Precise B2B Marketing, Full Funnel Impact

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2 Precise B2B Marketing, Full Funnel Impact Bizo is how B2B marketers identify and reach their target audiences online. Fueled by Bizo s audience of more than 120 million professionals around the world, including 85% of the U.S. business population, the Bizo Marketing Platform can precisely target business people by specific business demographic criteria. Over 600 large global brands and SMB marketers use Bizo s targeted display advertising, retargeting, social advertising, and data solutions to reach audiences wherever they travel online, and impact every stage of their sales and marketing funnels. BIZO MARKETING PLATFORM Bizo Data Solutions (Business Data Management Platform) Bizo Advertising Solutions (B2B Targeting Platform) Bizo Audience Data (120 million business professionals) The Bizo platform and business audience data have been audited and certified by BPA Worldwide. The insight Bizo provides has allowed us to focus and optimize our clients advertising efforts like never before. Bizo helps us reach the very specific business audiences that matter to our clients. Rick Segal, Worldwide President, Chief Practice Officer, Gyro

3 Campaigns Designed to Meet Your Marketing Objectives The Bizo Platform enables a wide range of online display strategies that are deployed to meet your exact marketing objectives. Whether the goal line of your next initiative is high impact branding, to exceed specific direct response metrics, or both, Bizo can design a custom program to enable campaign success. CAMPAIGN STRATEGY Broad Bizographic Targeting: Target campaigns by size of organization (i.e. employees) or industry Company Targeting: Run campaigns against a target account list Video Targeting: Target pre-roll and in-banner video advertising by business demographic criteria YOUR MARKETING FUNNEL TOP FUNNEL IMPACT (Brand Awareness) SUCCESS METRICS Brand Recall Targeted Reach Share of Voice (%) Targeted Website Traffic Lift Bizographic Targeting: Run campaigns targeting job function or seniority Facebook Targeting: Target business audiences on Facebook through Bizo LinkedIn Targeting: Reach target audiences on LinkedIn via Bizo s platform Social Retargeting: Stay top of mind with your social audiences MID FUNNEL IMPACT (Content Engagement & Education) Branded Search Lift (%) Website Content Engagement Lift (%) Targeted Audience Time on Site Lift (%) Cost per New Visitor Cost per Page View Keyword Targeting: Target ads to audiences that have searched for specific terms CRM Retargeting: Deploy display campaigns against your prospect database Website Retargeting: Retargeting display ads to website visitors BOTTOM FUNNEL IMPACT (Lead Generation & Sales Conversions) Leads (#) Cost per lead Overall Website Form Conversion Lift (%) Opportunity Contribution Revenue Contribution

4 A Closer Look at the Bizo Audience Your Direct Channel to Business Decision Makers & Influencers The Bizo Marketing Platform delivers by far the largest targetable audience of business people. Here is the scale of just a few of the high value segments that we can reach: 10.8M Executives and 1.8M C-Suite Execs 6.3M IT, 9.2M Finance, and 3M Marketing Professionals 13.9M Professionals in SMBs ( person) and 6M in the Fortune M in Micro (1-20 person) companies BUSINESS AUDIENCE And, High Net Worth Audiences Online Given the high relative education and affluence level of business professional audiences, it s not surprising that separate studies by Aperture and comscore revealed Bizo s audience to be among the most highly desirable and motivated consumer segments online. Indeed these research studies confirmed that Bizo audiences are: WEALTHY Bizo s Executive Audience index at 135 for $100K+ HHI HIGH NET WORTH AUDIENCE SEEKING PURCHASE INFORMATION For example, Bizo s Engineering audience is 1,308% more likely to visit Training & Education sites; Bizo s Marketing audience is 321% more likely to visit Hotel & Resorts sites. MAKING PURCHASE DECISIONS For example, Bizo s Manufacturing audience is 912% more likely to buy Shipping Services online; Bizo s Financial Business Professional audience is 498% more likely to buy Mobile Phones and Plans online; Bizo s Executive audience is 436% more likely to make Hotel Reservations online; Bizo s Mid-Management audience is 269% more likely to purchase Air Travel online. Our Bizo campaign generated the same number of event registrations as our national TV campaign that cost 20x as much. Rachel Rudisill, Advertising Manager, Express Employment Professionals

