10,500 per issue of Airline Cargo Management

Transcription

1 Available in PRINT, ONLINE & on our APP Approximate readership of 10,500 per issue of Airline Cargo Management Airline Cargo Management is recognised at the highest levels of this industry as a stronghold of objective analysis and influential comment. Using only the best aviation journalists, we maintain the highest standards of editorial and design quality, while our circulation department works hard to ensure that our advertisers campaigns reach their target audience. Airline Cargo Management finds its way into the hands of senior decision-makers at airlines, freight forwarders, logistics companies and airports in over 182 countries around the world. As a quarterly, analysis-driven magazine, Airline Cargo Management has a long shelf life and a high pass-on readership rate with 50% of readers keeping their copies for at least a year, and 78% of readers sharing their copy of the magazine with two or more people.* We also send our magazines to key industry conferences and events, ensuring that Airline Cargo Management, along with our clients campaigns, has a strong industry presence. 70% of readers share their copy with two or more people equalling a readership of 10,500 per issue. *Results taken from a survey in June 2013

2 SAMPLE SPREADS Inside each issue you will find well-researched, independent articles that explore every facet of the industry. We work hard to ensure our features are accurate, informative and up-to-date, meaning that the content within every edition of Airline Cargo Management is relevant to both your business and your customers. 8 of readers have searched online for further information on a product, service or company they had seen advertised in Airline Cargo Management* NOW ONLINE Target specific readers by placing your campaign next to individual features online ask for our digital advertising options EDITORIAL PROGRAMME 2014/15 MARCH 2015 JUNE 2015 SEPTEMBER 2015 DECEMBER 2015 AIRLINE INTERVIEW Europe Middle East Americas Africa TRADE LANES Intra-Asia India-Europe/Americas Latin America Transatlantic THE FORWARDER INTERVIEW ANALYSIS Market survey Innovation Networks Freighters SUPPLY CHAIN Fashion Automotive Perishables Hi-tech OPERATIONS Transit times E-freight Dangerous goods RFS, GSAs EVENTS CNS Partnership Conference, Air Cargo Europe, IATA 9th World Cargo Symposium Air Cargo Americas, Air Cargo Forum Seoul The editorial calendar is subject to change. Shipper interviews will be included throughout the year. Other subjects will be chosen for topicality, including: handling, charter brokers, airports, IT, all-cargo carriers, security, airframes and conversions. Alexandra Lennane Editor alexandra@airtransportpubs.com *Results taken from a survey in June 2013

3 CIRCULATION 3 34% 15% RATES SPECIAL POSITIONS January, April, July & October Outside back cover 4,999 Inside front cover 4,350 Inside back cover 3,650 7% 7% Double-page spread 5,950 Half page DPS 3,500 Full page 3,450 4% Airline Cargo Management is available free of charge on a controlled basis to senior executives worldwide. Each quarter, 6,000 members of the air cargo industry receive their copy of the magazine. There is high demand for Airline Cargo Management, but in order to obtain a copy, subscribers must work in one of the organisations listed in the chart below, or in a field directly related to the air cargo sector. Half page 2,150 Third page 1,900 Quarter page 1,650 Inserts: prices available on request Series discounts: available on request Terms & conditions: available on request ORGANISATION TYPE CARGO HANDLING EQUIPMENT/ SYSTEM/SERVICE SUPPLIER 46% MANUFACTURER AIRLINES CARGO HANDLING AGENT 10% FREIGHT FORWARDER/AGENT LEASING/ FINANCIAL/LEGAL INSTITUTION MRO EQUIPMENT/ SYSTEM/SERVICE PROVIDER AIRPORT 15% OTHER 10% CONSULTANCY AIRCRAFT OPERATOR AIRCRAFT/ENGINE 3% INDUSTRY AUTHORITY MAINTENANCE/ OVERHAUL/ MODIFICATION SERVICE PROVIDER 3% GENERAL SALES AGENT AIRPORT TRAINING ORGANISATION Airline Cargo Management is the most penetrating and insightful publication in the industry, and one that I always read as soon as it hits my desk. Well written and thoroughly researched articles give me a rounded viewpoint on what is happening in the industry, from shipper and forwarder activity, to suppliers and competitor airlines, all with a strong global focus. Airline Cargo Management gives me the information I need to do my job better David Shepherd, Head of Commercial, IAG Cargo

