedia.com also reserves the right to refuse any creative. GUIDELINES: STANDARD S VIDEO LENGTH EXPANDED Masthead 970x250 3rd party 3 n/a n/a Leaderboard 728x90 3rd party 3 n/a 728x180 (expands down) Medium Rectangle 300x250 3rd party 3 n/a 600x250 (expands left) Skyscraper 160x600 3rd party 3 n/a 320x600 (expands left) Half Page 300x600 3rd party 3 n/a 600x600 (expands left) Button 120x60 3rd party 3 n/a n/a Textlink 90 characters or less, including spaces text n/a n/a n/a Interstitial 640 x 480, 300x250 or 300x600 Full page takeover 3rd party 1 30 seconds n/a Textnote Title: 40 characters or less. Body: 250 characters, 2 clickable links text n/a n/a n/a

3 Max Animation Length (Flash): Display Banner Ad Units: 15 seconds. Interstitial: 10 seconds. Max Video & Animation Frame Rate: 24 FPS. Max File Size: Display Banner Ad Units: 40 Kb Interstitial: 80 Kb Button: 20 Kb Best Practices: Standard Ad Units (except interstitial) For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. Interstitial Duration of display: 10 seconds max if no user interaction, up to 30 seconds when user is engaged with ad within the first 10 seconds. Textlinks/Textnotes URL is required, pixel tracker optional. Video VIDEO LENGTH User Initiated 640x360 MOV, AVI, WMV, FLV, VAST, VPAID 1 30 seconds Auto Play 640x360 MOV, AVI, WMV, FLV, VAST, VPAID 1 30 seconds Max Video & Animation Frame Rate: Video 24 to 30 FPS. Max File Size: Video 4 MB Companion ads optional companion ads available for 728x90, 300x250, 300x600 and 160x600. Best Practices: Video Full Player Ad Component to occupy the entire area of the video player. However, a buffer area around the Full Player Ad Component should be used to allow for elements native to the Digital Video Player (such as floating ad controls) and/or for optimal creative rendering in uncommon player sizes.

4 IAB Rising Stars VIDEO LENGTH Billboard/Masthead Initial 970x250 Max Expanded Collapses to Show Ad text with icon (or 88x31 image) Film Strip Initial 300 x 600 Max Expanded n/a Portrait Initial 300x1050 Max Expanded 580x460 Pushdown Initial 970x90 Max Expanded 970x415 Sidekick Initial 300x250, 300x600, 970x250 Max Expanded 970x550 Slider Initial 970x90 Max Expanded 970x550 text n/a Unlimited, user initiated Max Video & Animation Frame Rate: IAB Rising Stars (all) 24 FPS Max File Size: IAB Rising Stars (except Portrait) 60 KB. Portrait 80 KB Max Animation Length (Flash): IAB Rising Stars (Filmstrip, Portrait, Pushdown, Sidekick) 15 seconds. IAB Rising Stars (Billboard, Slider) 30 seconds. Best Practices: IAB Rising Stars (Billboard, Portrait, Pushdown) For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. IAB Rising Stars (Filmstrip) For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file 300x600 px (the dimensions of the viewer window). IAB Rising Stars (Sidekick, Slider) For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard 1x1 image file.

5 Other Units (Center Stage) VIDEO LENGTH Center Stage Web Bar Collapsed 90 pixels Expanded 640x360 MOV, AVI, WMV, FLV 1 30 seconds Max Animation Length (Flash): Center Stage 15 seconds Max File Size: Center Stage 100 KB Max Video & Animation Frame Rate: Center Stage 24 FPS Other Units (Native) IMAGE SIZE ACCEPTABLE FILE ARTICLE TITLE BODY ADVERTISER NAME Native 4x3 aspect ratio, minimum 320x240 text/image 40 character limit (including spaces) 150 character limit (including spaces) 20 character limit Click through URL required, 3 rd party tracking pixel is optional Mobile & Tablet Ad Units VIDEO LENGTH Mobile Leaderboard 320x50, 468x60 3rd party Mobile Interstitial 300x250 3rd party Tablet Leaderboard 728x90 3rd party

6 Tablet Medium Rectangle 300x250 3rd party Tablet Interstitial 768x1004 (portrait orientation) 3rd party 1004x768 (landscape orientation) Max File Size: 10K Reg, 15K Animated, 20K Rich Page Takeover/Background Skins VIDEO LENGTH Background Skin 1600x850 3rd party none No animation Optional impression and click tracking

7 Submission Guidelines Investopedia s main content section is 980px wide. Advertiser content is not permissable in this area. The Leader area is 145px high, and campaign permitting, can be used in conjunction with the gutters. If the campaign does not permit, advertiser creative cannot exist within that area. If the campaign does not include a leaderboard, the height of the Header+Leader (262px) area should be left as empty whitespace in the creative. This will allow the creative to automatically be positioned in the correct area on the page. If there is to be creative within the Leader area, please leave the top Header (117px) area as empty whitespace. The gutter size should be no more than 300px wide, which is optimized for maximum user viewing. The height of the gutter image should be maximum 850px high. Including any fade out. If there is to be a fade out in the bottom of the creative, it must fade to white # Skin images to be supplied in jpeg/jpg format only. Image size should be max 1600px wide. The amount of skin the user can see is dependent on their screen settings *