JBJS Jobs 2015 Media Kit

Transcription

1 JBJS Jobs 2015 Media Kit Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.

2 Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession. Large online job boards may be able to deliver big numbers in advertisements, but even services that focus exclusively on physician recruitment cannot guarantee that your opportunities will be seen by the most infl uential and respected professionals in orthopaedics. JBJS can. The Journal of Bone & Joint Surgery (JBJS) is the leading publisher of peer-reviewed research and orthopaedic surgical and clinical innovation. The world s most authoritative surgeons and researchers publish their work with JBJS and the profession s current and future leaders consume JBJS content via both the print Journal and the JBJS Orthopaedic Network of web sites. [ 2 ] 2015 MEDIA KIT JBJS 20 Pickering Street, Needham, MA USA

3 Three important things to know about job seekers in the orthopaedic profession: 61% Of surveyed orthopaedic surgeons use journals or print advertising job searches 57% Of surveyed orthopaedic surgeons use journals or print advertising job searches A 2014 study of JBJS Jobs seekers fi nds 83% are open to new opportunities: 44% of JBJS Jobs orthopaedic surgeons actively seeking new jobs and 39% who classify themselves as either passively looking or open to other job opportunities. You won t find these passive candidates on aggregated job boards, but you will reach them through JBJS Jobs integrated online and print media recruitment programs. While 84% of study participants say they use online job boards for search, 61% say they use journals and print advertising while 57% rely on peers and colleagues. Many highly qualifi ed candidates may never see your opportunities because neither they nor their colleagues are actively searching aggregated online job boards. Job seekers in the orthopaedic surgical profession say their number-one criterion for pursuing a job opportunity is Location, according to the study. With Meaningfulness of job second. What better way to convey meaning than to consistently associate your healthcare brand with must-read content from the most prestigious journal in the profession? The JBJS family of publications and web properties reach, by far, the largest global audience of orthopaedic surgeons and JBJS Jobs offers the same features you will fi nd on bigger albeit less specialized online job boards. Meanwhile, our Web 3.0 content platform uniquely empowers recruiters to target their opportunities to subspecialty content that is considered essential reading for practicing orthopaedic surgeons. Bottom Line: When you recruit through JBJS Jobs, you increase your chances of finding the candidates who are most likely to deliver long-term ROI to their healthcare organizations in the form of surgical innovation, clinical excellence and/or new patients. JBJS 20 Pickering Street, Needham, MA USA 2015 MEDIA KIT [ 3 ]

4 Print & Online Targeting Packages Published 24 times per year in print (circulation: 28,250) and continuously online Over 95% of orthopaedic surgeons receive JBJS twice monthly plus online access.» To ensure your recruitment advertisements reach all demographics, JBJS Jobs offers budget-friendly upgrade rates and frequency discounts for adding print ads to your online recruitment campaigns. Reach Orthopaedic Surgeons in Print and Online Reach 83% of JBJS Jobs seekers who would consider a new job AND 44% actively seeking new jobs! BASIC/TARGETED PACKAGE» Ad runs in Print issue, searchable online at jbjsjobs.org, plus targeting against content throughout the JBJS Network of websites, which includes JBJS.org, caseconnector.jbjs.org and surgicaltechniques.jbjs.org» Choose up to three (3) subspecialty content targeting options from list provided so ad is displayed next to relevant content on the JBJS Network of websites.» Create a company profi le and upload logo to appear with listings.» Syndication through Indeed.com, SimplyHired.com, and JuJu.com.» Inclusion in alerts to JBJS Jobs Job Seekers.» Push to Social Media outlets. Print Ad Size 1x Frequency* 3x Frequency* 6x Frequency* 9x Frequency* 1/8-page $635 $615 $605 $595 1/4-page $1015 $975 $960 $940 1/2-page $1775 $1,755 $1,725 $1,680 1 page $3020 $2960 $2900 $2835 FEATURED/TARGETED PACKAGE» Includes BASIC/TARGETED features plus online highlighting and search prominence on jbjsjobs.org.» Inclusion in Quarterly e-newsletters if advertising in January, April, July, or October Issues. Print Ad Size 1x Frequency* 3x Frequency* 6x Frequency* 9x Frequency* 1/8-page $735 $715 $705 $695 1/4-page $1,115 $1,075 $1,060 $1040 1/2-page $1,875 $1,855 $1,825 $1,780 1-page $3120 $3060 $3000 $2935 BUY TWO, GET ONE HALF OFF! Run advertisement in both issues of the month and receive 50% off the second issue insertion (must be same advertisement and same unit size or smaller). *Frequency and rates are per calendar year, per placement for black & white ads and include corresponding online placements for 30 days. Online advertisements are limited to a maximum of three positions and require approval from JBJS. Additional frequency discounts available for 12x, 15x, 18x, 21x, and 24x print placements. For color add: $480 for 1/4 page, $965 for 1/2 page and $1,450 for full page (no color available on 1/8 page ads). [ 4 ] 2015 MEDIA KIT JBJS 20 Pickering Street, Needham, MA USA

