ASABE Advertising Media Kit. American Society of Agricultural and Biological Engineers

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1 ASABE Advertising Media Kit American Society of Agricultural and Biological Engineers Targeted access to 7,500 agricultural and biological engineers and related professionals. Non-members also have access to our content including Resource magazine, the Career Center, and the Guide to Consultants, and the Tech Library via site license. Contact: Sandy Rutter, Publications, Phone , Fax , Target your message to those who rely on what your business offers. ASABE members are found in more than 90 countries. ASABE is recognized internationally for its technical leadership in all areas of biological, food and agricultural engineering, which include: Applied Science & Engineering Education, Outreach & Professional Development Energy Systems Ergonomics Safety & Health Information Technology, Sensors & Control Systems Machinery Systems Natural Resources & Environmental Systems Plant, Animal & Facility Systems Processing Systems TARGET INDUSTRY DECISION MAKERS Market your products and services to management and engineers responsible for making purchasing decisions and recommendations. Resource is available to every member of ASABE and non-members worldwide. Readers turn to the magazine for industry-related information and trends. MAXIMIZE EXPOSURE Strategic placement to maximize exposure. Special placement within the publication ensures high visibility and relevancy for your advertisement. Your message can be strategically placed for maximum impact. ENHANCE VISIBILITY Advertisers, except for job postings, receive a free listing in our Index of Advertisers. EXPANDED READERSHIP A fully interactive digital edition of Resource is available via our website. Past issues are also posted online. Your ad may be viewed many times after it is published. The magazine is available to all on the internet. Media Formats ASABE offers advertising in Resource magazine, the monthly newsletter ( ed and online), the Guide to Consultants supplement to Resource (print and online), the Career Center for jobs, and the annual Member Roster (print). BUNDLE PRICING If you wish to purchase a combination of several advertising formats at a discounted rate, please contact advertising@asabe.org Ads in four or more Resource issues are already discounted. 1

2 Resource Magazine Advertising Standard issues Resource is published six times a year in both print and electronic formats. The magazine features trends, new technologies, issues, and applications related to agricultural and biological engineering. Resource is distributed to all ASABE members and student members. About 500 libraries and other institutions worldwide are also Resource subscribers. Individual articles are occasionally distributed to press lists or other public relations outlets to focus attention on agricultural and biological engineering. AE50 Awards feature This feature article is published annually as part of the January edition. ASABE is proud to sponsor the AE50, the only awards program of its kind, celebrating product innovations in the areas of agricultural, food, and biological systems. Each year ASABE s Resource magazine selects and honors companies that have developed new products for the advancement of engineering technologies in agricultural, food, and biological systems. For an example of the AE50 issue click here. Resource Standard Rate Per Issue Size Rate for 1 to 3 issues Rate for 4 to 6 issues Complimentary Copies Double Page Spread $ 3,000 $ 2,550 5 Full Page $ 1,500 $ 1, /3 Page $ 1,100 $ /2 Island $ 900 $ /2 Page $ 800 $ /3 Page $ 650 $ /4 Page $ 490 $ Resource Magazine Advertising - Special Issues Explore magazine - This special issue is published every three years as one of the six Resource issues. The last issue was published September The next issue will be published in Explore where careers in agricultural technology and systems management can take you. It is designed to showcase the opportunities in this growing field. In addition, it highlights students and job newcomers with interesting backgrounds and résumés and provides up-todate career possibilities and job scenarios. Copies are distributed via Engineers Week, the FFA National Convention, requests for career materials, and other outreach. See the most recent issue here. Discover magazine This special issue is published every three years as one of the six Resource issues. The next Discover will be available September Discover spotlights schools and students that are leading the way and promotes agricultural and biological engineering to prospective students. It explores the academic, industry internship, and foreign study opportunities that are available. In addition, it highlights students and job newcomers with interesting backgrounds and résumés and provides up-to-date career possibilities and job scenarios. Copies are distributed via Engineers Week, the FFA National Convention, requests for career materials, and other outreach. See the most recent issue here. Rates below are primarily intended for universities that advertise in these special issues but can be used for any issue. These rates provide additional copies for distribution. Resource Special Editions Rate Per Issue Size Rate Complimentary Copies Full Page $ 2, /2 Page $ 1, /3 Page $ /4 Page $

