About ChristianWeek Schedule Print advertising options Ad dimensions Career Forum options Online advertising options Partnership program

Transcription

1 Media Kit 2015/16

2 About ChristianWeek Schedule Print advertising options Ad dimensions Career Forum options Online advertising options Partnership program Custom publishing options Technical requirements Contact us

3 About ChristianWeek Our History In 1987 ChristianWeek founder Harold Jantz launched a small newspaper with a big vision nothing less than opening a window on Christian faith and life in Canada. Against the odds, it succeeded, and ChristianWeek has been publishing the stories of God and His people in Canada ever since. Our Mission Statement ChristianWeek is uniquely positioned as Canada's only national interdenominational news publication. Our goal is to provide practical, balanced, hope-filled perspective on national and global issues. We help Canadian Christians understand the broader issues facing their country and world, and the hands on ways in which they can get involved and make a difference. We provide grass roots ministries and initiatives a platform to share their work with a broader audience, and build bridges of understanding between diverse Christian audiences, helping them find areas of commonality. Our Promise Great stories ChristianWeek examines issues in the mainstream media from a vital and vibrant faith perspective, as well as profiling individuals, groups and organizations whose voices often go unheard as they endeavouring to share Christ s love. Clear convictions ChristianWeek stories and perspectives demonstrate a commitment to the essentials of basic Christianity. Vision for unity ChristianWeek involves Christians from many different denominations and provides a place for people from different branches of the family to share their stories. News you can trust As an independent publication, ChristianWeek reports fairly and accurately on Christian institutions, issues and events. ChristianWeek s Target Audience ChristianWeek targets a broad spectrum of readers, but generally attracts those who are college age and older. This includes the every day reader as well as leaders in church, para-church, education and government. They value their faith, church, community and making a difference in the world. These readers depend on our publication to connect them with products and services offered by organizations and companies that have similar values. They support those who maintain the highest level of quality, integrity and dedication to faith-informed business practices. Mature Christian audience 57% female and 43% male 75% married 90% attend church on a regular basis Large disposable income 78% are home owners 20% have an annual income above $76,000 14% of our readers are CEO s or business owners 43% take two or more vacations per year 78% have post-secondary education Multi-faceted Hobbies and interests include: Bible study, music, movies, travel, cooking, exercise Statistics are taken from a 2008 National Christian Newspaper survey that ChristianWeek took part in. Engaging columns The things that shape people s lives are worthy of comment. This includes politics, theology, technology, money matters, and entertainment, to name a few. We aim to inform, encourage and inspire Christian community. 3

4 Schedule Cover Date Focus Space/Ad Build Materials* Deadline Print Ready**/Copy Deadline September 2015 Justice and Mercy 3 Aug Aug 2015 October 2015 Fall Seminary and Grad Schools 4 Sep Sep 2015 November 2015 Fall Higher Education 2 Oct Oct 2015 December 2015 Missions / Christmas 2 Nov Nov 2015 January 2016 Health / K-12 Education 4 Dec Dec 2015 February 2016 Spring Seminary and Grad Schools 4 Jan Jan 2016 March 2016 Spring Higher Education / Camps 1 Feb Feb 2016 April 2016 Summer Learning / K-12 Education 4 Mar Mar 2016 May 2016 Discipleship Training 1 Apr Apr 2016 June 2016 The Bible Today 2 May May 2016 July 2016 Developing Leaders 3 Jun Jun 2016 August 2016 Missions / Back to School 1 Jul Jul 2016 September 2016 Justice and Mercy 1 Aug Aug 2016 October 2016 Fall Seminary and Grad Schools 2 Sep Sep 2016 November 2016 Fall Higher Education 3 Oct Oct 2016 December 2016 Missions / Christmas 4 Nov Nov 2016 January 2017 Health / K-12 Education 2 Dec Dec 2016 February 2017 Spring Seminary and Grad Schools 2 Jan Jan 2017 March 2017 Spring Higher Education / Camps 3 Feb Feb 2017 April 2017 Summer Learning / K-12 Education 3 Mar Mar Dates and Focus sections are subject to change. *Ad build materials refers to the text and graphics the ChristianWeek design department will use to build your ad. **Print ready ads must meet the technical requirements specified on page 12.

