Girlfriend - Readership Profile

Transcription

1 Girlfriend - Readership Profile Readership Profile Profile % 000's % Mag. Pop. Readership All People % 100% 100% All Women % 96.6% 50.6% All Men 7.1% 3.4% 49.4% Grocery Buyers 30.4% 14.8% 38.8% Grocery Buyers with Kids in HH 22 1% 11.1% 12.7% People with Kids in HH % 66.1% 36.5% All People Profile % 000's % Mag. Pop. Age years % 57.6% 6.1% years % 24.8% 11.9% years 8.3% 4.1% 17.5% years 19.4% 9.3% 25.2% years 6.2% 3.2% 22% 65 years and over 2.1% 1.1% 17.2% Socio-Economic A 5.1% 2.6% 20.7% B 18.5% 9.1% 20% C1 26.8% 13.1% 19.1% C % 31.5% 20.3% DE % 43.7% 19.9% Occupation Work Full Time 19.3% 9.5% 38.3% Work Part Time % 33.8% 18.5% Not Employed % 56.7% 43.2% State Breakdown New South Wales/ACT 60 1% 29.9% 33.8% Victoria % 23.3% 25% Queensland % 22.5% 19.9% Western Australia % 11.7% 10.7% South Australia % 7.4% 7.4% Northern Territory 5 2.6% 2.3% 1% Tasmania 6 1.5% 2.9% 2.3% Source: emmatm conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+

2 Girlfriend - Rates Rates Spend Casual 3x 6x 9x 12x 18x Page Rates Full Page 11,210 10,930 10,650 10,370 10,090 9,530 Half Page Horizontal 6,725 6,560 6,390 6,225 6,055 5,720 Third Page 4,485 4,375 4,260 4,150 4,035 3,815 IFC Spread 28,025 27,325 26,625 25,925 25,225 23,825 Inside BC 12,895 12,570 12,250 11,925 11,605 10,960 Outside BC 13,455 13,115 12,780 12,445 12,110 11,435 Upfront Spread prior Contents 24,665 24,045 23,430 22,815 22,200 20,965 1st Half RHP 12,330 12,025 11,715 11,410 11,100 10,485 1st Half DPS 24,665 24,045 23,430 22,815 22,200 20,965 Opposite Contents 12,330 12,025 11,715 11,410 11,100 10,485 Opposite Ed's Letter 12,895 12,570 12,250 11,925 11,605 10,960 RHP 12,330 12,025 11,715 11,410 11,100 10,485 Consec RHP Pages 12,330 12,025 11,715 11,410 11,100 10,485 DPS 22,420 21,860 21,300 20,740 20,180 19,060 Insert Rates Spend 2 Page 4 Page 6 Page 8 Page 12 Page 16 Page 24 Page Inserts National $/ Premium Loadings Spend % Loadings IFC Spead 25% OBC 20% IBC 15% Upfront prior contents 15% 1st Half RHP 10% 1st Half DPS 10% Opposite Contents 10% Opposite Eds Letter 15% RHP 10% Consec RH Pages 10%

3 Girlfriend - Deadlines Issue Name On Sale Date Booking Date Cancellation Material Insert Delivery Date Deadline Jan Dec Oct Sep Nov Nov 2014 Feb Jan Nov Oct Nov Dec 2014 Mar Feb Dec Dec Dec Jan 2015 Apr Mar Jan Dec Feb Feb 2015 May Apr Mar Jan Mar Mar 2015 June May Apr Feb Apr Apr 2015 July Jun Apr Mar May May 2015 Aug Jul Jun Apr Jun Jun 2015 Sep Aug Jul May Jul Jul 2015 Oct Sep Aug Jun Aug Aug 2015 Nov Oct Sep Jul Sep Sep 2015 Dec Nov Oct Aug Oct Oct 2015 Jan Dec Nov Sep Nov Nov 2015 Feb Jan Dec Oct Dec Dec 2015 Mar Feb Jan Nov Jan Jan 2016 Apr Mar Feb Dec Feb Feb 2016 May Apr Mar Jan Mar Mar 2016 Jun May Apr Feb Apr Apr 2016 Jul Jun May Mar May May 2016 Aug Jul Jun Apr Jun Jun 2016 Sep Aug Jul May Jul Jul 2016 Oct Sep Aug Jun Aug Aug 2016 Nov Oct Sep Jul Sep Sep 2016 Dec Nov Oct Aug Oct Oct 2016

