THE OFFICIAL MAGAZINE OF THE SUPPLY CHAIN MANAGEMENT ASSOCIATION MEDIA KIT

Transcription

1 THE OFFICIAL MAGAZINE OF THE SUPPLY CHAIN MANAGEMENT ASSOCIATION MEDIA KIT

2 SCMA S MISSION To build leadership in supply chain management SMCA S VISION Employers recognize and value the contribution of supply chain management professionals to the success of their organizations SUPPLY CHAIN CANADA The mission of Supply Chain Canada is to communicate to the members of the Supply Chain Management Association (SCMA), and the extended supply chain management community, timely and engaging topics affecting supply chain management professionals to promote current best practices. Researched, intelligent and forward-thinking editorial features will provide readers with insight, analysis and continued education to better serve their organizations and to execute the association s goal of building leadership in supply chain management. WHO ARE SCMA MEMBERS? SCMA members add value to all sectors of the Canadian economy, within organizations of all sizes. Among the largest sectors employing supply chain management professionals are: Manufacturing Services Natural Resources Retail Government, Health Care and Education DID YOU KNOW? Supply Chain Canada readers are highly influential. According to the 2014 SCMA Annual Survey of the Canadian Supply Chain Management Professional, the average SCMA member has an annual personal buying volume of $29.3 million and an annual department budget of $73.3 million. As decision-makers, SCMA members control more than $130 billion in annual spending. 1

3 CIRCULATION & DISTRIBUTION Printed Copies 8,000 Distribution Direct Mailing Readership Potential 20,000* Controlled Circulation Supply Chain Management Association (SCMA) *Based on a standard pass-along rate of 2.5 readers per copy for professional industry publication audience SUPPLY CHAIN CANADA WILL: Allow marketers an exclusive opportunity to connect with and focus on professionals in supply chain management Provide marketers with cost-effective solutions to directly target decision-makers involved in every aspect of the supply chain Deliver a marketing solution with a competitively low CPM for print & digital media EDITORIAL CALENDAR Supply Chain Canada is the official flagship magazine of the Supply Chain Management Association (SCMA). The magazine serves to communicate new developments, best practices and topical insights to aid SCMA members in creating and managing an effective and strategic supply chain. Supply Chain Canada keeps readers informed in a dynamic and ever-changing profession. ISSUE THEME SPACE/MATERIAL CLOSING DATE DISTRIBUTION DATE Q Economy April 24, 2015 May Distributed at SCMA National Conference Q Quality July 3, 2015 August Q Collaboration October 2, 2015 November *Note: Dates and themes subject to change without notice. 2

4 ADVERTISING RATES 4 COLOR 1x 2x 3x 4x Double Page Spread 5,280 5,016 4,752 4,488 Full Page 3,360 3,192 3,024 2,856 2/3 Page 3,000 2,850 2,700 2,550 1/2 Page 2,280 2,166 2,052 1,938 1/3 Page 2,040 1,938 1,836 1,734 1/4 Page 1,920 1,824 1,728 1,632 COVER POSITIONS 1x 2x 3x 4x 2nd 3,720 3,534 3,348 3,162 3rd 3,720 3,534 3,348 3,162 4th 4,080 3,876 3,672 3,468 ADVERTORIAL Engage readers of Supply Chain Canada through an informative advertorial feature, highlighting the benefits of the services, products and facilities your company provides. Advertorial features allow you to showcase the reasons that professionals in supply chain management should choose your company over your competition. Supply your own copy, or request the assistance of a professional writer. SPREAD Supplied Copy Assisted Copy 2 Page 5,544 6,044 All rates are in net Canadian dollars. Rates effective February Subject to applicable taxes. These rates and all advertising orders are subject to Lester Communications Inc. Contract & Regulations. 3