5 Print advertising options Display Ads See page 6 for ad dimensions. Contact an account manager for information on prices. Also, see our focus sections (page 4) to plan your ad campaign to coincide with supportive editorial context. Career Forum Ads Christians across Canada are finding meaningful employment in ChristianWeek s Career Forum. Free design services for career ads. Send us the text, your logo and any images you would like included in the ad. Refer to page 7 for all Career Forum options, including online options. FYI Missions and Services Directory Size 3.43 x 1.67 Ads ensure your organization/program gets noticed. Mission and service organizations can choose the FYI Directory ad for the following special rates: National: Eastern or Western only: 12 consecutive issues $139/issue 12 consecutive issues $79/issue 6 consecutive issues $159/issue 6 consecutive issues $99/ issue Custom Publishing If you would like to include editorial with your ad, see page 11 for our custom publishing options, including Spotlight on Mission, Business with Vision, and Education with Purpose. ChristianWeek can tell your story, your way. Inserts Distribute inserts with ChristianWeek. An insert can range from a onepage pamphlet to a multi page flyer. The overall dimensions must fit within the folded copy of ChristianWeek (max. is 8 x 10 ). Contact your account manager for further information. Classified Cost: 20 cents/character Minimum of $32 (160 characters). No career/job postings (see page 7 for our Career Forum options). Contact your account manager for further information. Happenings ChristianWeek offers an affordable opportunity for organizers to announce events of local or regional importance to the broader Christian community. Announcements are restricted to 50 words or less, and should include no more than the following basic elements: Event Name: Date (s): Details: Location: Contact: Website: Investment: $20 The magazine more than exceeded our expectations and is so well done it will be a useful tool for us to use in years to come. -- Phyllis Nesbitt, Former National Director, Canadian Bible Society 5

6 Ad dimensions Double 15 x 9.72 Single 7 x 9.72 Half Hor. 7 x 4.86 Half Ver x 9.72 Third Sq x Third Hor. 7 x 3.26 COVER Quarter Ver x 5 Sixth Sq x 3.33 Eighth Ver x 5.14 Twelfth Ver x 3.47 Sixteenth Ver x 2.57 Top tag 1.65 x 1.04 Quarter Hor x 3.26 Sixth Hor x 2.01 Eighth Hor x 2.5 Twelfth Hor x 1.67 Sixteenth Hor x 1.25 Bot tag 2.29 x 1.25 *Other sizes, including banners, are available upon request. Contact your account manager for more details, including rates. **ChristianWeek design services are available upon request. ***All dimensions are given width by height in inches. Tags are full colour. 6

7 Career Forum (Online & Print) Many organizations trust ChristianWeek in helping them find quality applicants. ChristianWeek offers several options in print and online for organizations to get the word out on career openings. Our print issues reach an estimated 100,000 readers, generally attracting those who are college age or older. Our online career forum is also a great tool to reach job seekers; it is the most visited page on our website after the home page. See page 4 of the media kit for print booking deadlines. Online career ads can be posted any time. Choose from the following options: Option#1 Place your posting in 2 print issue dates and the 3rd is no charge, plus the online postings will be $59-$99 Option#2 Place your posting in 2 print issue dates and the online posting for those months is free. Option#3 Place your posting in one print issue and the online component will only be $ Option#4 Place online only (prices start at $99 for 100 words). Contact the career forum manager for a full rate sheet. Save in your budgeting and maximize the strengths of online and print to help you achieve your goals. Please note that all our rates are GST exempt. your text plus logo, and we will help you find what fits your needs. We can design your career ad free of charge and have your posting online within 24 hours. Contact Contact us at for all Career Forum inquiries. 7

8 Online advertising options Why advertise online? Our website, christianweek.org receives 8000 unique visitors per month.* With an online presence of more than 10 years, ChristianWeek offers premium advertising with targeted traffic at an affordable rate. ChristianWeek s fresh, clean web design features larger ad sizes. You rmessage is prominently displayed to catch viewers attention. Choose from site-wide ads (N1-3 pictured to the right), main page ads (N4-7 pictured to the right) or ads that appears along with our award winning editorial (N8-9 pictured below). Rates start as low as $84 per month. Contact an account manager for more details. N1 728 x 90 N2 300 x 250 N3 300 x 600 N4 180 x 150 N5 180 x 150 N8 160 x 600 N6 180 x 150 N7 180 x 150 N9 728 x 90 8 *statistics as provided by Google Analytics

