First for technical textiles #PAGE TITLE First for technical textiles 2014 MEDIA PACK DESKTOP TABLET MOBILE

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1 #PAGE TITLE First for technical textiles 2014 MEDIA PACK DESKTOP TABLET MOBILE 1

2 CONTENTS 3. Introduction 4. Brand Values 4. Channel Breakdown 5. Audience Profile 6. Testimonials 7. Advertising Opportunities 7. Run of Site 8. Enhanced Editorial 9. E-News 9. List Rental 10. Design Guidelines 12. Contact Internet advertising has grown by 14.6% in 2013, while traditional media has grown by only 1.7%. Source Having advertised on innovationintextiles.com for a couple of years now, Technical Absorbents is more than pleased with the number of referrals received. Out of all online advertising, this content rich website is definitely one of the most effective advertising tools out there. Anita Bemrose Technical Absorbents Ltd UK 2

3 INTRODUCTION innovationintextiles.com delivers unique news content, comment and features on new products, processes and technologies for the technical textiles industry. Innovationintextiles.com was created as a response to traditionally printed trade magazines that have been the source for industry news for many years. The world of information is continually changing and evolving at an ever accelerating pace, and magazines simply can t keep up. Content is often outdated long before it is read. We ve found that readers demand the most up to date information in an easily accessible format. Innovationintextiles.com feeds this demand by publishing news and features each and every day, with relevant and rich media (including secure video hosting), providing qualified cutting edge content as and when it happens in a dynamic and convenient format. That s why our growing community of readers are switching from the old established trade titles to the new exciting and vibrant future - Innovationintextiles.com. Innovationintextiles.com reports on the industry s leading exhibitions and conferences and will soon include a comprehensive and easy to use Technical Textiles Product Guide. For those readers to whom research is key, we have cutting edge technical textiles market reports available to purchase. Innovationintextiles.com was created by UK based textile specialists Orange Zero Ltd and has enjoyed phenomenal success and growth since its inception in It is now well established and highly regarded internationally, and continues to grow its readership year on year. innovationintextiles.com is the leading online resource for the technical textiles industry. innovationintextiles.com showcases the latest developments in materials, technologies and processes affecting the technical textiles sector. 3

4 BRAND VALUES Authentic Innovation In Textiles is a dependable information stream for the technical textiles industry. We are all about accurate, relevant and reliable free content. Fresh Innovation In Textiles is built on the basis of innovation. We re focused on providing what s new and what s next. Intuitive Whilst we can t predict the future we can forecast it. We have over 70 years of industry experience. We know what we re looking for. CHANNEL BREAKDOWN TECHNOLOGY & PROCESSES Reports on leading developments within every facet of technical textiles. Covering everything from Smart Textiles & Nanotechnology to Dyeing, Finishing & Printing and beyond. APPLICATION AREAS Highlights technical textile market sectors, relating how they are driving innovation through research, development and application. REPORTS A fully browseable repository of in-depth reports covering every application sector within technical textiles. Reports are available to purchase. TECHNICAL TEXTILES PRODUCT GUIDE The ultimate fully searchable technical textiles product guide on your desktop, tablet or phone, coming soon. EXHIBITIONS & CONFERENCES Previews and critical reviews of leading industry events and conferences. Includes a global events calendar for the key events for the coming year. Content is written and edited by both in-house and external professionals with in-depth textiles industry knowledge. 4

5 AUDIENCE PROFILE Since it s inception in 2009 innovationintextiles.com has seen strong metrics which continue to impress today. Over the last 12 months we ve experienced a significant increase in both first time visitor numbers and return readers with improvements in engagement and retention. Readers come to us, stay with us and come back again! Innovationintextiles.com is a rapidly growing online community hub for technical textiles. We re Google News accredited and site content is distributed via Daily Alerts and Weekly E-Newsletter, as well as through our reader network through Facebook, Google+, Twitter and LinkedIn. Within the last 12 months we ve seen: 145,000 visitors from over 195 countries A consistently growing monthly readership of 13,500 visitors+ An increasing weekly e-newsletter circulation of 10,000 + What s interesting is that our reach is truly global. Innovationintextiles.com is well established in Europe, the Americas and Asia with these three regions accounting for 94% of all our traffic with a relatively balanced readership distribution. However it s quality that counts. It s the calibre of our readers that we are really proud of. Our readers are the movers and shakers of the technical textiles industry. They are involved in all areas of the supply chain from research through manufacturing to distribution. 59% of our readers have influence in specifying or purchasing products and/or services. 27% 40% 27% 3% 3% 66% OF OUR READERS ARE CEO S AND KEY DECISION MAKERS. 5

6 TESTIMONIALS What our readers say... I have used the Innovation in Textiles website since it started several years ago. The information contained is consistently concise, easily understood, well written, and relevant to all sectors of the industry from fibre to the finished product. To me, it is a valuable tool that I could not do without. Martin Bentham Consultant Innovation, Intellectual Property, and Sustainability. As the Development Executive at a major UK garment maker I check the Innovation in Textiles news alerts every day and find them invaluable for keeping abreast of the very latest developments in textiles. It s important to maintain an open door approach to innovation, as you never know where the next big idea is going to come from. I ve followed up a number of interesting threads from your news alerts so please keep up the good work! What our advertisers say... Having advertised on innovationintextiles. com for a couple of years now, Technical Absorbents is more than pleased with the number of referrals received. Out of all online advertising, this content rich website is definitely one of the most effective advertising tools out there. Anita Bemrose Marketing Executive Technical Absorbents As Cifra takes its Warp Knitting Seamless (WKS) technology into new markets such as well being textiles under our Doubleskin brand, Innovation in Textiles website helps us reach a wide audience very quickly and helps us find new customers. I highly recommend it. Cesare Citterio CEO Cifra SpA Colin Sutcliffe Technical Executive Fabric & Innovation Quantum Clothing Group Ltd 6

