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1 INTRODUCING... NEWS ANALYSIS INTERVIEWS REVIEWS JOBS A newspaper for all schools

2 ABOUT US & A newspaper For all schools - not just academies! Academies Week is a new printed and online weekly newspaper for the whole school sector. Building on three successful years publishing our sister newspaper, FE Week, we have recruited an impressive editorial team (see page 3). The ambition is to quickly become the must read for everyone interested in school policies, finances and related research. Each edition will be 20 or more pages and packed full of exclusive news, in-depth analysis, opinion pieces, book and research reviews as well as job advertisements. We will also be publishing regular event or topic related supplements. So get in touch with your suggestions. Who is Academies Week for? The Academies Week newspaper and online content is aimed at teachers with a broad interest in education policy and finance, as well as aspiring, middle/senior managers, leaders and governors across the whole school sector in England. What areas of education are you interested in? Education related news and analysis that will be relevant to the early years, primary and secondary school sectors, including specialist school provision up to the age of 19, such as Studio Schools and University Technical Colleges. How can I get involved with the newspaper? There are several ways and we would encourage you to do so. This can range from suggesting news stories, interviews and events for us to attend through to sharing press releases and writing opinion pieces. See page 5 for more details. How much does a subscription cost? Use the promotional code on the back page to pay just 25 for the year (a 50 per cent saving on the full price). Can I advertise products and jobs? Yes. See pages 6 and 7 for details. On what day do you publish each week? Subscribers receive their newspaper on a Friday. See page 5 for publication dates and advertisement deadlines. Can I register for free news updates? Yes. Simply visit the website and register via the subscribe button. any further questions or comments you have to news@academiesweek.co.uk or call

3 3 THE TEAM EDITOR NICK LINFORD T: M: Nick is the founder and former editor of FE Week and author of several books, including the Hands on Guide to Post-16 Funding, published by Pearson. As director of planning and performance at Lewisham College for seven years, he established a successful funding workshop and conference business. In early 2010 Nick moved to Pearson to launch their think tank, and in 2011 he left to set-up Lsect Ltd, a training and publishing company. SENIOR reporter SOPHIE SCOTT T: M: sophie.scott@academiesweek.co.uk Deputy EDITOR LAURA MCINERNEY T: M: laura.mcinerney@academiesweek.co.uk Laura McInerney taught in East London for six years, starting out as a TeachFirst participant and finally as an Advanced Skills Teacher. After writing a book in 2011, The 6 Predictable Failures of Free Schools and How To Avoid Them, she spent the next two years in the US studying education policy on a Fulbright Scholarship. During this time Laura regularly wrote features for LKMCo, TES, and the New Statesman and she stills writes a monthly Guardian column. SENIOR reporter PHILIP NYE T: M: philip.nye@academiesweek.co.uk Sophie comes from a background in regional newspapers, having worked for the past five years as a reporter at both daily and weekly papers, including the Northampton Herald & Post and Luton on Sunday. Most recently Sophie was the only specialist education reporter at the Oxford Mail, a large regional daily. Her crowning moment so far was being named as Journalist Newcomer of the Year in the East of England EDF Awards. Philip has a particular interest in data-led reporting, as well as a strong interest in finance. He has written for a number of publications, including The Times, The Financial Times and the Hackney Citizen, and co-founded specialist education news website EverythingFreeSchools. He previously spent close to three years at the National Audit Office, scrutinising the finances of government bodies and contributing to value-for-money studies. reporter BILLY CAMDEN T: M: billy.camden@academiesweek.co.uk Billy recently completed a degree in journalism at Anglia Ruskin University alongside his NCTJ Diploma at Harlow College. He spent two weeks as an intern at FE Week in February 2014, which led him to the role at Academies Week. Billy is a diehard Arsenal fan and lives with his parents, four brothers and one sister in Romford, Essex. DO you have a story? However big or small, if you have information or a story you think our readers would be interested in, then please get in touch. For press releases make sure you our news account, and don t be afraid to give us a call. news@academiesweek.co.uk academiesweek.co.uk

