Online marketing opportunities

Transcription

1 Online marketing opportunities Building.co.uk and bdonline.co.uk are informative, interactive sites which encourage repeat visits and user retention. Advertising your brand on these websites offers you access to an average of 240,000 unique users across building.co.uk and 140,000 on bdonline.co.uk, ensuring you reach all key professionals in the construction and architecture industry. Both websites offer a unique range of opportunities to get your brand in front of your target audience. E-newsletters Webinars Prodcasts Video Editorial related advertising (Connect) Brand benchmarking Channel sponsorship Virtual trade show sponsorship prices and specifications newsletter sponsorship webinar sponsorship Building Building Supplements Building Special Features Building Global building.co.uk building4jobs.com Building Virtual Careers Building Webinars BD BD Magazine BD Supplements BD Special Features BD Global BD WA100 bdonline.co.uk bd4jobs.com BD Virtual Careers BD Webinars BSD BSD supplements BSDlive.co.uk BSD4jobs.com BSD webinars Advertisements are available in the following formats: Skyscraper MPU Top banner/leader board Page peel Examples are shown on the next page. Virtual Grad Fair Sustainability Now Education Now Healthcare Now 1

2 Leaderboard/top banners Banners appear across the top of every page. These banners offer excellent visibility when combined with strong creative and a call for action. Page peel A page peel can be found at the top right hand corner of the page and used creatively, unveils a very powerful unique message. Click here to view an example of a page peel MPU (message plus unit) An MPU sits just to the right hand side of editorial, and due to its shape, is ideal for both static and video creative. Road blocks Road blocking of sections is available offering a unique opportunity to own all 4 rotations of one or all advertising positions of the home page or chosen section for a limited time period. Road blocks are well suited for product announcements, marketing splash campaigns, major launches and high profile campaigns. Cost of road blocks for all sections is available on request and subject to availability. Skyscraper A skyscraper offers high visibility and is heavily demanded. The vertical format works well for many building industry product images. prices and specifications newsletter sponsorship 2

3 newsletter sponsorship Sponsoring our newsletters ensures your message has an exclusive presence on daily or weekly news alerts. Options include a banner, positioned in a prominent position underneath the news headlines and a skyscraper on the right hand side of the news. Research has shown that this is where most readers click when they have read a news item so click-through rates will be maximised. Breaking Careers Daily News Global Health and Safety Legal QS News Regenerate Student Sustainability Technical Weekly news BD Global BD Magazine digest Breaking news Weekend news review Weekly digest prices and specifications 3

4 Webinar sponsorship Webinars are online seminars that you attend via your computer. They provide a cost-effective and environmentally friendly way to present valuable industry information to a large targeted audience in an interactive format. The easy-to-access information can be viewed live or after the event at a time that suits the viewers. The unique medium of a webinar means that sponsors gain unrivalled access to a high level audience who can easily make time to attend online. Webinars are ideal for: Obtaining news sales leads New product launches Communicating industry updates Educating existing customers Internal communication Sponsors benefit from: Logo on all promotional material including web banners, s and magazine advertisements. Logo on the registration page and computer screen for the duration of the webinar visible to a highly targeted audience. Access to registration data following the webinar you will receive a detailed contact list of those who registered for the webinar. Customised registration questions you can benefit from gathering additional information from potential customers as they register. Lead generation your webinar will be hosted on building.co.uk or bdonline.co.uk following the live broadcast for 12 months. You will have access to all those who register to view the webinar over this period. Bespoke post-event survey after the presentation you can have the option to submit bespoke post-event survey with questions tailored to your organisation. Real-time polling capabilities you will have the ability to poll users on-the-fly and customise the presentation based on audience responses. We recently tried our first webinar with Building, on "Building Schools for the Future" and were very impressed with the quality and number of leads generated from it.i would certainly consider using them again. BOB STARK, KNAUF DRYWALL Additional features: Dedicated account management team Technical support CASE STUDY: DELIVERING THE SCHOOLS WE ASPIRE TO An audio, editorially led webinar examining the Building Schools for the Future program building.co.uk/webinars Total registered: 645 Attended live: 300 User questions submitted: Over 50 4

