Doody s Publisher Promotions: 2016 Media Kit

Transcription

1 Doody s Publisher Promotions: 2016 Media Kit To place ads or for further information: Dan Doody dan@doody.com phone:

2 TABLE OF CONTENTS RATE CARDS FOR PROMOTIONS TO LIBRARIANS DOODY S LIBRARIAN WEBSITE AND NEWSLETTER SPACE ADS.. 3 DOODY S CORE TITLES 4 DOODY S REVIEW SERVICE. 5 DOODY S COLLECTION DEVELOPMENT MONTHLY DOODY S LIBRARIAN WEBSITE AND NEWSLETTER PUBLISHER SPOTLIGHTS 8 PUBLISHER SPOTLIGHTS IN DOODY S REVIEW SERVICE OR DOODY S COLLECTION DEVELOPMENT MONTHLY.. 9 PUBLISHER SPOTLIGHTS IN DOODY S CORE TITLES (FEATURED CORE TITLES).. 11 DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENTS.. 12 DOODY S LIBRARIAN SUBSCRIBER EBLASTS.. 14 INSERTION ORDERS FOR PROMOTIONS TO LIBRARIANS DOODY S LIBRARIAN WEBSITE AND NEWSLETTER SPACE ADS. 15 DOODY S LIBRARIAN WEBSITE AND NEWSLETTER PUBLISHER SPOTLIGHTS 17 DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENTS.. 19 DOODY S LIBRARIAN SUBSCRIBER E-BLASTS. 20 SPECIFICATIONS SPECIFICATIONS FOR LIBRARIAN SPACE ADS. SPECIFICATIONS FOR LIBRARIAN SUBSCRIBER ANNOUNCEMENTS.. SPECIFICATIONS FOR LIBRARIAN SUBSCRIBER EBLASTS APPENDIX FORM FOR PAYING BY CREDIT CARD

3 DOODY S LIBRARIAN WEBSITE AND NEWSLETTER SPACE ADS Doody s subscription websites and newsletters for collection development librarians offer unique opportunities to promote your ebook collections, web resources and library services to an exclusive list of targeted library buyers. Reach librarians who make buying decisions exclusive access to up to 20,000 unique visitors per site annually by health science collection development librarians who subscribe to Doody s Core Titles and Doody s Review Service or have signed up to receive Doody s newsletters. Get exposure -- open rates are 51% for Doody s Review Service and 37% for Doody s Core Titles, and 43% for Doody s Collection Development Monthly. Benefit from outstanding user engagement 14 minutes per visit, 12 pages per visit (DRS); 8 minutes, 7 pages per visit (DCT), and nearly 1,500 visits per month (DCDM). Get the highest return on investment of your marketing dollars Let us help you match the products you want to promote with the space best suited for optimal results. Publishers and providers of library services can place standard-sized ads on premier subscription collection development websites and newsletters for health science librarians, Doody s Core Titles (DCT), Doody s Review Service (DRS), and Doody s Collection Development Monthly (DCDM). Ads can be placed for 3, 6 or 12 month terms on a first-paid, first-placed basis. Advertisers may change their ad as frequently as monthly. Act quickly to reserve your space nearly 100% of 2015 space sold out! Doody s platforms metrics and impact Launch Sub base Freq./mo Circ ltn Avg open rate Website visitation DCT 04 2, ,400 37% 7 pgs/session DRS ,100-3,500 51% 12 pgs/session DCDM 14 3, ,300 43% 1,100 vstrs/mo 3

