SAM Publications is the leading publisher for both

Transcription

1 MEDIA GUIDE 2015

2 SAM Publications is the leading publisher for both Aviation and s and Books. With our magazine dominating 37% off the market share we are the publisher of choice for many companies looking to advertise within the modelling sector. The Best for Historical, Reference and is the sister title to SAMI, and offers a unique blend of contemporary and historical reference features combined with some of the very best modelling articles. Focusing on military aircraft of the past, the magazine features a wide selection of material covering as wide a sphere of interest as possible, with top quality model builds and photography, with features from some of the best known aviation writers and modellers. Each issue is designed to edify and inspire both the modeller and enthusiast alike, in a style that has become synonymous with SAM Publications. Scale Aviation The Market Leading Model Scale Aviation provides a unique and innovative experience for all types of modeller, from the complete beginner to the most experienced. Each month we offer a wide range of news, reviews, and full build features from around the world, written by our international team of contributors including many with a worldwide reputation in their field. It is this combination of expert writing and content that has made our title the most popular choice with modellers not only in the UK but also around the world. To make our magazine brand even more accessible we have now launched SAMI, and indeed all of our titles onto tablet and smart phone screens in co-operation with PocketMags, one of the most popular digital format retailers. So by embracing both paper and digital formats we now give a wide choice of ways for our readers to engage with the world s number one Aviation. This is further enhanced by an online presence via the SAM Publications website, our Facebook pages and YouTube Channel, to create a more interactive and enjoyable product for our readers to enjoy. Scale The Worlds No.1 Scale is the magazine for the Armour and enthusiast alike, and in its 100 pages you will find news, reviews and a feature packed format, with top quality photography and high-end production values making SMMI the Worlds No.1. Each issue has a unique and exclusive Scale Manual, which has a complete set of scale plans, and a full step-by-step model-build, all backed up with a walk around and a photo gallery. You will also find some exclusive builds features from the likes of Ammo of Mig, Andrea Miniatures, Mr Black and many others. And When it comes to reference material SMMI has some of the very best, with amongst others, noted historian Anthony Tucker-Jones, who brings a monthly War-Zone column, where conflicts from World War I through Vietnam to the Gulf Wars and beyond are discussed, with images of the men and machines involved. No other military modelling magazine delivers the quality and breadth content that you will find in SMMI! Marketing & Distribution Manager Rebecca Harris +44 (0) [email protected] Books & s

3 Modelcraft Scale Aircraft 9% 9% Fine Scale 7% 13% Scale Auto Enthusiast 1% Model 7% Scale Aviation 18% Tamiya Model 8% Model Airplane 9% Scale 7% UK Percentage of Copy Sales by Title 12%

4 BLEED Alllow 4mm Books & s 2015 Advertising Rates Scale Aviation Model Scale Int. Aircraft Int. TEXT 190 x 274mm DPS Whole Page Half Page Quarter Page FULL PAGE 210 x 297 mm HALF PAGE 190 x 135 mm HALF PAGE vert 93 x 274 mm Eighth Page Outside Back Cover Inside Front Cover Inside Back Cover A QUARTER PAGE 93 x 135 mm B C B C QUARTER STRIP 190 x 65.5 mm Shop and Web Guide Advert A - 1 Box Advert 60 x 30 mm EIGHTH PAGE 93 x 65.5 mm B - 2 Box Advert 60 x 65 mm 124 x 30 mm C - 3 Box Advert 60 x 100 mm 190 x 30 mm Discounts 1 month for 2 titles 10% 1 month for 3 titles 15% 3 months for 1 title 10% 3 Months for 2 titles 15% 3 Months for 3 titles 20% 6 Months for 1 title 15% 6 Months for 2 titles 20% 6 Months for 3 titles 25% 12 Months for 1 titles 20% 12 Months for 2 titles 25% 12 Months for 3 titles 30% Shop and Web Guide 3 Issues 6 Issues 12 Issues A - 1 Box Advert B - 2 Box Advert C - 3 Box Advert

5 Production Schedule 2015 Issue Month Title On Sale Editorial Advert Weeks Deadline Deadline On Sale January 2015 ALL 18th Dec th Nov rd Dec February 2015 ALL 22nd Jan th Dec th Jan March 2015 ALL 26th Feb nd Jan th Feb April 2015 ALL 26th Mar th Feb th Mar May 2015 ALL 23rd Apr th Mar th Apr June 2015 ALL 28th May rd Apr th May July 2015 ALL 25th Jun st May th Jun August 2015 ALL 23rd Jul th Jun th Jul September 2015 ALL 27th Aug rd Jul th Aug October 2015 ALL 24th Sep th Aug th Sep November 2015 ALL 22nd Oct th Sep th Oct December 2015 ALL 19th Nov th Oct th Nov January 2016 ALL 17th Dec th Nov nd Dec Distribution All 3 s are sold thoughout the UK through WH Smiths High Street and Travel, Tesco Extra Stores, Martin McColls, Independent Newsagents and Hobby Shops. SAM Publications has a large and ever increasing World Wide Subscriber base across all 3 titles. Within North America we are available in all outlets of Barnes and Noble, and through Kalmbach. All 3 titles are available in all major Newsagents and Hobby Shops throughout North American, Europe and the Rest of the World. Scale Aviation Export Distribution 18,874 UK Subscriptions 3,725 Hobby Shops 3,305 Overseas Subscriptions 3,664 UK Distribution 16,009 TOTAL 45,577 Scale Export Distribution 15,166 UK Subscriptions 3,225 Hobby Shops 3,390 Overseas Subscriptions 3,250 UK Distribution 17,324 TOTAL 42,355 Export Distribution 12,437 UK Subscriptions 3,130 Hobby Shops 3,180 Overseas Subscriptions 2,930 UK Distribution 12,743 TOTAL 34,420 Books & s

6 Scale Aircraft -4% Tamiya Model -6% Illustrated -8% -9% AFV -10% Model -11% Model Airplane -13% Fine Scale -19% Modelcraft +4% Scale +11% +4% Scale Aviation +3% Total Market Decline -3% Percentage Sales (Increase or Decrease by Title)

7 Digital Data PDF (all fonts must be embedded) Complete EPS (all fonts converted to outline) Picture files accepted; TIFF, EPS, or JPEG. All images should be CMYK, 300 dpi (minimum) Digital data should be supplied on CD/DVD, , or by FTP transfer (details on request) Web Site Advertising Slider Box Per month. See It, Buy it, Build It Per month, includes a hyperlink. Mechanicals Excepted file types, Tiff, EPS, Jpeg, PDF. All at a minimum 300 DPI and CYMK. DPS Full Colour Dimensions: Editorial Type Area 400mm x 277mm. Trim 420mm x 297mm Full Page advertisements, allow 4mm bleeds all round. Inserts By arrangement from 25 per 000 Digital Editions from 10 per OOO Distribution UK 36% Slider Box Europe 27% SAM gives my products excellent coverage... Dollar versus returns, SAM has been our best experience... Anyone hoping to reach the serious modeller today needs to find themselves on the pages of SAM titles So far the advertorial has always been brilliant and we have noted an increase in new customers and we are pretty sure that it s all from the advertising in your magazine Celine, El Greco Miniatures. Rest of the World 5% N. America / Canada 32% Books & s