2016, Massachusetts Edition, Media Kit Decorating, Entertaining, & Stylish Living

Transcription

1 2016, Massachusetts Edition, Media Kit Decorating, Entertaining, & Stylish Living Updated Media Kit for 2016

2 Who We Are New England Fine Living has been sharing information with visitors from across the globe since 2005 and locally in print since the summer of Both the glossy print version of New England Fine Living, and the website, introduce our readers to simple pleasures, unpretentious luxuries, and extravagant finds. With a warm and personalized approach, our passion is introducing New England Fine Living s advertising partners and fine living finds with our readers. Our mission is dedicated to delivering an elegant upscale magazine that shares ideas, information, and inspiration with those looking to create their own personal version of Fine Living. What Readers Have Said Today I received my copies of Elle Décor, Boston Magazine and a bunch of catalogs. As I was throwing out most of the catalogs, I came across a copy of New England Fine Living! I was excited to add another home magazine to my pile to read (home magazines are a weakness of mine!). Karen P. via I just received my copy of New England Fine Living and wanted to let you know how much I enjoyed reading it The quality is so nice. Keep up the good work! Kathy G. via I just got my issue in the mail on Saturday and I love it! I love all the pictures and I can t wait to read it cover to cover! Marilena D. via .

3 Why You Should Join Us Our 10 x 12 magazine size and heavy stock glossy paper more closely resembles a coffee table book and stands out from standard size magazines. This, along with our unique focus and distribution strategy, creates the opportunity for our advertising partners to stand out too. Through our targeted and controlled direct mail list, we offer the perfect marketing opportunity for your business to establish a presence with discerning homeowners and residents. Our Massachusetts mailing list reaches a combined household income well over $2.5 billion. With beautiful photography, informative business profiles, and educational articles, we have created an effective resource for those seeking businesses such as yours. Your advertising budget will be focused on a tailored group of discerning consumers, in a select area of Massachusetts, that appreciate quality products and services. New England Fine Living offers a unique and differentiated value to our advertising partners through limited advertising space in each print issue, and an air of exclusivity to those who receive our magazine. Established Social Media, Blog, & Website Branding The NEFL brand started over 10 years ago as a digital luxury lifestyle publication to share businesses and places that we found in Massachusetts, New England, and beyond. Today New England Fine Living s social media presence and digital format attracts visitors researching New England s signature style, way of life, and resources. Our readers and consumers are waiting to hear more about your company and we are ready to share it through our customized marketing opportunities. Categories FACEBOOK INSTAGRAM GOOGLE PLUS TWITTER HOUZZ BLOGGER - YOUTUBE With 10 years of online visitor history, we have selected the most popular editorial categories for the print magazine, while offering additional categories on our website. Home & Garden * Real Estate* Entertaining at Home * Style & Well-being Wedding & Special Events Travel & Leisure

4 Demographics & Circulation Welcome To the Massachusetts Edition Many of Massachusetts wealthiest towns are located in the suburban area surrounding Boston, with a high concentration of unique and prestigious cities and towns to the west of the city and along the state s special coastline. Complimentary gift subscriptions, from our advertising partners, are direct mailed to the movers, shakers, and decision makers in many of these historic towns. Targeted Audience Demographics Discerning residents / Professionals /Business Owner / Entrepreneur May own more than one property Home value $650,000 - $5 million + Travels frequently for work and pleasure Enjoys decorating, gardening, entertaining, travel, and leisure activities Female 53% Male 47% Average Age % of Mailing List Includes Home, Décor, and Lifestyle Professionals Average Net Worth: > $2,000,000 Education: Undergraduate College Post Graduate Study Our magazine has a greater focus towards the female consumer: 91% of new home purchase decisions are accounted for by women 68% of new car purchases are made by women 75% of women designate themselves as the primary household shopper 90% of married women will control its family wealth over the course of its life 85% of purchases and purchasing decisions, in the US, are made by women Source: she-conomy.com and thefemalefactor.com With that said, we also share information on products, and services geared towards the male consumer.

5 Distribution Currently published twice a year, we offer a controlled direct mail distribution to discerning residents, targeted businesses, and select destinations throughout Eastern Massachusetts. We also have an ever-growing list of subscribers wanting to stay in tune with the latest, or to learn more about our area. We also distribute every issue to select: Professional offices Luxury automobile showrooms Select vacation destinations Spas and the finest salons Upscale boutiques and bookstores Private clubs and golf courses High profile events Luxury hotels, boutique resorts, and inns Private aviation & limo services Circulation Distribution of 20,000 per issue and growing Pass-Along Rage: 4+ readers per copy Total Readership: 80,000 + per issue Future distribution is planned for each New England state

6 Ad Sizes {Please request an ad rate card for the below ad sizes} Special Inserts: Rates, specifications and availability upon request. For advertising sales, marketing, and editorial queries, contact Linda Calder

7 Ad Specifications & Submissions for New England Fine Living magazine Our magazine is larger than most magazines, so please ask us if you have any further questions regarding the ad specifications below. Finished Trim Size: 10 x 12 Bleed: Extend 1/8 on all sides beyond the trim size Safety: Allow ½ safety on all sides within trim for live matter not intended to bleed. Allow ½ gutter safety for spread. Printing: SWOP standard, web offset, perfect bound Ad sizes: Full page with bleed: 10 x 12 (with bleed x ) please make sure there is no text close to the actual trim edge. Full page without bleed: 9 x 11 (Your ad will have white space around the ad with this size) Two-Page Spread: 20 x 12 (with bleed x Half Page without bleed: x Quarter Page: x Electronic Files: High resolution (1200 dpi or greater) PDF files are accepted. All component files and resources (linked EPS and Tiff images or greater than 300 dpi) must be embedded. All fonts must be properly embedded. Save PDF with bleeds turned on and crop registration marks turned off. Please do not use JPEG encoding or LZW compression. Ads submitted in other programs may be subject to additional conversion and production charges. File Uploads: Electronic files may be uploaded using our Web-based file management utility. Multiple and large files should be compressed into a Stuffit or Zip file. Users should go to and follow the instructions provided. Ads sent via must not exceed 50MB gross file size. files to: [email protected] and [email protected] Mailing Instructions: Please keep in mind deadlines when submitting advertising materials via mail. Submit advertising material (including proofs) to: Imagemark Production Department 12 Godfrey Place, Lower Level Wilton, CT (203) Ext. 111 (203) (fax) [email protected] Please identify material by name of advertiser, magazine, and issue date. Ad files are held for a period of 12 months. For questions, please contact Sharon at (203) Ext. 111 or [email protected]