4 Doody s Core Titles Website and Newsletter Space Ads Doody's Core Titles (DCT), the essential collection development tool for health sciences libraries, takes an innovative approach to creating a core title list. Using online publication systems, the collective judgments of almost 200 content specialists and librarians are distilled into a comprehensive annually published web-based list covering 121 specialties. DCT website receives 114,000 page views annually; the DCT e-newsletter enjoys an open rate of 37%; and DCT 2016 will be published in mid-may with peak usage months of April, May and June. DCT advertising options include: DCT website banner ads and footer ads Feature your ebook collection, web resource or publication in a standard-size DCT ad, available for both header and footer positions. Space is available for up to 3 rotating ads per term (3, 6 or 12 months) at the header, and 3 per term at the footer. DCT sidebar ads Maximize exposure for your products with standard-size sidebar ads that appear on both the DCT website and on the monthly newsletter. Space is available for up to 5 rotating sidebar ads per term, on both the newsletter and the website. Exclusive DCT newsletter banner and footer ads Space is available for one exclusive banner ad and one exclusive footer ad per term on each monthly DCT newsletter. Promotion 3 Month Term 1 6 Month Term 2 12 Month Term 3 DCT Website Banner Ad $1,110 $1,920 $3,770 DCT Website footer ad $ 775 $1,395 $2,640 DCT Website and Newsletter Sidebar Ad $1,015 $1,775 $3,440 DCT Newsletter Banner Ad* $1,240 $2,240 $4,215 DCT Newsletter Footer Ad* $ 745 $1,570 $2,950 * Limited to one per term To place DCT website and/or newsletter ads send an to: Dan Doody (dan@doody.com) or sales@doody.com. 1 3 month terms begin Jan 1, Apr 1, Jul 1, Oct month terms begin Jan 1, Jul month term begins Jan 1 4

5 Doody s Review Service Website and Newsletter Space Ads Doody s Review Service (DRS) website and Weekly Literature Update is the premier subscription collection development web tool featuring the most extensive database of titles and expert reviews in the health sciences, now with over 30,000 expert reviews. DRS website receives more than 20,000 unique visitors with nearly 237,000 page views annually. DRS Weekly Literature Update Newsletter is sent directly to the inbox of 700 paid subscribers to Doody s Review Service every Friday, 50 times / year. Open rate is over 50%. DRS Advertising Options Include: DRS website banner and footer ads -- Feature your ebook collection, journal, or web resource in a standard-size DRS website banner or footer ad. Space is available for up to 3 rotating ads per term (3, 6 or 12 months). Exclusive DRS Weekly Literature Update banner and footer ads Space is available for one exclusive banner and one exclusive footer ad per term on each DRS Weekly Literature Update newsletter. Promotion 3 Month Term 4 6 Month Term 5 12 Month Term 6 DRS website banner ad $990 $1,785 $3,310 DRS website footer ad $685 $1,230 $2,280 DRS newsletter banner ad* $2,185 $3,935 $7,290 DRS newsletter footer ad* $1,310 $2,360 $4,485 * Limited to one per term To place DRS website and/or newsletter ads send an to: Dan Doody (dan@doody.com). 4 3 Month terms begin Jan 1, Apr 1, Jul 1, Oct Month terms begin Jan 1, Jul Month term begin Jan 1 5

6 Doody s Collection Development Monthly (DCDM) Website and Newsletter Space Ads This publication, developed in 2014 with the assistance of Doody s Library Board of Advisors, offers a comprehensive, objective review of a major electronic resource each month by expert librarians. Each monthly newsletter also contains information about recent publishing developments in a selected specialty, a review of publishing activity by a significant publishing company, and information about our reviewing panels. The companion website serves as an archive of previously published articles. Circulation is over 3,500, with open rates at 43%. DCDM advertising options include: DCDM website banner ads and footer ads Feature your ebook collection, web resource or publication in a standard-size DCDM ad, available for both header and footer positions. Space is available for up to 3 rotating ads per term (3, 6 or 12 months) at the header, and 3 per term at the footer. DCDM sidebar ads Maximize exposure for your products with standard-size sidebar ads that appear on the DCDM website and in the monthly newsletter. Space is available for up to 5 rotating sidebar ads per term, on both the newsletter and the website. Exclusive DCDM newsletter banner and footer ads Space is available for one exclusive banner ad and one exclusive footer ad per term on each monthly DCDM newsletter. 6

7 Promotion 3 Month Term 7 6 Month Term 8 12 Month Term 9 Website Banner Ad (up to 3 per term) $350 $635 $1,200 Website Footer Ad (up to 3 per term) $260 $465 $875 Website and newsletter sidebar ad (up to $525 $900 $1,725 5 per term) Newsletter Banner Ad (1 per term)* $660 $1,190 $2,825 Newsletter Footer Ad (1 per term)* $450 $835 $1,975 * Limited to 1 per term To place DCDM website and/or newsletter ads contact: Dan Doody (dan@doody.com). 7 3 month terms begin Jan 1, Apr 1, Jul 1, Oct month terms begin Jan 1, Jul month term begins Jan 1 7

