MAGAZINE AND DIGITAL MEDIA KIT

Transcription

1 2016 MAGAZINE AND DIGITAL MEDIA KIT

2 MAGAZINE PROFILE The market place is inundated with millions of marketing messages all vying for attention. It s imperative that your marketing spend provides the best ROI. Traveltalk Media couples the strength of its industry leading, tangible magazine with well considered online mediums to cross promote products and reach the industry from all angles. This not only builds the Traveltalk brand, but also the brands of its advertisers. ABOUT TRAVELTALK MEDIA Traveltalk Media comprises of Traveltalk Magazine, and Traveltalks enewsletter. Our mission is to produce relevant, interesting, entertaining news and destination reports that travel agents look forward to reading. Our popular trade issues are published in February, April, May, July, August, October and November. Four bumper issues each year (March, June, September and December) are published in a consumer friendly format and are available for purchase in newsagencies across Australia. PROOF OF SUCCESS Research confirms that over 78% of Australia s travel agents rely on trade publications like Traveltalk. Traveltalk Media s ability to provide valuable mediums and return for our clients is evident in the 90% repeat advertising rate with both National and State-based brands. CONTENT Traveltalk s compact A4 size and fresh magazine-style format, written by an extensive network of experienced nationally and internationally-based journalists, cuts straight to the issues and delivers relevant news coverage to every travel agency in Australia each month. Despite the boom of digital media, research tells us that 75% of travel agents still value tactile magazines. *Source: Travel agents survey July 2015 Magazines offer many unique strengths - style, glamour, tactile appeal and prestige are associated with the medium and contribute strongly to advertisers brand success. DISTRIBUTION Australian and international retail Travel agents 71% Mobile Travel agents 11% Accommodation, business and leisure 7% Wholesalers, tour operators and destination marketers 6% Carriers: Land, sea and air 4% Support services: IT, travel health and insurance etc 1% READERSHIP Traveltalk is Australia s only travel trade magazine to deliver its advertisers both a trade and consumer readership. Traveltalk s core reader group is made up of travel and tourism sellers. In fact, over 78 percent of its total circulated copies (trade editions) reach front counter travel sellers. CAB audited circulation average October 2015 to March ,897 CONTACT DETAILS Advertising Christine Gould christine@traveltalk Jenny Rowland M: E: jenny@traveltalk Advertising Perth Debbie Sproule M: E: debbie@traveltalk Magazine editorial Jon Underwood E: jon@traveltalk Online editorial Gaya Avery E: gaya@traveltalk

3 RATES TRADE ISSUES Advertisement Size Issue Full Page $5500 Half Page $4500 Third Page $3500 Quarter Page $2500 Double Page Spread $9500 Advertorial Page $5500 Strip Advertisement $1900 Quarter Page DPS $4500 BUMPER ISSUE (CONSUMER AND TRADE) Advertisement Size Issue Full Page $5950 Half Page $4950 Third Page $3950 Quarter Page $2950 Double Page Spread $9950 Advertorial Page $5950 Strip Advertisement $1990 Quarter Page DPS $4950 WRAPS, INSERTS AND SPECIAL ORDERS Cover Wraps 4 Page Cover Wrap (FC, IFC, BC & IBC) $ Page Cover Wrap (FC and IFC) $ page cover fold out (does not include front cover) $11900 Single Page Inserts Full run of trade issue $5120 *All prices in Australian Dollars and exclusive of GST *Australian based advertisers please add 10% GST BOOKING AND MATERIAL DEADLINES Editorial submissions and advertising space bookings should be lodged by the 10th of the month prior to publication. Advertising material is required by the 10th (unless otherwise advised) of the month prior to publication. Bookings cancelled after the 10th of the month (or the Friday before if 10th is on a weekend) may incur a full or partial charge should space remain unsold at press time. Material on hand will be used if advertising copy is not received by deadline.