5 ADVERTISING SPECIFICATIONS Space Bleed Non-Bleed Trim Live Double Page Spread 17 x 11 1/8 N/A 16 3/4 x 10 7/8 16 x 10 1/8 Full Page/Cover 8 5/8 x 11 1/8 7 1/8 x 9 7/8 8 3/8 x 10 7/8 7 3/4 x 10 1/8 2/3 Vertical N/A 4 3/4 x 9 7/8 N/A N/A 2/3 Horizontal N/A 7 1/8 x 6 1/2 N/A N/A 1/2 Vertical N/A 3 1/2 x 9 7/8 N/A N/A 1/2 Horizontal N/A 7 1/8 x 4 3/4 N/A N/A 1/3 Vertical N/A 2 1/4 x 9 7/8 N/A N/A 1/3 Horizontal N/A 7 1/8 x 3 1/8 N/A N/A 1/3 Square N/A 4 3/4 x 4 3/4 N/A N/A 1/4 Vertical N/A 3 1/2 x 4 3/4 N/A N/A Double Page Spread Full Page/Cover Full Page no bleed 2/3 Vertical 2/3 Horizontal 1/2 Horizontal 1/2 Vertical 1/3 Vertical 1/3 Horizontal 1/3 Square 1/4 Vertical ING Offset Publication trim size 8 3/8 x 10 7/8 For ads that bleed off the page, 1/8 inch should be added to all sides The safety area on bleed ads is 1/4 inch inside the trim size Gutter Safety: 3/16 inch on each side (total 3/8 inch) Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed MEDIA ACCEPTED CD / DVD (SD / MMC / CF) FTP upload via ftp.lesterpublications.com File upload via to artwork@lesterpublications.com PREFERRED FORMAT High-resolution, press-optimized PDF (all fonts and graphics embedded) OTHER ACCEPTABLE FORMATS Collected Mac InDesign files: - all fonts must be collected and included - high-resolution 300 dpi images at 100% size 300 dpi, CMYK or Grayscale raster images in TIFF or Photoshop EPS file format Vector EPS file format (all fonts converted to paths/outlines) Illustrator file formats (all fonts converted to paths/outlines) Advertisers can submit artwork or Lester designers can build an advertisement at no extra charge. 4

6 DIRECT MAIL OUTSERTS SUPPLIED MATERIALS (Advertising client will supply outsert for inclusion) Available Options Maximum Dimensions Rate 1 Page / 2 Sided 8 3/8 x 10 7/8 3,360 2 Page / 4 Sided 16 3/4 x 10 7/8 (folded) 5,280 Postcard 8.5 x 5/5 (card stock) 3,120 ED MATERIALS (Lester will print outsert for inclusion) Available Options Maximum Dimensions Rate 1 Page / 2 Sided 8 3/8 x 10 7/8 5,560 2 Page / 4 Sided 16 3/4 x 10 7/8 (folded) 8,080 Postcard 8.5 x 5/5 (card stock) 4,920 For special outsert sizing and pricing, please contact your account executive, phone PLEASE NOTE: These costs represent outserts running in full circulation, with approximately 8,000 pieces required for 100 per cent exposure. Premium Placement Option: Your direct mail piece may be marketed as the outward facing marketing piece with visibility through the polybag. A premium charge of $500 will apply. If your direct mail piece contains a postage indicia, additional charges will apply. Outserts furnished on heavy paper may incur additional charges. Costs for printing is available upon request and will depend on size and paper quality. An accurate PDF and/or image file of any insert must be received in advance of shipping to our printing facility. OUTSERT DEADLINES Issue Booking Deadline Material Delivery Delivery Q /17/2015 4/24/2015 May Q /17/ /24/2015 August Q /23/ /30/2015 November MATERIAL DELIVERY Client Supplied Materials: Copies of the outsert must be delivered to our printing facility for inclusion Lester Printed Materials: Electronic files of outsert must be approved for printing by our facility for inclusion All rates are in net Canadian dollars. Rates effective February Subject to applicable taxes. These rates and all advertising orders are subject to Lester Communications Inc. Contract & Regulations. 5

7 DIGITAL CANADA DIGITAL ADVERTISING RATES All advertisers in the print edition of Supply Chain Canada will be included in the digital format, and web links within their ad space will be activated at no additional charge. These advertisers will also be given the opportunity to enhance their digital presence. For a premium above their print space, companies can select, from a number of options, enhancements they would like on-screen. OPTION DESCRIPTION RATE PER ISSUE Ad JOLT Transform your static display advertisement into an attention-grabbing, animated message $ News (RSS) feed Static feed that scrolls at the top of the viewer $ Slide Show Enables readers to view an interactive slideshow of photos and images $ Video Overlay An integrated video that can include audio and plays automatically when the page is opened $ etoolbar Sponsor the etoolbar and appear in front of readers the entire time they are browsing the emagazine. Your company's information will display in the top righthand corner of the browser next to frequently used navigation icons. $ 1, emag Core Sponsor The opening page of the digital magazine, facing the magazine cover. Be the first advertiser seen and linked to in the digital publication. $ 4, SAILING TO New Horizons 2015 SCMA NATIONAL CONFERENCE Website links in all ads will be activated for free 6

8 CONTACTS 701 Henry Ave. Winnipeg, MB R3E 1T9 Phone: President: Jeff Lester Vice President & Publisher: Sean Davis ADVERTISING INQUIRIES Bay Street, Suite 2701 P.O. Box 112 Toronto, Ontario, M5G 2C8 King Siu, Manager, Communications and Membership Toronto area: National Toll Free: x3132 Fax: ADVERTISING ARTWORK Myles O Reilly, Art Director moreilly@lesterpublications.com Jessica Landry, Advertising Coordinator jlandry@lesterpublications.com EDITORIAL INQUIRIES Jill Harris, Editorial Director jharris@lesterpublications.com 7