Online Advertising Creative Specifications

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1 Leaderboard 728x90 (no expansion) back up gif. No expansion permitted for served SWF ads. Violence, Gore & Swearing are SWF Flash files must be built with click tag function. The click through URL must be supplied separately. Recommended frame rate 18 fps to reduce CPU usage. No 468x60 creative sizes served into this slot. Lead time for.swf is 3 working days, for testing. Leaderboard 728x90 (728x350 max expand area) Downwards Expansion permitted on mouse-over (or Click to open/close). Immediate auto-contraction on roll-off. No push-down creative s. No Auto expansion permitted. Violence, Gore & Swearing are Expansion panel must play above flash, i- frames, java applets on page and hide drop-down form boxes. The Sun does not accept push-down Leaderboards, drop-down expandable. No 468x60 creative sizes served into this slot. MPU 300x250 (no expansion) back up gif No expansion permitted for served SWF ads. Violence, Gore & Swearing are SWF Flash files must be built with click tag function. The click through URL must be supplied separately. Recommended frame rate 18 fps to reduce CPU usage. Lead time for.swf is 3 working days for testing. Double MPU 300x600 (No expansion) back up gif. No expansion permitted for served SWF ads. Violence, Gore & Swearing are SWF Flash files must be built with click tag function. The click through URL must be supplied separately. Recommended frame rate 18 fps to reduce CPU usage. Lead time for.swf is 3 working days for testing. MPU 300x250 (max area 600x250 expanded) Left- expansion on mouse-over (or Click to open/close). Immediate auto-contraction on roll-off. No expansion above top of ad slot. No Auto expansion permitted. Violence, Gore & Swearing are Expansion panel must play above flash, i- frames, java applets on page and hide drop-down form boxes. No expanding MPU s on Times Online homepage. 1/3

2 Double MPU 300x600 (450x600 max expanded area) Left- expansion on mouseover (or Click to open/close). Immediate auto-contraction on rolloff. No expansion above top of ad slot. No Auto expansion permitted. Expansion panel must play above flash, i-frames, java applets on page and hide drop-down form boxes. SWF Flash files must be built with click tag function. The click through URL must be supplied separately. 160x600 (no expansion) back up gif. No expansion permitted for served SWF ads. SWF Flash files must be built with click tag function. The click through URL must be supplied separately. Recommended frame rate 18 fps to reduce CPU usage. Lead time for.swf is 3 working days, for testing. 160x600 (320x600 expanded) Left- expansion on mouseover (or Click to open/close). Immediate auto-contraction on rolloff. No expansion above top of ad slot. Expansion panel must play above flash, iframes, java applets on page and hide drop-down form boxes. 120x600 size may be served into the 160x600 ad slot on request. Video Eyeblaster TV 360x240 Time-out after 30 seconds. Creative and positioning are at editorial discretion. Close buttons must be bold & clear, with the word Close and a x in the top right hand corner of the ad. The close button colour must not clash with the publications colours. The close button must be situated within the ads outlined border. If the ad is intrusive or slightly offensive, we may request the close button in a larger font type and bolder. s must not cover any part of The using the DART interstitial ad type applied by. For the close button we recommend you use a black background with white text. X,Y co-ordinates, Video x 322,y 355 Leave behind reminder x 0,y 355 1/3

3 500x500 Time-out after 15 seconds. Creative and positioning are at editorial discretion. Violence, Gore & Swearing are Close buttons must be bold & clear, with the word Close and a x in the top right hand corner of the ad. The close button colour must not clash with the publications colours. The close button must be situated within the ads outlined border. If the ad is intrusive or slightly offensive, we may request the close button in a larger font type and bolder. s must not cover any part of The using the DART interstitial ad type applied by. For the close button we recommend you use a black background with white text. Full Page Maximum size full-page 998x650 by arrangement Time-out after 15 seconds. Creative and positioning are at editorial discretion. Violence, Gore & Swearing are Close buttons must be bold & clear, with the word Close and a x in the top right hand corner of the ad. The close button colour must not clash with the publications colours. the close button must be situated within the ads outlined border. If the ad is intrusive or slightly offensive, we may request the close button in a larger font type and bolder. s must not cover any part of The using the DART interstitial ad type Capping is applied by. For the close button we recommend you use a black background with white text. Lead time 5 working days for testing Page Peel Initial creative must be a maximum size of 125x125 expanded to 400x400 or 800x600 max size by arrangement Clear sound button. Peel here is a polite small triangle peel that sits on the top right hand corner for a maximum of 15 seconds. then times out. Violence, Gore & Swearing are Once the peel has been interacted with the overlay must contain a close button. the Ad once expanded does not need to time out Please follow close button instructions for overlay controls. Roll on / Roll off or Click to open, Click to close functionality must be employed. using the DART interstitial ad type applied by. For the close button we recommend you use a black background with white text.

