ADVERTISING AND SPONSORSHIP OPPORTUNITIES. INCLUDING DIGITAL OPTIONS: Banners, E-Newsletter and WE15 Listings P: 1

Transcription

1 ADVERTISING AND SPONSORSHIP OPPORTUNITIES INCLUDING DIGITAL OPTIONS: Banners, E-Newsletter and WE15 Listings P: 1

2 TABLE OF CONTENTS SWE MAGAZINE SWE Magazine...4 WE15 Conference Edition...5 SWE Heritage Club...5 The Digital Version...6 SWE Career Advancement Partners...6 DIGITAL SWE Banner Advertising...8 All Together e-newsletter...8 Webinar Sponsorship...8 WE15 Conference...9 Premium Listing...9 CAREER DEVELOPMENT POSTINGS AND RESOURCES Career Advancement Partners...11 SWE Advance Learning Center...11 PACKAGES AND DETAILS Premium Ad Packages...13 Publishing Editorial Calendar/Specs/Contact info...15 MISSION STATEMENT: The Society of Women Engineers stimulates women to achieve full potential in careers as engineers and leaders, expands the image of the engineering profession as a positive force in improving the quality of life, and demonstrates the value of diversity. P: 2

3 SWE MAGAZINE

4 MAGAZINE SWE MAGAZINE IS THE AWARD-WINNING MAGAZINE OF THE SOCIETY OF WOMEN ENGINEERS. Published four times annually, SWE Magazine s circulation includes direct mail to over 20,000 SWE professional and collegiate members, plus corporations and universities throughout the United States, Canada and Puerto Rico. SWE professional members are involved in over 100 SWE sections in the U.S. and has active members-at-large worldwide. SWE collegiate members can be found in over 300 collegiate sections at leading colleges and universities in the United States and Puerto Rico. COMPELLING EDITORIAL: SWE Magazine focuses on items of interest to members including: Achievements and accomplishments of technical women Career development Activities within the Society Career guidance for collegiates Outreach guidance for professionals and collegiates Insight, awareness and solutions to women s issues in the workplace Technical themes ADVERTISING BENEFITS: Direct mailing to all dues-paying SWE members Extensive reach to both professionals and collegiates Career-related editorial enhances the impact of your recruitment/diversity advertising Complimentary link from SWE Career Advancement Partners to your site Complimentary placement in the digital issue of SWE Magazine which is ed to members and also available with free apps in the Amazon/Apple/Google stores Complimentary job postings in SWE s Career Center P: 4

5 MAGAZINE WE15 CONFERENCE ISSUE THE 2015 NATIONAL CONFERENCE IN NASHVILLE, TENNESSEE, WILL TAKE PLACE OCTOBER SWE Magazine s Conference Issue will include the 2015 conference program for Nashville and all attendees will receive personal copies in their registration bags. It will be the ONLY publication distributed to all attendees, making it THE essential advertising tool for employers and universities. WE15 will be the largest and most comprehensive professional development and career enhancement event for women in engineering and technology. To view the WE14 Issue, please visit The Collegiate The Professional SWE HERITAGE CLUB: The SWE Heritage Club recognizes organizations that publicly support the Society by regularly advertising in SWE Magazine. Each SWE Heritage Club advertiser receives: Logo/button at top of SWE Career Advancement Partners Preferred positioning in every issue of the magazine A commemorative plaque from SWE in recognition of the advertiser s support. This plaque will be presented at WE15 if the advertiser attends the event in Nashville with a photo in the Winter 2016 issue. Best discounts on advertising space in SWE Magazine Exclusive approval to use SWE Heritage Club logo in advertising Unlimited access to the SWE Career Center (resume database and job postings) ($7,995 value) The opportunity to be an exclusive sponsor of a digital issue or to add animation to your ad in the digital issue Thank You For Your Highly Visible Support SWE Heritage Club members are leading companies and organizations who, through ongoing advertising in SWE Magazine, the SWE website and SWE s monthly e-newsletter, make a significant investment in SWE s mission. We encourage all SWE members to pay close attention to their advertisements and opportunities. On behalf of the 30,000+ women engineers who see Heritage Club members ads, thanks to the employers below for their commitment to helping women achieve their full potential in careers as engineers and leaders. For more information, visit SWE.org/Partner Aerojet Rocketdyne Chevron Cummins Inc. Exxon Mobil Corporation GE General Dynamics Mission Systems Halliburton ITW Johns Hopkins University Applied Physics Laboratory To qualify for the SWE Heritage Club, an employer must place a full-page ad in all four issues of SWE Magazine annually or purchase a qualifying Premium Package for SWE. MIT Lincoln Laboratory National Security Agency NAVAIR NAVSEA NCEES P: 5