4 News Contributing to Academies Week NEWS As you would expect from a quality newspaper, the first pages will be filled with the latest news from across the school sector. These stories will be written by our reporters (see page 3) but they are keen to hear from you about anything you think Academies Week should investigate and / or report. If you have a potential story and / or press release this should be ed to news@academiesweek.co.uk to ensure it is considered. Alternatively, you might have a subject that you would like one of our reporters to investigate. Please do let us know if you have shared the same information elsewhere, and if there are any timing restrictions. expert articles The experts section is where we publish opinion pieces. At 600 words in length and between three and four per edition, they present an opportunity for specialists and other experts to share their views on policies, announcements and best practice. In some cases opinion pieces will be commissioned from relevant writers, but we are also keen for people and organisations to come forward with offers and suggestions. These articles are not paid-for-advertorials (although we can do those), so be careful not to be promoting a particular product. If you would like to write an opinion piece then get in touch with laura.mcinerney@academiesweek.co.uk to discuss the topic. For advertorials contact shane.mann@lsect.com. school assembly Profile Interview The newspaper consists of sections, which can also be found online. They are summarised below and we are keen that you contribute. Expert Articles Reviews School Assembly Supplements Profile interview Every week there will be an in-depth interview with and about someone who works within the school sector. For example, it might be a politician, school leader, governor, union official, civil servant or simply an teacher with an interesting history. Typically 1,000 words across two pages, the profile follows a popular format in our sister paper FE Week, and includes a large current photo alongside several other pictures. We are keen for suggestions as to who to interview, along with self-promotions if you think other readers would be interested. With one per edition there will be as few as 37 profile interviews each year, so we expect competition for coverage will be fierce. REVIEWS We will review a book and published piece of research each week. There will also be a best blogs of the week article alongside other features that will be developed with reader feedback. Like the expert articles, the reviews will be written by relevant experts who will offer an opinion based assessment. We will commission the reviewers. However, if you know of a relevant book and or piece of research that is due for publication then please contact our Deputy Editor (see page 3). This is a new section, unlike anything published by our sister publication FE Week, so do give Laura early feedback to help to make it as interesting and useful as it can be. Supplements Our school assembly section is where we will publish 8 to 10 short celebratory news stories each week about individual students and schools. This follows a popular format in our sister publication FE Week, called Campus Roundup. Higher quality and interesting photos have the best chance of featuring and the best picture might even appear on the front page. We will need lots of school related press releases and photos each week, such as you might send to a local newspaper. So if you work with any schools, be sure to tell them to them to us at news@academiesweek.co.uk In addition to the newspaper, we will also be publishing 16 page supplements from time to time. These are sent with the main paper at no extra cost to subscribers, as well as being free for all to download. Typically sponsored, a supplement might be event based, such as before or after an annual conference. Alternatively, supplements present an opportunity to explore a topic, such as technology in schools, in greater detail. If you would like to suggest an event or topic suitable for a supplement, or even sponsor one, then get in touch with shane. mann@lsect.com

5 5 PUblication schedule ACADEMIES WEEK publication schedule until July 2015 EDITION NUMBER EDITION DATE 5PM DEADLINE FOR ADVERTS 1 19-SEP SEP SEP SEP OCT SEP OCT-14 7-OCT OCT OCT OCT OCT-14 HALF TERM 7 7-NOV-14 4-NOV NOV NOV NOV NOV NOV NOV DEC-14 2-DEC DEC-14 9-DEC DEC DEC-14 CHRISTMAS HOLIDAY 14 9-JAN-15 6-JAN JAN JAN JAN DEC JAN DEC FEB-15 3-FEB FEB FEB-15 HALF TERM FEB FEB MAR-15 3-MAR MAR MAR MAR MAR MAR MAR-15 EASTER HOLIDAY APR APR APR APR MAY APR MAY-15 5-MAY MAY MAY MAY MAY-15 HALF TERM 31 5-JUN-15 2-JUN JUN-15 9-JUN JUN JUN JUN JUN JUL JUN JUL-15 7-JUL JUL JUL-15 academiesweek.co.uk