4 DIGITAL ADVERTISING OPPORTUNITIES Further to our print advertising options, we also offer a variety of unique digital advertising opportunities. Industry professionals around the world log on to as well as to the main website for the high-quality, objective analysis that is found in our magazine. Our comprehensive website offers advertisers the opportunity to be seen alongside a wealth of features, industry news, events and insider blogs anytime, anywhere. Our channel homepages provide a great opportunity to showcase pertinent features from across all of Air Transport Publications titles, providing a comprehensive platform for your message. ATP CORPORATE PAGES As the main domain, the Air Transport Publications corporate pages enjoy the highest traffic on the website. When industry professionals land on our homepage, make sure you connect with them at the first chance. CARGO CHANNEL HOMEPAGE The Cargo channel features content from Airline Cargo Management, as well as any relevant articles from our other ATP titles. Also featuring industry news and a dedicated blog, the channel pages provide an additional platform for your message. FEATURED JOBS Our recruitment portal is an important resource for those wanting to get that first footing into the aviation industry, or move within it. Advertise your roles here to make sure your company stands out to an engaged audience of industry professionals. MAGAZINE HOMEPAGE Airline Cargo Management has its own dedicated website, so you can ensure your campaign is seen by the professionals that you want to target. MAGAZINE AND CHANNEL FEATURE PAGES Advertisements placed alongside specific articles allow your campaign to reach a targeted audience. Relevant articles appear on channel pages for additional exposure. AIRPORT SPOTLIGHT Want to advertise your airport s facilities to our air cargo professionals? Our Company Spotlight on the Cargo channel is a prominent way to connect your services with our readers demands. RATES ATP homepage 1,950* Magazine homepage 1,500* Channel homepage 1,200* Magazine and channel feature pages 1,050* Featured jobs Company spotlights 2,500 sponsorship banners 1,500 Marketing s to our subscriber database 249 per month price on request * Prices listed are for 3 month placements Videos can be accommodated in some placements Discounts: enjoy a 5% discount on placements of 6 months, 10% on 9 months and 15% on 12 months BANNERS Type Dimensions (W x H) Leaderboard 728 x 90px 40KB Skyscraper 160 x 600px 40KB Square 250 x 250px 40KB Max file size Accepted file formats: GIF, JPG/JPEG, PNG, SWF, JS, TXT Processing time: 2 working days Company spotlights To create a spotlight we require: 500 to 800 words of text Two images (one thumbnail [220 x 160px, JPEG] and one main image [790 x 300px, JPEG]) Company contact details and web links Bespoke advertising opportunities are available enquire for your individual campaign requirements AVERAGE CLICK THROUGH RATE Leaderboard 0.30% Skyscraper 0.33% Square 0.4 Page views per month* 15, x 75px OPPORTUNITIES 6,038 Unique visitors per month* 228 x 60px 228 x 120px BANNER SLOTS Alongside the launch of each print issue of our magazines, Air Transport Publications contacts its full subscriber list to inform them of the edition s release and the availability of its editorial content online. Digital advertising space available on our quarterly notifications, enables advertisers to reach both our print and digital subscribers with just one placement. THIRD-PARTY BLASTS Air Transport Publications offers bespoke marketing opportunities to advertisers. By providing access to our full subscriber list, clients can extend the reach of their campaigns and encourage an immediate reaction. Clients can send their latest e-marketing campaigns to the senior decision-makers who subscribe to our magazine on a one-time basis, providing a cost-effective way to reach your target audience. 21.5% Average open rate in the last six months 228 x 228px WEBINARS Host your own webinar with Airline Cargo Management. Contact Paula for more information. * 2014 average (January September 2014) Cumulative statistics from all the ATP websites

5 Air Transport Publications Ltd DIGITAL ADVERTISING OPPORTUNITIES IN THE AIR TRANSPORT PUBLICATIONS APP #3 in the Professional & Trade category in the Newsstand The Air Transport Publications app was launched in December 2013 and features our four magazines Airline Cargo Management, MRO Management, Aircraft Cabin Management and Low Cost & Regional Airline Business as well as our monthly newsletter, MRO News Focus. Readers can access the latest editions for free, as well as browse and search our rich archive all the way back to Readers can also share articles with colleagues via Twitter, Facebook and , and download the editions for offline reading. To read Airline Cargo Management on your ipad or iphone, search for Air Transport Publications in the App Store. 1,548 downloads HOME SCREEN BANNER ADVERT 500 per month VIDEO UPGRADE OF PRINT ADVERT WITHIN APP 400 SPLASH SCREEN ADVERT 800 PER MONTH OPTIMISED ADVERT IN APP EDITION 250 The homescreen advert is the banner that appears at the bottom of the app s main homescreen, as well as on each individual magazine s title page. This is the premium advertising position within the app, as your advert will not only show to your target audience, but to readers across all the magazines in the app, broadening your reach an ideal placement if you want to target more than one of our publications. If you book a print advert in one of our publications and wish to take advantage of the ipad/iphone s interactive capabilities, you can get a video upgrade in the app edition. An embedded video, positioned over your advert, gives you an opportunity to make more of an impression on the reader compared to a flat advert increasing reader interaction time with your brand. Have your message displayed to users while they are waiting for a publication to load. Typically the advert shows for up to 10 seconds. This is another opportunity to engage with readers of our magazines in a high-impact way. All print ads are viewable, at no additional charge, in the app edition of our publications. However, to make your advert stand out you can hyperlink your company logo to open a URL of your choice.