Online video is changing the face of digital advertising.

Transcription

1 Online video is changing the face of digital advertising. Take advantage of this impactful digital format with Video Pre-Roll or In-Banner Video opportunities on Cox.com and Cox Digital Ad Network Solutions. Utilize the power of sight, sound, motion and emotion in an online format. Extend your reach beyond a TV audience to your unique local audience in a highly engaging, user-initiated online environment. Increase awareness, maintain an off-air presence, build brand and influence purchase decisions. Time campaigns to coincide with TV flights to maximize reach, message and brand recall. Quickly and easily turn your :30-second TV commercial into an engaging, interactive in-banner video.

2 in-banner video Link Social Sharing i Info Menu Survey/Poll Lead Capture Form More Video Maps + Directions Print Coupon Play Video View a live demo of In-Banner Video. In-Banner Video Ad Units are available on Cox.com and the Cox Digital Ad Network.

3 video pre-roll 300x250 Companion Display Ads Run Alongside the Commercial* :15 or :30 Commercials Play as Pre-Roll to User-Initiated Video Content *Companion banner ads are only available on Cox.com; not available on Cox Digital Ad Network Solutions.

4 CREATIVE SPECS: What content is accepted? Cox Media currently accepts commercial content for use in online video ads through SpotXPress, a free, online media upload system for all Cox Media advertisers. Web-quality content can be provided directly to your Cox Media consultant via or other file-sharing programs. Both SD and HD content is accepted in :15- and :30-second spot lengths. Third-party in-banner video ad tags are also accepted. IN-BANNER VIDEO What file formats are accepted? Standard, Non-expandable Ad Units: 300x250, 160x600, 728x90, 300x600 (CDAN only),320x50* Expandable Ad Units: 320x250 (expands to 500x300), 160x600 (expands to 300x600), 728x90 (expands to 728x300) Audio Video Interleave (.avi) Apple QuickTime Movie (.mov) MPEG Video (.mpg or Mpeg) MPEG-4 Video (.mp4) Windows Media Video (.wmv) Flash Video File (.flv) Upload the highest quality file you have. From a quality perspective, you ll get the best results if the video meets at least these requirements: - Frames per second: 20 - Resolution: 640x480 pixels - Bit rate: 1 megabit per second - Length: No longer than about 30 seconds in length. - File size: No larger than 500MB What other guidelines should I follow? Cox.com: Rollover-to-play (ROTP) and Click-to-play (CTP) Play Modes are acceptable. Expandable Ads are not accepted on Cox.com. Visit CoxMedia.com/ProductGuide to view our Creative Gallery. CDAN Solutions: Rollover-to-play (ROTP) and Click-to-play (CTP) Play Modes are acceptable. Expandable Ads are accepted on CDAN Solutions. All 3rd party VAST tags must comply with the VAST 2.0 specifications, must reference at least one VPAID or FLV file, and must be encoded with a maximum bitrate of 600 kbps. Digital VideoX: We do not currently offer in-banner video formats through DVX. *Mobile/tablet units available in select markets.

5 CREATIVE SPECS: What content is accepted? Cox Media currently accepts commercial content for use in online video ads through SpotXPress, a free, online media upload system for all Cox Media advertisers. Web-quality content can be provided directly to your Cox Media consultant via or other file-sharing programs. Both SD and HD content is accepted in :15- and :30-second spot lengths. Third-party video pre-roll ad tags are also accepted. VIDEO PRE-ROLL What file formats are accepted? Audio Video Interleave (.avi) Apple QuickTime Movie (.mov) MPEG Video (.mpg or Mpeg) MPEG-4 Video (.mp4) - preferred for DVX Windows Media Video (.wmv) Flash Video File (.flv) - preferred for DVX Bitrate 700kbps-1 mbps; frame rate 30 fps; audio 128kbps, mp3 stereo File Size: no larger than 50 MB (CDAN); no larger than 100MB max file load (DVX) Length: :15 seconds or :30 seconds in duration (must submit both lengths for DVX) Dimensions: 640x360 or larger (CDAN); 400x300 or larger (DVX) Aspect Ratio: 16:9 widescreen (recommended) or 4:3 standard (okay) Codec: H.264 Companion ads are not supported on the Cox Digital Ad Network. Companion ads are supported by Digital VideoX; available in 300x250, 300x600 and 728x90 ad units. Visit CoxMedia.com/ProductGuide to view our Creative Gallery. What other guidelines should I follow? CDAN Solutions: There is limited inventory available for 15 second placements. 30 second placements offer more inventory. It is highly suggested to provide both 15 and 30 second versions to have the optimal number of sites and impressions for pre-roll video. All 3rd party VAST tags must comply with the VAST 2.0 specifications, must reference at least one VPAID or FLV file, and must be encoded with a maximum bitrate of 600 kbps. Digital Video X: It is recommended to provide both 15 and 30-second versions for video pre-roll running through DVX to ensure access to all sites. Ad tags are accepted on DVX, but must be secure. For Mixpo tags, simply adding the s after http in the URL is adequate.