8 Doody s Librarian Website and Newsletter Publisher Spotlights Doody s subscription websites and newsletters for collection development librarians offer unique opportunities to feature a publisher s key products. Reach librarians who make buying decisions exclusive access to up to 20,000 unique visitors per site annually from health science collection development librarians who subscribe to Doody s Core Titles and Doody s Review Service or have signed up to receive Doody s newsletters. Get exposure -- open rates are 51% for Doody s Review Service, 37% for Doody s Core Titles, and 43% for Doody s Collection Development Monthly. Benefit from outstanding user engagement 14 minutes per visit, 12 pages per visit (DRS); 8 minutes, 7 pages per visit (DCT), and nearly 1,500 visits per month (DCDM). Get the highest return on investment of your marketing dollars Let us help you match the products you want to promote with the space best suited for optimal results. Publishers can place standard-sized feature elements devoted to a specific ISBN. Publisher Spotlights in Doody s Review Service may feature any title whose ISBN is in our industry-leading product database. Spotlights in Doody s Core Titles must be selected from titles in the current edition of Doody s Core Titles, while Spotlights in Doody s Collection Development Monthly are designed for webbased products (e.g., journals, databases, portals, books) for which the client can provide a landing URL. Publisher Spotlights can be inserted for weekly (DRS) or monthly (DCT and DCDM) terms on a firstpaid, first-placed basis. Act quickly to reserve your space nearly 100% of 2015 space sold out before September 2015! 8

9 Publisher Spotlights in Doody s Review Service or Doody s Collection Development Monthly Each Publisher Spotlight focuses on a single product. Each spotlight runs for one publication cycle one week for Doody s Review Service (DRS), and one month for the new Doody s Collection Development Monthly (DCDM). Each publication cycle includes an update (over 50% open rate for DRS and 43% for DCDM) as well as exposure on the corresponding website until the next update is issued. DRS Specifications: Publisher Spotlights in Doody s Review Service are keyed to products with an ISBN. Just send us the ISBN and the desired date, and we do the rest! No need for a work order to your creative team Sample Publisher Spotlight from Doody s Review Service 9

10 DCDM Specifications: Publisher Spotlights in DCDM are devoted to products of interest to collection development librarians journals, information platforms, books, etc. For your selected product, please provide copy (approximately 100 words), the URL from your website describing the product, and a logo. Sample Publisher Spotlight from Doody s Collection Development Monthly Rates: Vehicle No. of subscribers Price per insertion Frequency Doody s Review Service (up to 4 per week) 700 Weekly $280 Doody s Collection Development Monthly (up to 3 per month) ~3,200 Monthly $250 To reserve a Publisher Spotlight, contact dan@doody.com. 10

11 Publisher Spotlights in Doody s Core Titles (Featured Core Titles) Publisher Spotlights that appear in Doody s Core Titles (monthly newsletter and website) must be chosen from the advertiser s titles that appear in the current edition of Doody s Core Titles. Open rate for the update is over 35%, and there are typically about 1,500 unique visits per month. There are up to three (3) Publisher Spotlights (called Featured Core Titles) each month in Doody s Core Titles. DCT Specifications: Publisher Spotlights in Doody s Core Titles are keyed to the ISBN of the title appearing in DCT. Just send us the ISBN and the desired month, and we do the rest! No need for a work order to your creative team. Sample Publisher Spotlight in Doody s Core Titles The rate for Publisher Spotlights (Featured Core Titles): Product No. of subscribers Frequency Doody s Core Titles (up to 3 per month) 3,500 Monthly Price per insertion Single title per month: $600 Two titles per month: $1,100 Three titles per month: $1,500 To reserve a Featured Core Title spot, please contact Dan Doody (dan@doody.com) 11

12 DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENTS The Librarian Announcement is a unique opportunity for publishers to include a brief text announcement in the New & Noteworthy section of a month s worth of Doo dy s exclusive s to health science collection development librarians. How the Librarian Announcement Works: This promotion is a brief text announcement with a link to a press release, website or any URL in a month s worth of Doody s Review Service (DRS) Weekly Literature Updates and the Doody s Core Titles (DCT) Monthly Newsletter s. Simply submit an order for the month desired and send us the announcement copy and URL two weeks prior to when the first announcement is to run. Your message is sure to be seen, with average open rates for our librarian s as high as 51%. Librarian announcement as it appears in Doody s Core Titles You provide the copy -- each announcement can be 100 words or less including the headline plus the link or URL. Messages can change up to weekly if desired. We do the rest including review, editing and placement. 12

