edible OKC Welcome to Edible OKC!

Transcription

1

2 edible OKC Welcome to Edible OKC! We re so excited to be bringing Edible to Central Oklahoma. Edible OKC is published six times a year and is part of Edible Communities, an award-winning network of more than 87 regional print food publications across the US and Canada, supported by editorially and visually rich digital, mobile, and our new PBS television series The Victory Garden Presents: Edible Feast. Every issue of Edible OKC celebrates our local farmers, food artisans, brewers, chefs, and home cooks from those working to get more local food on everyone s plates to those who just love to cook and enjoy great food. Edible OKC is the ultimate resource for our local food and drink culture by providing intelligent content, detailed information and culinary inspiration all from just beyond your doorstep. We believe that knowing where your food comes from is powerful information and more and more, consumers want to know this, too. By producing this award-winning, beautiful and informative magazine, we inspire readers to support the businesses that advertise with us. Our readers are informed, affluent and passionate consumers who place a premium on high-quality food and products. Edible OKC readers are champions of local businesses and not just when it comes to food and drink. They are seeking an experience and a relationship with businesses they patronize. Let them discover your business in the pages of Edible OKC. We look forward to partnering with you, AARON & JEN SNOW Passionate and informed readership in a highly desirable demographic. Unparalleled editorial and design quality, with worldclass writing, photography and illustration. Highly targeted controlled circulation in the Oklahoma City Region. We believe in top quality print as an incredibly effective way to consistently connect with local readers seeking your product or service. Edible Oklahoma City publishes 20,000 copies bi-monthly, reaching more than 420,000 readers annually (based on a 3.5 per copy pass-along rate). Our circulation will be audited by Verified Audit Circulation, a leading national provider of services for confirmation of print and digital media for more than 50 years. We take great care of our advertisers: We offer ad design and marketing consultation, and constantly work to ensure the ad is as effective as possible through placement and design.

3 Why Invest Your Marketing Dollars in Edible Oklahoma City? Edible readers are concerned, connected, savvy and community minded. Exactly the sort of customers you want. They influence their friends, telling them where to shop, where to eat, what to cook, what to drink and why. And, frankly, they trust us. They know we are an honest, smart, and beautiful publication. With a unique, decentralized publishing model, no other magazine devotes editorial exclusively to local foods and food culture. And that makes our advertisers more attractive from Norman to Guthrie. A Bi-Monthly Publication with a Circulation of 20,000 Copies Per Issue. HIGH-VISIBILITY ADS Edible readers tell us that they read the magazine cover to cover even the ads. That means more exposure for you. Our rates are the most cost effective in the region for reaching connected consumers who sincerely care about businesses like yours. TRUST Because we don t review restaurants or lean on gossipy stories, our readers trust the businesses we write about and the businesses that advertise with us. That means they are more likely to become new customers for you. These magazines are valuable reference material and are not discarded like general interest or advertising-heavy publications we always have more content than ads, so you will not get lost in the crowd. DO YOU ACCEPT ADVERTISING FROM NON- FOOD & DRINK-RELATED BUSINESSES? Yes! But we do have a filter regarding our acceptance policy and we don t accept just any ad. Our readers appreciate the quality of the advertising and we want to keep it that way. We seek advertising from local, regional, and national businesses that share our values, audience demographic, and commitment to building a thriving and vibrant community. TARGETED DISTRIBUTION Edible OKC is published 6 times per year and distributed through locally owned businesses in Edmond, Norman, Guthrie, and Oklahoma City: Grocery stores & gourmet stores, coffee shops, bookstores & newsstands, specialty food and beverage merchants, restaurants & hotels, realtor s offices, Chambers of Commerce, local hospitals, Will Rogers Airport, museums, culinary and hospitality schools, culinary-related exhibitions and events, farmers markets and farm stands. Copies of each publication are also mailed to subscribers and major decision makers from within the culinary and OKC business community. When it comes to local food, we re the only game in town. We cover the thriving food and drink culture in central Oklahoma. That makes us the area s most targeted publication. In every issue we introduce our readers to the people, places, businesses and organizations who are exemplary, innovative, exciting and that make a difference in our local economy. If you d like to share your message with our readers by advertising in Edible OKC, please contact us: advertising@edibleokc.com.

4 By the Numbers Targeted Demographic Average household income exceeds $100, % are college graduates. 81% are professionals, educators and entrepreneurs. 51% are women, 49% are men. Median reader age is % would pay more for a product that was locally produced, organic, humanely raised, sustainably made or had a story behind it. 3.5 average number of readers each Edible magazine is shared with 76% make a restaurant reservation before a hotel reservation when planning a trip. Edible readers travel for pleasure 14 days per year. Circulation is 20,000 copies every eight weeks, audited by Verified Audit Circulation. Fun events every month to connect our readers with our advertisers! This data was derived from a readership survey of Edible readers across North America. Readers of Edible publications discover their communities and the businesses they want to patronize in the pages of Edible magazines.

