The Referral Guide for HONG KONG Media Kit
About us Why advertise in Expat Living? Expat Living is the only English-language luxury lifestyle magazine that is an indispensable referral guide that takes readers into the actual homes of expats in Hong Kong, incorporating themes and editorials that give you, the advertiser, multiple exposure, and allow your customers to give their personal endorsements. Who will read Expat Living? Expat Living s aim is to reach every expatriate in Hong Kong both long-term and newly-arrived. CIRCULATION RETAIL DISTRIBUTION DEMOGRAPHIC READERSHIP 15,000 printed copies Print Readership: 60,000+ Free online e-magazine Readership: Viewed by 50+ countries Retailing for HK$65 in over 80 bookstores, supermarkets & newsstands across Hong Kong Island, Lantau Island, Kowloon and the New Territories READING COPIES: Airline Lounges, Coffee Shops, Doctors/Dentists waiting rooms, Beauty/Spa, Cafe/Restaurants, Clubs, Hotels, Associations, Embassies, our Advertisers. COMPLIMENTARY COPIES: Interior Design Companies, Serviced Apartments, Relocation/Movers, Real Estate, Schools. Affluent and aspiring readers, predominantly expatriate females aged between 25 and 55 with spending power. Our readers spend a large proportion of their disposable incomes on products and services. Expat Living has strong retention, with Expat readers keeping their magazines for months and even years beyond release date, using advertising and editorials as a reference for purchase decisions. (60,000 readers each issue, based on a figure of four readers per copy) * For more information, please visit www.expatliving.hk and click on 'Where to buy'. Distribution Bi-Monthly to: 2200 Retailed in Major Bookstores, supermarkets and selected newstands 7050 Reading copies delivered free to clubs, association, F&B outlets, salons, clinics, airline lounges, hotels, embassies, schools Expat Living Online www.expatliving.hk Expat Living can be read online via our E-mag making them accessible to a worldwide audience and a variety of devices. 4500 Free to read in serviced apartments and serviced offices 1500 Posted directly to readers & subscribers 1
Media Kit Advertising Rates (Print) PLACEMENT Size (mm) W x H 1 insertion 3 insertions 6 insertions 9 insertions Outside Back Cover 210 x 275 52,800 36,960 31,680 26,400 Inside Front Cover 210 x 275 36,100 25,270 21,660 18,050 Inside Back Cover 210 x 275 36,100 25,270 21,660 18,050 Double-page Spread 420 x 275 44,000 30,800 26,400 22,000 Full Page 210 x 275 28,000 19,600 16,800 14,000 Half Page (Vertical) (Horizontal) 85 x 260 180 x 125 16,800 11,760 10,080 8,400 Quarter Page 85 x 125 9,520 6,664 5,712 4,760 One-Eighth Page 85 x 60 5,320 3,724 3,192 2,660 Premium Positioning: Loading charges are an additional 20%. Creative Buys: Please ask for options available. Editorial: Allocation is available dependant on package. Rates indicated are in Hong Kong dollars per insertion. Rates are subject to change. Advertising Rates (Online) Website Banners PLACEMENT Top & mid Leaderboard Multi-purpose unit [MPU] SIZE 728W x 90H pixels 300W x 250H pixels Notes: Leaderboard and MPU advertising rotates at a 20-second interval throughout the site, refreshing every time the browser moves to a new page Each banner has a share of voice of up to 25% (up to two advertisers per banner) Online Advertising Rates available on request * Rates available on request * FLASH Format: Flash SWF (version 6 to 8) below 80kb with 15 to 18 frame-rate per second. For animation, maximum timing of 15 seconds and non-continuous looping is advised. Clicktag must be provided together with embedded url in flash file. Hard-coded urls are not advised. Loading files from other domains is not permitted for security reasons. Delivery Instructions Sherah Brown, Group Production Manager T +65 6478 7169 E production@expatliving.hk 2
Deadlines & Recommendations Issue Publishing Schedule Deadline Dates Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Editorial 1 Dec 1 Feb 1 Apr 1 Jun 1 Aug 1 Oct Booking 10 Dec 10 Feb 10 Apr 10 Jun 10 Aug 10 Oct Material / Artwork 15 Dec 15 Feb 15 Apr 15 Jun 15 Aug 15 Oct Publishing Date FEBRUARY APRIL JUNE AUGUST OCTOBER DECEMBER Artwork extensions available on request. Expat Living has established a strong reputation in Singapore from 2002 and in Hong Kong from 2010, as the market leader for magazines of its kind. Our testimonials reflect this. We are confident that our publication will not only reach your target market, but prove incredibly attractive to that market, increasing your