4 - ISSUE WINTER 2016 TT607/049 SIZES MAGAZINE SIZES Double Page Spread Image Area 400mm w x 260mm h 420mm w x 297mm h 426mm w x 303mm h Full Page Image Area 185mm w x 260mm h 210mm w x 297mm h 216mm w x 303mm h Half Page Vertical 185mm w x 130mm h 90mm w x 260mm h Third Page Vertical 185mm w x 90mm h 60mm w x 260mm h Quarter Page Vertical 185mm w x 70mm h 90mm w x 135mm h Strip Advertisement 185mm w x 35mm h COVER WRAPS Allow 66mm h for the Traveltalk masthead Four Page Outer Wrap Image Area 400mm w x 260mm h 420mm x 297mm h 426mm w x 303mm h Allow space for the TravelTalk masthead 210mm w x 66mm h Two Page Front Wrap (Front cover and Inside Front Cover) Outside front cover plus inside front cover wrap same as full page x w x 297 h 216 w x 303 h 1/4 Page DPS 420mm w x 70mm h 426mm w x 76mm h LARGE FILE SIZES Most files can be ed directly to production@traveltalk as a print quality PDF. Files larger than 12MB can be sent via on CD to our street address or via FTP. Please ensure that your files are zipped unless located in a single folder when sending via FTP. DIGITAL SPECIFICATIONS High resolution PDF files are our preference. Please ensure all images and adverts are in CMYK and are 300 dpi in resolution. All full page, double page spreads and cover wraps must include bleed. Other advertisement sizes do not require bleed. Advertising material and enquiries to: production@traveltalk and CC distribution@traveltalk

5 WEBSITE Traveltalk s website is fast, easy on the eyes, easy to navigate and free of clutter, all of which makes your ad stand out. With an average of over 20,000 users and over 52,000 page views each month you will maximise your exposure with top, bottom, or right hand column spots. Australia s favourite travel news Australia s favourite travel news MASTER BLASTER Ad Type Week Master Blaster Banner (ROS*) 1000w x 120h px 950 Master Blaster Banner (sub pages) 1000w x 120h px Double Blaster (ROS*) 310w x 370h px HERO IMAGES DOUBLE BLASTER Double Blaster (sub pages) 310w x 370h px 300 Single Blaster (ROS*) 310w x 140h px 350 VIDEO Video No wider than 310px Youtube link plus image no wider than 310px Hero Images (Homepage rotates with 7 other images) 670w x 450h px SINGLE BLASTER App of the week 250 w x 354 h 200 Brochure of the week 250 w x 354 h 200 Logo Blaster Tile 230px w x 55 px h 200 BROCHURE OF THE MONTH Ask about our Training Package which includes website and newsletter promotion *May share space with some subpage advertisements POA APP OF THE MONTH All charges are in $AUD and are exclusive of GST. Share of voice minimum 50%. SPECS Accepted formats jpeg, png, swf Max file size 50kb Flash ads are for web only and should be sent with links embedded within. Please include jpeg/gif version for tablets and mobile devices. COPYRIGHT 2013 TRAVEL TALK PRIVACY POLICY / TERMS & CONDITIONS LOGO BLASTER TILE COPYRIGHT 2013 TRAVEL TALK PRIVACY POLICY / TERMS & CONDITIONS

6 NEWSLETTER Tap into a captive market of over 13,000 travel professionals and enthusiastic travel consumers by advertising in our enewsletter. We know that 35% (and growing) of our subscribers are reading from a mobile device. Traveltalk now offers a fully mobile optimised platform guaranteeing you maximum value from your advertising dollars. We not only have the numbers, we have the type of reader you want. Our readers are actively engaged in the content we present. Their clicks count. And those clicks can be yours. Our newsletter attracts an open rate of 22% and click through rates of over 35% - double the industry average of 17%. MASTER BLASTER HERO BLASTER Banner Master blaster banner 300w x 250h px Belly blaster 300w x 250h px Per insertion Weekly rate Hero blaster 600w x 300h px (limited availability for special incentives and competitions) EDMs available Subject to conditions 1500 POA Advertorial blaster Includes full page on website with image and copy Ask about our Training Package which includes website and newsletter promotion 900 POA POA All charges are in $AUD and are exclusive of GST ADVERTORIAL BLASTER SPECS Accepted formats jpeg, png, swf Max file size 50kb Flash ads are not compatible with s. Material is due the Thursday the week before the ads. are due to go live. Material to be sent to gaya@traveltalk and cc distribution@traveltalk Payment terms on all digital ads must be paid in advance before 1st insertion. Late payment fees apply as per the attached Terms and Conditions