3 Resource Magazine Advertising Supplement - Guide to Consultants Guide to Consultants Published as an additional separate supplement to the May/June issue of Resource. The Guide reaches potential clients who contact ASABE requesting assistance to find a consultant. The Guide will appear on the ASABE website for approximately 12 months at no additional charge. You may also publish your business card in the Guide, and other issues of the magazines along with the annual Member Roster. See the most recent issue here. Publication Format Cost & Publishing Guide to Consultants Listing $90 Guide to Consultants Business card $95 (2 places the Guide & May/June Resource Magazine Resource magazine - under Professional Listings Business card $95 per additional issue or $250 for all 5 additional issues beginning with July issue, (2016: Jul, Sep, Nov, 2017: Jan, Mar) Inside ASABE Newsletter Advertising and Online Inside ASABE is published monthly and distributed to ASABE members. Issues are ed and then posted and archived online for public access. See an example here. Publication-ready advertisements in the form of a single image are accepted. Images should be 150 dpi in JPG format. The image may be linked to your website. Two options are available for positioning: - At the bottom of the newsletter: Images should be 600 pixels wide, and no more than 600 pixels in height. - Closer to the top of the newsletter, in a narrow column to the right of the main body of text, where the ad will be placed below ASABE artwork: Images should be 120 pixels wide, and no more than 720 pixels in height. Template limitations preclude placement of advertisements within in the main body of text. For further information, please contact Dolores Landeck at landeck@asabe.org or Career Center for Jobs Online For job opening ads, go to For job postings printed in the Resource Professional Opportunities section, postings are listed for 30 days free online and tweeted. Advertisements are $140 per column inch length (column width is 3.5 inches) and include publication in both Resource magazine and online at the ASABE Career Center for 30 days. The price of an ad is determined after we receive it and format it in our style. To qualify for the free online listing, the minimum ad size is 3 inches (approximately 150 words). If the insertion order is for two issues, the cost is $125 per column inch per insertion and includes a 60-day free online listing. Classified ads are non-commissionable. See this example of the ad in Resource. Member Roster Published annually in the fall, you can publish your business card or other advertising similar to Resource. Publication Format Cost & Publishing Member Roster Business Card $140 (Nov) 3

4 Member Roster Other Opportunities See Resource standard issue rates above Print Advertising Specifications Rates for black and white and full color are the same cost per issue. Resource Magazine is an 8.375" x " saddle-stitched, full-color magazine published six times per year Issues Space Ad Due Mail Date Reservation Jan/Feb Dec 1 Dec 1 Jan 2 Mar/Apr Feb 2 Feb 4 Mar 5 May/Jun Apr 6 Apr 6 May 7 Jul/Aug Jun 1 Jun 1 Jul 2 Sep/Oct Aug 3 Aug 3 Sep 3 Nov/Dec Oct 5 Oct 5 Nov 5 Premium advertising positions and editorial adjacencies awarded on a first-come, first-served basis. All space reservations require a completed insertion order received on or before the sales close date. Invoices are mailed when the issue arrives at ASABE. Magazine Ad Sizes Size width & inches Height & inches DPS Bleed DPS Trim DPS Live Area Full Page Bleed Full Page Trim Full Page Live Area /3 Hz /3 Vt ½ Hz ½ Vt ½ Long Vt /3 Hz /3 Vt /3 Sq ¼ Hz ¼ Vt Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF, and High-res JPEG files are accepted. IMAGES FROM THE WEB ARE NOT SUITABLE FOR PRINTING. All color artwork must be in CMYK Mode, black and white artwork must be in either grayscale or bitmap mode. RGB Mode artwork is not accepted and if supplied will be converted to CMYK Mode which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Send ad material to Melissa Miller at miller@asabe.org. 4

5 Membership Demographics The following information represents data as of 12/31/2014. Membership consists of approximately 6500 full members and 1000 student members. About 78% of members are in the United States, 8% in Canada, and 14% in other countries. The average age is 48. Women represent 12% of members, 28% of students, and 14% overall. Group Percentage Notes Industry 43% Includes agribusiness, consultant, distributor, farm producer, component manufacturer, equipment manufacturer, processor, supplier University 31% Includes university/school, library Government 13% Includes experiment station, government agency Undeclared 13% Rev May 18,2015 Data as of 12/31/2014 5