business accordingly. Expat Living offers the perfect opportunity to reach affluent decision makers can you really afford not to advertise with us? What do our readers say about Expat Living Hong Kong? A wonderful, interesting and information-filled publication. Many thanks! Kim Morrison Is there a way for us to subscribe to the magazine? The selection of things to include is the best. With the globe shrinking, I can see us ordering from Hong Kong. Many thanks for the magazine I found it a great read. Sheryl Bolden What a fantastic magazine! You can tell that a lot of effort has been put into the quality of the content. The fact that my husband commented on the travel articles really amazed me, as he's not a big reader. I look forward to the next issue! Natasha Butterworth Having being in Asia for the last three years, I find Expat Living a magazine that has a wide audience, often being read and referred to by locals, in addition to specifically expat groups. Penelope Orphanoudaki Gordon (Miami, USA) Big congratulations to everyone involved with its production it looks sensational! I literally could not put it down after I opened it. I showed Expat Living to friends and several have stated that they would like to subscribe. I also talked a couple of husbands into subscribing for their wives as a surprise gift! Suzanne (Sai Kung, HK) I am an Interior Designer from the US, just recently relocated to HK, and your magazine has a wealth of information. Annie Fifer I recently relocated to Hong Kong after eight and a half years in Singapore and have been missing the ease of Singapore life, so I was excited to find Expat Living on display at TREE. It has helped me to settle in and find out where to go to buy the items I need or get them made. Catherine Williams Love your glossy magazine! I have already shared it with four people who all want to subscribe. Alison Davis 3
Media Kit Artwork Specifications (Print) AD PLACEMENT Size (mm) W x H material requirements Double Page Spread 420 x 275 Full bleed 10mm throughout with crop markings Centre portion of DPS artwork, allow working area 10mm inwards Full Page 210 x 275 Full bleed 10mm throughout with crop markings Working area: 10mm in left and right; portrait / landscape layout Half Page Horizontal 180 x 125 Landscape layout no bleed required Half Page Vertical 85 x 260 Portrait layout no bleed required Quarter Page 85 x 125 Portrait layout no bleed required One-Eighth Page 85 x 60 Landscape layout no bleed required Full page 210 x 275 Half page horiz. 180 x 125 Half page vertical 85 x 260 Quarter page 85 x 125 One-eigth page 85 x 60 General Requirements Artwork is subject to proofreading. In the event of error, the client will be requested to re-submit artwork. Images must be 300dpi or above Acceptable file formats JPEG, TIFF, PDF Colour : CMYK Solid black preferred (instead of 100K) Ad Placement Ad placement in Expat Living consistently follows a standard order, beginning with full pages and half pages. Quarter pages and semi-display ads are placed at the end of the magazine, in categorical relevance in a Directory format, facing each other as double-page spreads. Should you wish to secure a position within the magazine (ie, Sections or RHS placement), this will entail a 20% loading fee. Terms and conditions apply. Freelance Graphic Designers Clients are required to contact designers directly for quotes and job assignment. Angela Katz 6259 3365 katzes@netvigator.com Derek Hannah 8121 0921 derek@thymedesign.hk Steven Crane 2269 7364 steven@ipulsedesign.com William Budden 3568 2975 info@budoncreation.com Artwork Specifications (Online) Artwork to be provided by client 14 days prior to the start of the month in which banner is to appear Payment to be made upfront for entire run Format: GIF, PNG or SWF* in RGB. Includes link listings and benefits AD SPACE Website W X H (pixels) Banner 728 x 90 Button 300 x 250 E-Newsletter Top Skyscraper 163 x 560 Bottom Skyscraper 163 x 370 FLASH Format: FLASH Format: Flash SWF (version 6 to 8) below 80kb with 15 to 18 framerate per second. For animation, maximum timing of 15 seconds and noncontinuous looping is advised. Clicktag must be provided together with embedded url in flash file. Hard-coded urls are not advised. Loading files from other domains is not permitted for security reasons. Delivery Instructions Sherah Brown Client Services & Production Manager T +65 6478 7169 E production@expatliving.hk 4
Expat Living Publications Pte Ltd, T +852 3480 7614 F +852 3481 6871 E info@expatliving.hk W www.expatliving.hk