5 120+ Million Targetable Business Professionals These are just a few of the targetable bizographic segments that Bizo tracks: Job Function C-Suite Consultants Education Engineering/Technical Finance Government Human Resources Information Technology Legal Marketing Medical & Health Nurse Operations Sales Scientists Job Function Company Size Fortune 500 X-Large (5001+ employees) Large ( ) Medium ( ) Small (21-100) Micro (1-20) Company Size 120M+ Industry Industry Management Consulting Consumer Services Cultural Education Energy & Utilities Finance Government Accounting Services Advertising & Marketing Agriculture Architecture Business Services Commercial Printing Construction Seniority Location Seniority Executives Mid-management Non-management more... Location By State By DMA By Country As a digital ad agency, brands look to us to cost-effectively reach the niche audiences they care about, at scale - which by definition is no easy task. Bizo s platform and business audience focus gives our clients a direct online channel for influencing and engaging their buying audiences across the funnel Roger Wood, Vice President of Digital Media at icrossing

6 Wherever Your Prospects Go, Bizo is There In addition to our business demographic (or bizographic ) audience data, another key component of our platform is the business audience network that we ve developed in partnership with publishers of business news, technology, industry, professional, and other sites across the business Web. As professionals increasingly consume content and news through social networks, Bizo can also reach your target audiences on Facebook, Twitter, and LinkedIn. Here is a sample of just a few of the publishers that comprise our business audience network. We ve been able to achieve a consistent lead flow for Supercuts and 7-11 through our Bizo reach and retargeting campaigns, and would confidently recommend the Bizo platform to others in a heartbeat. Nina Bonis, Media Director, St. Jacques Marketing

7 Precise marketing, Proven Results Bizo is supporting more than 600 brands of all shapes and sizes, and across a range of industries. Here is a sampling of the companies that team with Bizo to target their online programs to the business professional audience. With Bizo, we were able to translate our customer segmentation work into targeted advertising. We achieved greater results with reduced spend. The ROI was fantastic. Rocky Brown, Marketing Manager, Hoovers

8 Bizo Creative Guidelines Common Display Ad Sizes Wide Sky 160x600 Leaderboard 728x90 Medium Rectangle 300x250 General Bizo Advertisement Specifications All new creative/tags will be tested for policy adherence and functionality prior to being placed live on the Bizo Targeting Network. Non-Rich Media testing lead time - up to 2 business days. Rich Media testing lead time - up to 5 business days. All 3rd Party Ad Tags testing lead time - up to 5 business days. Creative must have a complete & distinct border to clearly identify where the webpage ends, and advertisement begins. The sponsor of any advertising message must be clearly identified on the ad itself. Creative must match ad size. Animation cannot exceed 15 seconds. Animation can begin again on mouse over, but must stop immediately on mouse off. Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic. Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like. Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity. No obscene or otherwise objectionable images. Audio is only allowed upon the user click. Linking URLs must be domain name based and cannot be an IP address. A link to the advertiser s privacy policy is required on all click through URLs/landing pages. Bizo allows advertisements to collect personal identifying information. If you wish to collect personal information within advertisements, those ad units will need to: Clearly identify your organization Provide a direct link to your privacy policy, adjacent to the submit button Clearly identify the purpose for collecting the information Non-Rich Media Ad Specs Image (GIF/JPG) Ad Specs Animation cannot exceed 15 seconds. 40KB max file size for all units. HTML Ad Specs HTML code cannot exceed 3k. 2 images maximum, total file size of images cannot exceed 20k. Client-side imagemaps are acceptable and must be provided by the client. Forms tags in HTML code must use get in the method. CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted. Flash Ad Specs Animation cannot exceed 15 seconds. Looping must be set to False. Bizo allows Flash versions 6,7,8,9,& 10 (AS2 & AS3) 40KB initial download and up to 4 additional download streams upon user click are permitted. Each additional stream may not exceed 100KB. Frame rate of 12 frames per second is recommended. Frame rate may not exceed 24 frames per second. Banners that exceed 24 frames per second will not be accepted. Flash 6 SWF files will be displayed for Flash 6.0 to plug in browsers only. If the browser doesn t support Flash 6.0 and above the alternate image will be served. Flash 7 ads will be displayed for 7.0 plugin and above, etc. Loading files from cross domains is not permitted for security reasons. All Flash files must open in a new window. All Flash ads must be accompanied by the SWF file as well as an alternate image (GIF or JPG) of the same dimensions. Images must meet the file size specs for that ad size. Onload play audio is not permitted in Flash ads. Sounds played on click are allowed. All sounds are subject to approval by Bizo. For best results, we recommend having the button encompass the entire ad area throughout the entire timeline. Buttons must have the clicktag expression (see below) in place of embedded URLs. on (release) { geturl(_root.clicktag, _blank ); } The clicktag expression must be attached to a button object and called onrelease. Do not embed any URLs in the Flash file include linking URLs in an or other document. Make sure the dimensions of the movie meet the specs for the ad you are creating. Facebook Specs Image - The image must be a jpg, png, or gif file and 99x72 pixels. Ad Title text - The title to display above the image can be a maximum of 25 characters, including spaces. Ad Body text - The body text to display next to the image can be a maximum of 90 characters, including spaces. Landing Page - Each Facebook creative must have an explicit landing page. The ad must also adhere to the Facebook Advertising Guidelines found at: php Cannot be third party served, including impression tracking pixels. LinkedIn Specs Image - The image must be a jpg, png, or gif file and 50x50 pixels.