5 The ideal fit for search firms. Online-Only Options Online packages require set-up from JBJS office. Complete and return order form to initiate process. BASIC PACKAGE Be certain your opportunities will be seen by the largest, most infl uential audience of orthopaedic surgeons.» Searchable online listing at jbjsjobs.org.» 30-day duration» Push to Social Media outlets.» Classify for easy search according to geography, subspecialty, level, type, education, and salary.» Syndication through Indeed.com and SimplyHired.com.» Inclusion in alerts to Job Seekers. Single Listing: $620 Three Pack: $1,770 Six Pack: $3,475 Nine Pack: $5,122 FEATURED PACKAGE Make your opportunity stand out from the crowd.» Includes all BASIC features plus search prominence and highlighting on jbjsjobs.org.» Inclusion in our Quarterly e-newsletters if advertising in January, April, July, or October. Single Listing: $695 Three Pack: $2,045 Six Pack: $4,080 Nine Pack: $6,093 TARGETED PACKAGE Target to Subspecialty content.» Includes all BASIC features plus syndication throughout the JBJS Network of websites, which includes JBJS.org, JBJS Case Connector, and JBJS Essential Surgical Techniques» Choose up to three (3) subspecialty content targeting options from list provided online so that your ad is displayed next to relevant content. Single Listing: $745 Three Pack: $2,165 Six Pack: $4,330 Nine Pack: $6,570 FEATURED/TARGETED COMBO PACK Best value/max reach to JBJS audience» Includes all BASIC, FEATURED and TARGETED features combined» Inclusion in our Quarterly e-newsletters if advertising in January, April, July, or October. Single Listing: $805 Three Pack: $2,335 Six Pack: $4,640 Nine Pack: $7,000 TRAFFIC STATISTICS» Jbjsjobs.org: 2,881 average monthly visits (2,478 unique), 11,817 average monthly page views, and 471 average views per job» JBJS Network (for targeted job options only): 205,139 average monthly visits (145,496 unique) and 503,105 average monthly page views JBJS 20 Pickering Street, Needham, MA USA 2015 MEDIA KIT [ 5 ]

6 More Recruitment Tools from JBJS BANNER ADVERTISING ON jbjsjobs.org Expand your brand reach with display ads.» Investment: $300 for 30-day duration» 728 x 90 pixels» Submit as GIF with URL RESUME BANK ACCESS Build your database of candidates by mining the jbjsjobs.org resume bank; inactive resumes are purged regularly.» Investment: $75 for 30-days of access 2015 Issue/Ad Material Due Dates for Recruitment Campaigns with Print Upgrades *Deadline is when space fills OR by Noon EST on Materials Due date below Issue Materials Due Bonus Distribution Jan 7 Dec 16 Jan 21 Dec 23 Feb 4 Jan 15 Feb 18 Jan 29 Mar 4 Feb 12 Mar 18 Feb 27 AAOS Annual Meeting Apr 1 Mar 13 Apr 15 Mar 27 AAOE May 6 Apr 16 May 20 May 1 EFORT Jun 3 May 14 Jun 17 May 29 Issue Materials Due Bonus Distribution Jul 1 Jun 12 AAOSSM Jul 15 Jun 25 Aug 5 Jul 17 Aug 19 July 31 Sep 2 Aug 14 Sep 16 Aug 27 Oct 7 Sep 18 OTA Oct 21 Oct 1 Nov 4 Oct 16 Nov 18 Oct 29 Dec 2 Nov 10 Dec 16 Nov 24 Print Ad Specifications 1/8-page: 3-7/16 x 2-7/16 1/4-page: 3-7/16 x 4-1/2 1/2-page vertical: 3-7/16 x 9-1/4 1/2-page horizontal: 7⅛ x 4-1/2 Full page: 7⅛ x 9-1/4 Material Submission Guidelines Acceptable Material: PDF with fonts embedded, black and white or CMYK. Logos in TIF format at 300 dpi resolution. Unacceptable Material: Salary stated in dollar amounts. Approval: All advertisements are subject to approval. Issue Cancellation: Required in writing by issue deadline date, Noon EST. Online Only Cancellation: Required in writing prior to advertisement running.* *Charges may apply [ 6 ] 2015 MEDIA KIT JBJS 20 Pickering Street, Needham, MA USA