5 edible OKC Advertising Rates Premium Placement (full color) Back Cover (includes bleeds) (live area: 8.375" x ) Inside Front or Back Cover, RH opp. the Editor, or Table of Contents (live area: x ) size: w x h x x issues $3,700 $3, issues $3,600 $3,200 6 issues $3,400 $3,000 Interior Page Ads (full color) Full Page (includes bleeds) (live area: x ) x $2,900 $2,800 $2,600 Half Page (horizontal) x 4.75 $1,600 $1,500 $1,300 Half Page (vertical) 3.75 x 9.75 $1,600 $1,500 $1,300 Quarter Page (vertical) 3.75 x 4.75 $950 $850 $775 Eighth Page (horizontal) 3.75 x 2.25 $400 $350 $300 Website Ads Leader Board Footer Banner Box Size 728 pixels x 90 p 728 pixels x 90 p 300 pixels x 250 p 1 Month Rotation $375 $325 $375 Multiple 30-day Rotations $325 $275 $375 An additional 10% discount applies to electronic advertising agreements of three months or more. Print subscribers receive 50% off. Billing is monthly in advance of ad schedule. Creative and production services available. Ask for rates. Deadlines Publication Date (Issue Date) Space Reservation Deadline Payment/Ad Deadline MAY/JUNE MAR 30 APRIL 6 JUL/AUG JUNE 1 JUNE 8 SEP/OCT JULY 27 AUGUST 3 NOV/DEC SEP 28 OCT 5 JAN/FEB NOV 16 NOV 23 MAR/APRIL JAN 25 FEB 1 Full Page Printed Area Full Page Bleed Area 1/4 Buffer Without Text for Full-Page Ads Standard Ad Sizes 1/8 1/2 vertical 1/2 horizontal 1/4

6 edible OKC Advertiser Checklist Congratulations on becoming an Edible Oklahoma City advertiser! We pride ourselves on being as helpful as possible for our advertisers. If you have any questions, please get in touch with jen snow at or please complete this checklist: Fill out the Advertising Agreement Form. Send the Ad Artwork. If you design the ad: Send us the file (PDF with outlined text or 300+ DPI CMYK image). Send them to If we design the ad: Send us high-resolution photos and logo (see explanation below) Send us text for the ad, and indicate which text has highest priority. Note about how you want it to look. Send them to Send payment by phone: Jen Snow at or by mail to: Edible OKC 107A NE 3rd Street, Oklahoma City, OK Send the text for your free 40-word Source Guide entry. Follow us on Instagram, and we ll follow you back. Add yourself to our mailing list at EdibleOklahomaCity.com Add us to your press contact list so we can stay informed on your news! Deadlines April 6, June 8, Aug 3, Oct 5, Nov 23, Feb 1 March 30, June 1, July 27, Sept 28, Nov 16, Jan 25 March 30, June 1, July 27, Sept 28, Nov 16, Jan 25 April 6, June 8, Aug 3, Oct 5, Nov 23, Feb 1 Other Advertising Options: Guaranteed positioning available for an extra 15%. Insert information & quotes available on request. Ask us about our design services available. Ad File Format Specifications: 300+ DPI TIFF or highest-quality JPG, CMYK EPS or PDF file with fonts embedded or outlined Please make sure your ad is the correct dimensions (see opposite side) and is CMYK, not RGB. Full-bleed ads: Please make sure no text is within ¼ inch of the trim-line. Here are some terms you may need to know: BLEED - To print right up to the edge of the page, printers print past the edge of the page, then cut it to size. The area that s printed on, but is cut off, is called the bleed. HIGH-RES/DPI - Dots Per Inch, also called resolution. This describes how many dots are printed in one square inch of paper. Computer monitors have much lower resolution (72) than print (300+), so images that look big on your computer need to look huge on your computer to look good in print. CMYK/RGB - Our printer combines Cyan, Magenta, Yellow, and Black to make colors. Computers use Red, Green, and Blue. TIFF - An image file format that is very large, but doesn t compress the image to save space, and so is great for print. JPG - A compressed image file format that trades quality for a smaller file size. jpg s can be used as long as they are set to high quality (low/no compression) and are at least as big as the size required (see the opposite side for pixel dimensions for ads).

