The best in residential design.

Transcription

1 The best in residential design. Media Pack 2016

2 Studio. The best in residential design. Welcome to Studio, created especially for residential design professionals. Comprising magazine, website and fortnightly newsletter, Studio provides the perfect combination of media created specifically for the residential design sector. Written by an experienced editorial team, trained in design, Studio is committed to informative, independent journalism of the highest quality. Its authoritative voice covers the full spectrum of design-led residential projects and styles. Studio reaches a large professional audience - and in particular architects and interior designers with substantial spending power, delivering a credible, direct route to the market and an advertising environment that is second to none. With a genuine passion for quality and creativity, Studio is the focus for the residential design community.

3 Studio. The perfect media mix with comprehensive coverage. Studio provides the perfect combination of communication channels for design professionals. Each component has an important role to play with exclusive content created for and presented on each channel. Studio. Magazine The very best in residential design reaching more than 10,000 influential, high-spending residential design professionals. Studio.briefing Newsletter Delivered fortnightly, The Studio. Briefing (previously The Schemer) provides up-to-the-minute news and insights into all of the latest trends. Studio. Online The comprehensive, in-depth online resource providing instant access to a wealth of content. studio-news.com Across the magazine, website and newsletter, Studio s news, features and reports are clearly organised in logical sections. News. The latest news reports from the world of residential design. People. Key personalities in the spotlight. Products. Spotting the best new products, and analysing the trends. Showrooms. All the latest openings throughout the UK. Diary. Your essential guide to events in the coming quarter in the UK and beyond. Comment. Industry experts explore the current issues. In Good Company. Key players reveal their passions and influences. Designed to Party. Images and reports from the industry s events.

4 Studio. Experience and expertise. Behind Studio is one of the UK s most experienced design journalists Kate Burnett. Kate is in touch with many hundreds of architects and interior designers, manufacturers, consultants and individual designer makers and knows many of them personally. Building up these contacts over many years, Kate knows how this industry works. After re-training in interior design, Kate worked in professional practice with one of the UK s leading architects. She then returned to journalism specializing in contemporary design and architecture and was editor of idfx for over four years. Kate is now a respected journalist and editor, and has been a regular contributor to London s Evening Standard as well as writing for quality titles such as the Financial Times, Blueprint and Elle Decoration. She is also a consultant to several leading design brands and is regularly invited to take part in industry events. Studio understands the issues that motivate this group of professionals. The editorial team is made up of experienced writers who know what designers are looking for, what the trends are and who is driving them. We keep track of the industry s most influential individuals and we are the first to spot who are the ones to watch. And we can help our readers discover the exceptional products that play a key part in creating outstanding and distinctive projects. Our mission is delivering quality to our readers.

5 Studio. Effective for Advertisers. Studio offers exceptional value for advertisers with a wide range of flexible, cost-effective solutions across its magazine, website and fortnightly newsletter. We offer a top quality editorial environment with independent content, written by professional journalists who have in-depth knowledge of design and architecture. Studio provides a range of bespoke, cross-media campaign solutions utilising its magazine, website and newsletter. A recent GfK Panel Services study of advertising ROI found print and online to be the most effective media choices and recommended combining the two for best results. [SOURCE: GfK Panel Services Media ROI Study 2014]. Advertising with Studio is far more cost-effective for reaching a professional audience than consumer titles. As an approximate guide, where consumer magazines report a professional audience, Studio can deliver a Cost Per Thousand at a third of the price.

6 Studio. Reaching a Valuable Audience. Studio provides advertisers with a direct route to a high-spending, professional readership. Unlike consumer readers, our audience manages significant year-on-year spend on behalf of its clients. Combined with our quality editorial environment, no other specialist magazine in the UK can provide its advertisers with such a potent, targeted and highly valuable combination. We have built our database of 10,000 residential design professionals from scratch, based on a decade of direct contacts, verified information and opt-in subscribers. Studio s broad readership consists of architecture and interior design practices as well as property developers, manufacturers, marketers and retailers, all operating in the residential sector. 52% of practices subscribing to Studio are engaged in commercial projects alongside their residential work. With an average of 11 projects every year, our readers are specifying and purchasing in high volume for their clients. 70% of practices subscribing to Studio are managing budgets of more than 1/2 million for their residential clients. Studio has engaged, responsive readers. The Studio.briefing newsletter has an open rate of between 45% and 50%. This is extraordinarily high the average open rate for newsletters is just 17.35%. [SOURCES: Studio. Briefing delivery statistics and MailChimp Benchmarks]