13 The price per month varies by the number of s sent within that month. The 2016 prices by month and schedule are below: Month Price Copy Due Projected # of s Sent Month Price Copy Due Projected # of s Sent Dec 11,2015 5,900 July $1,595 Jun 10 5,900 Jan $1,595 Feb $1,465 Jan 15 5,200 Aug $1,465 Jul 15 5,200 Mar $1,465 Feb 12 5,200 Sep $1,595 Aug 12 5,900 Apr $1,595 Mar 11 5,900 Oct $1,465 Sep 9 5,200 May $1,465 Apr 8 5,200 Nov $1,240 Oct 14 4,500 Jun $1,465 May 13 5,200 Dec $1,465 Nov 11 5,200 To reserve Librarian Subscriber Announcements contact: Dan Doody (dan@doody.com) or sales@doody.com. 13

14 DOODY S LIBRARIAN SUBSCRIBER EBLASTS Reach the entire exclusive list of Doody s paid and opt-in health science collection development librarian subscribers in the most effective and convenient way though our new blast service. This exciting new opportunity is a perfect way to carry your message to key decision makers. How the Librarian Subscriber eblast Works Send your messages to us as HTML attachments, and we ll do the rest. Librarian eblasts go out in state-of-the-art HTML-designed templates sent from Doody s Core Titles and Doody s Review Service. Librarian eblasts are limited to no more than 1 (one) every six weeks, with no more than eight (8) eblasts sent per year. Previous eblast users have included journal publishers, serial publications, and web resource providers. Need assistance in targeting your marketing approach? For assistance in developing your marketing approach to best reach our librarian subscribers contact Dan Doody (dan@doody.com). Need help in creating the and/or HTML? We can also assist you in creating the and/or HTML, if you wish, for an additional fee Librarian Subscriber eblast Price: $3,850 per message eblast Requirements: All eblast messages are subject to approval by Doody Enterprises Inc. (DEI) to insure relevance to our librarian subscribers and consistency with communication best practices. DEI reserves the right to request changes or reject any order. The distribution of the message to Doody s subscribers does not constitute DEI s endorsement or approval of products or services. Doody Enterprises Inc., Doody s Core Titles, Doody s Review Service or affiliated logos should not be used in the message without DEI s prior written approval. Doody Enterprises must receive the eblast message a minimum of 3 weeks prior to the desired blast date in order to complete the review and approval process. Librarian eblasts are limited to no more than eight (8) per year. Deployment dates provided are approximate and not guaranteed, as they are dependent on receipt of HTML, approvals, turnaround of corrections, changes and production scheduling to avoid conflicts with DEI s other communications. 14

15 2016 INSERTION ORDER: DOODY S LIBRARIAN WEBSITE AND NEWSLETTER SPACE AD DATE: ADVERTISER: ADDRESS: CONTACT: PHONE: DOODY S CORE TITLES (DCT) PROMOTION 3 MONTHS 6 MONTHS 12 MONTHS WEBSITE BANNER AD (UP TO 3 PER TERM) $1,110 $1,920 $3,770 WEBSITE FOOTER AD (UP TO 3 PER TERM) $775 $1,395 $2,640 WEBSITE AND NEWSLETTER SIDEBAR AD (UP TO 5 PER TERM) $ 1,015 $1,775 $3,440 NEWSLETTER BANNER AD (1 PER TERM) $1,240 $2,240 $4,215 NEWSLETTER FOOTER AD (1 PER TERM) $845 $1,570 $2,950 AD START DATE: AD END DATE: DOODY S REVIEW SERVICE (DRS) PROMOTION 3 MONTHS 6 MONTHS 12 MONTHS WEBSITE BANNER AD (UP TO 3 PER TERM) $990 $1,785 $3,310 WEBSITE FOOTER AD (UP TO 3 PER TERM) $685 $1,230 $2,280 NEWSLETTER BANNER AD (1 PER TERM) $2,185 $3,935 $7,290 NEWSLETTER FOOTER AD (1 PER TERM) $1,310 $2,360 $4,485 AD START DATE: 15 AD END DATE: DOODY S COLLECTION DEVELOPMENT MONTHLY (DCDM) PROMOTION 3 MONTHS 6 MONTHS 12 MONTHS WEBSITE BANNER AD (UP TO 3 PER TERM) $ 350 $635 $1200 WEBSITE FOOTER AD (UP TO 3 PER TERM) $ 260 $465 $875 WEBSITE AND NEWSLETTER SIDEBAR AD (UP TO 5 PER TERM) $ 525 $900 $1,725 NEWSLETTER BANNER AD (1 PER TERM) $ 660 $1,190 $2,825 NEWSLETTER FOOTER AD (1 PER TERM) $ 450 $835 $1,975 AD START DATE: SUBTOTAL: DISCOUNT: TOTAL: AD END DATE:

16 Terms and Conditions: Doody Enterprises reserves the right to decline any advertising. The advertiser assumes all liability for the content of advertising and indemnifies Doody Enterprises Inc. and any of its agents against all liability for any and all claims resulting from publishing such advertising. Doody Enterprises maximum liability for breach of this agreement will be an amount equal to the sums paid by the advertiser hereunder. Space is assigned when an invoice is issued and placements are on a first paid, first placed basis. AD RATES ARE IN NET U.S. DOLLARS AND PAYMENT MUST BE DRAWN ON U.S. BANKS ONLY. SPECIFY PAYMENT METHOD: INVOICE: Invoices are payable on receipt with payment due in net thirty (30) days. A ten percent (10%) late fee to be assessed for each 30 days for which payment is not received beyond 30 calendar days. Ads may not run if account payments are not timely. CREDIT CARD: Please provide credit card information on additional form found in the Appendix of this Media Kit. Please reserve the Doody s Publisher Promotion as I have indicated above for timing, position, and rate. I agree to the terms and conditions as described on this Insertion Order and signify my agreement by signing and dating below: Signature: Date: 16

17 2016 INSERTION ORDER: DOODY S LIBRARIAN WEBSITE AND NEWSLETTER PUBLISHER SPOTLIGHTS DATE: ADVERTISER: CONTACT: ADDRESS: PHONE: PRODUCT PLACEMENTS IN DOODY LIBRARIAN VEHICLES Vehicle Projected number of s Rate per placement Doody s Review Service (Publisher Spotlights up to 4 per week) 800 per week $280 Doody s Collection Development Monthly (Publisher Spotlights up to 3 per month) Doody s Core Titles (Featured Core Titles up to 3 per month) SUBTOTAL: DISCOUNT: TOTAL: 3,500 per month $250 3,500 per month $600 (1 title) $1,100 (2) $1,500 (3) # of placements Total Specifications and Instructions: For DRS and DCT Publisher Spotlights, send no artwork; we will contact you if a title description and photo are not already available. There is a nominal fee to create the entries from materials you provide ($75 per element added). Preview: A preview of how your Spotlight will appear in the newsletter will be ed to you the week prior to when it will run. The ad will run as shown on the preview unless changes are received by end of day Monday of the week the Spotlight is due to run. Deadlines: Materials and reservations are due no later than Monday two weeks prior to the week the Spotlight will run. Terms and Conditions: Doody Enterprises reserves the right to decline any advertising. The advertiser assumes all liability for the content of advertising and indemnifies Doody Enterprises Inc. and any of its agents against all liability for any and all claims resulting from publishing such advertising. Doody Enterprises maximum liability for breach of this agreement will be an amount equal to the sums paid by the advertiser hereunder. Space is assigned when an invoice is issued and placements are on a first paid, first placed basis. AD RATES ARE IN NET U.S. DOLLARS AND PAYMENT MUST BE DRAWN ON U.S. BANKS ONLY. SPECIFY PAYMENT METHOD: INVOICE: Invoices are payable on receipt with payment due in net thirty (30) days. A ten percent (10%) late fee to be assessed for each 30 days for which payment is not received beyond 30 calendar days. Ads may not run if account payments are not timely. CREDIT CARD: Please provide credit card information on additional form found in the Appendix of this Media Kit. 17

18 Please reserve the Doody s Publisher Promotion as I have indicated above for timing, position, and rate. I agree to the terms and conditions as described on this Insertion Order and signify my agreement by signing and dating below: Signature: Date: Vehicle (DRS, DCT, or DCDM) ISBN or URL Title: Requested Date Date Assigned 18

19 2016 INSERTION ORDER: DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENT DATE: ADVERTISER: CONTACT: ADDRESS: PHONE: DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENTS The price for a Librarian Subscriber Announcement per month varies by the number of s sent within that month, $1,520 (6 s), $1,265 (5 s), $1,180 (4 s). Listed below are the 2015 schedule and prices: Copy Due Date Projected # of s Sent Month Price Copy Due Date Projected # of s Sent Month Price Jan $1,595 Dec ,900 July $1,595 Jun 10 5,900 Feb $1,465 Jan 15 5,200 Aug $1,465 Jul 15 5,200 Mar $1,465 Feb 12 5,200 Sep $1,595 Aug 12 5,900 Apr $1,595 Mar 11 5,900 Oct $1,465 Sep 9 5,200 May $1,465 Apr 8 5,200 Nov $1,240 Oct 14 4,500 Jun $1,465 May 13 5,200 Dec $1,465 Nov 11 5,200 SUBTOTAL: DISCOUNT: TOTAL: Terms and Conditions: Doody Enterprises reserves the right to decline any advertising. The advertiser assumes all liability for the content of advertising and indemnifies Doody Enterprises Inc. and any of its agents against all liability for any and all claims resulting from publishing such advertising. Doody Enterprises maximum liability for breach of this agreement will be an amount equal to the sums paid by the advertiser hereunder. Space is assigned when an invoice is issued and placements are on a first paid, first placed basis. AD RATES ARE IN NET U.S. DOLLARS AND PAYMENT MUST BE DRAWN ON U.S. BANKS ONLY. SPECIFY PAYMENT METHOD: INVOICE: Invoices are payable on receipt with payment due in net thirty (30) days. A ten percent (10%) late fee to be assessed for each 30 days for which payment is not received beyond 30 calendar days. Ads may not run if account payments are not timely. CREDIT CARD: Please provide credit card information on additional form found in the Appendix of this Media Kit. Please reserve the Doody s Librarian Subscriber Announcement(s) as I have indicated above for timing, position, and rate. I agree to the terms and conditions as described on this Insertion Order and signify my agreement by signing and dating below: Signature: Date: 19

20 2016 INSERTION ORDER: DOODY S LIBRARIAN SUBSCRIBER EBLAST DATE: ADVERTISER CONTACT: ADDRESS: PHONE: DOODY S LIBRARIAN SUBSCRIBER EBLAST PRICE: $3,850 PER SENT APPROX. TIMING: #1: 1/19/16 #5: 7/19/16 #2: 3/1/16 #6: 8/30/16 BRIEF DESCRIPTION OF PRODUCT(S) OR OFFER: #3: 4/12/16 #7: 10/18/16 #4: 5/31/16 #8: 12/6/16 # OF EBLAST(S): SUBTOTAL: TOTAL: Terms and Conditions: Doody Enterprises reserves the right to decline any advertising. The advertiser assumes all liability for the content of advertising and indemnifies Doody Enterprises Inc. and any of its agents against all liability for any and all claims resulting from publishing such advertising. Doody Enterprises maximum liability for breach of this agreement will be an amount equal to the sums paid by the advertiser hereunder. Space is assigned when an invoice is issued and placements are on a first paid, first placed basis. AD RATES ARE IN NET U.S. DOLLARS AND PAYMENT MUST BE DRAWN ON U.S. BANKS ONLY. SPECIFY PAYMENT METHOD: INVOICE: Invoices are payable on receipt with payment due in net thirty (30) days. A ten percent (10%) late fee to be assessed for each 30 days for which payment is not received beyond 30 calendar days. Ads may not run if account payments are not timely. CREDIT CARD: Please provide credit card information on additional form found in the Appendix of this Media Kit. Please reserve the Librarian Subscriber eblast as I have indicated above for timing and rate. I agree to the terms and conditions as described on this Insertion Order and signify my agreement by signing and dating below: Signature: Date: 20