4 MPU to 300x250 MPU 500x500 Maximum Userinitiated Clear sound Time-out after 15 seconds. Creative and positioning are at editorial discretion. Violence, Gore & Swearing are not permitted. Both elements must be built within the MPU tag. The overlay element must load off the MPU. (ads must look like separate ads). Roll on roll off function is Replay buttons are Close button required for the. Please follow close button instructions for overlay controls. s must not cover any part of The Sun Online branding or navigation. using the DART interstitial ad type and clicktag counting methodology. applied by Int. For the close button we recommend you use a black background with white text. Survey By Arrangement 500x500 max Time-out after 15 seconds. Creative and positioning are at editorial discretion. Close X button, top right-hand corner. By arrangement with your Sales Executive. Survey s must not cover any part of The Capping has to be applied by int. 1 per user per lifetime. No survey to be served through any other ad positions. For the close button we recommend you use a black background with white text. Sync Ads/Master & Companion Ads Leader, MPU & Userinitiated Clear sound button. Please refer to individual Ad restrictions on page 1 for Leader, MPU & Sky will apply. Please refer to individual Ad controls on page 1 for Leader, MPU & Sky will apply. By arrangement. Expanding is permitted, leader (Tile 1), MPU (Tile 2) & (Tile 3) positions available. Please note these ads serve run of site are subject to discrepancies. Co-Branded Adverts By Arrangement Leader, MPU & No expansion permitted design s all co-branded ads. Editorial sign off is required.

5 Adverts 300x250 MPU 40k GIF or JPEG MPU s, must be 300x250 pixels, any ad not supplied the correct dimensions will be rejected. 1x1 tracking is not possible. Click commands can be supplied. Homepage Carousel Thumbnail (120x70) Large (504x232) 5K for thumbnail 25K for Large GIF 1x1 & Click commands can be supplied. Picture Virals 88x88 pixels 10K.Gif/Jpeg The caption can be up to 28 characters long. 1x1 & Click commands can be supplied. Super Spoof Index 253x75 Pixels 10K The title can be up to 28 characters long. 70 characters for teaser. 1x1 tracking is not possible. Click commands can be supplied. Editorial Block 253x100 Pixels 10K 1x1 tracking is not possible. Click commands can be supplied. Sweetie Block 120x95 Pixels 10K The title can be 35 characters long supplied in HTML block. 1x1 tracking is not possible. Click commands can be supplied. Left Hand Navigation 21x26 5k Title text 11 characters plus 13 characters for scroll-over selling point. 3/3

6 Video Pre-roll Specification Creative Formats If providing SOURCE Video Stream rate KIT must receive either the source video file (avi,.mov,etc) for the Ad at 700kbps or greater or ready encoded in Flash (.flv) at300kbps. WMV, MOV, RM (not RMVB), AVI (but not DivX), FLV and MPEG-4 greater then 700kbps (480 x 320 pixels) Stream rate exactly 300kbps (320 x 240 pixels) Aspect Ratio 4:3 Ad Run Time Audio Frame Rate FTP Click Command / Tracking Pixel Restrictions on Pre Roll MPU / IMU creative Specifications Format 20 seconds (max.) All pre-roll creative videos need to have both Audio & Video with high Resolution & Quality. For optimal results, the frame rate for input files should not be less than 15 Frames per Second (FPS). 15 FPS is one half the broadcast standards. FTP file uploaded on a server is preferred Login details will need to be provided by client in order to pick this up. Click command and 1x1 tracking pixel to be supplied with creative and IO form. violence, gore & swearing are not permitted We can accept linking codes to server OR third party Ad serving system codes (DoubleClick, UTarget etc), where the actual creative file is located for the MPU creative..swf or.gif 300 pixels (width) x 250 pixels (height) Restrictions on MPU / IMU Lead Time No Auto expansion allowed. violence, gore & swearing are not permitted 5 working days for testing.

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