6 MAGAZINE THE DIGITAL VERSION: Every advertiser in SWE Magazine has the benefit of being automatically included in the digital version of SWE Magazine. All members receive s announcing the issues availability with links to the issues when they publish. Digital issues drew more than 15,000 users and over 300,000 page views the past year, a reflection of the increasing importance this benefit offers advertisers. In addition, SWE launched dedicated apps for the magazine in the Amazon, Apple and Google stores to make accessing the content easier than ever before on smartphones and tablets. Being the sponsor of the issue entitles you to have a banner appear next to the issue (120 x 600 pixels, GIF format, animations accepted) and also to have a graphic that appears next to the cover of the issue. Sponsorship is $2,950 for regular issues or $4,495 for the Conference Issue. To see an example of this sponsorship opportunity, visit conference14/. The graphics for the app sponsorship locations are slightly different (static images with the following sizes: 1536 x 100; 2048 x 64; 640 x 100; 1136 x 64). A second option is to add rich media to your artwork or to animate your ad. You can stream video or audio when members see your advertisement to enhance its impact. Or, SWE can bring your ad to life by adding animation. We ll work with images/graphics already included in your design. Either option will result in increasing the attention your ad receives and help you maximize your impact. This option is available for $995 per issue. STREAM VIDEO ADD ANIMATION SPONSORSHIP BONUS CAREER ADVANCEMENT PARTNERS: Advertisers in SWE Magazine automatically receive a link to their site from the SWE Online Career Advancement Partners Web Page Your participation in SWE Magazine also includes a bonus web link from SWE s Career Advancement Partners and job posting(s) on SWE s Career Advancement Partners. SWE s Career Advancement Partners page is accessible from multiple areas within the SWE site. All full-page advertisers have their logos on the page. Advertisers with fractional ads receive a text link that appears in the appropriate level (see below for levels) and receive the corresponding complimentary 60 day postings. Links remain live for at least two months and will connect directly to the URL from your ad when clicked. PLATINUM LEVEL Full-page advertisers Includes five postings ($995 value) Includes a 100 x 70 pixel logo GOLD LEVEL: Half-page and 2/3 page advertisers Includes three postings ($899 value) SILVER LEVEL: One-third page advertisers Includes two postings ($598 value) BRONZE LEVEL: Quarter-page advertisers Includes one posting ($299 value) P: 6

7 DIGITAL

8 DIGITAL BANNER ADVERTISING ON SWE AND CONFERENCE WEBSITES: SWE s website, found at swe.org, promotes national advertising. Since the website is accessed regularly by members, this national banner advertising is an outstanding medium for employers to place employment ads that will link back to their website. Banner ads are available on all of the pages of the SWE website with one large banner and two smaller banners appearing on each page. RATES (Gross rate, for two months) Large Banner (250 x 250 pixels)...$3,795 Smaller Banner (120 x 240 pixels)...$2,575 Files should be GIF, SWF or flash. They may include animation. Max file size is 60K. ALL TOGETHER NEWS SOURCE: SWE has reinvented and redesigned All Together from a monthly e-newsletter to a daily blog news source. All Together publishes content promoting relevant information and news for women engineers around the globe. Monthly s are sent to SWE s membership and All Together subscribers, as a lead sponsor you will have your logo (GIF format, no animations) included in the along with a description of your opportunities/programs (100 word maximum). Advertiser s ads run on All Together s desktop and mobile site. The sponsorships are first-come, first-served and subject to availability. Monthly rate...$5,295 NEW FOR 2015! SWE s All Together, the society s monthly news source, will offer secondary sponsorship opportunities. The secondary sponsor will receive banners of the same size as the lead sponsor but not be identified in the initial announcing the new All Together. Cost...$3,375 subject to availability SWE ADVANCE LEARNING CENTER SWE members register for new webinars and access previous webinars and podcasts, as well as maintain their professional development transcripts, in the SWE Advance Learning Center. Take advantage of this new opportunity to reach women engineers with your 234 x 60 pixel banner ad placed prominently on the Center s home page. RATES (Gross rate, for one year)... $4,395 Files should be GIF, SWF or flash. They may include animation. Max file size is 60K. 234 x 60 AD SPACE P: 8

9 In Nashville with an Enhanced Exhibitor Listing on we15.swe.org DIGITAL SWE is proud to offer a powerful opportunity to build momentum leading into the WE15 Conference in Nashville this fall. Members closely review the website to see who will be attending the career fair and you have the opportunity to ensure that your listing on the WE15 website stands out from the hundreds of other exhibitors attending. THERE ARE THREE OPTIONS AVAILABLE TO YOU: A Premium Listing which is limited and available to only eight exhibiting companies An Enhanced Listing (Academic Institutions Only) Ad placement on the conference website for advertisers on SWE.org The Premium and Enhanced lisiting options allow you to highlight your organization in the online exhibitor listing. Advertisers can provide more detailed information about your products and services; social media outlets; and online resources all on your dedicated listing page within the heavily trafficked conference website. In 2015 SWE is offering a WE15 Exclusive Banner on the conference site. The banner ad will be placed on the highest trafficked pages from the year prior. NOTE: advertisers on SWE.org will have their ads placed on the WE15 site at no additional cost. WE15 Exclusive Banner: (728 x 90) $4,850 AD SPACE PREMIUM LISTING INSET: The Premium Listings are limited to eight exhibitors. These will be the first listings seen on the page, appearing at the top. BENEFITS INCLUDE: Company logo (200 x 200 pixels, GIF format, animations acceptable) Company description (up to 250 words) Ability to list engineering disciplines you are looking to attract Up to eight links to company web pages and/or social media (careers, diversity, homepage, recruiting calendar, technology/products, video, link to magazine ad, etc) Cost: $3,950 P: 9

10 CAREER DEVELOPMENT POSTINGS AND RESOURCES

11 CAREER SWE ONLINE CAREER DEVELOPMENT CONFERENCE: Early in 2015 SWE hosted its annual online career development conference hosted by SWE Advance Learning. Attendees participate from home or at the office and are provided all presentations and conference content post the event. We will host this popular event again in early 2016 and will feature four to five webinar presentations per day ranging from a half hour to an hour. Potential 2016 topics include*: Understanding emotional intelligence and its impact in the workplace Being an authentic leader Proactive approaches to career planning and transitions Communicating effectively Developing your brand Negotiating your compensation Engaging with community and professional organizations *Subject to change Sponsors will be recognized on all communications promoting the conference and cited in any related news releases. Sponsors will also have the opportunity to briefly address the attendees during the course of the online event. Sponsor level: $5,000 BONUS! SWE Career Advancement Partners link for SWE Magazine advertisers. See page 6 for full details. WEBINAR SPONSORSHIP Each month, SWE adds new webinars to an already extensive list of offerings. Our professionally produced webinars cover a variety of topics for professional and personal growth and are marketed to more than 30,000 members. Sponsors have the opportunity to include your logo in the opening segment, introduce the speaker and presentation topic to the audience, invite an unlimited number of attendees from your company to the webinar at no extra cost and your brand will remain in the webinar even after it has been permanently added to SWE s library. Sponsorship... $7,000 P: 11

12 PACKAGES AND DETAILS

13 SWE PREMIUM Advertising Packages SWE PLATINUM Multimedia Partner ($39,500): Choice of six of the following: Full-page, 4-color ad in Fall Issue of SWE Magazine with digital animation or video included Full-page, 4-color ad in Conference Issue of SWE Magazine with digital animation or video included Full-page, 4-color ad in Winter Issue of SWE Magazine with digital animation or video included Full-page, 4-color ad in Spring Issue of SWE Magazine with digital animation or video included 120 x 240 pixel banner ad on SWE website for seven months Lead Sponsor of SWE e-newsletter for one month (subject to availability) and 120 x 240 pixel banner ad for three months on SWE website 250 x 250 pixel banner ad for five months on swe.org Lead sponsorship of SWE Magazine Digital Issue (subject to availability) and Premium Listing on WE15 Exhibitor Page Platinum Partner Level also includes: Heritage Club Listing in SWE Magazine Company logo on SWE Career Advancement Partners Recognition in SWE s Annual Report Entire archive (over 140 webinars) and all 2015 Webinars ($9,500 value) SWE GOLD Multimedia Partner ($28,900): Choice of four of the following: Full-page, 4-color ad in Fall Issue of SWE Magazine with digital animation or video included Full-page, 4-color ad in Conference Issue of SWE Magazine with digital animation or video included Full-page, 4-color ad in Winter Issue of SWE Magazine with digital animation or video included Full-page, 4-color ad in Spring Issue of SWE Magazine with digital animation or video included 120 x 240 pixel banner ad on SWE website for seven months Lead Sponsor of SWE e-newsletter for one month (subject to availability) and 120 x 240 banner for three months on SWE website 250 x 250 pixel banner ad on SWE website for five months Gold Partner Level also includes: Heritage Club Listing in SWE Magazine Logo on SWE Career Advancement Partners Recognition in SWE s Annual Report Company access to all 2015 Webinars (25-30 projected - $5,000 value) P: 13