6 ADVERTISING INTRO Academies Week is dedicated to serving the schools sector in England. Our audience stretches across all school types. As a weekly printed newspaper we can offer you a platform from which to communicate your organisation s message directly and effectively at your target audience. We pride ourselves on our enthusiasm and creativity, and display We are in touch with what works when it comes to display advertising. Academies Week offers traditional space for adverts in the paper, but we also like to think creatively, both online and in print. We have learnt a great deal from our sister title FE Week. Creative activity such as sponsored supplements, webinars and policy summits have been incredibly popular with readers and sponsors. Academies Week will also offer these innovative ways to communicate with readers. recruitment Recruiting the right staff is never an easy process. But we all have to do it. At Academies Week we aim to ensure that to kick start your recruitment campaign advertising your role is simple, affordable and effective. Our recruitment section is located at the back of the newspaper and is simple to navigate. Our online jobs board has been developed with the job seeker and recruiter in mind. We don t have any over-complicated pricing structure and you don t pay a penny more for composite adverts. If online: featured job of the week > Available as an upgrade for VAT per week > We can design free of charge will work with you to get a clear understanding of your desired outcomes. There are many innovative methods that we can deploy to help you to achieve your objectives. Whether it is the launch of a new product or service, or you have vacancies to fill, our team will ensure that your advertising activity is best for you and your organisation. Every client is different, we get that. That is why you will also have the same account manager from initial enquiry to campaign review. By advertising with Academies Week, not only will your adverts look stunningly crisp and clean on our 80gsm brilliant white newspaper, you will also know that you are successfully engaging with your target audience. or call and let s have a chat SCC = 25 about how we can help. you are placing a quarter page advert or larger we can even design the advert for you free of charge. Expedience and attention to detail are integral when recruiting. You won t have to wait hours for any requested edits to be made to any online postings. We will make them whilst you are on the phone. Online advertising starts from just 95, with a featured listing costing just 250 that includes having your vacancy tweeted directly from Twitter account. To discuss recruitment advertising further, or give us a call we will be happy to discuss your needs. Provide banners as animated (frame by frame) gifs or as a static jpeg (RGB). 160 WIDE x 600 pixels 260 WIDE x 200 pixels 620 WIDE x 120 pixels Includes: > Top slot on weekly jobs > Online banner/button on academiesweek.co.uk homepage, academiesweek.co.uk/jobs homepage and ALL job listings 260 x x x 600

7 7 CALL OR FRONT PAGE BANNER 262mm (w) x 47mm (h) 1,250 QUARTER PAGE (LEFT) 129mm (w) x 165mm (h) 1,600 HALF PAGE 261mm (w) x 165mm (h) 3,200 FULL PAGE 261mm (w) x 345mm (h) 5,600 20x4 (RIGHT) 129mm (w) x 200mm (h) 2,400 HALF PAGE VERTICAL 129mm (w) x 338mm (h) 3,200 DPS 545mm (w) x 345mm 9h) (no bleed) 11,200 OUTSIDE BACK 262mm (w) x 185mm (9h) 3,750 RECRUITMENT ADVERTISING: QUARTER PAGE 129mm(w) x 165mm(h) 1,280 HALF PAGE 262mm(w) x 165mm(h) 2,560 FULL PAGE 262mm(w) x 330mm(h) 5,000 HALF PAGE VERTICAL 129mm(w) x 330mm(h) 2, X 4 129mm(w) x 200mm(h) 1,600 PRODUCTION GUIDELINES FOR THE FE WEEK NEWSPAPER: Files must be supplied in Adobe PDF format. All fonts should either be embedded or converted to outlines within the design package. All colours should be converted to CMYK. All graphics should be at least 300dpi to ensure high-quality printing. For best results please ensure any text is at least 5mm from the edge of the item. All files must be constructed to the exact dimensions of the booked space. NB* NO BLEED, CROP MARKS or additional white space for the newspaper. This does not apply to supplements. academiesweek.co.uk

8 YOUR EXCLUSIVE 50 per cent OFF AN ACADEMIES WEEK ANNUAL promotional code NAHT2014 So you pay just 25 for 37 editions