7 Advertising Policies The Journal of Bone & Joint Surgery Inc. accepts advertising and sponsorship according to the following principles: Advertising and content are separate. Advertisers and sponsors do not have advance knowledge of our specific editorial content, other than the information contained in the table of contents. Content is not edited or modified in any way to accommodate advertisers. The Journal of Bone and Joint Surgery (JBJS) does not knowingly permit advertising for a specific product in physical proximity to a specific article mentioning that product. Our editorial decisions are made without influence by advertisers or sponsors. JBJS advertising sales representatives have no involvement with specific editorial content, other than knowledge of the table of contents, before it is published. JBJS is not liable for any failure to publish any accepted advertisement. However, JBJS will use reasonable efforts to place the affected advertisement at the next mutually agreed-upon opportunity. JBJS may refuse or cancel any advertisement at any time. All advertisements are reviewed and approved by JBJS. JBJS does not endorse commercial products or services or any company, product, or service appearing in its paid advertising. Advertising must be factual and in good taste. Advertisements for alcoholic beverages, firearms, and tobacco products will not be accepted. Advertised products must be compliant with the regulations for all countries in which the advertisement will be seen. Advertisements for products that are subject to U.S. Food and Drug Administration oversight must comply with FDA regulations regarding advertising and promotion. JBJS reserves the right to hold an advertiser and/or its advertising agency jointly and severally liable for nonpayment. The Journal of Bone and Joint Surgery does not permit the use of its name, any representation of its name, or logo in advertising materials except when used as a citation for content protected under copyright law. Policies specific to online and advertising: When users click on an advertising banner or advertising link, they may be taken to a site different from the Journal s and they may be asked for personal information at that site. JBJS does not control those sites and cannot vouch for the privacy or use of data on those sites. Third-party ad servers are allowed to measure clicks only. JBJS does not release personally identifiable data on users of our website to advertisers. Advertisers on the Journal s website may receive aggregated data about the responses to their advertisements. Advertisers and sponsors do not influence the results of searches a user conducts on the JBJS website. Updates to our Internet advertising policy will be posted to the Advertising section of JBJS.org. Advertorial and Disease-Awareness Advertisement Policies As with all advertising, advertorials and disease-awareness advertisements are subject to approval. All advertorials and disease-awareness advertisements must be easily distinguishable from editorial content. Single-page: - Company name and logo must be included at the top of the advertisement. - The word ADVERTISEMENT must be included at the top of the page in all caps, using a minimum font size of 14 points. Two-page spreads: - The word ADVERTISEMENT must appear at the top of both pages, using a minimum font size of 14 points. - One of the two pages must include the company name and logo at the top. Recruitment advertising All advertisements for employment must be nondiscriminatory and comply with all applicable laws and regulations. Ads that discriminate against applicants based on sex, age, race, religion, marital status or physical handicap will not be accepted. Advertisements may not include dollar values in reference to compensation. All recruitment advertisements are placed in the recruitment section of JBJS. Deadline date is when space fills OR Material Due date, Noon EST, noted in media kit, whichever occurs first. Frequency and rates are per calendar year. Online Advertising: Instructions will be sent to advertiser to upload online ad. If advertiser does not upload the ad within 24 hours, JBJS will upload the online ad portion. Sponsorships Sponsorship and editorial content are clearly separated. A link to the JBJS Internet Advertising Policy will appear with all sponsorships on the website. Acknowledgment of support does not imply endorsement of any product(s). The final wording and position of the acknowledgments will be determined by JBJS. Readers are encouraged to comment on our Advertising policies. JBJS 20 Pickering Street, Needham, MA USA 2015 MEDIA KIT [ 7 ]

8 Contact Information Terry Paolino JBJS Jobs 20 Pickering Street Needham, MA USA [ 8 ] 2015 MEDIA KIT JBJS 20 Pickering Street, Needham, MA USA