7 Studio. Special Editions. Studio regularly publishes a range of special editions and dedicated guides, made available free of charge at key events. Produced in partnership with the event organisers, our daily specials and handy guides provide a range of exciting, highly targeted advertising and sponsorship opportunities. In 2015, we published Studio.daily at both Clerkenwell Design Week and designjunction. The special editions included features and daily highlights and offered an indispensible guide the events. We also created a range of concise event guides for 2015 London Design Week. In A4 format, the guides were available to download and print from studio-news.com. Covering the best of all the events, they also provided visitors with information on what to see and do in the surrounding areas. To find out more about advertising in Studio s special editions, contact Gilly da Silva at gilly.dasilva@studio-news.com

8 Rate card Studio. Magazine DPS Full page Half page Inside covers Back cover Advertorial feature Up to 3 Inserts ( ) 4,250 2,500 1,750 2,750 3,000 4,500 3 to 6 Inserts ( ) 4,000 2,250 1,600 2,500 2,750 Studio.briefing Newsletter All prices for two issue ie. per month ( ) Sponsorship Leaderboard / Banner Skyscraper Quarterly Studio Casebook Sponsorship Social Media Mention 1, , Studio. Online Cover Image ( per month) 6,000 Section Pages ( per month) Leaderboard 850 Half Page 1,200 More News 350 Article Pages ( per month) Leaderboard 750 Half Page 900 More News 550 Special editions Studio. produces a range of special publications such as our Studio.daily guides in conjunction with leading design events. Our special editions provide a number of customised advertising and sponsorship opportunities. Please let us know if you d like some further information. Cross-media packages Studio offers a full and flexible range of cross-media campaign packages, competitively priced and designed to meet your specific objectives. Please contact us to discuss your requirements.

9 Technical specification. Studio. Magazine Studio.briefing Newsletter studio-news.com Online Single page 240mm x 340mm Please add 3mm bleed to all edges Double page spread Single page trim size 240mm x 340mm Add 3mm bleed to all edges Leaderboard: 728 x 90 pixels Banner 1 & 2: 728 x 90 pixels Banner: 728 x 90 pixels Half page: 300 x 600 pixels 480mm x 340mm Please add 3mm bleed to all edges Double page spread trim size 480mm x 340mm Add 3mm bleed to all edges All advertisements must be in the form of a PDF file, and be compliant to print standard PDFx1a: All fonts must be embedded, images must be supplied as CMYK 300dpi or higher, and all transparencies must be flattened. InDesign generated pdfs are preferable. Skyscraper: 160 x 600 pixels Acceptable formats: All of the positions can accommodate GIF, PNG, and JPEG Leaderboard 728 x 90 Banner x 90 Skyscraper 160 x 600 MPU: 300 x 250 pixels More news bar: 190 x 300 pixels Acceptable formats: All of the positions can accommodate GIF, PNG, and JPEG Banner 728 x 90 MPU 300 x 250 Half page 300 x 600 Banner x 90 More news bar 190 x 300

10 Features list Editorial contents are subject to change January March May July September November People Products Beds Fabrics Kitchen Lighting Furniture Bathroom Product news Fabrics, Lighting, Dining, Seating, Ceramics, Fabrics, Places Hotel design Paris (Maison & Objet/Deco Off) review Milan Furniture Fair review Talent spotting (graduate shows) September shows preview Retail Projects Professional CPDs Buying art The role of showrooms My first break mentoring young designers E-commerce Setting up a studio starting a design business Regular content Editorial copy deadline 19 October January March 23 May 25 July 26 September Advertising copy deadline 13 November February April 17 June 19 August 21 October

11 Contact. For more information, please contact: Gilly Da Silva Business Development Manager Telephone: