MEDIA KIT. British Columbia School Counsellors Association. Kim Davies Project Manager (800) ext
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1 MEDIA KIT British Columbia School Counsellors Association B.C. Counsellor magazine The Catalyst enewsletter FOR MORE INFORMATION, PLEASE CONTACT: Kim Davies Project Manager (800) ext
2 The BCSCA Advantage The education budget for 2014/15 is estimated at 5.3 billion.* The government is investing $75 million in the 2014/15 school year into the Learning Improvement Fund.* School counsellors need and use a variety of products and services including: Books Electronic resources Professional development materials Self care products Hotel and travel deals School trips and programs Upgrading courses and qualifications BC Counsellor In print and online The Catalyst enewsletter Educate your target audience and connect with school counsellors across BC when you advertise with BCSCA. Contact your Naylor Account Executive today! About Us We are the premier association for counsellors and represent approximately 450 school counsellors across the province. Our communications are delivered to public elementary & secondary schools, school boards, school counselling associations and the BC Teachers' Federation. *
3 Print Advertising Specifications Magazine Trim Size: 8.375" x " Double Page Spread Bleed Long Full-Page Bleed Full-Page No Bleed 17" x " 8.625" x " 7" x 9.5" Square 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. 1/4 Page 1/4 Page 1/8 Page 1/8 Page Ad Material Upload Go to the Naylor website at " x 3.333" 3.333" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Specs for Outsert/Inserts Magazine 1 Pg / 1 Surface 8.375" x " Postcards 6" x 4.25" 1 Pg / 2 Surface 8.375" x " Heavy Card Stock Insert 8.25" x 10.75" 2 Pg / 4 Surface 8.375" x " Postal flysheets 8.5" x 11" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the a Digital Edition Sponsorship 550 x 480 pixels; minimum resolution is 300 dpi JPG, SWF, FLV or MP4 Toolbar 250 x 50 pixels Creative accepted: JPG Max file size 100KB words recommended for expandable text box *Digital Edition Flash Guidelines Publish or export.swf file for Flash Player 9 and ActionScript 3.0 Set the frames per second (FPS) to 24 Do not add buttons or any clickable actions; Please supply the intended URL to your Naylor account executive Avoid any ActionScript that can affect the Nxtbook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like settimeinterval Font size no smaller than 18pt (12pt for Skyscraper) Skyscraper 200 x 783 pixels; minimum resolution is 300 dpi JPG, SWF, no movie types. Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage color as background; Create a bottom layer and draw a solid filled box Animation time limit is 15 seconds (including up to 3 loops); A stop action is needed at the end of the animation Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
4 Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Ad creation: $50 Full-Colour Rates Double Page Spread 1x 2x 3x $3, $3, $3, Outside Back Cover $3, $3, $3, Inside Front or Inside Back Cover $3, $3, $3, Full Page $2, $2, $2, $2, $1, $1, /4 Page $1, $1, $1, /8 Page $ $ $ Black-and-White Rates 1x 2x 3x Full Page $1, $1, $1, $1, $1, $ /4 Page $ $ $ /8 Page $ $ $ Digital Edition Branding Opportunities Sponsorship $500 Toolbar $250 Skyscraper $750 All three digital positions $1000 Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
5 Index of Advertisers Categories Our publication features a handy Index of Advertisers section. Your company will be listed under the category of your choice along with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20. If your product or service is not listed below, a new category can be created for you. Aboriginal Post-secondary Services Accommodations Airline Training Academy Alternative Health Care Apprenticeship Programs Associations Attention Deficit Training Audio Recording Institute Beauty & Hairdressing Schools Bilingual Programs Blacksmith Schools Business & Technology College Career Academies Career Development & Emotional Intelligence Tools Career Planning Certified General Accountants Chartered Accountants College Application Services Colleges Computer Training Culinary Art School Culinary Arts Driver Training/Instruction Education Fairs Educational Consulting Educational Institution Employment Web Portals English Improvement Financial Services Free Tuition Program French Immersion Studies French Language College of Applied Arts and Technology Health and Wellness Health Care Field Hotel Management Hotels and Conference Facilities Information Technologies Institutes for the Arts Institutes of Applied Health Services Institutes of Applied Technology Laser and Electrolysis Training Learning Centres Liberal Arts College Literacy Aids Management Programs Massage Therapy Master of Counselling Program Military University Music Schools Performing Arts Personal Wellness Pre-apprenticeship Programs Private Career Colleges Private Vocational Schools Producing Engineering Psychoeducational Testing Psychological Counselling Recording Arts Management Reference Material Resource Material Retirement Planning Scholarships School-to-Work Programs Software Sport Injury Management Student Awards Student Development Student Work-abroad Program Technical Training Institutes Trade Schools Transport Training Tutoring Services Tutoring Services - Math Universities University Association University Colleges University Report Card Video Resource Material Welding Academies Wilderness Art Academy Youth Employment Services Other: One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet. Additional Categories X $20 = $ Initial: Date:
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