9 Bizo Creative Guidelines (continued...) Ad Title text - The title to display above the image can be a maximum of 25 characters, including spaces. Ad Body text - The body text to display next to the image can be a maximum of 75 characters, including spaces. Landing Page - Each LinkedIn creative must have an explicit landing page. The ad must also adhere to the Linkedin Ads Guidelines found at: guidelines Cannot be third party served, including impression tracking pixels. Rich Media Ad Specs Expandable (not available on all Bizo publisher partner properties) Rich Media testing lead time - up to 5 business days. Must be built by an approved Rich Media vendor (adinterax, Atlas DMT, Brightroll, DoubleClick Motif, EyeWonder, EyeReturn, FlashTalking, Interpolls, LinkStorm, MediaMind, PointRoll, Unicast by Viewpoint, United Virtualities). Expansion must be user initiated on click only. Close button is required. File Size - Alt image GIF/JPG = 20k, Initial Flash = 40k, Rich Flash = 60k, Total file size = 100k (without video), 2.2MB (with video) Animation cannot exceed 15 seconds. Audio On user click only 30 seconds maximum Expand Direction/Size 728x90 - down (expand to 728x300) 300x250 - left (expand to 500x300) & down (expand to 300x500) 160x600 - left (expand to 460x600) Video Format: True Streaming. Progressive download available on click only Length: 30 seconds max File Size: 2.2MB In-Banner Video (not available on all Bizo publisher partner properties) Rich Media testing lead time - up to 5 business days. Must be built by an approved Rich Media vendor (adinterax, Atlas DMT, Brightroll, ClickTurn, DoubleClick Motif, EyeWonder, Interpolls, MediaMind, Pictela, PointRoll, Unicast by Viewpoint). Format: True Streaming. Progressive download available on click only File Size - Alt image GIF/JPG = 20k, Initial Flash = 40k, Rich Flash = 60k, Total file size = 100k (without video), 2.2 megs (with video) Length: 30 seconds max File Size: 2.2MB Audio On user click only 30 seconds maximum Button Functionality: Stop/Mute & Start buttons required Play, Stop/Pause, and Mute buttons are preferred Hot spot (clickable section) should be no more than 25% of the entire ad unit. PreRoll Video Specs: General Ad Formats 15 second video (linear) 30 second video (linear) 15 second video (linear) with 300x250 pixel companion 30 second video (linear) with 300x250 pixel companion Bizo accepts and prefers PreRoll delivered using VPAID & VAST 3rd Party Tags PreRoll Hosted & Served by Bizo must conform to the following specifications: Video Duration: 15 or 30 seconds only Container Format: FLV (.flv), MPEG-4 Part 14 (usually.mp4 or.m4v), or OGG Aspect Ratio: 16:9 or 4:3 Video should not be letterboxed/pillarboxed: it will be scaled/letterboxed/pillarboxed as necessary to fit the video frame Max Size: 2MB (15s) or 4MB (30s) Companion Banner 300x250 pixels only Supported tags: Iframe URL only Supported raw assets: GIF, JPG, PNG, or SWF Creative size (Raw Assets): 30 KB maximum 3rd Party Tag Specs All 3rd Party Ad Tags testing lead time - up to 5 business days. 3rd party tags must be live at the time of submission to enable thorough testing before launch. Actual creative format (image, Flash, rich media, etc.) must adhere to the format s applicable specifications. Click tracking must be enabled for 3rd party ad tags. Animation cannot exceed 15 seconds. Bizo s ability to reach the exact audience we care about, and put our ads in front of them early and often has really proved a key pillar to our marketing strategy. Karina Peña Garcia, Senior Director of Marketing, The Direct Marketing Association

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