2015 Advertising Opportunities

Transcription

1 2015 Advertising Opportunities About NPCA... Founded in 1979 and headquartered in Washington, D.C., the National Peace Corps Association (NPCA) is a nonprofit organization at the center of a vibrant and united community of 215,000 individuals who share the Peace Corps experience. The NPCA champions a lifelong commitment to Peace Corps ideals by connecting, engaging and promoting its members and member groups as they continue to make a difference in communities in the U.S. and around the world. NPCA is also dedicated to advocating for, contributing to, and supporting the betterment of the Peace Corps. There are many ways to get your message across to the Peace Corps Community using print and online advertising. Print Advertising: WorldView magazine is the quarterly publication of the National Peace Corps Association, the nation s leading nonprofit supporting Returned Peace Corps Volunteers and the Peace Corps community. Visit to see back issues. Online Advertising: NPCA s website, is visited every day by prospective, current and Returned Peace Corps Volunteers, their friends and family, and others who are interested in the Peace Corps and its values. We offer a variety of ways for advertisers to put their messages in front of this community. E-Newsletter: Each month NPCA s electronic newsletter reaches the inboxes of the Peace Corps community, informing RPCVs, serving Volunteers and those who are simply interested in the Peace Corps community about advocacy, service and educational opportunities, as well as news about people who are making a difference. Jobs Board: One of our most popular online destinations and a great place to advertise! If you want to post your organization s job listings, please visit our Next Job Finder at jobs.peacecorpsconnect.org to submit your job directly.

2 Demographics NPCA MEMBERS are... Educators. Twenty-five percent of our members are teachers, professors or school superintendents who bring a global perspective into America s school. Managers. Many operate businesses, lead nonprofit organizations, sit on boards of major corporations and foundations, and serve at all levels of local, state and federal government. Technologists. More than 95% of our readers use the Internet. Many are computer software designers, engineers, medical professionals, researchers and media professionals. Public Leaders. Four Returned Volunteers Republican and Democrat are members of Congress. NPCA members have served in the President s cabinet and staff, and as ambassadors. Other serve as university presidents and deans. Internationalists. More than 7,000 Returned Peace Corps Volunteers now work in such federal agencies as Education, State, Commerce, and the Agency for International Development. Several thousand more work for the World Bank, United Nations or programs for private overseas relief and development programs. Quick Member Stats: Education: NINETY-FIVE percent are college graduates: 40 percent have at least a Masters degree. Average income: $55,000 a year Age: 51 years + 40% 35 or younger 33% years 27% Serving Peace Corps Volunteers... Peace Corps reflects the diversity of America today s Volunteers range in age from 19 to 82 and represent all 50 states. Volunteers work with local governments, communities, schools and small businesses to address changing and complex needs in education, health, community economic development, environment, youth in development and agriculture. Serving Volunteers as of June 2014: 7,029 Gender: 63% female, 37% male Marital status: 93% single, 7% married Minorities: 24% Average age: 28.7 Volunteers aged over 50: 8% of Volunteers Our members travel: Sixty percent have traveled to more than five foreign countries, for business and for pleasure. Our members have influence and care: 78 percent participate in foreign affairs causes and political campaigns, or volunteer with food banks, homeless shelters, scouting and 4-H groups, and tutoring programs.

3 WORLDVIEW Advertising Rates 2015 MORE THAN 14,000 Americans receive each issue of WorldView. Estimated pass-along readership is 45,000. Our readers are on intimate terms with the world because they have lived and worked in its far corners as members of the Peace Corps. WorldView is mailed second class to 6,700 members of NPCA, an alumni association of returned Peace Corps Volunteers who maintain their commitment to public service and the world community. We also guarantee added overseas circulation to more than 8,100 Peace Corps Volunteers now working in 76 countries, as well as all members of Congress, key officials in the White House, the Peace Corps and the State Department, journalists covering international affairs, and the heads of more than 140 private relief organizations and development agencies. Frequency: Quarterly Circulation: 14,800 Readership: 45,000 READERS VALUE WORLDVIEW... 92% find something of value in each issue 85% agree that seeing an ad in WorldView gives them a positive impression of the advertiser 62% spend between 30 and 90 minutes reading each issue 44% share their copy with someone else Advertising in WorldView is non-negotiable for us. The ads hit our target market: internationally-minded individuals who are committed to making a difference in the world. RATES BLACK & WHITE: Jill Stoffers, Recruiting Director Monterey Institute of International Studies Ad Size One Issue Four Issues Full page $4,000 $3,000 2/3 page $2,800 $2,250 1/2 page $2,500 $2,000 1/3 page $1,500 $1,200 1/6 page $1,000 $800 Back cover $5,655 $4,355 Inside front cover $5,438 $4,188 Inside back cover $5,220 $4,020 Full spread $6,800 $5,100 Half spread $4,250 $3,400 COLOR: $350 in addition to the black & white rate. COVER POSITIONS: Full page only. Color only. INSERTS: For space rates, contact our advertising representative. DISCOUNTS: Recognized ad agencies receive 15% off gross rates.

4 WORLDVIEW Specifications MECHANICAL SPECIFICATIONS Ad Size Width Height Full page 7 1/4 9 7/8 Full page bleed 8 3/8 11 2/3 vertical 4 3/4 9 7/8 1/2 horizontal 7 1/4 4 7/8 1/2 vertical 4 3/4 7 1/4 1/3 square 4 3/4 4 7/8 1/3 vertical 2 1/4 9 7/8 1/6 horizontal 4 3/4 2 3/8 1/6 vertical 2 1/4 4 7/8 Full page spread /8 Full bleed spread 16 1/2 11 Half page spread /8 Half bleed spread 16 1/2 5 1/2 Deadlines 2015 File Preparation Magazine Trim Size: 8-1/8 x 10 3/4 Do not use a standard such as 8 1/2 by 11. BLEEDS: Available on full page, full spread, and half page spreads only. Extend art 1/8 beyond trim for bleeds. Keep copy and images at least 1/4 inside trim. BINDING: Saddle-stitched. PRINTING METHOD: Web offset COLOR: CMYK PROOFS: Ads should be accompanied by a proof, preferably printed from the native file. PREFERRED FORMAT: PDF Press-optimized High resolution images (300dpi) CMYK color Any other process or format must be cleared by the WorldView editor in advance. FILE DELIVERY: Submit files via to WorldView Editor Erica Burman, WorldView Magazine, [email protected] Issue Editorial Focus Space Deadline Ad Materials Deadline Mail Date Spring 2015 On the Front Lines of Health January 27 February 10 March 17 Summer 2015 Peace Corps & the Media - Bringing the World Home April 8 April 22 May 27 Fall 2015 Peace Corps & the Private Sector July 24 August 7 September 10 Winter 2015 Public Service October 15 October 29 December 4

5 Online Opportunities Online Advertising - Make the most of your marketing efforts! In addition to advertising in WorldView magazine, the National Peace Corps Association offers great opportunities to increase the impact of your message. Whether you offer jobs, products, or services, we ll put you in touch with exactly the right audience! The National Peace Corps Association offers advertising opportunities on its website. The site is viewed daily for resources, information and social networking among RPCVs, serving Volunteers, WorldView readers, NGOs, the families and friends of Volunteers, the media, legislators, and more. PeaceCorpsConnect.org Stats at a Glance Sept. 1, Sept. 1, ,102 unique visitors 74.3 % new visitors 25.7% returning visitors Between September 1, 2013 and September 1, 2014, we had a total of 716,011 page views with an average of approximately 1,961 average page views per day. Visit NPCA s website at: Location Size One Month* Three Months* Homepage 204 x 129 $800 $2,100 Right-hand Located on 1 primary page, 5 secondary pages Bottom banner (large) 4 primary pages, 23 secondary pages Bottom banner (medium) 4 primary pages, 23 secondary pages Bottom banner (small) 4 primary pages, 23 secondary pages 300 x x x x 100 $700 $1,800 $625 $1,650 $500 $1,350 $300 $750 Ads are available on a monthly or quarterly basis. Banners must be stable. Banner files must not exceed 4MB and should preferably be under 500KB. We will accept.png,.gif and.jpg formats. Include click-through URL and backup redirect URL. Alternate image must be supplied. *Any required adjustments will be billed at cost plus 25%.

6 NPCA s Monthly E-Newsletter NPCA s e-newsletter has been a longtime favorite of RPCVs, serving PCVs, and those invested in the Peace Corps Community. Each month, the information regarding advocacy, service, and fundraising efforts are highlighted in the newsletter. With an impressive circulation of over 45,000, this newsletter is the perfect opportunity to showcase your company, product, job listing, or cause. Take advantage of this opportunity to reach a targeted and interested Frequency: 11 issues annually on the third Thursday of the month Audience: RPCVs, serving Volunteers and other readers interested in the Peace Corps Circulation: 45,767 as of Oct. 1, 2014 Location Size Rate Leader board 600 x 75 pixels $2,000 Header banner 600 x 75 pixels $1,750 Left hand skyscraper image-only ad 200 x 375 pixels $1,500 Text ad (left) 100 x 100 image + up to 40 words of text $750 Text ad within newsletter body copy 100 x100 image + up to 60 words of text $750 Submit artwork no later than five working days prior to publication. Career Center / Job Site Looking for the perfect employee? If you need people with a humanitarian background, an understanding of global issues, foreign language skills, or just a great work ethic, look no further! NPCA now offers the opportunity to reach you perfect demographic talented, educated and experienced RPCVs, serving Volunteers, and Peace Corps enthusiasts. Location Size Rate / Quarter Leader board 468 x 60 $2,000 *Sidebar Ad 250 x 250 $1,500 *Sidebar Ad 125 x 125 $650 *Appears on homepage, blog entries, job entries, resume entries and user pages. Banners and Text Ads/Images must be stable. Banner files must not exceed 1MB, preferably under 500KB. We accept.png,.gif and.jpg formats. Include click-through link to URL and a backup redirect URL.

7 NPCA E-newsletter - Mobile optimized SAMPLES NPCA website - Homepage banner ad Leader Board 600 x 75 pixels Header Banner 600 x 75 pixels Skyscraper Image-Only Ad 200 x 375 pixels Text Ad (Left) 100 x 100 pixels + 40 words of text NPCA website - Right-hand and bottom banner ads Within-Body Text Ad 100 x 100 image + 60 words of text

8 2015 Advertising Order Contact Details: Company: Address: Contact Name: Order Date: Phone: WorldView Advertising SIZE: Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Full Spread Half Spread COLOR: + $350 PLACEMENT: Back Cover Inside Front Cover Inside Back Cover ISSUE: Winter 2014 Spring 2015 Summer 2015 Fall 2015 Winter 2015 Spring 2016 Price per ad: A. WorldView Subtotal: PeaceCorpsConnect Website FORMAT: Homepage Right-hand Large Bottom Banner Medium Bottom Banner Small Bottom Banner MONTH: Jan Feb March April May Jun Jul Aug Sept Oct Nov Dec Price per ad: B. Main Website Subtotal: NPCA E-Newsletter Advertising FORMAT: Leader Board Header Banner Skyscraper Image Only Text Ad (left) Within-Body Text Ad MONTH: Jan Feb March April May Jun Jul Aug Sept Oct Nov Dec Price per ad: C. E-newsletter Subtotal: Career Center / Job Site FORMAT: Leader Board Sidebar Ad (250 x 250 Static) Sidebar Ad (125 x 125 Static) MONTH: Jan Feb March April May Jun Jul Aug Sept Oct Nov Dec Price per ad: D. Job Site Subtotal: (Add lines A-D) TOTAL DUE:

9 2015 Advertising Order AD MATERIALS: All advertising materials should be sent via to Contract This Insertion Order is a contract between the National Peace Corps Association (NPCA) and the advertiser for advertising space in the selected publications. Advertisements will not be placed without a fully completed and signed Insertion Order. Insertion Orders should be ed, faxed or mailed to: MAIL: National Peace Corps Association, 1900 L Street NW, Suite 610, Washington, DC FAX: [email protected] Signature Date Payment Information Company (if applicable) Billing Contact (name on card) Billing Address Billing Phone Number Check # Visa M/C (circle one) Credit Card # Sec. Code Exp. For multiple insertions, check one: Charge my card all at once Charge my card on the 1st of the month of each insertion If you have any questions about your Insertion Order or billing, please contact us at: [email protected] or ext. 16. If you have any questions regarding your advertising, please contact Scott Oser at: or via at [email protected]. Thank you for your interest in and support of the National Peace Corps Association.