14 SWE PREMIUM Advertising Packages SWE SILVER Multimedia Partner ($23,000): Choice of three of the following: Full-page, 4-color ad in Fall Issue of SWE Magazine Full-page, 4-color ad in Conference Issue of SWE Magazine Full-page, 4-color ad in Winter Issue of SWE Magazine Full-page, 4-color ad in Spring Issue of SWE Magazine 120 x 240 pixel banner ad on SWE website for six months Lead Sponsor of SWE e-newsletter for one month (subject to availability) and two month 120 x 240 pixel banner ad on SWE website 250 x 250 pixel banner ad on SWE website for two months and Premium Listing on WE15 Exhibitor Page Silver Partner Level also includes: Heritage Club Listing in SWE Magazine Logo on SWE Career Advancement Partners Recognition in SWE s Annual Report SWE BRONZE Multimedia Partner ($18,750): Choice of three of the following: Half-page, 4-color ad in Fall Issue of SWE Magazine Half-page, 4-color ad in Conference Issue of SWE Magazine Half-page, 4-color ad in Winter Issue of SWE Magazine Half-page, 4-color ad in Spring Issue of SWE Magazine 250 x 250 pixel banner ad on SWE website for two months and 120 x 240 pixel banner ad on SWE s website for two months P: 14

15 SWE MAGAZINE PUBLISHING SCHEDULE/EDITORIAL CALENDAR Issue Fall 2015 Back to School/ Conference Preview WE15 Conference Issue Nashville Winter 2016 Careers/Conference Highlights Spring 2016 Diversity/Women s History Month Ad Space July 15, 2015 August 19, 2015 December 9, 2015 January 21, 2016 Materials Date July 22, 2015 August 26, 2015 December 16, 2015 January 28, 2016 ADVERTISING RATES: COLOR 2-COLOR ADDITIONAL - $895 4-COLOR ADDITIONAL - $1,295 COVERS BACK COVER: 4-COLOR PAGE RATE PLUS 15% INSIDE FRONT AND BACK COVER: 4-COLOR PAGE RATE PLUS 10% BLEED ADDITIONAL 10% DIGITAL ANIMATION $995 Black and White Gross Rate, per issue SIZE 1X 2X 3X 4X FULL PAGE $7,651 $7,194 $6,930 $6,694 1/2 ISLAND $4,775 $4,519 $4,392 $4,352 1/2 PAGE (H/V) $4,660 $4,410 $4,285 $4,245 1/3 PAGE $3,963 $3,750 $3,643 $3,609 1/4 PAGE $3,001 $2,837 $2,753 $2,725 SPECIFICATIONS: SIZE WIDTH HEIGHT FULL PAGE BLEED 8 5/8 X 11 1/4 TRIM 8 3/8 X 10 7/8 FULL PAGE (LIVE AREA) 7 1/4 X 10 1/2 PAGE ISLAND 4 3/4 X 7 3/8 1/2 PAGE VERTICAL 3 1/2 X 10 1/2 PAGE HORIZONTAL 7 1/4 X 5 1/3 PAGE VERTICAL 2 1/4 X 10 1/3 PAGE SQUARE 4 1/2 X 5 1/4 PAGE 3 1/2 X 5 ELECTRONIC SUBMISSION PDF at 300 dpi SUPPLIED MATERIALS CD Rom Ask your sales representative for any additional electronic specifications ADDITIONAL INFORMATION: Published rates are 15% commissionable to recognized agencies. Payment terms are net 30 days. Publisher reserves right to suspend agency commission for past due invoices. All invoices over 30 days late will be assessed a finance charge at 1.75% monthly. Canceled orders must be received, in writing, by the space deadline. Cost of special handling of display ads, such as reshooting art to meet standard requirements, typesetting or creating artwork, will be billed to the advertiser at cost. MAILING INSTRUCTIONS: All display advertising materials and instructions, including contracts, insertion orders and other correspondence should be sent to: SWE Magazine 2350 Cinnamon Ridge Road Charlottesville, VA For display advertising information or questions, contact UniDiversity Phone: adv@swe.org Website: P: 15