7 ADVERTISING innovationintextiles.com quality exposure to an influential and expanding readership base. RUN OF SITE All banners can be linked to your website or enhanced editorial content within innovationintextiles.com to maximise click through. PREMIUM PLACEMENT * Leaderboard 728 x 90 pixels Folio 200 x 90 pixels Special Features x 125 pixels Special Features x 125 pixels Special Features x 125 pixels SIDEBAR In-line with compelling site content for contextual exposure. Premium Double 300 x 125 pixels Premium Single 145 x 125 pixels Standard Rotating 145 x 125 pixels *Flash acceptable for Premium Placement banners 7

8 ADVERTISING ENHANCED EDITORIAL A dedicated page for your company, product or service. Enhanced Editorial provides a level of detail for your company, product or service typically found on your very own website. You simply provide the raw material, and we create a bespoke enhanced editorial piece in our house style along with embedded images, links and video. Importantly, we include your contact details at the foot of the article. Purchased as a package with banner advertising, Enhanced Editorial provides you with an extremely powerful advertising solution, as once created, your article will remain on Innovationintextiles.com permanently. It is fully searchable and takes advantage of Innovation in Textiles own powerful search engine optimisation by appearing to be native content whilst offering a message tailored for your target audience. In terms of specification, Enhanced Editorial allows for up to a 1,000 words, 5 images and 1 video. ENHANCED EDITORIAL An entire, bespoke full page article 8

9 ADVERTISING E-news drives traffic to dedicated landing pages. E-NEWS The weekly newsletters are designed to offer our subscribers a sneak preview of news stories and events.. The newsletters are created by our own editorial team and complement the content on the website, driving the reader to specific, targeted pages. BANNERS Top Banner 350 x 80 Side Banner 145 x 125 Bottom Banner 600 x 80 Due to limitations on some software (eg Outlook) we do not recommend animated gifs for e-newsletters. List Rental As a special service we mail your marketing messages to our 10,000+ reader base. Contact: advertise@innovationintextiles.com 9

10 AD SPECIFICATIONS & DESIGN GUIDELINES CREATIVE DEADLINE All creative must be submitted 5 business days prior to campaign launch to: advertise@innovationintextiles.com Creative placements must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. ACCEPTED FILE FORMATS GIF, JPEG and SWF Files must be supplied to the specified ad dimensions Files must not exceed 40K Please supply the complete click through URL ANIMATION/LOOPING Unlimited looping cannot exceed 30 seconds. In line with accessibility standards, content should not be provided which visibly or purposely flickers between 3 and 49 Hz (i.e. flashes more than twice a second) onto a page. The frame rate for flash (SWF) files may not exceed 24 frames per second. 18 frames per second is preferred. FLASH / SWF: An alternate image conforming to the designated gif/jpg specifications MUST be supplied with each.swf file for use in the event that the user s browser does not support the flash version used (max 40K). The campaign will go live with the default gif/jpg files if the SWF files are not to spec at the time of campaign launch. The SWF file should be embedded with a clicktag using the following code: on (release) { if (clicktag.substr(0, 5) == http: ) {geturl (clicktag, _blank ); } } Flash active script should NOT make calls or references to elements on a page. Flash active script should NOT make external references except for agreed Audio or Video (polite downloads). Please supply click through URL address with EACH creative file. All click-throughs must open in a new browser window (or tab). The clicktag/url can launch only one browser window when the creative is clicked on to avoid external surveys and intrusive ads. Orange Zero is not responsible if the landing page of the creative is down, unreachable, or not ready at the time of launch. 10

11 AD SPECIFICATIONS & DESIGN GUIDELINES GENERAL Advertisements cannot resemble innovationintextiles content. Where advertisements appear on a white background they must be already surrounded by a (at least) 1 pixel black/ dark border on that page to distinguish the ad from the content. In line with accessibility standards, Advertisers are requested to provide Alt-text (a short and to the point abridged text of the advert) with ALL creative. If no text is supplied by the advertiser, Orange Zero reserves the right to allocate the text Advertisement: Click Here. All advertisements are subject to review by Orange Zero prior to start of campaign. Orange Zero reserves the right to refuse any advertisements and campaigns. Orange Zero reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time. Please refer to our Terms & Conditions and our Privacy Policy - full details can be viewed at 11

12 CONTACTS innovationintextiles.com CONTACT is published by Orange Zero Ltd, PO Box 271, Nantwich, Cheshire, CW5 9BT UK Details are correct as at 1st August Orange Zero Ltd is owned and managed by Billy Hunter and Jane Smith, two UK based textiles veterans with a combined 70 years of industry experience. The content of innovationintextiles.com is written and edited by both in-house and external professionals with in-depth textiles industry knowledge. In order to ensure that we provide the very best online reader experience and maintain a robust and exciting internet presence, we employ a talented and creative team of web designers and developers. In addition to innovationintextiles.com we also publish knittingindustry.com, a leading free content resource for the knitting and hosiery industries. 12