KA LEO MEDIA KIT

Transcription

1 KA LEO MEDIA KIT 15-16

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3 PRINT ADVERTISEMENTS PRINT AD SIZING Each page of Ka Leo is divided into five columns and twelve rows. Each column is 1.84 inches wide, while each row is inches tall. We also add a inch gap in between each column and row to evenly separate the ads. Each ad size is a measurement of the rows and columns converted into inches. For example, two columns wide by six rows tall (2x6) is equal to inches wide by inches tall. 1/4TH PAGE COLUMN (1.84 wide x tall = 1x12) LOCAL RATE $240 $228 $4 $180 $168 UNIVERSITY & NON-PROFIT RATE $4 $192 $168 $144 $132 R.I.O. RATE COST: $1 12 rows 5 columns 1 x 12 1/2TH PAGE HORIZONTAL (7.735 wide x tall = 4x6) 1/8TH PAGE VERTICAL (3.805 wide x tall = 2x3) LOCAL RATE: $1 $114 $102 $90 $84 UNIVERSITY & NON-PROFIT RATE: $102 $96 $84 $72 $66 R.I.O. RATE COST: $60 2x3 1/4TH PAGE VERTICAL (3.805 wide x tall = 2x6) LOCAL RATE: $240 $228 $4 $180 $168 UNIVERSITY & NON-PROFIT RATE: $4 $192 $168 $144 $132 2x6 R.I.O. RATE COST: $1 1/2 PAGE VERTICAL (3.805 wide x tall = 2x12) LOCAL RATE $480 $456 $408 $360 $336 LOCAL RATE: $480 $456 $408 $360 $336 UNIVERSITY & NON-PROFIT RATE $408 $384 $336 $228 $264 4x6 R.I.O. RATE COST: $240 UNIVERSITY & NON-PROFIT RATE: $408 $384 $336 $288 $264 R.I.O. RATE COST: $240 2x12 3/4TH PAGE VERTICAL (7.735 wide x tall = 4x12) LOCAL RATE $960 $912 $816 $7 $672 FULL PAGE (9.7 wide x tall = 5x12) LOCAL RATE: $10 $1140 $10 $900 $840 UNIVERSITY & NON-PROFIT RATE $816 $768 $672 $576 $528 4x12 UNIVERSITY & NON-PROFIT RATE: $10 $960 $840 $7 $660 5x12 R.I.O. RATE COST: $480 R.I.O. RATE COST: $600 ISSUE DEADLINE: The deadline to place your advertisement in Ka Leo is one week prior to publication at 5 p.m. The contract must be signed and returned to our office by 5 p.m. on the Monday prior to the publication to guarantee that the advertisement will go into the paper. MATERIAL DEADLINE: All advertising materials must be turned in by 5 p.m. on the Monday prior to publication or the same day as the issue deadline. If ad materials are not received by deadline, the ad may not have time to be built and may incur a late materials charge of $15. CAMERA READY DEADLINE: All advertisements that are built by the client must be submitted by the Thursday prior to publication at 5 p.m. If the ad is not received on time, then it may not run in the issue or it may incur a late ad charge of $15.

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5 SPECIAL PUBLICATIONS ALOHA NIGHTS HAPPY HOUR DIRECTORY INSERTED INTO THE OCT 13, 15 KA LEO ISSUE This is a brand new edition to our publication schedule. We are producing a special Aloha Nights Happy Hour Directory. This booklet highlights local happy hour deals, drink specials and special menus and acts as a reference for students to utilize throughout the school year. SPACE RESERVATION DEADLINE: September 21, 15 MATERIALS DEADLINE: September 24, 15 at 12 p.m. MENU BOOK INSERTED INTO THE FEB 2, 16 KA LEO ISSUE A brand new edition to our publication schedule, the Menu Book acts as a robust dining reference for UH Mānoa students to access throughout the year. This booklet highlights a diverse selection of dining options that resonate with our student population. SPACE RESERVATION DEADLINE: January 19, 16 MATERIALS DEADLINE: January 22, 16 at 12 p.m. SPECIAL PUBLICATION ISSUE INSERTS A special publication is an extra, separate publication that comes out three times throughout the year. It is geared toward highlighting specific content dealing with housing, restaurants and happy hour specials. It offers students a robust reference point based on each respective section. An event will be held on campus for each special publication. HAPPY HOUR DIRECTORY MENU BOOK HOUSING GUIDE OCT. 13 FEB. 2 MAR. 29 HOUSING GUIDE INSERTED INTO THE MAR 29, 16 KA LEO ISSUE Highlight your housing service, storage unit, furniture or thrift business by participating in our newest publication edition, the Housing Guide. Students are independent and are looking for new housing opportunities. This booklet acts as a year-long housing reference for the young and mobile student. SPACE RESERVATION DEADLINE: March 7, 16 MATERIALS DEADLINE: March 10, 16 at 12 p.m. T H E V O I C E KALEO PRICING: Pricing is the same for the Happy Hour Directory, Menu Book and Housing Guide special publications. There will be 15,000 copies printed for each special publication. 1/2 PAGE: $375 FULL PAGE: $750 DOUBLE TRUCK: $1250

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7 MOBILE APP & UH ID KA LEO MOBILE APP One of the most popular things on campus. We currently have 4,000 downloads on our platform. Advertising on the Mobile App has some unique features that will help you reach people where it matters most: their phones. REAL TIME DEALS AVAILABLE FOR Take the opportunity to reach people right now, instantly with a message that goes right to their phone. That is the beauty of the real time deals, which includes all your company information from website, phone number, location and special offer. $60 PER MONTH FOR A 1-YEAR CONTRACT $100 PER MONTH FOR A 6-MONTH CONTRACT $0 PER MONTH FOR NO CONTRACT UH ID SPECIALS The most inexpensive way to start branding your organization to the University of Hawai`i community. Any business, club, or organization that would like to or does offer a special discount to our UH community can be a part of our UH ID card program. UH ID CARD MEMBERSHIP Offer a deal to students, faculty and staff that carry a UH ID and have them show it when they come into your business to take advantage of the deal that you are offering. It is that simple. $75 FOR THE ENTIRE YEAR ON ALL OF OUR DIRECTORIES ALOHA NIGHTS HAPPY HOUR DIRECTORY Our newest directory addition from our entertainment brand Aloha Nights. This is a comprehensive directory that helps people find out about businesses that offer a happy hour. $75 FOR THE ENTIRE YEAR ON OUR HAPPY HOUR DIRECTORY DIRECTORIES AND PROMOTIONS DEADLINES OFFER LIST OFFER PAGE We have three different directory locations on our website, mobile app and Facebook page where people can find your deals. We also run ads in the paper, online and around campus to help promote the different deals. All deadlines for starting with the Mobile App are set two business weeks prior to the start date to allow for time to set up the account and ensure that everything is correct before the launch. All directory listings will be updated and placed on the appropriate list one week after signing a contract and will be on the list for the entire year until the date on the contract has been reached.

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9 OUTDOOR ADVERTISEMENTS UNIVERSITY AVENUE UH MANOA CAMPUS MAP Sinclair Library Sinclair Circle Bus Stop Business 40 Saunders Hall Campus Center *Map not to scale Spalding Hall Art Building MAILE WAY Bilger Hall Hamilton Library McCarthy Mall EAST WEST ROAD REAL ESTATE SIGNS Small banner type ads that are placed around campus in high traffic locations to help brand your company to the UH Community. NAPKIN DISPENSERS Advertise your business on the in the seating areas. Legacy # Dispensers LOWER CAMPUS ROAD DOLE STREET FLYER DISTRIBUTION Utilize Ka Leo to help distribute your information on campus and at University of Hawai i events. Our Public Relations team hosts at least one event per week and can help deliver your pre-printed flyer to the UH community. 80 Student Dormitories and Apartments 140 $25 PER 100 FLYERS Pricing is based on pre-printed flyers; we do not print the flyers. RACK POSTERS on campus. placement

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11 MONTHLY PACKAGES Ka Leo has set up monthly packages that give you the best deal on all our products and services for one low monthly rate. All packages are based on a 12 month commitment and utilize the fall, spring and summer semesters. No matter when you sign up, your package is good for one year from the date of signing. $300/mo. PACKAGE PACKAGE PACKAGE ($3,600 value) $600/mo. ($7,0 value) 34% DISCOUNT ON OUR PACKAGES $900/mo. ($10,800 value) 34 ADS 34 ADS 1/8 th Page Ads 1/4 th Page Ads 1/2 Page Ads FREQUENCY MATTERS The more often you run an ad, the more you expand your reach with our students. 1 AD 10,000 ISSUES SEEN BY 12,500 PEOPLE This is where your advertising starts to make an impact. 1 YEAR 1 YEAR 1 YEAR Mobile App Mobile App Mobile App Real Time Deals Real Time Deals Real Time Deals 10 WEEKS WEEKS WEEKS ROS Online Ads ROS Online Ads ROS Online Ads 10 ADS 100,000 ISSUES SEEN 125,000 TIMES This is an average of 10 views per student at UH. 3 TWEETS 6 TWEETS 7 TWEETS Twitter Twitter Twitter 2 POSTS 10 POSTS 6 POSTS Facebook Facebook Facebook 3 POSTS 11 POSTS 7 POSTS Instagram Instagram Instagram 2 EVENTS 3 EVENTS 3 EVENTS Vendor Fair Undie Run Vendor Fair Undie Run Best of UH Vendor Fair Undie Run Best of UH ADS 30 ADS 40 ADS 0,000 ISSUES SEEN 250,000 TIMES Consistent exposure will keep you in the top of their minds. 300,000 ISSUES SEEN 375,000 TIMES This is a half a million exposures to the UH community; reach that works. 400,000 ISSUES SEEN 500,000 TIMES Maximize your exposure to the UH Community. DEADLINES: All standard deadlines apply for the package deals which have varying dates depending on the product or service that is being contracted. Your Marketing Consultant will work with you to ensure that your ads are up in a timely manner as soon as you would like them to start.

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13 GRAPHIC DESIGN SERVICES SPECIAL DESIGN NEEDS ONLINE AD SPECIFICATIONS MATERIAL DEADLINE: GRAPHIC DESIGN SERVICES All advertising materials must be turned in by 5 p.m. on the Monday prior to publication or the same day as the issue deadline. If ad materials are not received by deadline, the ad may not have time to be built and may incur a late materials charge of $15. COMMON DESIGN NEEDS PRINT AD SPECIFICATIONS TEXT PHOTOS/IMAGES PRINT PRODUCTION CAMERA READY SPECIFICATIONS: PRINT SPECS PDF 300 DPI CMYK RIGHT SIZE NO RICH BLACK ONLINE SPECS GIF OR PNG 72 DPI RGB ALL OTHER SPECS CAMERA READY DEADLINE: All advertisements that are built by the client must be submitted by the Thursday prior to publication at 5 p.m. If the ad is not received on time, then it may not run in the issue or it may incur a late ad charge of $15.

14 JUNE SEPTEMBER JULY 15 AUGUST OCTOBER NOVEMBER DECEMBER 15 JANUARY 16 FEBRUARY MARCH 16 APRIL 16 MAY JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY AUG SEP OCT NOV FEB MAR MAR APR OCT FEB MAR SPECIAL ISSUES SPECIAL EVENTS SPECIAL PUBLICATIONS NSO Guide Welcome Issue Dining Guide Nightlife Guide Buy Local Finals Issue Welcome Back Games Book Spring Break Best of UH Graduation Issue Vendor Fair Dining Week Happy Hour Event Buy Local Fair Menu Fair Best of UH Kick-Off Spring Break Fair Undie Run After Party Happy Hour Directory Menu Book Housing Guide # KEY/LEGEND Official Holidays Regular Publications Special Events Special Publications Special Issues C O N TAC T YO U R M A R K E T I N G C O N S U LTA N T TODAY! FRONT DESK: FAX: AD MANAGER: [email protected] ADDRESS: 2445 CAMPUS ROAD HEMENWAY HALL 107 HONOLULU, HI KAK LEO L LT T H E V O I C E