5 ProdCasts A ProdCast is a 15 minute online presentation and can be either a video or slides with audio. The ProdCasts are available to viewers on demand only. Viewers register online to view our ProdCasts and have the opportunity to submit questions to you via . CASE STUDY: TOWARD ZERO CARBON SCHOOL BUILDINGS An audio KnowledgeCast by Andrew Thorne, Department for Children, Schools and Families and Ian Butterss, Faithful+Gould. building.co.uk/productcast Total registered: 524 Video Our video technology can be used in a variety of ways including your projects and events. Building or BD will take care of the video production and host the video online at building.co.uk or bdonline.co.uk on a bespoke web page complete with your branding. Building or BD will drive traffic to your video with a targeted promotional package which includes a button on the homepage of building.co.uk/bdonline.co.uk and a dedicated newsletter to our database. Building / BD Connect Building and BD Connect enable you to drive traffic to your website from articles on the building.co.uk or bdonline.co.uk featuring your products. Readers can click on related links at the end of each news story to find out more about your company or product featured. We will create a bespoke webpage on building.co.uk or bdonline.co.uk incorporating content from your website. Your bespoke page contains links that will take potential clients directly to your website from a trusted source. 5

6 Brand-benchmarking surveys Building and BD can conduct a benchmarking study on your behalf by direct and on-line buttons or banners. The survey gives you a benchmark of your brand s position in the marketplace, along with more detailed knowledge of the perception of your company. You may include your logo and branding on the or just have the Building or BD branding to allow a blind survey. We manage the research from beginning to end including survey creation, broadcast and data capture. Full results are then passed on to you for your analysis. CASE STUDY: MTECH OFFSITE SURVEY A survey to determine opinions towards offsite construction among architects Completed questionnaires: 671 Channel sponsorships For high-profile & targeted campaigns, channels or sections of building.co.uk and bdonline.co.uk can be sponsored, offering you complete ownership of your selected area. Specialist channels include: sustainability, regenerate, legal, health & safety, global or student. Contact the sales team T:+44(0) E: lmorphew@ubm.com 6

7 Virtual trade shows Virtual trade shows are two-day online events that you attend from the comfort of your desk. Key topics attract and bring together the key players in the industry to network and meet new contacts. By sponsoring or exhibiting you will be seen by key decision makers and specifiers in a sustainable and convenient environment. Click here to view Building Virtual Careers promotional video By exhibiting or sponsoring a virtual event you will have the opportunity to: Target and network with potential business prospects - you will be able to see the profiles of all visitors at the event, and focus your attention on your key prospects Host a discussion on your key topic areas and field enquiries via private instant messaging or group chat facilities. After the event you will receive transcripts of all conversations, enabling you to follow up the most relevant enquiries with potential clients. Gain quality leads via distribution of literature - visitors to your booth can add virtual brochures to their virtual briefcase. Following the event you will receive a report detailing who downloaded what information and which areas of your booth they looked at. Gain 3 months of brand promotion - as a partner your logo will appear on all show marketing, including full page advertisements in bd and Building, s to our database and online advertisements. Additional opportunities at the virtual trade shows including sponsorship of the lounge and of the editorial pavilion, driving traffic to your booth and displaying your brand in front of your target market. Healthcare Now CASE STUDY: SUSTAINABILITY NOW VIRTUAL TRADE SHOW Total registrations: 3,711 Total live attendees: 1,567 Live event: Average total visits per booth: 335 Average total unique visits per booth: 231 Users usually download between 5 and 8 brochures from each booth. Our post event survey revealed that over 90% of visitors would visit another virtual show, and 92% found it excellent or good as an experience. 7

8 Website pricing Run of site* MPU per thousand impressions Leaderboard per thousand impressions Skyscraper per thousand impressions Home page tenancy MPU... 2,200 per month Leaderboard... 1,800 per month Skyscraper... 1,800 per month Website specifications Leaderboard Dimensions x 90 pixels Format... GIF, animated GIF, JPEG, SWF Max file size... 39kb URL... An active URL must be supplied for the ad to link to Additions... Flash* and java accepted upon prior approval MPU Dimensions x 280 pixels Format... GIF, animated GIF, JPEG, SWF Max file size... 39kb URL... An active URL must be supplied for the ad to link to Additions... Flash* and java accepted upon prior approval Skyscraper Dimensions x 600 pixels standard OR 120 x 600 pixels slim line Format... GIF, animated GIF, JPEG, SWF Max file size... 39kb URL... An active URL must be supplied for the ad to link to Additions... Flash* and java accepted upon prior approval Page peel pricing Exclusive position on home page... 2,500 per week Run of site on rotation (3 max)... 2,000 per week Run of site exclusive... 3,000 per week Home page and run of site exclusive... 5,000 per week Newsletter pricing & dimensions Solus sponsorship From 1,600 per newsletter Dimensions (Banner) x 60 pixels Dimensions (Skyscraper) x 400 pixels Format... GIF Max file size... 39kb URL... An active URL must be supplied for the ad to link to Deadlines All creative should be sent to onlineads@cmpi.biz at least 5 working days before the campaign is due to go live. *Minimum of 30,000 page impressions per month, per campaign. 8