21 SPECIFICATIONS FOR LIBRARIAN SPACE ADS Ad images must be provided in the appropriate size as a.gif,.jpg, or.png file according to the specifications below. Banner ad size for all publications (DCT, DRS, DCDM) is 728 pixels wide x 90 pixels high. o o For newsletter banners, we will accept only static images. For website banners, we will accept image or Flash. Footer ad size for all publications (DCT, DRS, DCDM) is 728 pixels wide x 90 pixels high. o o For newsletter footers, we will accept only static images. For website footers, we will accept image or Flash. Sidebar ad size for DCT and DCDM is 180 pixels wide x 150 pixels high. We will accept only static images for newsletter or Website. We recommend that advertisers ads link to their home page or to a web page they control and that appeals to librarians using Doody s websites. Doody Enterprises is not responsible for the viability of a sponsor s link. Advertisers can change their ad as frequently as monthly as long as the artwork and notice are received within the schedule provided. Send artwork and URL to: Laura Constans (l.constans@doody.com) according to the schedule below. Ad Month Artwork Deadline Ad Month Artwork Deadline Ad Month Artwork Deadline January 2016 Dec 12, 2015 May April 10 September August 14 February January 16 June May 15 October September 11 March February 13 July June 12 November October 16 April March 13 August July 17 December November 13 21

22 SPECIFICATIONS FOR LIBRARIAN SUBSCRIBER ANNOUNCEMENTS Send the full month s worth of text messages indicating desired week for each Announcement and include the link or URL by the copy due date. Announcements must be no more than 100 words (including the headline and URL). Suggested copy formats are provided below. Messages can change up to weekly if desired. Do not embed additional URLs within the text. All announcements are subject to approval and editing by Doody Enterprises editorial staff. A copy of each containing an announcement will be forwarded to you a few days following each s deployment. Open and click-through results are available on request on a monthly basis. Send the text to Dan Doody at dan@doody.com with a copy to Laura Constans (l.constans@doody.com). Suggested Copy Formats: Option #1: Subscriptions or Web Resources: Oncology Nursing Content You Need At a Price You Can Afford For more than 38 years, the Oncology Nursing Society has been offering nurses and healthcare professionals with the content they need to provide quality care to patients with cancer. The Oncology Nursing Forum, with an impact factor of 1.779, is one of the most influential journals in the nursing category while the Clinical Journal of Oncology Nursing rates a favorite among clinical nurses with an impact factor of Renew or order your subscription now. Read More...[DEI will embed URL] Option #2: Feature a single title: Orthopaedic Knowledge Update 10. John Flynn MD. American Academy of Orthopaedic Surgeons. Feb Softbound 900 p. ISBN: $349 The quality of care patients receive depends directly on the depth and breadth of healthcare providers orthopaedic knowledge. That s why orthopaedic surgeons place so much trust in Orthopaedic Knowledge Update. Every three years, the AAOS condenses a vast amount of the most current and relevant orthopaedic research into a logically organized, easy-to-access volume of knowledge. Rigorously edited. OKU 10 is the most reliable resource in orthopaedic patient care and indispensible to preparing for first-time certification or Maintenance of Certification (MOC ) exams. Read More...[DEI will embed URL] 22

23 SPECIFICATIONS FOR LIBRARIAN SUBSCRIBER EBLASTS Provide blasts as HTML attachments. Do not forward your or embed it in the body of the to DEI as this will result in formatting problems. The recommended width is between 550 and 650 pixels. For best readability, the maximum width of the HTML should be no more than 700 pixels. A simple design, free from complex tables, borders and background images and without unnecessary embedded rows and columns, is recommended. Use inline styles so specific fonts used within the text are included to avoid any problems with translation from editor to web that might occur. Do not include any type of JavaScript. Do provide a balance between the amount of text and images. DEI reserves the right to request a change to the amount of text and images at its discretion to avoid having the classified as spam. If there are images such as headers, image links or general images, they must be hosted on client side. Do not include the opt-out or web version links, as DEI will manage and track. Text-only blasts may be sent as Word attachments. Seed names to be included must be provided no later than client sign-off. A subject line may be requested pending DEI s approval. If not provided, DEI will recommend a subject line. 23

24 APPENDIX CREDIT CARD INFORMATION Insertion order date: Insertion order amount: Credit Card type: MasterCard Visa American Express Card #: Security code: Expiration date: / Cardholder Billing Address: Name: (as appears on card): Signature: 24