7 For New Advertisers This guide outlines our policies, best practices for ads, and guidelines to creating an effective ad. If you have any questions, please contact Jen Snow (405) or How Our System Works GATHERING MATERIALS Send all the company assets for the ad through your ad rep. This includes anything that might be used in the ad, including: Logo, company colors, business hours and other information, photos you d like to use, etc. Please keep in mind that print publications require highresolution images, particularly with larger ad sizes. Consult the Advertising Rates sheet, which details pixel sizes for the various ads. This is true for both pictures as well as logos. If needed, we offer design services to create a new logo, or to recreate a low-resolution logo at print resolutions. GATHERING INFORMATION Your ad representative should also ask about your goals with the ad, such as getting more soccer teams in to a trophy shop, announcing a new location, or promoting an event. Additionally, try to get a sense of the vibe you want to get across: High-end, family friendly, etc. PROOFING Once a design has been made, we ll send you an with a link, and from that link you can see the ad proof, add notes, and accept or decline the proof. If you decline the proof, please give concrete advice about what you d like to change ( I think the logo should be bigger ), and avoid vague language ( it needs to pop ). REVISIONS AND APPROVAL We ll create ad proofs for you, and take feedback until you have an ad that will run in the magazine. We try to complete ads within about 1-3 revisions Advertisers taking advantage of our free design services are expected to read and understand this guide. What Ad Design Covers Assembling your ad from elements provided by the company. Several proofs or iterations of the ad. Ads may be changed each issue. If you plan on having a new ad each issue, we recommend having a basic template that can be changed to suit the changes, and to develop a year-long plan on exactly what you d like to emphasize in each issue. Finding stock images, good fonts, etc., for use in the ad. Advice on content, placement, and general design. Use of your free ad in other publications (although we do not offer resizing to others specifications). What Ad Design Does Not Cover Logo design. Your logo is the face of your company, and deserves more time and thought than we can offer for free. Logo resizing. A common problem is that companies have a logo, but do not have a high-resolution image. This can usually be done for between $60-100, depending on the complexity and source materials. Excessive iterations/proofs. We don t like putting a number on how many proofs is too many, because some changes are trivial, and others are complex. In general, we try to finish within 1 to 3 revisions of the design, and 5 is outside the norm. Resizing for other publications specs. Although we have no problem with businesses reusing ads designed by Edible OKC in other publications, they often need to be resized to match their ad sizes. Photography. We work with a variety of fantastic photographers, and enthusiastically endorse their work. We d be happy to refer them to your business.

8 edible OKC Advertising Agreement First & Last Name Business Name Business Address City State Zip Code Phone Ad size Number of Insertions Ad Rate Issue date of first insertion Ad changes contact person Billing contact Edible Oklahoma City Account Manager Mailing address address Website Special Notes Credit Authorization: Credit Card: MC Visa Amex Discover Card Number Payments Charge Date Charge on Due Date (see below) Charge if alternate payment is not received Charge Frequency Weekly Monthly Per Issue Per Contract (10% discount for annual payments) All advertisers are required to have a credit card on file to charge in the event of non-payment. This card will not be charged unless invoice has reached 40 days aging or 10 days past due. All credit card information will be kept confidential. Expiration Date Security Code Name on Card Billing Address City / State Zip Signature Date TERMS AND CONDITIONS 1. All contents of advertisements are subject to Edible Oklahoma City s approval. Edible Oklahoma City (EOKC) reserves the right to reject or cancel any advertisement, insertion order or space reservation, or position commitment at any time without cause. EOKC reserves the right to insert the word advertisement above or below any copy. 2. An advertising contract can be canceled by the advertiser in writing thirty (30) days prior to the next scheduled deadline date for space reservations. The penalty for cancellation is 25% of the per issue ad rates stated on the contract. If a contract is canceled before the contract has been completed, cancellation is also subject to prorated payment of any charges previously waived or discounted, such as discounts for multiple ad insertions. Repayment of discounts, waived charges and the penalty charge will be billed upon receipt of notification of the cancellation of the contract, and is due immediately. 3. Positioning of advertisements is at the discretion of EOKC, except where a request for a specific preferred position is acknowledged by EOKC in writing. 4. EOKC shall have no liability for errors in key numbers or advertisers index (Source Guide). 5. EOKC shall have the right to hold advertiser and or advertising agency jointly and severally liable for such monies as are due and payable to EOKC for advertising which advertiser or its agent ordered and which advertising was published. 6. Conditions other than rates are subject to change by EOKC without notice. 7. In the event that any amounts due EOKC under this agreement are not paid in accordance to prescribed payment terms (net 10 days), EOKC reserves the right to charge interest for delayed payment of 1-½% per month with a maximum legal rate of interest allowed by law for all invoices past due in excess of 30 days. 8. In the event that commercial collection or legal proceedings be instituted by EOKC to collect any amount due under the agreement, advertiser agrees to pay reasonable attorney s fees or collection fees of 20% of the unpaid balance plus any other court costs and charges incurred. Signature Date Eat Better. Live Better. advertising@edibleokc.com edibleokc.com 107A NE 3rd Street, Oklahoma City, OK Edible is a registered trademark of Edible Media 2015*