4 Girlfriend - Specifications Insertion Bleed Type Trim Full Page 285 x x x 210 Half Page Horizontal* 146 x x x 210 Third Page Horizontal 101 x x x 210 Third Page Vertical 285 x x x 70 *limit one per issue... Technical Information Pacific Magazines will only accept advertising material via Quickcut. Supply of media via other means such as FTP, CD or is forbidden and will be rejected by Pacific Magazines. The supplier of the digital media is responsible for all aspects of the files supplied. For more information regarding Quickcut please contact: Quickcut: (02) Tech Support: (02) Web: General Specifications: 1.Any material that is to appear as a Double Page Spread needs to be supplied as two single page files. The file name should end in _p1 for a left hand page or _p2 for a right hand page. 2. Avoid type running across the gutter on a Double page spread. Type should clear the spine by a minimum of 2mm each side of the spine. 3. Register and trim marks should appear on all adverts located 6mm outside the trim area 4. Correct Grey Balance must be built into separations. 5. All reverse type is to be no less than 10pt type and cannot be made up of more than two colours. 6. True Type fonts are not to be used. 7. All fonts need to be embedded into the PDF file. 8. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected. 9. Images need to be a minimum of 260 dpi. 10. Solid Black panels or backgrounds should carry 40% cyan or magenta stipple to reinforce the black print. 11. Total Ink density should be between % with a black limit of 90% (light to mediumgcr) 12. All 4 colour black should use UCRwith a total ink weight of 230% with 90% black. Quicksend specifications Page must include required bleed as per publication specification. PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks. For more information, please click link below To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof. Please Check Publication Specifications for Correct Paper Type From April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs. Please see for more details 3DAPv3 Colour Proofs: 1. Colour proofs must be created at 100% in size and accompany any supplied material. 2. In order to verify the proof, it will need to contain the 3DAPv3 control strip 3. Tearsheets or colour laser prints are NOT acceptable forms of proofs 4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising. 5. The proof must be setup to the correct paper type of the magazine and section. Double Imaging on DPS ads Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread. Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed' Wet Sachet Specifications Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications. Suppliers/manufacturers must submit Copyright samples 2007 Pacific for testing Magazines. by Pacific All Magazines rights reserved. Production staff and if approved it is the supplier's responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved. For each 1ml of fill, the sachet's internal area must be at least 8 square cm. The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing.

5 Girlfriend - Specifications Print Production Rebecca Prokop Phone: (02) rebecca.prokop@pacificmags.com.au Advertising Production Dan Murace Phone: (02) daniel.murace@pacificmags.com.au Disclaimer Whilst the internal production process may verify that material is within specification the onus is placed firmly on tradehouse/sender to supply material to specification. It is also a requirement that advertising material is delivered on time so quality control measures can take place. Late material may miss these checking procedures which could pick up possible problems/errors. Pacific Magazines reserves the right to refuse any material that does not meet the required Specifications.

6 Girlfriend - Contacts Name Title Location Address Katie Petkovski Group Sales Director NSW katie.petkovski@pacificmags.com.au Dominique Gharibian National Business Integration Manager NSW dominique.gharibian@pacificmags.com.au Justine Estigoy Senior Account Manager NSW justine.estigoy@pacificmags.com.au Ruby Tregea Account Manager VIC Ruby.Tregea@pacificmags.com.au Lucy Bode Editorial Co-ordinator NSW lucy.bode@pacificmags.com.au Subscriber enquiries Subscriber enquiries AUS urgentpubpriority@towerpublishing.com.au Melissa Morgenstern Account Manager NSW Melissa.Morgenstern@pacificmags.com.au Connie Halliday VIC Group Sales Manager VIC Connie.Halliday@pacificmags.com.au Rachel Prasad Marketing Assistant NSW rachel.prasad@pacificmags.com.au Kate Burroughs Youth Marketing Manager NSW kate.burroughs@pacificmags.com.au Bianca Anastasas Advertising Coordinator NSW Bianca.Anastasas@pacificmags.com.au