9 enews advertising Why advertise in our enews? Your banner ad appears alongside our editors picks in a weekly sent out to our enews subscribers across Canada. ChristianWeek s enews open rates are higher than industry average and our subscriber list is constantly growing. Rates are $75 per issue or $250 per month for a 600px x 150px ad. Ad space is subject to availability. Subscribe to our free enews on our Facebook page, at christianweek.org, or by following the link here. Also, your sponsored feature could appear in our enews to engage this growing readership. Your story, told your way, could appear alongside our editors selections of the week. See page 11 for more details on sponsored features, and contact an account manager for more information, rates, and other online options. E1 600 x 150 ChristianWeek represents the best in North American Christian journalism well researched, professional, well written. I can count on it to keep me informed about significant events and issues and challenge me to think.. -- Neil Bramble, Director of Strategic Planning and Training, The Gideons E2 600 x 150 9

10 Partnership Program Experience a new communications opportunity with ChristianWeek You have a story to tell. What better place to tell it than in an award-winning print and online publication like ChristianWeek? A partnership with us lets you share your story with a diverse national and international audience. How it works As a select ministry partner who already has an affinity with our readers, you are guaranteed editorial space in ChristianWeek for well-written, engaging content highlighting your organization up to 500 words (may include images) in six or more issues each year. Ideally this copy is written by you, as we believe your inside perspective on the work of your ministry to be invaluable. However, our editorial team is also available to assist.* Why it works A partnership with ChristianWeek effectively positions your ministry and attracts the attention of our diverse readership. It is especially beneficial when this sort of highly visible editorial content runs alongside print and web advertising. A solid two-hit campaign with regular frequency and continuity of messaging keeps your organization at the top of our readers minds. It builds trust and encourages action that will strengthen and build your organization s support base and attract stakeholders. Guaranteed press coverage in a targeted, timely, award-winning publication reaching a broad Christian audience both in print and online partnership at its best. Contact your account manager today for more details. *Pricing may vary if using ChristianWeek writers. ChristianWeek retains the right to exercise editorial direction on content and style. 10

11 Custom publishing options Spotlight on Mission/Education with Purpose/Business with Vision ChristianWeek writers and editors will produce a feature article (with photos and your ad) describing an effective ministry project, program, or business facet of your choice. ChristianWeek provides you with low and high resolution PDF copies, ideal for further copying and distribution, and the article will be posted on our website. Contact your account manager for sizes and rates. Sponsored Features Tell your story, your way. With this premium advertising opportunity, you provide copy on a topic highlighting your organization. This copy can run alone, or supplement additional print advertising. ChristianWeek can provide editorial services to help shape your message in a way that attracts readers. Various word lengths available. Contact your account representative for more information. Design and Editorial services Professional editors and copywriters can help you shape your message and tell your story. Skilled graphic designers can bring your advertisement to life. Distribution Inserts in ChristianWeek can reach more than 100,000 faithful readers. We can also arrange for your product to be distributed in a wide variety of markets throughout Canada. Contracts Custom agreements require a signed insertion order or contract. Spotlight on Mission: ChristianWeek writers and editors will produce a feature article (with photos) accurately describing an effective ministry project, program, or business facet of your choice. Alternatively, you can provide the editorial. Sponsored Feature: With this premium advertising opportunity, you provide copy on a topic highlighting your organization, school, project, business, etc. 11

12 Technical requirements Design considerations Print ads When using reversed lettering avoid small sizes (under 8 pt.). Use 100% K black (as opposed to rich black) and any colour images should be scanned in as CMYK. All images used in the ad should be at a minimum of 200 dpi. All fonts should be embedded. Submit as a high-res PDF via . If your file is too big to , upload it to a file sharing service (DropBox, Google Drive, and YouSendIt are common) and the link. Convert all Pantone colours to CMYK before sending. Web ads Please set the colour mode to RGB. Acceptable file formats are JPG, PNG, GIF, and code for embedded YouTube video When you submit your artwork, include in the body of the the link that you want your ad to lead to. Note: If you have any questions regarding production requirements, please contact our design department (see our Contact us page). We cannot guarantee the print quality of ads that do not meet our production requirements. Our design department will be happy to help you build your files correctly. Custom advertisement builds ChristianWeek can produce advertising material for you. Estimates available on request. Any original artwork, fonts, or logos, as well as ad copy, must be provided. digitally. Do not embed images or logos within word documents. Policies ChristianWeek reserves the right to decline advertising it considers to be in conflict with the ethos and mandate of the paper. Advertising orders cancelled after the space reservation deadline will incur full charges. 12

13 Contact us GENERAL INQUIRIES ACCOUNT MANAGERS PRODUCTION/DESIGN ChristianWeek Logan Ave. Winnipeg, MB R3A 0R4 Telephone: Toll-Free: Fax: Darrell Friesen National Toll-Free: Jim Hicks Eastern & Ontario Telephone: Toll-Free: Telephone: